Business & Management Research Dissertation Topics Ideas in the Area of Millennial Privacy Concerns

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PRIVACY CONCERNS AMONG THE MILLENNIALS Business & Management Research Dissertation Topics ideas in the area of Millennials Privacy concerns (2019) Tags: Tutors India | Management Dissertation Topics | Qualitative Or Quantitative Methodology | Business Management Dissertation | Assignment | Essay | Statistical Analysis | Coding & Algorithm | Resit Dissertation | Powerpoint | Poster

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Research has found that using free Wi-Fi networks, using same mobile for personal and professional use, using devices that do not have suitable protection for sharing information makes the millennials susceptible to various privacy issues.

IN BRIEF

Millennials are more susceptible to various issues when compared to the other generations who did not use social media at such a young age.

The millennials are very much concerned about government surveillance, financial fraud, misuse of personal information, identity theft and sale of personal data.

This particular concern can be your UK management dissertation Topics and you can pursue your research either adopting qualitative or quantitative methodology or triangulation capturing both from organisation and employee perspective.

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PRIVACY CONCERNS AMONG THE MILLENNIALS Further, the non-millennials were introduced to search engines only during the adult stage.

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02 01 Sharingvarious information with their friends and followers has become a daily habit for the millennials as they have been using the social media including Facebook, Twitter, Snap chat and Instagram since their childhood.

Research has found that using free Wi-Fi networks, using same mobile for personal and professional use, using devices that do not have suitable protection for sharing information makes the millennials susceptible to various privacy issues.

03 However, the millennials were introduced to the search engines during their childhood itself.

05 The consciousness of the people regarding the data privacy is not consistent with the widespread mobile usage prevalent at present.

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DATA FROM SURVEYS A survey conducted by GENFORWARDS has stated that millennials are very much worried about the fact that government and other external sources have access to their private data.

01 The same study has revealed that Asian millennials are very much concerned about the data issues when compared to American, African and Latin millennials.

According to a SAS survey conducted among the US consumers, a whopping 73% of survey population revealed that they are worried about the data issues and many about 64% of the individuals feel that the data security has reduced very much at present.

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This survey has revealed that the concerns about data security among the elderly people is very high when compared to the millennials and people belonging to generation X.

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Contd...

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05 In terms of structure and technology, the malware industry is rising day-by-day.

The privacy of the millennials is also threatened by various software attacks including malware, Keyloggers, Adware & Trojan.

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07 Another attack that causes serious data concerns is Keyloggers, which is transferred with the help of file that can be opened unintentionally by the users.

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The Malware software enters into a specific data and damages the device.

08 Contd...

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Adware, which is often used for promotions and advertisements, is often used by the attackers to gather the data from one user and transmit it illegally.

Therefore, websites have to take the suitable steps to improve their privacy policies thereby increasing the awareness among the individuals about different privacy concerns (Hooda, Bhatia, & Yadav, 2017).

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Further, a research conducted by Kuperus, 2016 has revealed that in spite of the different data privacy concerns prevailing at present, the activities of the users online have not changed much.

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As the difference in the age group of the users play a significant role in influencing their activities online, the practice of the online users cannot be changed with the lack of privacy awareness.

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