Impacts of artificial intelligence in enhancing customer engagement - TutorsIndia.com

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IMPACTS OF ARTIFICIAL INTELLIGENCE IN ENHANCING CUSTOMER ENGAGEMENT How AI can Improve Customer Experience Strategy?

Tags:Tutors India | Retail Marketing | Artificial Intelligence | Consumer Engagement | Customer Support | Customer Satisfaction | Consumer Convenience | AI-Algorithms | Business & Management Dissertation | Assignment | Essay | Statistical Analysis | Coding & Algorithm | Resit Dissertation | Powerpoint | Poster

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TutorsIndia Lab @ TutorsIndia.Com Business & Management (B&M) Lab at TutorsIndia is involved in exploring novel research areas for the challenges faced by today’s technology-oriented business or organisation, the market, the economy, finance and sales. The research team explores and identifies troubling questions that exist in scholarly literature, in theory, or in practices that needs deliberate investigation.

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Short Notes You will find the best dissertation research areas / topics for future researchers enrolled in Business & Management.

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The role of artificial intelligence in retail and marketing.

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In order to identify the future research topics, we have reviewed the Business & Management literature (recent peer-reviewed studies).

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Growth of artificial intelligence as the new reality in customer engagement.

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Artificial intelligence across all aspects of consumer engagement as of the 21st century.

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Artificial Intelligence (AI) In Retail Marketing

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AI can be defined as a human-like intelligence of machines.

There is both a science and an intelligence that goes into the making of AI machines.

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This together brings the study and design of AI.

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Retailers have carried out market research for several years now such that prediction tools in retail and machine learning.

You will find the best dissertation topic for future researchers enrolled in Business and Management.

These topics are researched in-depth at the University of Glasgow, UK, Sun Yatsen University, University of St Andrews and many more.

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Benefits of AI

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AI allows upward growth in sales and downward spiralling of costs for companies by using algorithms.

All this can be achieved by monitoring the marketplace demand and supply chain management.

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AI reduces recruitment costs allowing more people with relevant skills to be employed reducing the burden of attrition for companies.

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Tools in marketing

AI is an important tool in marketing. Depending on the search history, customers can relate to the advertising of items while they shop online for gifts.

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Virtual dressing rooms and 3D models enhance retail experience reducing guesswork while shopping for clothes.

Central to the task of gift shopping are data on actual gift occasion, sentiment and mood of shopper, relevant recipient detail and other criteria.

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AI- algorithm Implementation of AI across industries helps the decision maker to create an algorithm in which a computer based system makes collective decision in purchase without the tacit knowledge of the user.

AI algorithm can initiate actions with no final user input. This is the future of AI in Business and Management.

Application of AI has the potential to amplify, manifold, from search engines to speech recognition, from gaming structures to object detection.

In the background, AI continues to monitor customer sentiment on the internet and social media like Facebook.

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AI Market

AI market is growing because of Big Data and Algorithms for most applications available today.

By upping productivity & reducing costs to companies’ better To build strong and outcomes in marketing lasting relations with the and customer customer, brands are satisfaction can be now focusing on artificial obtained with AI. intelligence, which help companies visualize advertisements relevant to the target audience.

AI market has been divided into machine learning,natural language processing (NLP), contextual awareness & computer vision with respect to technology in billions.

Accurate predictions and suggestions are made from a vast data pool.

Customers answer all account questions, get tech support, and fill out forms and applications, which in turn is driving growth for NLP in the AI market.

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Artificial neural networks capture multiple levels of data in the form of texts, sounds, and images.

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Artificial intelligence markets by technology in billions

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Future scope of AI

AI will be far more useful if it augments rather than replace managers in marketing.

AI may provide support to customers in engaging conversations by asking relevant, meaningful questions, social support, and by understanding linguistics and syntax.

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The application of AI in marketing strategies, which include the influence to be exerted on marketing business models, sales processes, and customer service and customer behaviour.

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Popular press may exaggerate the short to medium term impact of AI, which is limited.

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Issues related to data privacy, ethics and certain other biases will be handled more carefully.

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In order to identify the future dissertation topics, we have reviewed the dissertation (recent peer-reviewed topics) on both engineering and management. Order Now Dissertation | Assignment | Essay | Statistical Analysis | Coding & Algorithm | Resit Dissertation | Powerpoint | Poster

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Summary Marketing strategies and customer behaviour will change and this research agenda will further drive and support research in AI.

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