IFAMagazine.com digital media information

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“

Class, pure class.

This website is engaging, informative, insightful and relevant.

”

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Overview IFA Magazine re-launched its web site in March 2012. The site is visually and content-wise very closely brand aligned to the magazine and stands out in a similar fashion from other IFA web sites.

IFA Magazine.com offers cutting edge and unique insight into the daily financial world.

IFA Magazine.com stands out from its competitors in that it aims to present its readers with background and contextual information that they cannot easily find elsewhere.

The challenge for IFAs, as they approach the Retail Distribution Review, is that they need to convince their clients that they are on top of the many macro issues that are currently shaping world and market events, rather than merely the market fundamentals themselves.

IFA Magazine.com aims to do this with style, humour and a challenging but

gently satirical approach which has gone down exceptionally well with the users.

This alone would not have been enough, however, without our web site industry-specific innovations such as a detailed news feed, market report and analysis, our trading expert section, educational material and The Tools which allow IFAs to do their jobs.

As additional respite, we also offer our coffee lounge section providing the latest recruitment news and guest insight.

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Visitor Demographics 50,000+ impressions a month 18% mobile visits 12,000+ unique visitors a month 92% rate the site better than average 00:02:23 average time on page 90% of users select funds for their clients Job descriptions of users: 60% 50% 40% 30% 20% 10%

Other

Paraplanner

Corporate IFA

Restricted Financial Advisor

Compliance Officer

Generalist IFA or FinanciaL Planner

Investment IFA, DFM or Wealth Manager

0%

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Opportunities

Banners, Leader Boards and MPU’s Available across site

Creating multiple branding and click through opportunities, delivering tangible feedback to your campaigns.

CPM £75 across all positions No ads below the gutter.

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Opportunities Commissioned Video Broadcast and tactical e-mail campaign where we can pass on leads is the consummate way of achieving goals and adding value by promoting to a wider audience.

Package includes: • Filmed interview with our Editor. We will broadcast the interview on the website with accompanying e-mail campaign to 10,000 IFAs. Full report on campaign statistics, click throughs, etc. providing tangible and relevant leads to support campaign and ROI allowing direct follow up.

• Remains on web site for 12 months. Featured on Homepage for 1 month.

• Highlighted on weekly e-newsletter.

£4,500

Featured Video Client supplied video appearing on Homepage and within relevant section of web site.

Package includes: • 1 month listing on homepage. 12 month listing on specific site page.

• Highlighted on 2 x weekly news alert.

£2,500

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Opportunities Featured News and Guest Insight Package includes: • Highlighted on Home page and within relevant news section.

• High-visibility windows for up to 10 stories in any relevant part of the website.

• The inclusion of a photo or logo.

• Linked to other similar news articles to increase visibility.

• Features will appear within 24 hours – ensuring Google finds your stories in the shortest possible time, helping to maximise the first-mover advantage and tie in with fund launches, etc.

• Links to Facebook, LinkedIn and Twitter and the ability to hyperlink to an external site.

£300

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Opportunities Education Guides Package includes: • Featured on site and 1 x weekly news letters.

• Full report of downloads, time spent reading etc.

£300

Sponsorship of e-Newsletters Package includes: • 10,000 named IFA subscribers twice-weekly, Tuesday and Friday.

• Full report of downloads, time spent reading, etc.

£300

Sponsorship of monthly digital delivery of IFA Magazine • Full report of downloads, time spent reading, etc.

£1,200

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Technical Data Placement

Dimensions in Pixels

File Types

File Size

Third Party Rich Media

Leaderboard

728x90

swf, gif, jpeg, png

40kb

Yes

Expandable Leaderboard

728x300

swf, gif, jpeg, png

40kb

Yes

MPU

300x250

swf, gif, jpeg, png

40kb

Yes

Skyscraper

300x1000

swf, gif, jpeg, png

Yes

Standard Full Banner

468x60

swf, gif, jpeg, png

Yes

FLASH - Must be supplied with a back-up Gif file of less than 30kb Embedded in the swf (flash), must be the following action script (as an expression on the button), not the click through URL (please supply this separately). This ensures that the click-through opens in a new window and we can track clicks: on (release) { if (clickTAG.substr(0,5) == “http:”) { getURL (clickTAG, “_blank”); }}

Flash creatives must be supplied as minimum Flash version 7 SWF with a backup Gif image

Maximum frame rate of 15 fps Animation length should not exceed 10 seconds Audio is permitted, but must be initiated by user click Audio should not exceed 10 seconds Clearly visible mute button if audio is used Clearly visible start / stop video controls

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www.IFAmagazine.com

IFA Magazine & IFAMagazine.com are published by The Wow Factory Publications Ltd. All advertising orders are subject to our terms and conditions of advertising.

To discuss digital opportunities further, please contact:

Alex Sullivan - Publishing Director DD: +44 (0) 117 908 9686 M: +44 (0) 797 470 8771 F: +44 (0) 872 110 7661 E: alex.sullivan@ifamagazine.com

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