Dissertation Topics in Business and Management Research on Green Purchase Behavior: Recent Trends

OCT 16, 2019 Research paper

DISSERTATION TOPICS IN BUSINESS AND MANAGEMENT RESEARCH ON GREEN PURCHASE BEHAVIOR Business & Management Research Dissertation Topics ideas in the area of Green purchase behavior (2019) Tags: Tutors India | Assignment Writing Help | Dissertation Topics Help | Green Products | Green market | Green purchase behavior Dissertation | Assignment | Essay | Statistical Analysis | Coding & Algorithm | Resit Dissertation | Powerpoint | Poster

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SHORT NOTES You will find the best dissertation research areas / topics for future researchers enrolled in Marketing & Management. These topics are researched in-depth at the University of Glasgow, UK, Sun Yat-sen University, University of St Andrews and many more.

In order to identify the future research topics, we have reviewed the Marketing literature (recent peer-reviewed studies) on the green purchase behavior.

Various researches have revealed that concern of the people towards the protection of the environment has increased in the last 30 years. Therefore, they have started to prefer green products.

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BACKGROUND Recent research conducted by Intergovernmental Panel on Climate Change (IPCC) has revealed that the consumption patterns of the people and various activities of the human beings together have led to global warming.

In the recent times, environmental degradation has gained a lot of attention, and this has prompted people to amend their patterns of use and adopt consumption practices.

Various researches have revealed that concern of the people towards the protection of the environment has increased in the last 30 years.

Social media has played a vital role in raising awareness about sustainable products.

Search for healthy products has combined with the need to protect the environment.

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GREEN PURCHASE BEHAVIOR

Green purchasing behavior is describe the purchase of products that can be recycled and reused.

Green products are biodegradable in nature & are grown originally without use of artificial ingredients.

The products have to be environment-friendly and should not cause any harm to the environment.

Consumers tend to be responsible towards environmental problems & willingly buy environmentfriendly products.

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LIFECYCLE OF GREEN PRODUCTS

This particular industrial challenge/idea can be your UK management dissertation Topics and you can pursue your research either adopting qualitative or quantitative methodology or triangulation capturing both from organisation and employee perspective.

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INDIA Investing in sustainable products will help firms to gain entry in to new markets & ensure profits along with sustained growth in the long run as many consumers are willing to switch to environmentally friendly products.

02 01 03

About 25% of the total population of India prefers products that are environment-friendly.

Around 28% have started to use green products because considering health aspect of products.

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MALAYSIA Green products is relatively new to Malaysia.

01

02 Concern towards environmental products risen among the people.

Green products is gaining much prominence among Malaysian consumers.

03 Green industries in Malaysia should be aware of consumer’s affinity towards products.

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CHINA In China, many consumers are becoming more and more concerned about the health hazards caused as a result of increasing environmental degradation.

Climate change, air pollution, and increased degree of particulate matter caused as a consequence of global warming are becoming a serious issue in China.

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SOUTH AFRICA Green purchase behavior of the South African consumers is influenced by a variety of factors including emotional value, environmental concerns and knowledge value.

Exists a positive relationship between the knowledge value and green purchase behavior of the South African consumers.

Green purchase behavior of the South African consumers is not influenced by the premium price of the green products.

Marketers can increase the sales of the green products by making use of packages that enhance the appearance of the products.

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AUSTRALIA Australian consumers have started to prefer packaging materials that are environmentfriendly and produced with the help of sustainable sourcing procedure.

01 In addition to this, many Australian consumers believe that famous brands have to adopt sustainable practices to withstand the market competition.

02 04

However, only a less percentage of the Australian population is willing to pay exorbitant costs for the green products.

03 Many people do not believe the fact that using environment friendly products leads to a healthy lifestyle.

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CANADA In the Canada, a research conducted by revealed that Canadian consumers are willing to pay green products.

Only a minuscule population of the consumers are not ready to buy environment friendly products.

Many brands are trying to make use of the sustainable strategies in order to enhance their business performance.

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INDONESIA WWF-Indonesia and Nielson conducted a survey in Indonesia to understand the green purchase behavior of the Indonesian consumers 63% of the Indonesian consumers are ready to pay for the green products in spite of its high cost.

Positive association between the green purchase intention of the Indonesian consumers and purchase attitude.

Consumers are aware of the environment friendly products when they shop.

Many consumers are ready to decrease the plastic bag usage.

The Indonesian consumers are very well aware of the harmful consequences of the normal products they use.

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