ASSIGNMENT 04
BU480 eBusiness Strategy
Directions: Be sure to make an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be four (4) pages in length; refer to the "Assignment Format" page for specific format requirements.
Part A Explain how the Internet can help a company to achieve a competitive advantage in the marketplace through (1) cost leadership and (2) differentiation. Illustrate each case through an actual example, other than those mentioned in the textbook.
Part B Pick out an e-business company of your choice. Which type of competitive advantage does it pursue? What factors help this company create superior customer value? Is the strategy sustainable?
BU480D Assignment 8 ASSIGNMENT 08
BU480 eBusiness Strategy
Directions: Be sure to make an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be four (4) pages in length; refer to the "Assignment Format" page for specific format requirements.
Part A Illustrate the nine steps of the e-business strategy formulation roadmap through a real-world example that you are familiar with.
Part B What challenges do traditional companies face when moving from bricks to clicks?
BU480
e-Business Strategy Ashworth College
BU480 Week 1 Threaded Discussion
The internet is just over 20 years old. Provide a complete analysis of the impact the internet and its technological advances has had on the American and Global economic system.
(450 words with 1 reference)
BU480 Lesson 1 Exam SCORE 100 PERCENT
The rise of the __________ period started with the launch of Amazon.com in 1995 and continued until 2000.
Question options: Internet crash synergy grassroots of e-business Question 2
The __________ stage of a technological revolution takes place right after a new technology is introduced to the market.
Question options: crash frenzy synergy irruption Question 3
In the context of e-business strategies, the concept of __________ deserves special attention because many Internet start-ups that ended up in bankruptcy at the end of the Internet boom years did not pay enough attention to this issue.
Question options: value creation strategy formation competitive analysis innovation
Question 4
The e-business strategy framework consists of all of the following EXCEPT:
Question options: strategy formulation. strategic analysis. strategy implementation. market exploitation. Question 5 Within organizations, we typically recognize the following three different levels of strategy. Which of the following is NOT one of these strategies?
Question options: Operational Corporate-level Differentiation Business unit Question 6 __________ deals with the facilitation of transactions and selling of products and services online.
Question options: Mobile commerce E-marketing E-business E-commerce Question 7 __________ refer(s) to a firm's ability through IT and the Internet to turn resources into valuable products or services.
Question options: E-Innovations E-Development E-Capabilities E-Synergies
Question 8
The Internet can change __________ insofar as suppliers, manufacturers, distributors, retailers, and customers can interact in new and different ways.
Question options: industry structure industry value chains firm value chains competitive relationships
Question 9
The goal of __________ strategy is to achieve (long-term) success by building up one or more sources of competitive advantage.
Question options: Internet e-business synergistic market exploitation Question 10
The most recent and unstoppable trend in globalization of business and economic interdependence is:
Question options: mobile commerce. social media. e-business. the Internet. Question 11 The most common online retail business models include all of the following EXCEPT:
Question options: virtual merchants. bricks-and-clicks retailers. kiosk merchants. manufacturer-direct retailers.
Question 12
The overall goal of developing an e-business strategy is to:
Question options: lower transaction costs. achieve economies of scale and scope. increase customer value. succeed in using the Internet as an enabler for achieving a competitive advantage.
Question 13
The second stage of a technological revolution is:
Question options: the "gilded age." synergy. irruption. the "golden age." Question 14 Before the Internet became a widely used platform for conducting ebusiness transactions, companies were already using other information and communication technologies (ICT) infrastructures. These included all EXCEPT:
Question options: electronic data interchange (EDI). customer relationship management (CRM). public IT platforms. inter-organizational information systems (IOS). Question 15 __________ developed the five-stage model of technological revolutions.
Question options: H. Mintzberg C. Perez M. Porter B. Arthur Question 16 __________ strategy, also known as functional-level strategy, deals with how to implement the business unit strategy with regard to resources, processes, and people.
Question options: Operational Corporate-level Implementation Divisional Question 17 Carlota Perez defines a(n) __________ as a "powerful and highly visible cluster of new and dynamic technologies, products and industries,
capable of bringing about an upheaval in the whole fabric of the economy and of propelling a long-term upsurge of development."
Question options: technological revolution deployment period installation period competitive advantage Question 18 __________ deal(s) with the overall plan for deploying the resources that a firm possesses.
Question options: E-commerce Tactics Differentiation Strategy Question 19 Firm __________ can be directly affected by e-commerce through its potential impact on how the business performs various business processes such as warehousing, manufacturing, sales, and customer support.
Question options: technological support systems profitability value chains competitive advantage Question 20 Which of the following is NOT one of the three strategic issues that are highly relevant to e-business companies?
Question options: The company's internal strengths and weaknesses The internal organization of an e-business venture Relationships with suppliers Customers and users
BU480 Lesson 2 Exam SCORE 95 PERCENT
Online Exam 2 Question 1 Intellectual property is protected by all EXCEPT: Question options:
patents. trademarks. copyrights. licensing. Question 2 __________ increasingly allows targeting segments of one – developing a personalized offer in a profitable manner. Question options: Micro-segmentation Personalization M-commerce Co-opetition Question 3 The __________ environment considers factors such as population demographics, income distribution between different sectors of society, social mobility of people and differing attitudes to work and leisure. Question options: economic social political and legal natural Question 4 __________ coalitions are those set up among firms with complementary business activities. Question options: Connex
Non-connex Complementary
Non- complementary Question 5 Personality type and personal interests are related to __________ segmentation. Question options: geographic demographic psychographic
behavioral Question 6
External analysis results in the identification of __________ factors that impact the competitive position and profitability of all organizations within an industry.
Question options: strategic key success competitive economic Question 7 Identifying external strategic factors includes all EXCEPT: Question options: identifying likely emerging trends. assessing the probability of trends actually occurring. attempting to identify the impact of each trend on the corporation being examined. determining an approach to addressing each of the trends. Question 8 EBay has created strong barriers to entry for potential competitors through: Question options: the large customer base it has created over the past few years. market liquidity. strong intellectual property protection. information and communication technologies (ICT). Question 9
The __________ environment relates to issues on different organizational levels. At country and industry levels, it includes issues such as taxation, monopoly legislation, and environmental laws. Question options: economic social political and legal natural Question 10
The __________ organizes an industry into strategic groups and types, summarizing the industry according to all significant factors. Question options: industry matrix five basic forces trends analysis SWOT analysis
Question 11 The attractiveness of market segments can be analyzed through: Question options: full market scanning. multi-segment analysis. the five forces framework. industry evaluation. Question 12 The use of __________ contributes to reducing the extent of capital that was traditionally required to enter into an industry. An example is cloud computing. Question options: Internet accessibility tools environmental scanning customer relationship management (CRM) information and communication technologies (ICT) Question 13 An important dimension of the __________ environment that impacts the development and use of the Internet is online usage patterns. Question options: economic social political and legal natural Question 14 The e-business __________ provides an overview of the different participants in electronic business. Question options: market segmentation matrix target market matrix competitive analysis environmental scanning grid Question 15 The application of Porter's model can suggest to the business analyst the likely: Question options: profitability of the product. bargaining power of the firm. rivalry within the industry. company positioning. Question 16 Companies can choose from five main possibilities to target market segments. Which of the following is NOT one of the possibilities?
Question options: Single-segment concentration
Multi-segment concentration
Selective specialization
Product specialization Question 17 A(n) __________ involves identifying external environmental variables and identifying external strategic factors. Question options: strategic analysis industry review environmental scan competitive analysis Question 18 Age, gender, income, and lifestyle are related to __________ segmentation. Question options: geographic demographic psychographic behavioral Question 19 __________ can be a valuable option to increase revenues, since it limits customer acquisition costs. Question options: Internet advertising Social media Cross-selling Joint ventures Question 20 The bargaining power of __________ is high when there is a high degree of market transparency. Question options: retailers suppliers buyers sellers
BU480 Online Exam 3 SCORE 100 PERCENT
Online Exam 3 Question 1
__________ activities include the acceptance over the Internet of online orders (i.e. commercial transactions) and electronic payments (i.e. financial transactions).
Question options: Support Processing Transaction Operational Question 2
The online delivery of digital goods, such as software, music, videos, films, and e-books, by letting customers download the purchased product(s), is an example of: Question options: fulfillment. transaction. distribution. customer support. Question 3 By taking orders online, the Internet has, in many cases, drastically changed a company's __________ activities. Question options: sales service production support Question 4
In order for a competence to be considered as core, it needs to be all of the following EXCEPT: Question options: valuable. unique. hard to imitate. innovative. Question 5 __________ include wholesalers, distributors, retailers and customers. Question options:
Strategic core value chain partners
Upstream value chain partners
Downstream value chain partners Value chain integrators Question 6
__________ such as strategic outsourcing partners, application service providers (ASPs) and system integrators provide the electronic infrastructure for a company. Question options:
Strategic core value chain partners
Upstream value chain partners
Downstream value chain partners
Value chain integrators Question 7
__________ represent the ability of a firm to use resources efficiently and effectively. Question options: Competencies
Capabilities Assets Skills Question 8
__________ deals with the primary inputs for different processes within the organization. Question options:
Resource acquisition Operations Procurement
Supply chain Question 9
Improving supply chain coordination, functional synergies and linkages between offline and online channels are examples of: Question options: cooperative agreements. organizational efficiency. complementarities. e-technologies. Question 10
__________ consist(s) of receiving, storing, and distributing incoming goods within the company. Question options:
Inbound logistics
Outbound logistics Operations Warehousing Question 11 Amazon.com has also extensively used information captured throughout its __________ to create value. Customers have the possibility of tracking past purchases online and checking the status of delivery.
Question options: internal value chain virtual value chain value network physical value chain Question 12 __________ activities within a firm include inbound logistics, operations, outbound logistics, marketing and sales and after-sales service. Question options: Support Primary Secondary Operational Question 13
Communication activities include two-way communication between a company and its online visitors and customers. This can take place via Internet applications such as email and: Question options: social media. YouTube videos. real-time chat. search engines. Question 14 The installation of a product, supplying spare parts, and exchanging faulty products are part of the __________ process. Question options: sales support service production Question 15
In the process of __________, the market is subdivided into distinct subsets of customers that behave in the same way or have similar needs. Question options: market analysis market segmentation target marketing environmental analysis Question 16
The Internet and __________ are considered as strong enablers of value creation by improving the connections among the participants involved in the value creation process.
Question options: chat rooms
e-media online shopping e-technologies Question 17
__________ effects can be achieved through loyalty programs of online retailers, offering transaction safety and reliability guaranteed by third parties, promoting online communities, and allowing customization of products, information, and website layout and content.
Question options: Novelty Lock-in Loyalty Innovative Question 18
__________ are all the tangible and intangible assets of a firm that can be used in the value-creation process.
Question options:
Competencies
Capabilities Resources Products Question 19
The __________ describes the main features that a firm can offer to its customers. Question options: virtual value chain value network ICDT model internal value chain Question 20
__________ activities within a firm include firm infrastructure, human resources, technology development and procurement.
Question options:
Support
Primary Secondary Operational
BU480 Week 5 Threaded Discussion
Describe the 3 C's-Internet resources that are used to implement marketing objectives. Cite your references in APA format.
(271 words with 1 reference)
BU480 Lesson 4 & 5 Exam SCORE 92.5 PERCENT
Online Exam 4 Question 1
An __________ model is a method by which the organization sustains itself in the long term using information technology, including its value proposition for partners and customers as well as its revenue streams.
Question options: e-business i-business m-business u-business Question 2
__________ focuses primarily on cost reduction through the elimination of redundancy and wasted activity. Question options: Optimization of efforts Reinforcement of activities Consistency between activities Lock-in Question 3
__________ innovations enter the market from below and improve over time until they meet the demands of mainstream customers.
Question options: Radical Sustaining Differentiated Disruptive Question 4 Sources of differentiation include all of the following EXCEPT: Question options: convenience. speed of delivery.
product position.
product range. Question 5
__________ can be achieved by extending into different markets and sectors of an industry. Question options:
Economies of scale
Dis-economies of scale
Economies of scope
Benefit proximity Question 6
__________ focuses primarily on improving the customer experience by linking up separate activities. Question options:
Optimization of efforts
Reinforcement of activities
Consistency between activities
Lock-in Question 7
The strategic gameboard framework raises three key questions. Which of the following is NOT one of the questions? Question options:
Which competitive advantage do we aim for?
Why have we selected this competitive advantage?
Where do we want to achieve the competitive advantage?
How do we want to achieve the competitive advantage? Question 8
__________ means that a firm needs to fulfil at least all threshold criteria. Question options:
Economies of scale
Economies of scope Benefit proximity
Critical success factors Question 9
__________ help a firm differentiate itself from its competitors by creating superior consumer benefit. Question options:
Critical success factors
Threshold features
Competitive features
Economies of scale Question 10
Those companies that succeed with disruptive innovations leverage __________ and serve those customers that their competitors are unable to or do not want to serve.
Question options: the competitive radar asymmetric motivation R&D imminent changes in industry structure Question 11
In e-business, commitment and risk are lower at the __________ level and rise with each level. Question options: business process enterprise activity customer Question 12
The main e-business models at the __________ level are customer relationship management, knowledge management, supply chain management, community building online, database marketing, enterprise resource planning, and mass customization. Question options: business process enterprise activity customer Question 13
If a firm can offer comparatively higher performance than competitors, it will aim for a __________ strategy. Question options: performance outpacing leadership differentiation Question 14
If a firm can offer cost leadership and differentiation, it aims for a(n) __________ strategy. Question options: performance outpacing leadership coordinated Question 15
__________ is a way to deal with disruptive innovations that is based on a conscious decision to "milk existing resources." Question options: Defending Straddling Migrating/harvesting Not responding Question 16 __________ is traditional, Internet-wired, e-commerce. Question options: B-commerce I-commerce M-commerce U-commerce Question 17 __________ is defined as the means to achieve a goal. Question options: Innovation Implementation Deployment Strategy Question 18 In order to succeed in their e-commerce initiatives, it is important that companies identify the key __________ attributes for their e-strategies and related business models. Question options: diversified disruptive sustaining redefining Question 19
The price/benefit ratio is also called: Question options: value for money. benefit proximity. costing. customer perceived value. Question 20 __________ is a way to deal with disruptive innovations that relies on the old business model while simultaneously introducing the new model. Question options:
Defending
Straddling
Migrating/harvesting
Not responding
Online Exam 5 Question 21 __________ are usually financially well-off and have the ability to comprehend complex technical knowledge. They are risk takers. Question options: Early Adopters
Early Majority Late Majority Innovators Question 22 Value creation is the difference between a customer's perceived use value from a given product and the: Question options: price that a customer is prepared to pay for the product. emotional benefit derived from a product. firm's costs for providing that product. costs resulting from customer incentive programs. Question 23 Amazon.com recognized the power of __________ when it launched its personalized book recommendation service, which suggests to customers a list of books that might be of interest to them based on their previous purchases. Question options: specific markets strategic groups substitute industries complementary products Question 24
From the individual customer perspective, switching from a network that is built around a large installed user base is sensible only if: Question options: the value of switching can be measured. first mover influences are strong. it becomes more useful to consumers in proportion to the number of people using it. everybody else switches as well. Question 25
Companies usually operate in a competitive environment where the __________ provided by rival companies determines the customer's choice.
Question options: consumer surplus producer surplus value creation perceived use value Question 26 __________ is benefits received by the consumer from a product relative to total costs. Question options: CRM Efficiency Value Differentiation Question 27 According to Porter's Five Forces Model, __________ mainly influences the cost position and thereby the value creation of a company. Question options: the bargaining power of suppliers the competition within the industry the threat of new entrants
perceived use value of customers Question 28
There are a number of reasons why a late entrant might actually accrue some benefits. These reasons are all EXCEPT: Question options: technological uncertainty. the product category. market uncertainty. free-rider effects. Question 29 Summarizing the value innovation thinking, there are five characteristics that differentiate this type of thinking from conventional competitive thinking. Which of the following is NOT one of these characteristics? Question options: Specific markets Strategic focus Resources Different assumptions Question 30
Porter's Five Forces highlights the fact that profitability depends not only on the internal activities of a company but also on: Question options: the bargaining power of suppliers. its business environment. value creation. the perceived use value of customers. Question 31 A firm needs to analyze the way it wants to __________ by "looking outside the box" – i.e. outside the standard business practices of its own industry. Doing so can lead to the discovery of uncovered market spaces between separate industries. Question options: target specific markets segment the population create value differentiate themselves from the competition Question 32
Four sources of non-contractual switching costs include all of the following EXCEPT switching costs: Question options: because of increased market share. because of customized offerings. from relearning. resulting from customer incentive programs. Question 33 Companies that come to market first with a new product or way of conducting business impress consumers quite strongly, thus gaining reputation and: Question options: market share. competitive advantage. publicity. brand awareness. Question 34 __________ adopt new ideas just after the average person. Question options:
Early Adopters
Early Majority Late Majority Laggards Question 35
In order to sustain a competitive advantage over time, a company needs to ensure that its value created is difficult to __________, since only value created that can be shielded against current and future competitors will ultimately lead to sustainable profitability. Question options:
measure produce capture imitate Question 36 Whether a firm can benefit or not from network effects depends largely on: Question options: the nature of the network. product category. the market. the industry. Question 37 Early-mover disadvantages include all of the following EXCEPT: Question options: market uncertainty. competitive uncertainty. technological uncertainty. free-rider effects. Question 38 Conventional thinking tells us that the primary goal is to retain and expand the existing customer base through segmentation and: Question options: customization. strategy. competition. complementary products. Question 39 __________ are present when a product becomes more useful to consumers in proportion to the number of people using it. Question options: Switching costs Adoption drivers Network effects First mover influences Question 40 Early-mover advantages include all of the following EXCEPT:
Question options: switching costs. the product category. learning effects. brand and reputation.
BU480 Week 6 Threaded Discussion
Describe the four traditional forms of channel structure, and give an example of each of these forms (2 responses, with reference)
BU480 Lesson 7 & 8 Exam SCORE 93 PERCENT
To understand whether manufacturers should fear distribution channel conflicts, they need to analyze how new online channels affect their offline channels, and whether the various channels actually:
Question options: provide order entry on the website. provide CD/web-based catalogues. include database-based workflow systems. serve the same customer segments.
Question 2 Companies moving from the physical world into the online world can leverage the brand they have established with their customers. __________ is a critical issue in e-business, and it increases when customers can resort to face-to-face interaction in case of problems.
Question options: Brand equity Trust Differentiation Cost leadership Question 3
__________ entail purchasing from an external provider on a contractual basis, spanning an extended period of time.
Question options: Market transactions Alliances
Parent/subsidiary constellations Long-term contracts Question 4
__________ means a buyer lacks vital information about a seller because it does not know the track record of the seller, and vice versa.
Question options: Level of uncertainty Information asymmetry Differentiated awareness Information scarcity Question 5 The concept of __________ builds on the foundations of transaction cost theory. The fundamental idea of this concept is that traditionally integrated value chains within industries get unbundled and are reconfigured as a result of two main developments: (1) the separation of the economics of things and the economics of information; and (2) the blow-up of the trade-off between richness and reach.
Question options: coordinated efficiencies deconstruction purchasing leverage cost leadership Question 6
With __________ competitive advantage, a firm picks out individual parts of the value chain and decides to compete on only one dimension through larger-scale, higher degrees of specialization, or other factors that contribute to competitive advantage, while outsourcing other activities to external providers or even to customers themselves.
Question options:
coordinated deconstructed de-averaging of a cost leadership Question 7
Disadvantages and risks that are associated with the introduction of e-procurement systems include all of the following EXCEPT:
Question options:
supplier resistance. organizational risk. information required to make the purchasing decision. technology risk. Question 8 __________ sell manufacturing inputs through a systematic sourcing system. Goods sold through these are tailored specifically to meet the individual needs of the purchasing company.
Question options: Exchanges Catalogue hubs MRO hubs Yield managers Question 9
__________ are public and horizontal e-marketplaces with long-term supply relationships, usually for non-production-related products and services.
Question options: Exchanges
Catalogue hubs MRO hubs Yield managers Question 10
One of the classic definitions of __________ refers to "a situation in which one channel member perceives another channel member(s) to be engaged in behavior that is preventing or impeding it from achieving its goals."
Question options:
deconstruction adverse impact conflict negative linear correlation Question 11
Specialization effects are likely to be related to:
Question options: high capital requirements. specialized know-how. economies of scale. information scarcity. Question 12 How __________ a product or service is determined by its degree of uniqueness vis-à-vis the competition.
Question options: well-positioned scarce differentiated developed Question 13 __________ are horizontal e-marketplaces for spot procurement of usually operating, manufacturing inputs. They are most valuable for operating inputs that display high fluctuations in price and/or demand.
Question options: Exchanges Catalogue hubs MRO hubs Yield managers Question 14
Established management approaches and business procedures were considered to be inadequate for the Internet world, where "everything" had been turned upside down. To accommodate this change, e-business ventures were often staffed with young individuals, having an entrepreneurial drive, strong IT know-how, and analytical capabilities, yet often:
Question options:
had a limited range of expertise. lacked specialized know-how. had little knowledge of the industry. dealt with information scarcity related to the competition.
Question 15
Purchases can be categorized according to volume and:
Question options: cost. value. information required to make the purchasing decision. intended use.
Question 16 The "unbundling" concept recognizes that a corporation consists of each of the following core businesses EXCEPT:
Question options: product innovation. customer relationship management. infrastructure management. production management.
Question 17 __________ is an e-procurement solution that allows users to buy items directly on the seller's website. However, since there is no integration with the internal accounting system, purchasing data needs to be re-keyed.
Question options: Order entry on website CD/web-based catalogue
Email or database-based workflow system
An accounting system
Question 18 Which of the following is NOT one of the benefits of an organizational structure that combines online and offline channels?
Question options: Distribution efficiencies Shared information Purchasing leverage
Cost leadership Question 19
__________ are e-procurement solutions designed to facilitate production-related procurement. For instance, these systems notify purchasing managers when stock levels have fallen below a certain level and items need to be reordered.
Question options: Stock control systems
CD/web-based catalogues Email or database-based workflow systems Integrated e-procurement systems
Question 20 These goods are also often called MRO (maintenance, repair, and operations) goods or indirect goods because they do not form part of the final products a company produces.
Question options: Operating inputs Production inputs Supplier inputs Manufacturing inputs Online Exam 7
While traditional e-commerce refers to transactions conducted via fixed or wired Internet terminals, __________ refers to e-commerce transactions via mobile or wireless terminals.
Question options: wi-fi m-commerce the long tail telecommunication
Question 22 In the unconscious scenario __________ marketing is recommended in order to create value by reducing customers' conscious need of interaction with the consumption phenomenon.
Question options: amplification transcension
contextual attenuation
Question 23
M-Commerce consumer services can be classified into four major categories. Which of the following is NOT one of these categories?
Question options: Mobility Information Entertainment Transaction Question 24 In addition to basic telephony functions, data-ready mobile phones allow for richer __________ applications. These services use the data connection of a device to offer advanced call capabilities.
Question options: voice Internet entertainment messaging Question 25 A __________ is a user-generated website containing continuously updated entries in periodic order.
Question options: Wiki blog media platform desktop application Question 26 Richness is defined by three dimensions. Which dimension refers to the amount of information that can be moved from sender to receiver in a given time?
Question options: Customization Bandwidth Homogeneity Interactivity
Question 27
Regarding the consciousness dimension, if customers are ultraconscious, then __________ marketing is recommended in order to improve the conscious interaction with objects related to the consumption experience.
Question options: amplification transcension contextual attenuation Question 28
Social networks are effective because they consist of: Question options: consumer-to-consumer content. media and entertainment options. targeted advertising. social bookmarking capabilities. Question 29 __________ often cooperate with portal providers in order to gain access to customers and make their products (such as news, shopping, and games) available to their target audience.
Question options:
Application and content providers Mobile network operators (MNOs) IT enablers
Mobile device manufacturers Question 30 __________ allow(s) their members to manage more contacts more efficiently than is possible offline; therefore, they increase personal contact reach.
Question options: Google Web 2.0 Social networking sites (SNS) UVR Question 31
__________ represent the main source of value of mobile ecommerce, as fulfilling these needs is at the core of the value proposition that is offered.
Question options: Mobility-related needs Efficient needs Entertainment needs Time-critical needs and arrangements Question 32
Users of these services can collect their favorite websites as bookmarks, using "tags" – i.e. short descriptive key words instead of the traditional browser-based folder taxonomy.
Question options: Wikis Blogs Media platforms Social bookmarking Question 33 While every individual has a certain personality recognized by others, some like to try to control the impression(s) other people form of them. This impression management is closely related to __________, where a person tries to influence the perception of his/her image.
Question options: consumer-to-consumer relations image promotion self-presentation socialization
Question 34 __________ is a state-of-the-art blog publishing tool that offers powerful, yet easy-to-handle customization and administrative features.
Question options: Google Docs Web 2.0 BlogSphere Wordpress
Question 35
Much of what we know about products we learn through __________ communication.
Question options: e-CRM word-of-mouth social media targeted Question 36 Long-term strategic positioning means that a company is able to __________ by offering customers a better price/performance ratio.
Question options: increase sales differentiate their brand outperform competitors provide added value Question 37 Connectivity to the __________ allows users to access email accounts and is expected to become a major driver of the 'fixed–mobile convergence'.
Question options: Voice Internet Entertainment Messaging Question 38 __________ includes promotions and other incentives to acquire new customers and entice existing customers to use the company's Internet-based offering.
Question options: e-CRM Customer segment targeting Social networking Customer acquisition Question 39
In __________, physical and informational aspects are globally integrated to provide value through amplification, attenuation, context and transcension; value is extracted from networks.
Question options: Webspace U-space Marketplace Marketspace Question 40 __________ not only determine the design and functionality of mobile phones, but also set the communication standards and take care of the pre-installation of browsers, operating systems and other applications.
Question options: Application and content providers Mobile network operators (MNOs) IT enablers
Mobile device manufacturers
BU480 Online Exam 7
Question 1 (2.5 points) These goods are also often called MRO (maintenance, repair, and operations) goods or indirect goods because they do not form part of the final products a company produces.
Operating inputs Production inputs
Supplier inputs
Manufacturing inputs Question 2 (2.5 points)
A __________ conflict explicitly involves a behavioral evidence of conflict between the members. Question 2 options: latent felt perceived manifest
Question 3 (2.5 points)
__________ are public and horizontal e-marketplaces with long-term supply relationships, usually for non-production-related products and services.
Exchanges
Catalogue hubs
MRO hubs
Yield managers Question 4 (2.5 points)
Disadvantages and risks that are associated with the introduction of e-procurement systems include all of the following EXCEPT: supplier resistance. organizational risk. information required to make the purchasing decision. technology risk. Question 5 (2.5 points) __________ entail purchasing from an external provider on an individual contractual basis.
Market transactions
Alliances
Parent/subsidiary constellations
Long-term contracts Question 6 (2.5 points) Companies moving from the physical world into the online world can leverage the brand they have established with their customers. __________ is a critical issue in e-business, and it increases when customers can resort to face-to-face interaction in case of problems.
Brand equity Trust Differentiation Cost leadership Question 7 (2.5 points)
To understand whether manufacturers should fear distribution channel conflicts, they need to analyze how new online channels affect their offline channels, and whether the various channels actually: provide order entry on the website. provide CD/web-based catalogues. include database-based workflow systems. serve the same customer segments. Question 8 (2.5 points)
With the burst of the Internet bubble in March 2000, many companies that had spun off their ebusiness activities could not exploit the synergies between their online and offline channels and operations and, therefore, were not able to pursue a __________ strategy.
clicks-and-mortar bricks-and-mortar differentiation
cost leadership Question 9 (2.5 points) Which of the following is NOT one of the benefits of an organizational structure that combines online and offline channels?
Distribution efficiencies
Shared information
Purchasing leverage
Cost leadership Question 10 (2.5 points)
__________ represent any transaction between a company's employee and a potential customer.
Intangibles
Customer relationships
Social networking
Moments of truth Question 11 (2.5 points)
This type of sourcing involves negotiated contracts with qualified suppliers. Contracts are usually long term and built on mutual trust, hence leading to lasting relationships between buyer and seller.
Spot sourcing
Systematic sourcing
Supplier sourcing
Manufacturing sourcing Question 12 (2.5 points)
_________ entail purchasing from an external provider on a contractual basis, spanning an extended period of time.
Market transactions
Alliances
Parent/subsidiary constellations
Long-term contracts Question 13 (2.5 points)
One of the classic definitions of __________ refers to "a situation in which one channel member perceives another channel member(s) to be engaged in behavior that is preventing or impeding it from achieving its goals."
deconstruction adverse impact conflict negative linear correlation Question 14 (2.5 points)
__________ are the most restrictive e-marketplaces in providing access to external parties. They are typically operated by a single company that wants to optimize its sourcing activities by tying its suppliers closely into its business processes.
Private exchanges
Consortia
Public e-markets Supplier networks Question 15 (2.5 points)
Purchases can be categorized according to volume and: cost. value. information required to make the purchasing decision. intended use. Question 16 (2.5 points)
How __________ a product or service is determined by its degree of uniqueness vis-à-vis the competition. well-positioned scarce differentiated developed Question 17 (2.5 points) _________ entail the setting up of a distinct firm that operates separately from, yet under the auspices of, the parent company.
Market transactions
Alliances
Parent/subsidiary constellations
Long-term contracts Question 18 (2.5 points)
With __________ competitive advantage, a firm picks out individual parts of the value chain and decides to compete on only one dimension through larger-scale, higher degrees of specialization, or other factors that contribute to competitive advantage, while outsourcing other activities to external providers or even to customers themselves.
coordinated deconstructed de-averaging of a cost leadership Question 19 (2.5 points)
__________ are e-procurement solutions designed to facilitate production-related procurement. For instance, these systems notify purchasing managers when stock levels have fallen below a certain level and items need to be reordered.
Stock control systems
CD/web-based catalogues
Email or database-based workflow systems
Integrated e-procurement systems Question 20 (2.5 points)
Today, many companies rely heavily on sourcing parts and services from external suppliers. There are four main reasons for doing so. Which of the following is NOT a reason?
High capital requirements
Specialized know-how
Higher efficiency of the open market
Information scarcity Question 21 (2.5 points)
Users of these services can collect their favorite websites as bookmarks, using "tags" – i.e. short descriptive key words instead of the traditional browser-based folder taxonomy.
Wikis
Blogs
Media platforms
Social bookmarking Question 22 (2.5 points)
__________ often cooperate with portal providers in order to gain access to customers and make their products (such as news, shopping, and games) available to their target audience.
Application and content providers
Mobile network operators (MNOs)
IT enablers
Mobile device manufacturers Question 23 (2.5 points)
While every individual has a certain personality recognized by others, some like to try to control the impression(s) other people form of them. This impression management is closely related to __________, where a person tries to influence the perception of his/her image.
consumer-to-consumer relations image promotion self-presentation socialization Question 24 (2.5 points)
In addition to basic telephony functions, data-ready mobile phones allow for richer __________ applications. These services use the data connection of a device to offer advanced call capabilities.
voice Internet entertainment messaging Question 25 (2.5 points)
__________ represent the main source of value of mobile e-commerce, as fulfilling these needs is at the core of the value proposition that is offered.
Mobility-related needs Efficient needs Entertainment needs Time-critical needs and arrangements Question 26 (2.5 points) Another term for associating with valuable peers is: relationship management. social promotion. homogeneity. socialization. Question 27 (2.5 points)
Tim O'Reilly calls __________ "the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform."
Google Web 2.0 Social networking sites (SNS)
broadband Internet Question 28 (2.5 points)
Much of what we know about products we learn through __________ communication.
e-CRM word-of-mouth social media targeted Question 29 (2.5 points)
Richness is defined by three dimensions. Which dimension refers to the amount of information that can be moved from sender to receiver in a given time?
Customization
Bandwidth Homogeneity Interactivity Question 30 (2.5 points)
__________ is a state-of-the-art blog publishing tool that offers powerful, yet easy-to-handle customization and administrative features.
Google Docs
Web 2.0
BlogSphere Wordpress Question 31 (2.5 points)
_______ offers text processing, spreadsheet modeling, and calendar functions that can be accessed directly online from any PC with an Internet connection.
Google Docs
Web 2.0 HTML broadband Internet Question 32 (2.5 points)
Companies perform value-creating activities, which are interdependent with activities of suppliers or customers. __________ provides a framework for identifying all these activities and analyzing how they affect a company's relative cost position and the value delivered to customers.
Porter's value chain
Mobile marketing segmentation
The u-commerce framework
The value creation framework Question 33 (2.5 points)
Connectivity to the __________ allows users to access email accounts and is expected to become a major driver of the 'fixed–mobile convergence'.
Voice
Internet Entertainment Messaging Question 34 (2.5 points)
This feature refers to the integration of a person's electronic devices in real time, be it a PC, a laptop, a tablet, or a mobile phone.
Ubiquity
Personalisation Unison Universality Question 35 (2.5 points)
M-Commerce consumer services can be classified into four major categories. Which of the following is NOT one of these categories?
Mobility Information Entertainment Transaction Question 36 (2.5 points)
__________ are the industry's linchpin. Their close contact with customers positions them at the center of the network and gives them a dominant service role.
Application and content providers
Mobile network operators (MNOs)
IT enablers
Mobile device manufacturers Question 37 (2.5 points)
In __________, physical and informational aspects are globally integrated to provide value through amplification, attenuation, context and transcension; value is extracted from networks.
Webspace
U-space
Marketplace
Marketspace
Question 38 (2.5 points)
In the unconscious scenario __________ marketing is recommended in order to create value by reducing customers' conscious need of interaction with the consumption phenomenon.
amplification transcension contextual attenuation Question 39 (2.5 points)
The implicit "space–time" paradigm, on which transactional marketing is based, has now evolved towards the __________ of the e-commerce era. universality transcension and integration ubiquitous space virtual–now Question 40 (2.5 points) e-CRM comprises each of the following main elements EXCEPT customer: targeting. selection. acquisition. extension.
BU480 Online Exam 8 SCORE 95 PERCENT
Online Exam 8 Question 1
E-business managers need to determine to what extent they wish to monitor their employee's online activities. The underlying goal of these monitoring activities is to: Question options: eliminate waste. identify noncompliance. increase productivity. ensure employees do not use the Internet. Question 2 Technological measures to protect against security threats include all of the following EXCEPT: Question options:
firewalls. encryption. security codes. VPNs. Question 3 __________ refers to security threats such as viruses, worms, or Trojan horses. Question options: Phishing Hacking Cyber-vandalism Malicious code Question 4 There are three key areas to consider when reviewing the ethical issues, privacy concerns, and security risks related to e-business. They include all of the following EXCEPT: Question options: individual. business. society. policy. Question 5 Today, there are three primary revenue models for delivering content. Which of the following is NOT one of them? Question options: Subscription Online search A la carte Advertising-supported Question 6 Typically, __________ refer to higher values such as freedom, privacy, or protection of property. Question options: higher order values ethical conflicts moral dilemmas personal dilemmas Question 7 Some of the various Internet-related trademark issues include all of the following EXCEPT: Question options: cybersquatting. spamming.
linking. framing. Question 8
To leverage __________, you need to find ways in which your product or service becomes more valuable for customers as the overall number of customers increases. Question options: data-mining techniques customizable websites network effects revenue structure Question 9 Your cost structure dictates the types of revenues you need to generate in order to achieve the desired: Question options: consumer acceptance. product positioning. profitability. economies of scale. Question 10 Online newspapers have mostly relied on the __________ model, but in general, this revenue model has NOT proved sufficient to achieve stand-alone profitability. Question options: subscription advertising business revenue mobile news Question 11 Laws reflect __________, which in turn are based on fundamental ethical principles strongly held by individuals. Question options: social choices individual interests moral values societal regulations Question 12 The e-business strategy __________ provides a practical way to develop an e-business strategy. Question options: formulation roadmap framework process
analysis grid
Question 13 __________ law protects the expression, not the idea. Question options: Copyright Patent Trademark Cyber Question 14
In addition to a company extending product scope by itself, it can leverage __________ to establish partnerships with complementors. Question options: advertising campaigns the Internet customer relationships supplier channels Question 15 The three main ways society has chosen to protect __________ are with copyrights, patents, and trademarks. Question options: e-commerce intellectual property innovations customer data Question 16 A __________ provides answers to "Where?" "How?" and "Why?" Question options: formulation roadmap e-business strategy framework mission statement strategy plan Question 17 __________ refers to deceptive attempts by third parties to obtain financial information for financial gain. Question options: Phishing Hacking Cyber-vandalism Malicious code Question 18
The alignment of a company's physical-world strategy and its e-strategy requires strategic decisions to be made on all of the following issues EXCEPT: Question options: branding. pricing. product/service offering. positioning. Question 19 __________ help identify and distinguish goods in the marketplace. They play an important role in branding, yet e-commerce has created opportunities for mischievous behavior by violators. Question options: Trademarks
Patents Copyrights Brand logos Question 20
On a very broad level, this question in a mission statement addresses the areas in which a firm wants to compete. Question options: When? Where? How? Why?