Source: STR; All performance metrics are running 12-month averages.
44 Events 60,788 Room Nights $58,307,545 Estimated Direct Spending
ADVERTISING ACTIVITY
CAMPAIGN RUN GEO
FC Tulsa Season Opener
4/1-4/5
AR: Fayetteville, Fort Smith, Rogers, Springdale
OK: OKC, Stillwater Carney Fest
4/1-4/20
AR: Fayetteville, Fort Smith
OK: OKC
TX: Dallas
All ad campaigns shown only during 4/1/24-6/30/24. Some campaigns extend past this timeline and will be reflected in next quarterly report.
TINA: The Tina Turner Musical
4/1-5/5
AR: Fayetteville, Fort Smith, Rogers, Springdale
OK: OKC
Tulsa Route 66 Marathon
4/1-4/17; 5/1-5/28
AR: Little Rock
IL: Chicago
OK: OKC
TX: Tyler
Tulsa Cultural Events – SPRING
4/1-5/31
AR: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita-Hutchinson DMA
MO: St. Louis DMA
TX: Dallas DMA
Tulsa Sport Events – SPRING
4/1-5/31
AR: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita-Hutchinson DMA
MO: St. Louis DMA
TX: Dallas DMA
Signature Series: Tulsa Ballet
5/4-5/12
AR: Fayetteville, Fort Smith, Rogers, Springdale
OK: OKC
World Axe & Knife Throwing Championship
4/1-4/14
OK: OKC
TX: Dallas, Houston
They Gave The Walls A Talking
4/1-4/20
AR: Fayetteville, Fort Smith, Rogers, Springdale
MO: Kansas City
OK: OKC
Spring Visitors Guide
4/1-5/15
CA: San Francisco
KS: Wichita-Hutchinson DMA
MO: St. Louis
NE: Omaha
OK: Statewide (minus Tulsa)
TX: Dallas
Tulsa Art Events – SPRING
4/1-5/31
CO: Denver
KS: Kansas City
MO: Joplin, Kansas City
TX: Austin
Tulsa Live Music – SPRING
4/1-5/31
CO: Denver
KS: Kansas City
MO: Joplin, Kansas City
TX: Austin
Big Bite
4/11-4/17
AR: Fayetteville, Fort Smith, Rogers, Springdale
OK: OKC
TX: Dallas
Bluey’s Big Play
5/16-6/30
AR: Fayetteville, Fort Smith, Little Rock, Rogers, Springdale
MO: Kansas City, Springfield, Wichita
OK: Statewide (minus Tulsa)
TX: Dallas
Tulsa Tough
5/21-6/6
AR: Fayetteville, Fort Smith, Rogers, Springdale
CA: Los Angeles
CO: Denver
TX: Dallas
Big Ride
6/6-6/8
AR: Fayetteville, Fort Smith, Rogers, Springdale
OK: OKC
TX: Dallas
Juneteenth
6/10-6/20
AR: Fayetteville, Fort Smith, Rogers, Springdale
OK: OKC
TX: Dallas
Jazz On The Green
6/10-6/30
AR: Fayetteville, Fort Smith, Rogers, Springdale
OK: OKC
TX: Dallas
Tulsa Cultural Events –SUMMER
6/13-6/30
CO: Denver
KS: Kansas City
MO: Joplin, Kansas City
TX: Austin
AAA Route 66 Road Fest
6/14-6/22
AR: Fayetteville, Fort Smith, Rogers, Springdale
MO: Joplin, Springfield
TX: Dallas
Sip n’ Slide
6/25-6/30
AR: Fayetteville, Fort Smith, Rogers, Springdale
MO: Kansas City
OK: OKC
TX: Dallas
VISITORS CENTER DATA
Summer Visitors Guide
6/3-6/30
KS: Wichita-Hutchinson DMA
MO: St. Louis
NE: Omaha
NY: NYC
OK: Statewide (minus Tulsa)
TX: Dallas
Moulin Rouge
6/7-6/30
AR: Fayetteville, Fort Smith, Little Rock, Rogers, Springdale
KS: Wichita
MO: Springfield
OK: OKC
TX: Dallas
Global Gatherings World Festival
6/10-6/30
AR: Fayetteville, Fort Smith, Rogers, Springdale
MO: Kansas City
OK: OKC
Tulsa Art Events - SUMMER
6/13-6/30
CO: Denver
KS: Kansas City
MO: Joplin, Kansas City
TX: Austin
Tulsa Live Music - SUMMER
6/13-6/30
CO: Denver
KS: Kansas City
MO: Joplin, Kansas City
TX: Austin
Tulsa Sport Events – SUMMER
6/16-6/30
CO: Denver
KS: Kansas City, Wichita
MO: Joplin, Kansas City
TX: Austin, Frisco, Dallas
ADVERTISING LANDSCAPE
TX, CA, KS
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Source:
VISITORS GUIDE PERFORMANCE
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