What are Google Ads Bids Strategies & How Can We Use Them?

What are Google Ads Bids Strategies & How Can We Use Them?

We are all well aware of the fact that it’s a risky move to step in the ground without a game plan. Therefore it’s a smart move to go for the right path by picking the right type and solid Google ads bids strategies. A question is raised every time we are launching a new campaign that what type of Google ads bids strategy would you go for: Automated? Or Manual?

People mostly intend to go for “automated” rather than “manual” bidding because of the extra hassle in adjusting bids all the time and mostly they are running multiple campaigns.

But it’s just a “bitter truth” that it’s not that easy to just go for “automated” and with a click we can cash out checks from google ad sales.

Google Ads Bids Strategies – Details Well these are 13 bidding strategies that we can use to achieve a variety of different goals.

1. Target CPA (Cost Per Target CPA helps us by providing us more control over automated bidding. It helps to raise Acquisition) conversions. It’s basically a bidding strategy that helps us in setting bids to get as many conversions we can get according to cost per acquisition we set.

2. Target ROAS (Return On Ad Spend) Target ROAS also known as return on ad spend. The name speaks for itself, basically it’s

how much value we get by conversion for every we dollar spent on pay per click Ads. People often get a little bit confused when it comes to this kind of strategy.

3. Maximize Conversions Maximize conversion is considered one of the simplest type of Google Ads Bids strategies that could be offered. Its main goal is to gain more conversion while spending your daily budget. It helps us by automatically setting bids to attract more conversion while spending our total budget for the campaign.

4. New: Maximize Conversion Maximize conversion value is one the most newly introduced bidding strategies introduced Value in August 2019. People often get puzzled between conversion value and maximize conversion strategies.

5. Enhanced Cost Per Click Just like we talked about before, there are two types of bidding: ‘automatic’ and ‘manual’.

(ECPC)

But here’s a totally new concept: enhanced cost per click is a combo of both types.

It’s also known as a form of smart bidding which aims to raise your Pay per click efficiency and increase your profits while automatically increasing or decreasing bids on Google Ads.

6. Maximize Clicks Well, Maximize clicks is an automated bidding strategy. Whose sole purpose is to drive maximum number of clicks it could with the daily budget regardless of the result.

7. Manual CPC Bidding This type of bidding strategy might grant you the control over your bidding but just like they say, “Everything comes with a price” and the price you gotta pay here is your Time. Because it’s a little time consuming. But on the other hand it does let you put the highest amount that you could pay for each click on your ad.

8. CPM Bidding (Cost Per Thousand Well talking about CPM also known as cost per thousand impressions it uses a similar type Impressions) of manual model which CPC uses. It’s mostly used when investing in display, social media ads or for brand awareness campaigns. Google display network offers ads on CPM bidding model. It’s a usual method used for posting and managing display ads. While advertisers are charged by CPM everytime an ad is shown on a user’s web browser.

9. CPM Bidding (Cost Per Viewable Thousand Impressions) Similar to CPM Bidding tactic Viewable CPM also known as “VCPM”, which is also a manual type of bidding and best used for advertising as display or Youtube ads. In this type of bidding model brands or businesses only pay when the ad is viewed by the user instead of paying them everytime ad is shown on the page.

10. CPV Bidding, (Cost Per CPV also known as cost per view is solely used for video advertisements on Youtube View)

or Google Ads. Well CPV is a method of charging on a video advertisement depending on the number of interactions or views it gets.

11. Target Impression Share So speaking about impression share it’s the percentage of impressions received by your ad Bidding

compared to the number of total impressions your ad is eligible for. It can be taken as, Impressions / total impressions eligible.

So, now we are done with what impression share is? Let’s begin with Target impression Share it’s a smart bidding, method which just not only helps in reaching out our audience but also helps as a key factor in building brand awareness. In this strategy Google helps us by automatically adjusting our bids and setting them according to our campaigns to achieve those (impression) shared goals.

12.

Obsolete: Target Search Page

Location Target search page location is basically aims to display your ads at the first pages of search results or ads to reach the top of the page. Technically speaking in this strategy ads bids are increase and decreased automatically by Google ads to display them either on the first page or at the top of the Google search result.

13. Obsolete: Target Outranking Share

Target Outranking share strategy was like an Ace card. By using it you can get your results above your competitors ads.

Conclusion So when launching any sort of new campaign on Google ads, make sure to use the best strategy and bidding format because there are a lot of options to go for and it sure ain’t easy.

A right move can set you up to sky rocketing to success and on the same hand if your not careful in making the right decision you can end up crashing down, and breaking your campaign. So, before selecting any Google Ads Bids strategies make sure your are well aware of your goals.

But if you want more traffic on your website? Want to create brand awareness? Want to boost your sales? Want to run multiple Google ad campaigns? Or your not confident in your bidding abilities then you should probably go for someone with paid advertising expertise or opt for a digital marketing agency.