Tuscaloosa News 2015 rate card

TuscaloosaNews.com 2015 ADVERTISING RATES Effective January 1, 2015

NEWSPAPERS • MAGAZINES • DIGITAL TuscaloosaNews.com MULTI-MEDIA SOLUTIONS

SP82342 XNSP84252

TUSCALOOSA’S MOST TRUSTED NEWS & ADVERTISING SOURCE SINCE 1818

TARGET YOUR ADVERTISING MESSAGE

BY SECTION AND READER INTEREST THE TUSCALOOSA NEWS 315 28th Avenue P. O. Box 20587 (35402) Tuscaloosa, Alabama 35401 (205) 345-0505

The Tuscaloosa News provides readers with a rich editorial environment with various sections and feature pages suited to different individual interests. Advertisers can place their messages where they will have the greatest likelihood of being read and acted upon by their target audience. Below is a list of pages, features and sections available in The Tuscaloosa News.

MAIN

TABLE OF CONTENTS ROP Display Advertising Plans......................... 3 ROP Color Rates .............................................. 3 Classified Advertising Plans ............................. 4 Classified Color Rates ...................................... 4 Pre-Prints and P&Ds ...................................... 6-7 T-News Weekly ................................................. 7 Special Publications and Magazines ................ 8 Internet Advertising ........................................... 9 Special Categories of Advertising ................... 10 Special Services ..............................................11 Schedules & Mechanical Requirements ......... 12 Contract Regulations and Rate Policies ......... 13 Circulation and the Tuscaloosa Market .......... 14 Newspaper Advertising Advantages ............... 15 Contact Information ........................................ 16

a) b) c) d)

Major Local News National and World News Community Calendar – Around Town Opinions (Weekdays & Sunday)

WEST ALABAMA a) b) c) d) f) g)

Local, State and Regional News Weather Obituaries Police and Court Reports Financial and Business News Stocks (Saturday)

BUSINESS a) Local, Regional and Major Economic News b) Feature Pages – Talking Money, Ideas & Issues and Opinions (Sunday)

CLASSIFIEDS a) Major Categories – Legal Notices, Employment, Real Estate, Automotive, Financial and General Merchandise b) Business and Services Directory

HEALTH

SPORTS

a) Prep, College and Professional Sports b) Community Sports Calendar and Scores c) GameDay Sections during Alabama Football Season d) Feature Pages – Outdoors (Sunday), e) Prep Football Tabloid (Saturday)

TODAY a) b) c) d)

Entertainment, Music, Books and Travel Religion and Church News (Saturday) Ala.Cart (Wednesday) – Food and Recipes Weddings and Engagements, Births and Anniversaries, etc. (Sunday) e) Other Features – Self Help, Dear Abby, Horoscopes, Bridge Club, Crossword Puzzle, Comics and Television Listings

Dedicated to nutrition, medicine, exercise, natural remedies as well as modern health topics and medical breakthroughs (Thursday).

TV WEEK A television magazine with TV listings, movies, puzzles and entertainment news (Sunday).

HOMES OF WEST ALABAMA Tabloid magazine with real estate services, homes and properties for sale, open houses, rental properties and real estate investments (Sunday).

Index of major publications and web sites ................................................PG 7

DISPLAY ADVERTISING..................... PG 3 Print is still the strongest medium when it comes to consumer confidence. The Tuscaloosa News has the largest penetration of any other print medium in West Alabama delivering to 11 counties.

CLASSIFIED ADVERTISING ........... PG 4 A complete advertising section dedicated to one thing – cost effective results. Major advertising categories include: auto, employment, legals, real estate, professional services, and general merchandise. Online components allow you to custom search line ads plus give advertisers the benefit of enhancing their line ad with photos and more text.

PREPRINTS AND P&Ds...................... PG 6 America’s only portable shopping mall, used by consumers to comparison shop and plan their day. The validity of the message generates loyal customers and larger customer base.

2

A weekly community newspaper delivered to select households of non-subscribers inside Tuscaloosa County. Advertisers enjoy a guaranteed 80% plus penetration in Tuscaloosa County when used in conjunction with The News.

TV WEEK

................................................PG 8

TV Week magazine, delivered every Sunday, provides complete and accurate television and movie listings with special entertainment features that build readership, use and elasticity.

TV WEEK

west AlAbAmA’s tV entertAinment mAgAzine

TV WEEK

..................................PG 8 A high-gloss lifestyle magazine that reflects the rich tapestry of life in West Alabama that specifically targets households with the highest disposable income in Tuscaloosa County. ...............................................PG 9 West Alabama’s on-line home for local news, sports, and information. Tuscaloosanews.com is updated when news occurs. Community oriented and enhanced with the benefits of reader content including, video, editorial forums, photo galleries and blogs.

July 17-23, 2005

................................................PG 8

A weekly real estate magazine that features over 500 property listings including homes for sale, properties for sale, open houses and rental properties.

..........................................................................PG 8 A collaborative effort with The Chamber of Commerce of West Alabama, this quartlerly publication covers all business and economic news associated with The Chamber.

............................................PG 9 No Web site keeps Bama fans more informed of Crimson Tide athletics than TideSports.com. TideSports covers all major sports year-round. Video features like The Cecil Hurt Show keep fans coming back for more.

................................................PG 9 An online community dedicated solely to motherhood.

It’s a place where moms can give and receive useful, proven advice or share wisdom in the daily “practice” of parenting. Tuscmoms.com is unique because it is hosted and maintained by its own blogger.

T H E T U S CA LO O SA N E W S | 2 015 A DV E RT I S I N G R AT E CA R D

ROP-DISPLAY ADVERTISING RATES

OUR GOAL IS TO CREATE BUSINESS BY HELPING BUSINESS CREATE BUSINESS OPEN RATE

PER COLUMN INCH

Daily ...........................................................$54.00 Sunday ...........................................................$56.00

NATIONAL RATES

PER COLUMN INCH

Daily ...........................................................$66.00 Sunday .......................................................$69.00

VOLUME INCENTIVE PLAN (V.I.P.)

REPEAT ECONOMY PLAN (R.E.P.)

A discount will be granted to any open rate or annual agreement advertiser scheduling the same identical ad in the following six-day period. No copy or size changes permitted. Discount applies to space charges only. Revenue will count toward fulfillment of an annual agreement at the applicable value. No other discounts apply.

Consecutive week agreement with specified ad size to run on same day of the week throughout the period. Contracts run for a minimum of 13 consecutive weeks and are self-renewing. Contracts are available Monday through Sunday. Minimum ad size is (3) column inches, and maximum size is (30) column inches. Additional ads may run Monday through Sunday at applicable REP rate. Advertisers may increase REP ads (contracted day or additional ads) to a maximum of 30”. REP ads (contracted day or additional ads) can be up-sized once to a maximum of (60) column inches during the contract period. Investment counts toward annual agreement with The Tuscaloosa News. Frequency REP contract must be signed simultaneously to qualify for multiple run discounts. No other discounts apply. Retail ROP only.

Process color can be added for an additional $115.00 per run.

ANNUAL AGREEMENTS

DISCOUNT

The following schedule of rates will apply on signed agreements when conditions in agreements are fulfilled by advertiser. Rates are per column inch.

ANNUAL INVESTMENT

$10,000 ............................ $20,000 ............................ $25,000 ............................ $50,000 ............................ $90,000 ............................ $140,000 ..........................

DAILY

SUNDAY

$46.00 ............ $43.00 ............ $42.00 ............ $40.00 ............ $39.00 ............ $37.00 .............

$48.00 $45.00 $44.00 $42.00 $40.00 $39.00

DAILY SPACE AGREEMENTS Agreement requires a minimum of one inch to run a minimum of 30 consecutive days. Size of the ad must remain the same throughout the term of the agreement. One copy change per month available. Ad must run as a separate ad apart from any other advertisements by same advertiser. Repeat discounts not available.

PER COLUMN INCH

30 consecutive days...................................$22.00 60 consecutive days................................... $21.00 90 consecutive days...................................$20.00 120 consecutive days ................................. $19.00 180 consecutive days ................................. $18.00 365 consecutive days..................................$17.00

SATURDAY REPEAT DISCOUNT A 40% discount off open rate or applicable annual agreements will be granted to any advertiser scheduling the same identical ad that published Sunday through Friday on the upcoming Saturday. No copy or size changes permitted. No other discounts apply. Discount applies to space charges only. Retail ROP only.

1st Insertion .................................... Regular Price 2nd Insertion ......................................... 20% OFF 3rd Insertion .......................................... 30% OFF 4th to 7th Insertion ................................ 50% OFF

CONSISTENCY RATE

To qualify for this rate, the advertisement must run four times within a 30 day period. One line change only per order. No other discounts available.

DAILY

SUNDAY

Up to 8 inches ..................$44.00 ..............$46.00 8-1/4” or more ..................$43.00 ..............$45.00

SUPER TUESDAY

Standard full page advertisements which run on Tuesdays receive a 40% discount off open rate or the applicable annual agreement. ROP charges only.

Discount available to any single local retail advertiser. Associations, dealer listings or more than one advertiser in a single advertisement do not qualify.

One page per advertiser per day. No other discounts apply.

FLEXIBILITY THE R.E.P. PLAN ALLOWS YOU THE FLEXIBILITY TO CHANGE YOUR AD EVERY WEEK TO KEEP YOUR MESSAGE FRESH AND GRAPHICALLY COMPELLING.

THE TUSCALOOSA NEWS

PER COL. INCH

1 Time Per Week ........................................$26.00 2 Times Per Week ...................................... $16.00 3 Times Per Week ...................................... $15.00 4 Times Per Week ...................................... $14.00 5 Times Per Week ...................................... $12.00 6 Times Per Week .......................................$11.00 7 Times Per Week ........................................$9.00 T-NEWS WEEKLY ......................................... +$5.00

THE TUSCALOOSA NEWS REACHES YOUR PRIMARY TARGET MARKET.

COLOR ROP ADS DRIVE READERS TO VISIT THE ADVERTISER 31% MORE THAN BLACK-AND-WHITE ADS COLOR OFFERS A COMPETITIVE

ADVANTAGE …both in building your brand and jumping off of the page.

A full-color ad doesn’t just draw the reader’s attention—it captures it! Color ads are 33% more beneficial than black and white ads, and 18% more likely to drive readers to look for more information. Strategically, color pulls the eye from the headline toward the dominant art element.

(RAM Research 2010)

SINGLE PAGE UNITS OR LESS 1 COLOR

2 COLOR

3 COLOR

Standard ..............$430 ............... $570 ............... $675 Tabloid ................$305 ............... $380 ............... $450

DOUBLE TRUCKS OR COMPANION PAGES 1 COLOR

2 COLOR

3 COLOR

Standard ..............$650 ............... $745 ............... $785 Tabloid ................$430 ............... $570 ............... $625 All days, no minimum. All standard colors and blends in the latest ANPA Ad-Litho Guide are available. Other colors subject to additional charge. National color rates are commissionable and can be determined by multiplying the applicable color rate by 1.1765.

W W W. T U S CA LO O SA M A R K E T S O U R C E . C O M

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CLASSIFIED ADVERTISING RATES

TH E SINGLE-MOS T US EFU L S OURC E FOR C ON S UM E R I N FORM AT I O N. Classified is billed by the line and designed on a ten (10) column format. There are 11 lines to a column inch. Automobile, real estate, mobile home and employment advertising will be serviced and billed at classified rates regardless of where the ad appears in the classified section. All advertisements will appear in The Tuscaloosa News classifieds and T-News Weekly for an additional $3.65 per ad.

CLASSIFIED OPEN LINE RATES Four (4) lines per day minimum.

CONSECUTIVE INSERTIONS

DAILY SPACE AGREEMENTS

Five (5) line minimum per day to run under “Business and Services” directory. One copy change per seven (7) day period. 10% discount available with 120 consecutive day agreement. Ads are flat-rated with no discount for early cancellation.

Agreement requires a minimum of one inch to run a minimum of 30 consecutive days. Size of ad must remain the same throughout the term of the agreement. One copy change per month available. Ad must run as a separate ad apart from any other advertisements by same advertiser. Repeat discounts not available. Linage does not count toward fulfillment of annual agreement with The Tuscaloosa News. Classified section only.

RATE PER LINE/DAY

5 lines, 30 days (includes Internet & T-News Weekly)........ $104.00 Each additional line (includes Internet & T-News Weekly)............$5.00

PER COLUMN INCH

30 consecutive days................................... $13.50 60 consecutive days................................... $12.50 90 consecutive days....................................$11.00 120 consecutive days ................................. $10.50 180 consecutive days ...................................$9.50 365 consecutive days...................................$9.00

RATE PER LINE/DAY

1 - 30 times ..................................................$4.50

GREATER IMPACT

Local ..........................................................$56.00 National ...................................................... $74.00 RATE PER LINE/DAY

Local ............................................................$5.00 National ........................................................ $7.00

CLASSIFIED OPEN DISPLAY RATES Daily ........................... $35.00 PER COLUMN INCH Sunday ...................... $36.00 PER COLUMN INCH

DAILY LINE AGREEMENTS Minimum 13 week agreement required, five (5) line minimum. Daily agreements require a daily line ad, minimum of five (5) lines, for the entire period. Minimum charge will be billed or open rate will apply to all linage run for non-fulfillment.

RATE PER LINE/DAY

1 - 6 times .................................................... $3.10 7 - 13 times ..................................................$2.50 14 - 29 times ................................................$2.20 30 times ...................................................... $1.90

CONSISTENCY RATE To qualify for this rate, the advertisement must run four times within a 30 day period. One line change only per order. No other discounts available.

DAILY

RECRUITMENT ADVERTISING RATE PER COLUMN INCH

ADD MORE IMPACT WITH YOUR LINE-AD BY INCLUDING A PHOTO, A BANNER OR YOUR COMPANY’S LOGO.

CONSECUTIVE INSERTIONS

PROFESSIONAL SERVICES DIRECTORY

SUNDAY

Up to 8 inches ............... $25.00 ................. $27.00 8-1/2” or more ............... $24.00 .................$26.00

VOLUME INCENTIVE PLAN (V.I.P.) A discount will be granted to any open rate or annual agreement advertiser scheduling the same identical ad in the following six-day period. No copy or size changes permitted. Discount applies to space charges only. Revenue will count toward fulfillment of an annual agreement at the applicable value. No other discounts apply.

DISCOUNT

ANNUAL AGREEMENTS The following schedule of rates will apply on signed agreements when conditions in agreements are fulfilled by the advertiser. All annual dollar volume agreements qualify for the “Daily Line Agreement” rates (see above).

ANNUAL INVESTMENT

PER COLUMN INCH

$2,500 ........................................................$26.00 $10,000 ......................................................$25.00 $20,000 ......................................................$24.00 $50,000 ......................................................$23.00

1st Insertion .................................... Regular Price 2nd Insertion ......................................... 20% OFF 3rd Insertion .......................................... 30% OFF 4th to 7th Insertion ................................ 50% OFF

SATURDAY REPEAT DISCOUNT A 40% discount off open rate or applicable annual agreement will be granted to any advertiser scheduling the same identical ad that published Sunday through Friday on the upcoming Saturday. No copy or size changes permitted. No other discounts apply.

Discount applies to space charges only.

CLASSIFIED Buy it, Sell it, Find it.

COLOR ROP ADS DRIVE READERS TO VISIT THE ADVERTISER 31% MORE THAN BLACK-AND-WHITE ADS COLOR OFFERS A COMPETITIVE

ADVANTAGE …both in building your brand and jumping off of the page.

A full-color ad doesn’t just draw the reader’s attention—it captures it! Color ads are 33% more beneficial than black and white ads, and 18% more likely to drive readers to look for more information. Strategically, color pulls the eye from the headline toward the dominant art element.

(RAM Research 2010)

4

SINGLE PAGE UNITS OR LESS 1 COLOR

2 COLOR

3 COLOR

Standard ..............$430 ............... $570 ............... $675 Tabloid ................$305 ............... $380 ............... $450

DOUBLE TRUCKS OR COMPANION PAGES 1 COLOR

2 COLOR

3 COLOR

Standard ..............$650 ............... $745 ............... $785 Tabloid ................$430 ............... $570 ............... $625 All days, no minimum. All standard colors and blends in the latest ANPA Ad-Litho Guide are available. Other colors subject to additional charge. National color rates are commissionable and can be determined by multiplying the applicable color rate by 1.1765.

T H E T U S CA LO O SA N E W S | 2 015 A DV E RT I S I N G R AT E CA R D

The Tuscaloosa News reaches 7 out of 10 of the households in Tuscaloosa County each day. Just under two-thirds of the residents view tuscaloosanews.com. Add to that our other stand alone products and our reach and penetration has never been greater.

REPEAT ECONOMY PLAN (R.E.P.)

Consecutive week agreement with specified ad size to run on same day of the week throughout the period. Contracts run for a minimum of 13 consecutive weeks and are self-renewing. Contracts are available Monday through Sunday. Minimum ad size is (3) column inches, and maximum size is (50) column inches. Additional ads may run Monday through Sunday at applicable REP rate. Advertisers may increase REP ads (contracted day or additional ads) to a maximum of 30”. REP ads (contracted day or additional ads) can be up-sized once to a maximum of (100) column inches during the contract period. Investment counts toward annual agreement with The Tuscaloosa News. Frequency REP contract must be signed simultaneously to qualify for multiple run discounts. All 13-week REP advertising agreements qualify for the “Daily Line Agreement” rates. No other discounts apply. Classified display only.

Process color can be added for an additional $115 per run.

THE TUSCALOOSA NEWS

1 Time Per Week ........................................ $15.50 2 Times Per Week ........................................$9.50 3 Times Per Week ........................................$9.00 4 Times Per Week ........................................$8.50 5 Times Per Week ........................................ $7.00 6 Times Per Week ........................................$6.00 7 Times Per Week ........................................$5.50 T-NEWS WEEKLY .............................................. +$3.65

Standard full page advertisements which run on Tuesdays receive a 40% discount off open rate or the applicable annual agreement. Space charges only.

Discount available to any single local advertiser. Associations, dealer listings, or more than one advertiser in a single advertisement do not qualify. One page per advertiser per day. No other discounts apply.

MAJOR CLASSIFIED CLASSIFICATIONS NOTICES a) Legal Notices b) Lost and Found c) Birthdays and Announcements d) In Memory Ads

RECRUITMENT ADVERTISING Recruitment advertising with The Tuscaloosa News has never been more advantageous to companies, employers and job seekers.

Whether you are seeking top-notch candidates or large candidate pools, The Tuscaloosa News delivers amazing results. The Jobs TV ON-LINE program highlights employment opportunities in West Alabama. The program is available 24 hours per day / 7 days per week on tuscaloosanews.com. The Tuscaloosa News

FLEXIBILITY THE R.E.P. PLAN ALLOWS YOU THE FLEXIBILITY TO CHANGE YOUR AD EVERY WEEK TO KEEP YOUR MESSAGE FRESH AND GRAPHICALLY COMPELLING.

SUPER TUESDAY

75

has also partnered with Monster.com and After College. This offers employers the opportunity to advertise locally as well as nationally through one source at one low cost. Your recruitment advertisement can publish in print and online attracting local job seekers and out-of-market searchers.

UP TO

BY TAKING ADVANTAGE OF FREQUENCY DISCOUNTS, REPEAT PLANS, AND ANNUAL AGREEMENTS

EMPLOYMENT a) Employment b) Work from Home c) Health Care Employment REAL ESTATE a) Rentals b) Vacation Rentals c) Homes and Property for Sale d) Open Houses e) Business/Commercial Properties FINANCIAL a) Business Opportunities b) Money to Lend MERCHANDISE a) Antiques and Auctions b) Garage Sales c) Household Items for Sale d) Electronics and Computers e) Appliances & Equipment g) Tickets & Collectibles h) Pets and Animals RECREATION a) Boats b) Motorcycles and ATVs c) Hunting and Fishing d) Sporting Goods e) Travel Trailers

%

SAVE

CONSUMERS USE CLASSIFIEDS TO HELP THEM DECIDE THE WHO, WHAT, WHERE AND WHEN TO MAKE A PURCHASE.

TRANSPORTATION a) Automobiles b) Trucks, SUVs and Vans c) Auto Parts

ON–LINE

SERVICES a) Business and Service Directory b) Home Improvement c) Skill Training d) Lawn and Garden f) Tax & Financial Services

Presented by The Tuscaloosa News

CONSUMERS RATE NEWSPAPERS AS THE PREFERRED CHOICE.

• • • • • •

W W W. T U S CA LO O SA M A R K E T S O U R C E . C O M

Used most for shopping ads Most valuable in planning shopping Where consumers like to see ads The most trusted and believed ads Best For Bringing Sales to Attention Best for Checking Regular Sales 5

PREPRINTS AND P&D RATES

WES T ALABAMA’S ON LY P ORTA BL E S HOP P I N G M A L L ANNUAL FREQUENCY AGREEMENTS - DAILY (COST IS PER THOUSAND) STANDARD TAB PAGES PAGES 1X

12X

24X

Single Sheet $51 $46 $44

2 4 $57 $52 $50

4 8 $64 $56 $54

6 12 $67 $58 $56

8 16 $69 $61 $58

10 20 $72 $63 $61

12 24 $74 $66 $63

14 28 $76 $68 $66

16 32 $78 $70 $68

18 36 $80 $72 $70

20 40 $83 $74 $72

36X

52X

59X

110X

THE VALUE AND POWER OF NEWSPAPER INSERTS

152X

$42 $40 $38 $37 $36 $48 $46 $45 $43 $40 $53 $50 $49 $45 $43 $55 $52 $51 $47 $45 $57 $54 $53 $49 $46 $59 $56 $55 $51 $47 $61 $58 $57 $53 $48 $63 $61 $60 $55 $51 $66 $63 $62 $57 $52 $69 $66 $64 $59 $54 $71 $68 $67 $62 $56

Three-quarters of all adults at least occasionally read inserts. While inserts are retained for almost 5 days (4.7 average).

ANNUAL FREQUENCY AGREEMENTS - SUNDAY (COST IS PER THOUSAND) STANDARD TAB PAGES PAGES 1X

12X

24X

Single Sheet $52 $47 $45

2 4 $58 $53 $51

4 8 $65 $57 $55

6 12 $68 $59 $57

8 16 $70 $62 $59

10 20 $73 $64 $62

12 24 $75 $67 $64

14 28 $77 $69 $67

16 32 $79 $71 $69

18 36 $81 $73 $71

20 40 $84 $75 $73

36X

52X

59X

110X

Add $4 per thousand for each additional four tabloid pages. Standard size page (200 square inches or more per page) charged as two tabloid pages. Flexi or mini size pages (80 square inches or less per page) charged as one-half tabloid page. Investment counts toward annual agreement with The Tuscaloosa News. Quantity of pre-prints per order less than 15,000 will be subject to a 15% handling charge. Quantities of less than 20,000 will be subject to a 10% handling charge. Minimum quantity per order is 3,000. Minimum charge will be $350 per order. Inserts requiring custom distribution will be quoted on an individual basis. Multi-advertiser inserts are not accepted at the PRE-PRINTED INSERT rates. Pre-printed inserts are not included in paid mail circulation. Sunday rates apply to the following holidays: News Year’s Day, President’s Day, Memorial Day, Fourth of July, Labor Day, Thanksgiving Day, and Christmas. A 10% discount will be granted to advertisers scheduling and inserting a minimum of 40,000 copies of the same identical insert in both The Tuscaloosa News and T-News Weekly, the non-subscriber product, within a six-day period. Advertisers in Food (Grocery) do not qualify for the above rates.

REQUIREMENTS AND DEADLINES

Orders must be received seven (7) working days in advance of publication. Material must be received at our dock seven working (7) days in advance of publication unless special arrangements have been made.

QUANTITIES

SHIP TO:

Circulation of The Tuscaloosa News varies seasonally. Please contact our retail advertising department (205) 345-0505 for specific publication dates. Pre-printed material must be neatly packed on standard size pallets or in cartons and must be suitable for use in mechanical inserting equipment. Pallet loads must not exceed 2,000 lbs. per pallet. Single sheet pre-prints must be printed on 70 lb. paper, or heavier, suitable for mechanical insertion. Maximum size accepted The Tuscaloosa News is 11” x 12” x 64 pages. Minimum size accepted is 4-1/8” x 5 x 1 page.

315 28th Avenue Note: Partial runs accepted only on days when a full run preprint is Tuscaloosa, AL 35401 scheduled. Shipments are accepted at our loading dock 8 am to 5 pm Monday through Friday. Closed Saturdays, Sundays and holidays.

(205) 345-0505

The Tuscaloosa News can custom design and print P&D advertisements in full process color (both sides) on glossy, 8.5” x 11” magazine stock.

Rates include design, printing and insertion into combinations of The Tuscaloosa News and the TNews Weekly, once each within a seven-day (7) period for a total maximum distribution of 60,000.

Final design approval for P&D must be a minimum of seven (7) business days prior to insertion date.

6

Took action with an Insert in past 30 days

74%

Check Inserts to see what’s on sale

70%

Say Inserts are a part of their regular shopping routine

67%

Enjoy browsing even when not in the market to buy

67%

Says checking Inserts saves time and money

62%

Clipped and saved a coupon

58%

Use Inserts to plan regular shopping

152X

$43 $41 $39 $38 $37 $49 $47 $46 $44 $41 $54 $51 $50 $46 $44 $56 $53 $52 $48 $46 $58 $55 $54 $50 $47 $60 $57 $56 $52 $48 $62 $59 $58 $54 $49 $64 $62 $61 $56 $52 $67 $64 $63 $58 $53 $70 $67 $65 $60 $55 $72 $69 $68 $63 $57

PRINT & DELIVER (P&DS)

79%

FRONT & BACK

2 PAGE

10,000 Quantity.........

15,000 Quantity.........

20,000 Quantity.........

25,000 Quantity.........

30,000 Quantity.........

35,000 Quantity.........

37,000 Quantity..........

40,000 Quantity.........

50,000 Quantity.........

60,000 Quantity.........

$1,800.......... $3,100......... $4,000 $2,200..........$3,300......... $4,200 $2,400..........$3,600......... $4,600 $2,600..........$4,400......... $4,900 $3,000..........$4,600......... $5,200 $3,600..........$4,800......... $5,400 $3,800..........$5,000......... $5,800 $4,000..........$5,300......... $6,400 $4,800..........$5,600.......... $7,600 $5,600..........$6,600..........$9,100

4 PAGE

8 PAGE

SOURCE: NAA 2011

IMPACT Preprints can be separated from the newspaper demanding to be read.

CONTROL Advertisers control, size, color, pages, items, reproduction with a preprint.

TARGETING With newspaper inserts advertisers can cost effectively distribute to a defined delivery area.

FLEXIBILITY Newspapers can deliver single sheets, cards, and catalogs – from large formats to small light stock.

EFFICIENCY Inserts are cost efficient in terms of distribution, often able to deliver for less than direct mail.

DATE SPECIFIC DELIVERY Newspapers deliver inserts on the day chosen as opposed to within a window of time.

ENVIRONMENT Because newspapers are a welcomed guest in a subscriber’s home, inserts coming in newspapers are more likely to be seen and read.

RESPONSE/RESULTS Newspaper preprinted inserts can achieve redemption rates of up to 10% depending upon the offer. Inserts have a proven results track record.

DEADLINES/TIMING Newspapers can accept preprints on a shorter lead time than other distribution vehicles allowing the ultimate in advertiser responsiveness to market conditions, product and pricing needs.

SATURATION Newspapers are able to distribute preprints to the masses. Both subscribers and non-subscribers can be reached through the typical newspaper program.

T H E T U S CA LO O SA N E W S | 2 015 A DV E RT I S I N G R AT E CA R D

Preprint & Insert Zones

ZONE 1

Boligee ........................... 35443 Cuba ............................... 36907 Demopolis...................... 36732 Emelle ............................ 35459 Epes ............................... 35460 Eutaw ............................. 35462 Forkland ......................... 36740 Gainesville ..................... 35464 Knoxville ........................ 35469 Linden ............................ 36748 Livingston ...................... 35470 Thomaston..................... 36783 York ................................ 36925

ZONE 2

Akron.............................. 35441 Brent............................... 35034 Centerville...................... 35042 Gallion ............................ 36742 Greensboro .................... 36744 Marion ............................ 36756 Moundville ..................... 35474 Newbern ......................... 36765 Sawyerville .................... 36776 Uniontown ..................... 36786 West Blocton ................. 35184 Woodstock ..................... 35188

AVERAGE PAID DISTRIBUTION

Sunday ............................... 29,700 Saturday ............................. 25,423 Monday – Friday (combined) .... 25,959

ZONE 3

Alliance for Audited Media, March 2014

T-NEWS WEEKLY LOCAL NEWS AVAILABLE EVERY WEDNESDAY

2 5 , 0 2 1ION

UT IN D IS T R IB

REACH 2/3 OF ALL HOUSEHOLDS IN TUSCALOOSA COUNTY USING THE TUSCALOOSA NEWS & T-NEWS WEEKLY

Distributed every Wednesday in zones 4, 5 and 6, the T-News Weekly is a broadsheet community newspaper with stories of local interest: neighborhood announcements, growth projects, school activities, local sports, lifestyle news and entertainment as well as major headlines of the week – complete with its own classified section. When you combine the penetration of both the T-News Weekly and The Tuscaloosa News, advertisers can double their household penetration in Tuscaloosa County. As a stand-alone product, advertisers benefit from reaching non-traditional subscribers, a fresh and untapped consumer ripe for spending.

CLASSIFIED LINE RATES 4 Lines for 4 Weeks ..................................$24.00 Each Additional Line ...................................$6.00

DISPLAY ADVERTISING RATES

P. COL. IN.

OPEN RATE ........................................................... $8.50 CONTRACT RATES

RETAIL

CLASSIFIED

13 Weeks (min. 3”).............$5.50 ...........$3.50 Pick Ups from T’News .......$6.50 ...........$4.00 13 Weeks, Back Page ...$625.00 .......$625.00 (with process color) COLOR RATES

1 Color ..................................................... $175 2 Colors ...................................................$250 Process....................................................$300

PREPRINT INSERT RATES The following schedule of rates applies to pre-printed inserts distributed in the T-News Weekly. Cost is per

TNews Weekly - Nov 03, 2010 -

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thousand.

Minimum quantity per order is 3,000.

Multi-advertiser inserts are not accepted at the pre-printed insert rates. Quantity of preprints per order less than 5,000 will be subject to a 15% handling charge Quantities of less than 10,000 will be subject to a 10% handling charge. Quantities of less than 15,000 will be subject to a 5% handling charge. Add $4 per thousand for each additional four tabloid pages. Minimum charge will be $350 per order. Inserts requiring custom distribution will be quoted on an individual basis. A 10% discount will be granted to advertisers scheduling and inserting a minimum of 40,000 copies of the same identical insert in both The Tuscaloosa News and T-News Weekly within a six-day period.

Single Sheet................................................ $50.00 4 page tab (2 std.) ....................................... $56.00 8 page tab (4 std.) ....................................... $63.50 12 page tab (6 std.) ..................................... $65.50 16 page tab (8 std.) ..................................... $78.00 20 page tab (10 std.) ................................... $88.50 24 page tab (12 std.) ................................... $99.00 28 page tab (14 std.) ................................. $115.00 32 page tab (16 std.) ..................................$130.00 W W W. T U S CA LO O SA M A R K E T S O U R C E . C O M

Aliceville ........................ 35442 Bankston........................ 35542 Belk ................................ 35545 Berry............................... 35546 Carrollton ....................... 35447 Ethelsville ...................... 35461 Fayette ............................ 35555 Gordo ............................. 35466 Hamilton......................... 35570 Kennedy ......................... 35574 McShan .......................... 35471 Millport ........................... 35576 Reform............................ 35481 Sulligent ......................... 35586 Vernon ............................ 35592 Winfield .......................... 35594

ZONE 4

(NORTH TUSCALOOSA CO.)

Buhl ................................ 35446 Coker .............................. 35452 Echola ............................ 35457 Elrod ............................... 35458 Northport ....................... 35473 Northport ....................... 35475 Northport ....................... 35476 Samantha ....................... 35482 Tuscaloosa .................... 35406

ZONE 5 (EAST TUSCALOOSA CO.)

Brookwood .................... 35444 Coaling ........................... 35449 Cottondale ..................... 35453 McCalla ...........................35111 Peterson ......................... 35478 Tuscaloosa .................... 35404 Vance.............................. 35490 Bessemer ....................... 35022 Hoover ............................ 35244 Hoover ............................ 35242 Hoover ............................ 35226 Homewood ..................... 35209 Mountain Brook............. 35213 Vestavia Hills ................. 35216 Vestavia Hills ................. 35243 Birmingham ................... 35222 Birmingham ................... 35223 Birmingham ................... 35233

ZONE 6 (SOUTH TUSCALOOSA CO.)

Duncanville .................... 35456 Fosters ........................... 35463 Ralph .............................. 35480 Tuscaloosa .................... 35401 Tuscaloosa .................... 35405

7

SPECIAL PUBLICATIONS Special Publications and Magazines

AND MAGAZINES

HOMES Section G

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A d v e r t i s i n g S u p p l e m e n t o f T h e Tu s c a l o o s a N e w s

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W E S T A L A B A M A’ S C O M P L E T E R E A L E S TAT E G U I D E

TUSCALOOSA is a society magazine that reflects the rich tapestry of life in West Alabama. Features include style, fashion, dining, trends and travel. Articles and photographs mirror the rich, robust Tuscaloosa experience. It is this quality of life TUSCALOOSA seeks to celebrate. With a distribution of 8,000 copies, TUSCALOOSA targets high income DUCK WORTH households in Tuscaloosa County. Four publications per year include spring, summer, fall and winter issues in March, May, September and December.

ALSO INSIDE: THE DRISH HOUSE WINTER FASHION HOLIDAY WINES SWEET HOME FOOD BAR SUPPER CLUBS + MUCH MORE!

Homes of West Alabama is a colorful, informative real estate magazine-style tabloid published each Sunday. It is distributed to all INSIDE : recipients of The Tuscaloosa News (subscribers and single copy) as well as 2,000 additional copies in free rack locations in Tuscaloosa County and adjoining cities. Rates are available to recognized real estate agents and agencies, home builders, and mobile home dealers to advertise the sale or rental of real estate, homes, apartments, acreage, mobile homes or commercial property.

Photos by Michelle Price

This home is on the market.

See page 3 for details.

Realtor's Corner Local real estate market remains strong Real estate profession relies on tech

Page 4G Page 5G Page 13G

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RATES Back Cover ........................................................................$2,755 Inside Front Cover .............................................................$2,455 Inside Back Cover .............................................................$2,455 Full Page ...........................................................................$2,205 Half Page...........................................................................$1,325 Quarter Page ........................................................................$885 4 Page Pull-Out ..................................................................$6250 3-Time Commitment ..........................................15% DISCOUNT

RETAIL RATE Retail open and contract rates are available in Homes of West Alabama at a rate determined by multiplying applicable open or contract rate by .625.

Newspapers are the number one medium used in conjunction with on-line searches for real estate.

TAKES ON THE BALANCING ACT OF COACHING UNIVERSITY OF ALABAMA WOMEN’S GYMNASTICS

www.tuscaloosamag.com $3.95

TUSCALOOSA MAGAZINE REACHES HOUSEHOLDS WITH THE HIGHEST DISPOSABLE INCOME IN TUSCALOOSA COUNTY.

Restaurant Program

FA L L 2014

JOURNAL OF THE CHAMBER OF COMMERCE OF WEST ALABAMA THE BUSINESS THE BUSINESS JOURNAL OF THE CHAMBER OF COMMERCE OF WEST ALABAMA

Any restaurant or caterer may participate in The Menu Restaurant Program.

This package includes one ¼ page every month in The Tuscaloosa News plus a bonus ¼ page to use once every 90 days at the advertisers discretion. In addition, a redeemable coupon will be available everyday at www. tuscaloosanews.com. The News also publishes full-page advertisements every Wednesday highlighting the participants in The Menu and the availability of their specials online.

ADVERTISING RATES

THE BUSINESS

JOURNAL

OF THE CHAMBER

OF COMMERCE

ADVERTISING RATES

OF WEST ALABAMA

AD SIZE

Tuscaloosa’s

vivaln n ReDow ntow Downtow Revitalizing to its Former

Prominence

ork, Plus Chamber@W & More!

New Members

INSERTION ORDER SIZE

$1095

$1395

8.75” x 11.25”

$1095

$1395

Back Cover (w/bleed)

4 col. x 10.25”

7.75” x 10.25”

$1095

Inside Back Cover (w/bleed)

Half Page (Vertical)

INSERTION4 col.ORDER SIZE 8.75” x MECHANICAL x 11.00” 11.25” $1095 SIZE 4 col. x 11.00” 4 col. x 10.25”

Full Page

Inside Front Cover (w/bleed) Page-3

2 col. x 10.25”

4 col. x 11.00” Half Page (Horizontal) 4 col. x 5.00” Quarter Page

2 col. x 5.00” 4 col. x 11.00” 2 col. x 2.4375”

Eighth Page

$1395 $1395

8.75” x 11.25” $ 995

7.75” x 10.25”

3.8125” x 10.25”

$1295

$ 595

$ 895

8.75” x 11.25” 7.75” x 5.00” $ 595

$ 895

3.8125” x 5.00”

$ 695

3.8125” x 2.4375”

$ 395 8.75” x 11.25” $ 250

$ 550

4 col. x 10.25”

7.75” x 10.25”

*Process color is included in all ads

TH

Full Page

4 col. x 10.25”

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7.75” x 10.25”

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4X RATE

1X RATE

$1095

$1395

$1095

$1395

$1095

$1395

$1095

$1395

$ 995

$1295

$ 595

$ 895

$ 595

$ 895

$ 395

$ 695

$ 250

$ 550

SUMMER 2013

Half Page (Vertical)

2 col. x 10.25”

THE BUSINESS JOURNAL OF THE TH CHAMBER OF COMMERCE OF WEST ALABAMA

3.8125” x 10.25” THE BUSINESS

RIVERFRONT VILLAGE

JOURNAL OF

THE CHAMBER

OF COMMERCE

OF WEST ALABAMA

4 col. x 5.00”

Quarter Page

RATES

2 col. x 5.00”Shop

Eighth Page

2 col. x 2.4375”

3-months...............................................................$490.00/month 6-months...............................................................$460.00/month 9-months ..............................................................$435.00/month 12-months ............................................................$410.00/month

*Process color is included in all ads

A cost-effective promotional program that includes full-page ads, displays ads and coupons online.

1X RATE

8.75” x 11.25”

4 col. x 11.00”

Page-3

Inside Front Cover (w/bleed)

Half Page (Horizontal)

Published

4X RATE

4 col. x 11.00”

AD SIZE

THE BUSINESS

Tuscaloosa News ip with The in partnersh

MECHANICAL SIZE

Back Cover (w/bleed)

Inside Back Cover (w/bleed)

e? cal Grad e or Local Local Trad Workforce Programs Boost

New Campaign aign Launched Lau to

ork, Shop Promote Shopping Local Plus Chamber@W & More! er@Work, New er@Wo N Members & More!

New Members Plus Chamber@Work,

JOURNAL OF

THE CHAMBER

OF COMMERCE

OF WEST ALABAMA

The Business of

Footbxall 7.75” 5.00” The Effect on Our Local Economy

Business and Revita Revitalizing tali ta lizing ng

3.8125” Educ x 5.00” T-Town Town To ow wn ation 3.8125” x 2.4375” Moving Towards

Tomorrow

New Developm Developments lopments Bring lopm ng Chamber@Wor Tuscaloosa Tusc sa New Life to Plus k,

New Members &

More!

For more information, contact your sales representative at 205.345.0505

This magazine is published quarterly each year and distributed within The Tuscaloosa News with our Thursday publication. The magazine accepts advertising from Chamber of Commerce members only.

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SUMMER 2013

THE BUSINESS JOURNAL OF THE TH CHAMBER OF COMMERCE OF WEST ALABAMA

RIVERFRONT VILLAGE

THE BUSINESS

THE CHAMBER JOURNAL OF

OF COMMERCE

THE BUSINESS

JOURNAL OF

THE CHAMBER

OF COMMERCE

OF WEST ALABAMA

OF WEST ALABAMA

The Effect on Our Local Economy

A COLLABORATIVE PARTNERSHIP WITH THE Ed e? cal T-Town Town To ow wnucation Trade or GradLocal CHAMBER OF COMMERCE OF WEST ALABAMA Shop

Programs Boost

Local Workforce New Campaign aign Launched Lau to

rk, Shop Promote Shopping Local Plus Chamber@Wo & More! er@Work, N er@Wo New Members & More!

New Members Plus Chamber@Work,

Business and Revitalizing Revita tali ta lizing ng Moving Towards

Tomorrow

New Developm Developments lopments Bring lopm ng Tusc Chambe sa r@Work New Life to Plus Tuscaloosa

New Members &

, More!

For more information, contact your sales representative at 205.345.0505

TV WEEK People turn to TV Week for daily information. TV Week magazine is a high quality, professionally produced guide to television for Tuscaloosa and surrounding counties. The Tuscaloosa News delivers TV Week to its Sunday subscribers at no extra charge. TV Week provides accu-

TV WEEK

west AlAbAmA’s tV entertAinment mAgAzine

8

TV WEEK

July 17-23, 2005

rate, complete television programming information for all local channels including broadcast and cable. Striking full color covers and generous use of photos and illustrations add to its quality look. Plus, TV Week includes special features that build readership and utilization including exclusive interviews with stars, sports highlights, reality TV, a unique TelePuzzle, Soap Scene, movies, program highlights, Best Bets, a Q & A column and more!

T H E T U S CA LO O SA N E W S | 2 015 A DV E RT I S I N G R AT E CA R D

COLOR ADVERTISEMENTS

XNSP111079

TV WEEK IS ONE OF THE MOST ECONOMIC ADVERTISING BUYS IN OUR MARKET! P.C.I.

Open Rate ..............................$56.00 26 Week................................ $21.00 52 Week................................ $18.50 ................................$18.50

INTERNET ADVERTISING WEBS ITES

|

EMA I L

|

S E A RC H E N GI N E M A RK E T I N G

WITH AN AVERAGE OF OVER 428,000 MONTHLY UNIQUE VISITORS AND AN AVERAGE OF OVER 2.7 MILLION PAGE VIEWS PER MONTH, TUSCALOOSANEWS.COM OFFERS TREMENDOUS LOCAL MARKET PENETRATION WHEN COMBINED WITH THE PRINT PRODUCT.

DIMENSIONS: 728 x 90 @ 72 PPI

The horizontal banner ad position is a great way to deliver a branding or value message right near the top of the page. This banner ad has attractive rates for a local first-timeThe or budget-minded advertisers.

newspaper HALF PAGE

08,

201

3 -

65% of Adults AgeMARKETING 18-54 SEARCH ENGINE (SEM)

reaches

-

The 300 your x 600 primary is a very sizeable ad found exclusively market. along thetarget right side of the page. The position is available run of site and can also feature a video-player. Deliver maximum impact with this large space digital ad.

TOP STORY SPONSOR

YAHOO ADVERTISING 70%BANNER of Families with Children in the Home

710

The Top Story Sponsor receives a banner ad just below the top story on tuscaloosanews.com; this space is exclusive.

out SLIDING BILLBOARD

of

DIMENSIONS: 980 x 400 @ 100 PPI

This attention grabbing ad automatically expands on the homepage, pushing down the content under the header. The ad runs 4 seconds then retracts, leaving behind a pencil ad.

68% of Homeowners

Banner adScarborough inventory on Yahoo!

Source: 2013 R1 available Multi-Market, Birmingham AL DMA, Find out Audience (past 7 days, print or digital) more INA about DMA targeted ad inventory and behavioral targeted packages today.

MONSTER.COM & AFTERCOLLEGE.COM Our Growing

The Tuscaloosa News and Tuscaloosanews.com comDigital Audience bined with Monster.com and Aftercollege.com allows TuscaloosaNews.com businesses to have reach in both local and national Average Monthly Traffic job markets. Find out more about recruitment packWebsite Mobile ages today.

Page Views 2.7 Million 621,200 Unique Visitors 428,000 44,700

adults read a local newspaper, Contact your Sales Representative for a custom quote. in print or digital.

solutions.

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73% of that Adultsvisitors Age 55+ utilizing premier search enGuarantee College EducatedtoAdults gines 75% willofclick through your website or landing High School Graduates page.63% We of will create the text ads, we will write the key64% of HHI under $50,000 words and the ads will appear in the paid sponsored 73% of HHI $50,000+ links sections of premier search engine results.

DIMENSIONS: 300 x 600 @ 72 PPI

nd More • T t•A en us m e

Tuscmoms is an online community dedicated solely to motherhood.It’s a place where moms can give and receive useful, proven advice or share wisdom in the daily “practice” of parenting.

Tuscmoms.com Print & Digital Reach is unique because it is hosted and maintained by its own blogger. Call 68% of Total Adults your account executive for sponsorship information and � �T u s 66% of Men calo osa New availability. s Sep 69% of Women

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Delivered daily, the Daily Headlines Email gives a quick and complete rundown of the top headlines from the main sections of tuscaloosanews.com; this space is exclusive.

This very sizeable and eye-catching banner ad is found exclusively along the right side of the page. The size, visibility and ample content area make this banner ad an optimal place for you to share your message or offers.

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DIMENSIONS: 300 x 250 @ 72 PPI

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As West Alabama’s online home for local news, information, and sports, tuscaloosanews.com is updated as news occurs. Community oriented, tuscaloosanews.com is even more enhanced with the benefits of reader content including, video, editorial forums, photo galleries and blogs.

Source: Omniture

2.7 million page views per month

CONTACT US TODAY TO START REACHING NEW CUSTOMERS!!

OUR GROWING DIGITAL AUDIENCE TuscaloosaNews.com Average Monthly Traffic: Website Page Views

2,700,000 Website Unique Visitors

428,000

Mobile Page Views No Web site keeps Bama fans more informed of Crimson Tide athletics than TideSports.com. It’s not just football. TideSports. com covers all major sports year-round. Video features and active forums keep fans coming back for more.

Contact your Sales Representative for a custom quote.

W W W. T U S CA LO O SA M A R K E T S O U R C E . C O M

621,000 Mobile Unique Visitors

44,700 9

SPECIAL CATEGORIES OF ADVERTISING

A COMMIT M E N T T O OUR C OM M UN I T Y LEGAL NOTICES PER LINE - CLASSIFIED

Each insertion ..............................................$2.00 PER COLUMN INCH - CLASSIFIED DISPLAY

Daily ...........................................................$28.00 Sunday .......................................................$30.00

LEGAL NOTICES

Applies to all advertising required by state or local statutes. All display appearing outside of the legal section will be determined by converting the above classified display rates to retail ROP (dividing by 60%).

NON-PROFIT RETAIL

ONLINE OBITUARY:

Guest Book ................................................ $12.00

PROMOTIONS-ASSOCIATION RATE PER COLUMN INCH

…also publish on the internet at tuscaloosanews.com and on the Alabama Press Association’s web site www.alabamapress.org.

PER COLUMN INCH

across the country to come together in a time of sorrow.

This, in itself, is comforting to be seen and read by those closest to the family.

CLASSIFIED

RETAIL

CLASSIFIED

Daily ........................ $40.00 .......................$23.50 Sunday .................... $42.00 .......................$24.50 PER LINE - CLASSIFIED

Daily .............................................................$2.50 Sunday .........................................................$3.00

Daily .............................................................$2.00 Sunday .........................................................$2.50 Chamber of Commerces, churches and other non-profit organizations with tax exempt status on file (IRS 501c3 designation) qualify for non-profit rates. Repeat discounts available.

TRANSIENT Transient amusement, telemarketing, going out-of-business, or other classifications of advertising, at publisher’s discretion, are cash in advance at open rate.

OBITUARIES Obituaries are produced by the advertising department of The Tuscaloosa News. Information such as name, age, address, date of death, place of death, location, date and time of service, location of burial, funeral home and visitation is provided free. Additional information is charged per line. Charges are also incurred for the use of photos. The Tuscaloosa News obituary desk can be reached at (205) 722-0157. Photos may be included in obituaries in two different sizes, half and full column, at an additional charge of $38.00 and $65.00, respectively.

EACH ADDITIONAL LINE:

First day .......................................................$4.50 Second day ..................................................$2.75 The Tuscaloosa News has been publishing the obituaries on-line at tuscaloosanews.com for quite some time.

New technology has been added for friends and family members to create a “guest book” where visitors can share thoughts, memories, words of comfort and photos.

This site is the perfect place for friends and relatives from

OBITUARIES PUBLISH ONLINE AT TUSCALOOSANEWS.COM WHICH ALLOWS VISITORS TO SHARE THOUGHTS, WORDS OF COMFORT, PHOTOS AND CONTACT INFORMATION WITH THE FAMILY.

10

Martin Luther King Section

FEBRUARY Valentine Cupid Pages

Rates apply only to recognized merchant’s associations, shopping centers, automobile/dealer associations, Tuscaloosa News special promotions or special theme pages.

Agreement not required. Revenue will count toward the fulfillment of an annual agreement. Repeat discounts apply.

Daily ........................ $31.00........................ $18.50 Sunday .................... $32.00 ....................... $19.50 PER LINE - CLASSIFIED

THE TUSCALOOSA NEWS ALSO PUBLISHES SEVERAL SPECIAL SECTIONS THROUGHOUT THE YEAR TO TARGET SPECIFIC READER INTERESTS AND LIFESTYLE. JANUARY

MARCH

Spring Services & Business Guide TUSCALOOSA MAGAZINE Rising Tide Magazine

APRIL

POLITICAL ADVERTISING Any advertising which takes a position involving a political figure, party or government issue or amendment, regardless of whether or not an election is involved will be considered political and will be charged accordingly, whether the issue is local, statewide or national. At the base of the ad a disclaimer must appear (“Paid Political Advertisement”) and must include the name and address of the person or organization placing the ad. Payment required at time order is placed. No agreement required. Repeat discounts not available.

PER COLUMN INCH

RETAIL

CLASSIFIED

Daily ........................ $50.00 .................. $30.50 Sunday .................... $53.00 .................. $32.50 PER LINE - CLASSIFIED

Daily/line ................................................. $3.00 Sunday/line ............................................. $3.50

91% OF VOTERS WHO CONTRIBUTED MONEY TO A CAMPAIGN READ A NEWSPAPER IN PRINT OR ONLINE IN THE PAST WEEK, OR MORE OFTEN. NEWSPAPERS CAN DELIVER YOUR MESSAGE RIGHT TO THE DOORSTEP OF THE SPECIFIC VOTERS YOU WANT TO REACH. NEWSPAPER READERS TEND TO BE MORE EDUCATED, AFFLUENT, AND DIVERSE. ADDITIONALLY, THEY TEND TO BE MORE INTERESTED AND INVOLVED IN THE AFFAIRS OF THEIR COMMUNITY AND COUNTRY. NEWSPAPERS ARE EXEMPT FROM FEDERAL CAMPAIGN LAWS.

T H E T U S CA LO O SA N E W S | 2 015 A DV E RT I S I N G R AT E CA R D

A-Day Section National Doctor’s Day Section

MAY

TUSCALOOSA MAGAZINE Graduation Section

JUNE West Alabama Directory Rising Tide Magazine

JULY

Summer Services & Business Guide

AUGUST

High School Football College Football

SEPTEMBER

TUSCALOOSA MAGAZINE Rising Tide Magazine Fall Services & Business Guide

OCTOBER

Kentuck Festival of the Arts Growing with West Alabama

NOVEMBER Christmas Open House Pages Winter Services & Business Guide

DECEMBER TUSCALOOSA MAGAZINE Rising Tide Magazine Christmas Angels Pages

SPECIAL SERVICES OF ADVERTISING

NO N-TR A DITION AL S ERVICES T O C OM P L I M E N T Y OUR A DV E RT I S I N G G O A L S POLYBAGS

Advertiser furnished .................$70.00 per thousand Advertiser furnished with samples ........................... $105.00 per thousand Rates available on request for printed polybags Wednesday ..............................................5.5”x21” Sunday ..................................................... 7.5”x21” *Polybags with samples must be 23 inches in length.

AD DESIGN SERVICES

Ad layout, clip art, and stock photography are available to all Tuscaloosa News advertisers at no additional charge. Campaign planning and layouts are available, providing advertisements publish in The Tuscaloosa News. Advertisements can be sent via email to other publications or businesses in the form of a PDF attachment for a $55 charge. Original files of advertisements with artwork and fonts can be collected and saved onto a CD or DVD for $55.

BLIND BOX RENTAL

Advertisers placing an employment ad may have respondents reply to a box number via The Tuscaloosa News P.O. Box address. Replies may be picked up at our office or forwarded by mail. All blind box ads are held for up to thirty (30) days after expiration.

Pick-up replies, per box............................. $26.00 Mailed replies, per box .............................. $36.00

COMMERCIAL PRINTING The Tuscaloosa News offers complete web offset printing capabilities. Whether you require magazine,

tabloid or standard broadsheet formats with process color, The Tuscaloosa News can serve your needs.

Call (205) 722-0259 for information regarding printing prices and quotes.

CO-OP The co-op department offers advertising support by recovering funds from manufacturers and distributors. Billing and claim assistance, tearsheets, accrual updates, art services and personalized co-op directories are offered at no charge.

PHOTOGRAPHY The Tuscaloosa News offers the services of a professional photographer for your advertising needs.

Services may be scheduled with the advertising department prior to order deadline. The rate is $105 per hour with a minimum charge of $105.

PROOFS Advertisers may request a proof of each advertisement 20 column inches or larger if submitted 24 hours prior to normal deadlines. Proofs will be delivered to and picked up from one location or sent electronically. Advertisers requesting proofs of advertisements smaller than 20 column inches may do so at the office of The Tuscaloosa News during regular business hours. Proofs to advertisers, when furnished, will be for typographical corrections only.

Excessive alterations of original copy will be charged on basis of time expended in making such changes at the rate of $36 per hour.

NATIONAL VENDORS, SUPPLIERS AND MANUFACTURERS WANT YOU TO ADVERTISE! IT IS ESTIMATED THAT…

75% OF ALL COOPERATIVE MONEY IS SPENT ON NEWSPAPER ADVERTISING (8% on radio and 4% on television) Source: All Business 2014

Call your account representative to find out what products you have that might be available for co-op advertising dollars.

THE TUSCALOOSA NEWS STATE-OF-THE-ART PRINTING STARTS WITH OUR COMPUTER-TO-PLATE TECHNOLOGY TO GIVE YOU THE BEST REPRODUCTION QUALITY AVAILABLE WITH OFFSET WEB PRINTING. Bring even greater attention to your display ad inside The Tuscaloosa News by utilizing T-Notes Front Page Advertising.

Available any day of the week!

T-NOTES FRONT PAGE

ADVERTISING T-Notes are 3”x3” adhesive notes that stick onto the front-page of The Tuscaloosa News in the masthead area. These are printed in eye-catching process color. They are available for full run in The Tuscaloosa News and T-News Weekly.

TUSCALOOSA FURNISHED NOTES (PRINTED AND INSERTED)

28,000 - 52,999.......................$84.00 per thousand 53,000.....................................$68.00 per thousand

W W W. T U S CA LO O SA M A R K E T S O U R C E . C O M

Super E x p o s u re !

ADVERTISER FURNISHED NOTES

28,000 - 52,999.......................$78.00 per thousand 53,000.....................................$58.00 per thousand Zoning not available. Add $5.25 per thousand for Sunday and holiday dates. T-Notes designed, printed and applied by The Tuscaloosa News must be approved for printing 21 days prior to insertion.

Notes supplied by advertiser must arrive 14 days prior to insertion.

11

SCHEDULES AND MECHANICAL INFORMATION

KEEPING YOUR A DV E RT I S I N G P L A N S ON T RA C K

ADVERTISING DEADLINES

RETAIL AND CLASSIFIED DISPLAY ADVERTISING PUBLICATION

ORDER DEADLINE

Monday...................................................................................... 5 p.m. Thursday Tuesday........................................................................................... 5 p.m. Friday Wednesday/Food......................................................................... 5 p.m. Monday Wednesday/Main......................................................................... 5 p.m. Monday Thursday..................................................................................... 5 p.m. Tuesday Friday..................................................................................... 5 p.m. Wednesday Saturday................................................................................. 5 p.m. Wednesday Sunday/Lifestyles........................................................................ 5 p.m. Tuesday Sunday/Main.............................................................................. 5 p.m. Thursday Sunday Real Estate.................................................................... 5 p.m. Tuesday TV Week...................................................................................... 3 p.m. Monday T-News Weekly........................................................................... 5 p.m. Thursday

CLASSIFIED LINE ADS PUBLICATION

ORDER DEADLINE

Monday........................................................................................... 4 p.m. Friday Tuesday........................................................................................ 4 p.m. Monday Wednesday................................................................................. 4 p.m. Tuesday Thursday................................................................................ 4 p.m. Wednesday Friday......................................................................................... 4 p.m. Thursday Saturday.......................................................................................... 4 p.m. Friday Sunday............................................................................................ 4 p.m. Friday Sunday Real Estate................................................................... 4 p.m. Thursday T-News Weekly................................................................................ 4 p.m. Friday

MECHANICAL REQUIREMENTS IN INCHES (SAU) COLUMNS

ROP

CLASSIFIED

TAB 8 COL.

TAB 4 COL.

1................... 1.6875”.................... 1.025”..................... 1.025”..................... 2.406” 2................... 3.5”.......................... 2.1056”................... 2.106”..................... 4.938” 3................... 5.3125”.................... 3.1861”................... 3.186” .....................7.469” 4................... 7.125”....................... 4.2667”................... 4.267” ......................... 10” 5................... 8.9375”.................... 5.3472”................... 5.347” 6................... 10.75”...................... 6.4278”................... 6.428” 7................................................... 7.5083”.................... 7.508” 8................................................... 8.2889”................... 8.589” 9................................................... 9.6694” 10................................................. 10.75” ROP

CLASSIFIED

TABLOID

Page Depth........................... 20.25”........................ 20.25”............................ 1.5” Inches Per Page.................... 121.5”........................ 202.5”............................ 42” Double Truck Width............... 22.25”........................ 22.25”......................... 19.5”

ONLINE ADVERTISEMENTS

Leaderboard...................... 728 pixels wide by 90 pixels tall at 72 pixels per inch Medium Rectangle.......... 300 pixels wide by 250 pixels tall at 72 pixels per inch

ROP DEPTH REQUIREMENTS Minimum acceptable size is one column inch. Depth billed to the nearest quarter inch. Advertisements more than 18-1/2 inches deep broadsheet and 9 inches tabloid will occupy the full column depth and will be charged accordingly. The gutter on the double truck is billed as a full column on all formats. Standard page double trucks must be at least nine (9) columns wide and contain at least 135 column inches of total space.

MATERIAL REPRODUCTION The Tuscaloosa News uses computer-to-plate technology and prints on an offset web printing process. Plates are output at 1200 p.p.i. at 100 l.p.i. Color and grayscale images should be saved at a minimum of 200 p.p.i. Line art images should be saved at a minimum of 600 p.p.i.

ELECTRONIC MEDIA Electronic files in PDF format are preferred. The Tuscaloosa News accepts files from Adobe InDesign, Illustrator, Photoshop, and Acrobat. Electronic files may be sent using AP AdSend, Bama Net or as an email attachment to your Tuscaloosa News ad rep. Include the “suffix” in the file name(s) when sending digital files 12

The Tuscaloosa News offers quick turn-around time for scheduling display advertisements allowing you the benefit of including fresh content and merchandise.

CLASSIFIED LINE ADS ARE EVEN QUICKER! Call before 4:00 p.m. weekdays and have your line ad in the next day’s publication (except Sunday, Monday and certain holidays)

…or place an ad 24/7 online at www.tuscaloosanews.com

THE TUSCALOOSA NEWS OFFERS ADVERTISING AND PUBLICATION DESIGN SERVICES, PHOTOGRAPHY, COMMERCIAL PRINTING, CO-OP SUPPORT AND DATABASE MARKETING. THE TUSCALOOSA NEWS ACCEPTS FILES IN DIGITAL FORMAT INCLUDING ALL OF THE ADOBE CS APPLICATIONS. where the original application can be identified. Include all support files such as artwork, fonts, photos, logos or other images. Ads received on disk are handled under regular deadlines. FTP sites are available upon request. Questions concerning electronic delivery and compatibility issues can be directed to (205) 722-0240.

PDFs PDFs should be produced using Acrobat Distiller. Preferred Acrobat Distiller settings are available upon request. All colors must be converted to CMYK or to grayscale before PDFs are created. All fonts must be embedded. Digital files created with PDF Writer or other short-cut applications are not acceptable.

FONTS The Tuscaloosa News uses strictly Adobe PostScript and OpenType fonts. Other types of fonts, including TrueType, Outline or third party cannot be guaranteed of desired output. The Tuscaloosa News has a license for use of the Adobe Type Library and can usually substitute incompatible fonts. All fonts must be included when sending electronic files in their native format. Questions concerning compatibility issues can be directed to (205) 722-0240.

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CONTRACT REGULATIONS & RATE POLICIES

CONTRACT AND COPY REGULATIONS

H. Contracts are void unless space is used within thirty (30) days after the effective date.

A. The advertiser and advertising agency assume liability, jointly and severally, for all content (including text presentations and illustrations) of advertisements printed and also assume responsibility for any claims arising therefore made against The Tuscaloosa News. The advertiser and the agency agree, jointly and severally, to indemnify and hold The Tuscaloosa News harmless from all costs, expenses (including reasonable attorney’s fees), liabilities and damages resulting from publication of any advertisement placed by the advertiser or the advertising agency.

I. Blanket contracts for multiple businesses or an agency’s list of clients will not be accepted. Agency handled agreements, credit applications and authorization forms must be signed by Advertiser.

B. The Tuscaloosa News accepts no liability for its failure, for any cause, to insert an advertisement. The Tuscaloosa News accepts no liability for damages for failure to publish any advertisement because of strikes, riots, acts of God, the public enemy or any other cause beyond its control. The Tuscaloosa News accepts no liability for any error in an advertisement for which it may be responsible, except for the cost of the space actually occupied by the error. In order to qualify for all allowances, claims for errors must be made within sixty (60) days from the date of the invoice. Credit for errors allowed only for the first insertion.

C. Cancellations or copy and size changes will be accepted whenever possible, but are not guaranteed. Time and materials charges of 25% of the ad space will be made for advertisements canceled after the order deadline. Charges may also be made for copy or size changed from the original order when change is received after the original submission deadline appropriate to the advertisement.

D. Orders for advertisements must be received by the established order deadline and must specify the width and depth (and colors, if any) of the advertisement as it will appear. The advertiser is responsible for furnishing copy and necessary artwork by the appropriate copy deadline. Any space ordered will run and be charged unless specifically canceled. Prepared copy received in a size other than that ordered will be enlarged or reduced photographically to fit as closely as possible to the space ordered. Nevertheless, the space originally ordered will be run and charged.

E. The Tuscaloosa News reserves the right to accept or reject advertising at its sole discretion. The right is reserved to revise, to lighten or change type and borders in accordance with standards of acceptability of The Tuscaloosa News, or to omit advertisements without notice.

F. All advertising is sold subject to mechanical availability.

G. Contracts must specify a definite beginning date, and are subject to the rate card effective when the contract begins and subsequent modifications.

J. Two or more separate advertisements may not be submitted to fill a single advertisement space.

K. The Tuscaloosa News shall not be responsible and does not assume any liability for damage or loss to original material supplied.

L. Open rate contracts are not accepted. Contracts cannot be back dated prior to the first day of the month in which it is issued. All insertion orders must refer to master contracts in effect.

M. Advertising which simulates editorial or news matter must be labeled prominently as advertising and may not be set in news text typefaces. The word “Advertisement” must be printed at the top for every two columns of space occupied by the advertisement, minimum of 6 point type. Advertising which simulates news must be bordered, minimum of column rule all four sides.

N. Only publication of an advertisement shall constitute acceptance of an advertisement.

O. Advertising material furnished by the advertiser will not be returned unless requested when the advertisement is ordered. Unless special arrangements are made, advertising materials will be held thirty (30) days after the last run date.

The Tuscaloosa News shall not be responsible or does not assume any liability for damage or loss to original printing material supplied.

P. Drawings, art and articles for reproduction are accepted only at advertiser’s risk. Special artwork and difficult composition are subject to additional charges.

Q. The Tuscaloosa News will extend a courtesy rate to advertisers for a 60-day period after expiration of contract. The courtesy rate will be based on prior year actual spending and anticipated commitment for the upcoming year. Upon signing of new contract, advertisers will be re-rated back to the beginning of the prior month from time of signing. If a new contract is not signed within 60-day courtesy period, the advertiser’s activity and advertising thence forth will be adjusted to open rate with no opportunity for re-rate.

ADVERTISING RATE POLICIES ADVERTISING RATES EFFECTIVE JANUARY 1, 2015

The Tuscaloosa News guarantees that no advertiser enjoys any rate not covered by its rate card or addendums.

Automobile, real estate, mobile home and employment advertising will be billed at classified rates.

Any advertising rate adjustments will be affected by giving 30 days written notice to contract advertisers. Upon notice the advertiser has the option to accept the rate adjustment or terminate the contract without penalty.

Specific section and page positions are accepted on a first come, space available basis and are subject to the following up charge: Section Request: 10% up charge, Page Request (if available): 25% up charge.

Any contract advertiser failing to use the minimum space contracted for herewith for the periods specified will pay The Tuscaloosa News the difference between the rate granted and rate earned during the term of the agreement.

All rates listed are non-commissionable except national advertising rates which are commissionable at 15% and can be determined by multiplying the applicable rate by 1.1765.

The forwarding of an order or advertising copy by the advertiser or its agent to The Tuscaloosa News for publication shall be considered an unqualified acceptance of the rates, terms and conditions under which the advertising is at the time sold by The Tuscaloosa News. Failure to make the rate conditions correspond with the rate card effective when advertising is published shall be regarded only as a clerical error and publication is made and is to be paid for upon the terms of the schedule in force without further notification.

All rates are net cash with order unless credit has been established and approved

by The Tuscaloosa News in advance. Where credit has been approved, invoices are payable on terms stipulated within the credit application and/or advertising agreement.

Accounts more than 25 days past due shall bear the interest at the rate of 1.5% per month, 18% per annum. Claims for errors in billing must be made within 60 days of invoice. A service charge of $30.00 will be assessed for returned checks.

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DELIVERING THE NEWS

DISTRIBUTING TO 11 COUNTIES IN WEST ALABAMA

13 COUNTY DISTRIBUTION COUNTY

HH COVERAGE

Marion

Tuscaloosa ....................................... 26.3% Pickens ............................................ 22.4% Hale...................................................21.9% Fayette.............................................. 14.9% Bibb .................................................. 12.6% Greene ............................................. 10.2% Sumter ............................................... 8.2% Marengo ............................................. 9.9% Lamar ................................................. 6.6% Perry .................................................. 8.4% Marion .................................................. .6% Jefferson............................................... .4% Shelby .................................................. .1%

Lamar Fayette Pickens

Jefferson

Tuscaloosa

Shelby

Bibb Greene Hale Perry Sumter Marengo

Alliance for Audited Media, March 2014

AVERAGE PAID DISTRIBUTION Sunday ..............................................29,700 Saturday ............................................25,423 Monday – Friday (combined) ...................25,959 Alliance for Audited Media, March 2014

MARKET PROFILE TUSCALOOSA

66,681 23,217 23,939 44,332

42% 15% 15% 28%

Education (adults age 25+) College Graduate Some College, no degree High School Graduate Other

38,870 27,729 36,550 15,345

33% 23% 31% 13%

Total Households 78,620

Total Households

78,620

Home Ownership Own 47,643 Rent 30,977

61% 39%

Average Household Income

60,196

$

$35,000-$49,999 $50,000-$74,999 $75,000+

32,592 11,610 14,021 20,397

41% 15% 18% 26%

Children at Home

23,729

30%

130% 120% 110% 90% 60%

Source: © 2013 Alteryx, Inc., Tuscaloosa County

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In addition, newspapers give advertisers the flexibility of reaching a large audience base, both in print and digital, every day.

Source: GfK Research, 2014 SP88641

Age 18-34 35-44 45-54 55+

TELEVISION

200,595

48% 52%

RADIO

Total Population

75,507 82,662

ONLINE

tuscaloosa

Gender Men Women

NEWSPAPERS

Birmingham •

Newspaper advertising yields 120% ROI

MAGAZINES

deliver results.

Total Adults 158,169

Return on Investment

Newspapers

TUSCALOOSA’S DMA CONSISTS OF 5 COUNTIES

ADVERTISING ADVANTAGES

TO P REAS ONS FOR ADV E RT I S I N G W I T H T HE T US C A L OOS A N E W S

The Tuscaloosa News is West Alabama’s only daily newspaper and services a 13-county distribution area. The Tuscaloosa News is regarded as the primary source for local in-depth news, entertainment and sports including University of Alabama athletics.

The Tuscaloosa local economy is healthy and diversified. Retail sales continue to steadily expand. The strength of the five-county greater Tuscaloosa area (Tuscaloosa, Fayette, Pickens, Greene and Hale counties) can be felt in the healthy pulse of the market’s business and industrial community and also in the strong work ethic of area residents. Boasting one of the lowest unemployment rates in the state, greater Tuscaloosa’s diverse economy is home to a variety

of major businesses, industries, and educational and health-related institutions. The largest share of its workforce is employed by government.

ety of recreational, educational and cultural activities.

And no matter what the sport, the University’s wide array of events keep Bama fans cheering.

Tuscaloosa is also home to the nationally recognized University of Alabama and a number of superior medical facilities. With its wide selection of stores and shopping areas, Tuscaloosa is the region’s retail hub.

Market residents have the opportunity to enjoy a vari-

The Tuscaloosa News delivers an impressive audience throughout the greater Tuscaloosa area. The Tuscaloosa News is the hometown newspaper for many West Alabama residents. The paper has served the area for more than 180 years.

TOP REASONS TO PARTNER WITH THE TUSCALOOSA NEWS The Tuscaloosa News publishes a broad spectrum of content and products to attract large audiences, interest and readership. We are West Alabama’s largest daily newspaper within our 13 county market and regarded as the primary source for in-depth local news, entertainment and sports. In 2004, 2005 and 2013 The Tuscaloosa News was awarded first-place for overall “General Excellence” by the Alabama Press Association for both editorial and advertising content

and design. This competition includes the largest newspapers in the state: Birmingham, Mobile, Montgomery and Huntsville. In 2012, The Tuscaloosa News received a Pulitzer Prize; the second in its history for the use of social media during breaking news.

By partnering with The Tuscaloosa News, you enjoy the benefit of communicating your message to a wide

geographic area but with the strongest concentration in Tuscaloosa County. You also get the comfort of knowing you are participating with an award-winning company that has growth as part of its goals. When companies share the same ideals or vision, when put into motion, only good things happen. Below are the strengths you will experience when you put your business face-to-face with the readers of The Tuscaloosa News.

Distribute

your message in a top rated medium. plus

Newspapers are considered the top medium for: Most Believable and Trustworthy Most Used to Help and Plan Preferred for Receiving Ad Information Most Valuable for Planning Shopping Best for Bringing Sales to Attention Look Forward to This Type of Ad

37

%

of newspaper ad readers went online for more information about the advertised product.

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Source: NAA

15

Print & Digital Reach

75

of Total Adults

69

of Men

% %

Our medium

reaches your most

82% of Women

profitable

71% of Adults Age 18-54 85

%

customers.

of Adults Age 55+

81% of College Educated Adults 71

%

Newspaper Readers Take Action!

of High School Graduates

79

%

76% of HHI under $50,000 74% of HHI $50,000+ 72% of Homeowners 76% of Families With Children in the Home Source: Scarborough 2014 R1 db, Tuscaloosa County adults; INA+ Audience

79% of readers nationwide took action as a result of advertising seen in a newspaper.

Source:NAA

WEST CENTRAL ALABAMA’S ONLY DAILY NEWSPAPER How to Reach Us

Tuscaloosanews.com

315 28th Ave • Tuscaloosa, AL 35401 (205) 345-0505 Telephone FAX Retail Display Advertising....................... (205) 722-0148 Retail Display Advertising....................... (205) 722-0175 Classified Display Advertising ................ (205) 722-0164 Classified Display Advertising ................ (205) 722-0179 Classified Line Ad Advertising ................ (205) 722-0154 Classified Line Ad Advertising ................ (205) 722-0159 National Advertising ............................... (205) 722-0164 National Advertising ............................... (205) 722-0179 Digital Advertising .................................. (205) 722-0148 Digital Advertising .................................. (205) 722-0175 Email Addresses legals@tuscaloosanews.com obits@tuscaloosanews.com

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