INSIGHTS
What has been your biggest professional success? - I would mention two results. The full rebranding from DONG Energy. It was a sizeable task to do a full rebranding of that magnitude including finding a new name, visual identity, purpose driven narrative, launch strategy and subsequent brand building strategy. Secondly, that Ørsted was recently named the most sustainable company in the world which is the result of many years continued work to drive the sustainability
Three good tips to succeed in the role: 1. Build a strong team around you. You need it.
performance of Ørsted forward. What has been the biggest challenge? - To continue to drive our positioning forward and always try to be ahead of the curve. When the world changes so much as it does and you as a company does the same you continuously have to look ahead and revise your strategy. What do you want to achieve within the next few years? - To continue to strengthen our global set up even more than today as Ørsted grows and expands to still more markets.
2. Be persistent but in a constructive way with your organization who perhaps not always at first hand appreciate your recommendations. 3. Don’t be afraid to stick around in an organization for some time. Often that will give you the chance to create long term and lasting impact which is really rewarding.
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