Strategic Management through Market Analysis
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1.0 Introduction According to strategy, everything would revolve around the market environment and entities that are outside the scope of an organization like; prominent organizations like local and national governments, customers, suppliers as well as competitors1. Strategists in the past have agreed and accepted that acquiring information about the competitive environment in a market could prove to be a vital element that allows the development of strategic management. It is not just essential but it is also logical to study the environment in the market for an organization, mainly keeping three reasons in mind. One main reason would the several organizations competing with each other 2. The second reason would be that many organizations would anticipate threats and opportunities wherein they are required to control threats and explore opportunities3. The third reason being that there could be opportunities within networking or linkages that could lead to sustainable cooperation. In order to acquire a detailed knowledge about the competitive environment, it is imperative to execute a Porter’s Five Forces analysis4. Keeping these factors in mind, this report would attempt to execute a Porter’s Five Forces analysis for an apparel manufacturer (XYZ) that is keen to enter the high end apparel segment in India.
[Note: Get Strategic Management Assignment Help.Mail us at info@tutorsindia.com] 2.0 Porter’s Five Force Analysis 2.1 Bargaining Power of Suppliers Every organization has their own raw materials or services suppliers. In the garment sector, the bargaining power of supplier is relatively low, keeping in mind that a large number of suppliers traditionally are made up of apparel manufacturers who venture into new markets to safeguard their businesses from other competitors that can eat into their profits. In the case of XYZ, bargaining power of suppliers would be less as it is a product that has been initiated by XYZ which already has a presence in India and they would be having their own tie-ups and networks. 1 2 3 4