How will artificial intelligence change the marketing domain for the next decade - Tutors India

HOW WILL ARTIFICIAL INTELLIGENCE CHANGE THE MARKETING DOMAIN FOR THE NEXT DECADE An Academic presentation by Dr. Nancy Agens, Head, Technical Operations, Tutors India Group  www.tutorsindia.com Email: info@tutorsindia.com

Today's Discussion OUTLINE

Introduction Industrial Revolution AI in Marketing Advantages of AI Marketing in Industries Conclusion

Introduction Artificial intelligence influences the marketing strategies which include sale processes, business models, and customer service options as well as customer behaviors.

It is playing a vital role in improving performance in the marketing domain.

Artificial intelligence helps to find new ways of creating and distributing value to customers rather than not only improving the current marketing tactics.

The recent growth of Artificial intelligence in marketing is indicative that it will be adopted by a number of companies soon.

Industrial Revolution Artificial Intelligence is more often described as the new industrial revolution.

It is the main component of transforming the world into digital, a phenomenon that extends to all sorts of organizations and businesses.

The ability of Artificial intelligence’s learning capability helps businesses to improve the ways they use their data constantly.

AI emerges not only from the marketing field, but also form clients, for whom agility, more assertive communication and innovative products are just some of the many drivers which make AI so attractive in the marketing domain.

AI in Marketing Chat bots or virtual assistants are one of the AI-based services that interact with humans through a chat interface.

It helps to assists customers with online inquiries or purchases, forecasting the weather, suggesting relevant content about a certain topic, and many.

Integrating Big Data with Artificial Intelligence is another most powerful tool that can improve find patterns, analysis and identify critical moments in the client’s journey.

Programmatic advertising allows campaigns to integrate its functions by offering marketing teams with fresh insights in real-time.

Advantages of AI Marketing in Industries TOURISM : AI in the tourism domain focuses on identifying key elements in the customer’s consumer experience and on lowering marketing campaigns costs.

RETAIL : AI in the retail sector is having an optimistic impact through “smart” automated customer service solutions and by expanding omni channel operations that improves the experience of customers.

FINANCE : Artificial Intelligence in the financial sector is helpful in analyzing interactions of client and creating products for precise audiences.

Conclusion In this way, Artificial Intelligence is changing the marketing field day by day.

Thus AI is really playing a vital role in the marketing domain and will definitely help to improve the sale by its intelligence!

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