TWENTY TWENTY
powered
driven by design
YOUR
by
SELLING
HOME properties
TWENTY TWENTY properties
We know the value of your home, the memories held dear in the fabric of its walls, the times joyously spent under the shelter of its roof.
We also know how hard you’ve worked to create your home and the obstacles you may have overcome to achieve your dreams.
So when you put your trust in our hands, we hold it dearly.
We’ll work with integrity, dedication and creativity to help you achieve your property goals.
That is our commitment to you.
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ABOUT TWENTY TWENTY PROPERTIES
We do more than sell houses, we sell dreams.
Born of a love of property and all things design related, Twenty Twenty Properties is a unique property consultancy that brings value added services to the real estate market.
We are driven by design
We are architects and designers by profession, and real estate agents by trade. We use our design skills to create a vision of a dream home for would-be buyers, and then we sell that vision. The value we add translates to faster and higher value sales for our clients.
We are powered by Spectrum Realty
We are part of Spectrum Realty, a local tech-enabled real estate company that gives us acess to:
• exceptional business and marketing systems.
• a network of highly qualified allied professionals.
• a team of realtors with decades of experience.
• ongoing training and professional development.
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UPSELLING YOUR HOME Our unique marketing proposition properties
CREATING A VISION FOR BUYERS
People want a lifestyle, and their dream home is a large part of that.
Everyone wants to make a home their own, add their own personal touch, or reconfigure a space to suit their needs. But not everyone has the vision to see the potential in a building.
That’s where we come in, and that’s our difference.
We draw on our design skills to create a vision of your home for prospective buyers, and then sell that vision.
We use high impact photography, video, floor plans, design proposals, artistic renderings, mood boards and professional staging to paint a picture of how your house could become a buyer’s dream home.
And then we use our extensive range of marketing tools to shout that message from the mountaintops in order to reach the widest possible audience.
It’s a process we call upselling.
It’s the unfair advantage you get when we sell your home.
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Market analysis
Market research and property valuations to determine the best strategy for pricing and selling your home.
Presentation
Staging your home to create a great first impression on buyers as soon as they step through the front door.
Preparation
Strategic repairs and touch ups, de-cluttering and deep cleaning to make your home the most appealing on the market.
Consultation
Getting to know you, your needs and aspirations.
Reach
We advertise your property to our database, our agent network, & other realtors in your local market that might have qualified buyers.
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OUR SALES AND MARKETING PLAN TO SELL YOUR HOME
From our initial consultation to the conclusion of a successful sale, we’re with you every step of the way.
Marketing
A coordinated print, digital and direct marketing campaign to gain maximum exposure for your property.
Negotiation
We will qualify any offers and negotiate on your behalf to ensure you get the best value for your property.
Showings
Open days to generate excitement and booked appointments to showcase your home to interested buyers.
Closing
We work with an exceptional team of conveyancing attorneys to make sure that your sale is concluded successfully.
Hand over
We form relationships for life and are always available and at your service.
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DETAILED MARKET ANALYSIS
Understanding the property market is key to your success.
INFORMED DECISION MAKING
Correct pricing is critical to ensure a successful sale.
Our ongoing market research allows us to be experts in the things that matter when selling your home: pricing, marketing and negotiation.
We do the following to keep up to date with the market:
• Regular reviews of property related news and information sources.
• Continuous monitoring of the market for changes to supply, pricing and macro-economic trends that affect buying power.
• Monthly analysis of property sales.
• Daily review of what properties have entered the market.
Our valuations are based on our broad market knowledge and a detailed study of your property and the market conditions at the time of sale. We review the following when evaluating your property:
• Recent sales of comparative properties in your area.
• Similar properties in your area that are currently on the market.
• Properties both in your neighbourhood and your street.
• Neighbourhood specific pricing trends.
Asking price
Pricing strategy
Above market value
Not in a rush to sell. Price your home above market value with a de-escalation clause for timed price reductions should no interest be received.
At market value
Want to sell now. Price your home at market value for the best results.
Below market value
Need to sell quickly. Price below market value to attract multiple, quick offers and try bid offers up to and above market value.
Percentage of buyers who would consider a property
90% 75% 60% 30% 10% 15% Below 10% Below 10%
Above 15% Above
VALUE
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MARKET
PRICING STRATEGIES properties
PRICING YOUR HOME
We advise on a pricing strategy based on your needs and an understanding of how the market works.
MARKET ACTIVITY
Buyer activity Time
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 Period when offers are most likely
on the market (weeks)
WHAT BUYERS WANT TO SEE ON A PROPERTY WEBSITE properties
Percentage of buyers who value certain website features
Property photos 84% Detailed property information 80% Floor plans 55% Estate agent contact details 43% Virtual tours 43% Recently sold property data 39% Pending sales 39% Neighbourhood information 37% Interactive maps 34% Videos 28% Open house information 20% Virtual open houses 12% Virtual viewing appointment 10% Real estate news or articles 6%
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DATA & DESIGN DRIVEN MARKETING
Understanding our clients & the market is the key to a successful sale
4% Referral
4% Call to agency 2% Office walk in 1% Print adverts 20% Existing clients of agent
Our understanding of the market and how buyers search for and make purchasing decisions informs our marketing strategy.
Preparation
6% Boards/show houses
We start by helping you prepare your home to make it as appealing as possible to buyers.
Finding buyers
We focus our marketing on where the buyers already are; from the internet and social media to networking with other agents.
Information drives leads
We know what information buyers want when they look for a house and our marketing materials provide just that.
Going a step further
HOW BUYERS FOUND THEIR HOME
We know that emotion sells houses, so we go a step further and provide a vision of how your house could become your buyer’s new home.
63% Internet
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PREPARING YOUR HOME FOR SALE
Leave nothing to chance, create a great impression on buyers.
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COST EFFECTIVE REPAIRS & UPGRADES
Do not giver buyers a reason to discount the value of your home.
Stand out from the competition
If buyers can imagine themselves living in your home, you’ve got a psychological advantage over the competition. You do not want anything about your home to detract from that, so we’ll advise on the most cost effective measures to make your home stand out. These may include:
• Deep cleaning
• Carpet cleaning
• Painting
• Upgrades to finishes
• Repairs
• Landscaping
• De-cluttering & removal of unwanted items
• Professional staging
• And more ...
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PROFESSIONAL STAGING
Homes sell 78% faster* when professionally staged.
* Real Estate Staging Association, USA properties
CREATING A GREAT FIRST IMPRESSION
Buyers will form an opinion of your house within 15 seconds of walking through the front door.
Making buyers feel at home
By highlighting the most compelling aspects of your home and staging a space that buyers can imagine as their dream home, you’ll to achieve the fastest possible sale at the highest possible price.
We’ll advise on how best to stage your home or provide a list of professional stagers who can do the job for you.
IMAGERY THAT INSPIRES
Integrated visual marketing materials that tell the story of your home.
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VISUAL MARKETING MATERIALS
High impact photography, drone photography, video walkthroughs, artistic renderings.
Making your home stand out
Our wide range of high quality visual media ensures that your home stands out from the competition.
Integrated visual materials
We use high impact photography integrated with video, floor plans, artistic renderings and descriptive narratives to tell the full story of your home.
Inspiring dreams
Our images are not only informative, but evocative too. We attract buyers by telling a visual story of your home, inspiring them to dream. Because dreams and aspirations are what sell houses.
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DESIGN DRIVEN MARKETING
Aspirational marketing material that appeals to new home owners.
DESIGN INSPIRATION FOR BUYERS
Encouraging buyers to see the full potential of your home. Describing spatial relationships
It is not only the size and number of rooms that define a house, but also the relationship between them, and between your indoor rooms and outside spaces.
That is why we believe it is essential to show buyers a floor plan of your home, and we do so for every property we sell.
Revealing the full potential of your home
Plans not only inform buyers, but also encourage them to imagine themselves in a space, and inspire them to dream of how they might make a space their own.
That is why we go a step further and provide not only existing floor plans, but also design inspiration in the form of renovation plans, concept images and mood boards to show buyers the full potential of any property.
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PRINT & DIGITAL MARKETING
Reach everyone, find hidden buyers.
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MULTIPLE MARKETING PLATFORMS
Print brochures, property websites, social media & personal networks for the widest possible reach.
Property brochures
You only get one first impression. That is why we design creative, customised brochures to showcase your property and make a great first impression on would-be buyers. Distributed online and in hardcopy, we target the widest possible range of potential buyers.
Internet marketing to provide maximum exposure
Our listing service seamlessly integrates with all property advertising platforms to ensure your home is listed on the widest range of property portals.
Social media
We have the expertise and knowledge to make the most of social media platforms to showcase your home. We will craft a social media campaign and advertise it on a wide range of platforms to target suitable buyers, wherever they may be online.
We see real estate from a different angle and bring our creativity and passion to the work we do for our clients.
We are tenacious and persistent and will overcome any obstacle to help you achieve your property goals.
We look forward to working with you!
info@twentytwentyproperties.co.za
021 685 2542 I www.twentytwentyproperties.co.za properties TWENTY TWENTY
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