Source: STR; All performance metrics are running 12-month averages.
44 Events 23,068 Room Nights $28,829,962
ADVERTISING ACTIVITY
CAMPAIGN RUN GEO
Hairspray
1/1-1/6
AR: Fayetteville, Fort Smith, Rogers, Springdale
OK: Stillwater
All ad campaigns shown only during 1/1/24-3/31/24. Some campaigns extend past this timeline and will be reflected in next quarterly report.
Winter Visitors Guide
1/1-2/15
AR: Fayetteville, Fort Smith, Little Rock, Pine Bluff, Rogers, Springdale
AZ: Phoenix
MO: Joplin-Pittsburg DMA, Kansas City DMA, Springfield
TX: Allen, Carrollton, Frisco, Lucas, McKinney, Plano, Richardson
UT: Salt Lake City
Cultural Events In Tulsa –WINTER
1/1-2/29
AR: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita-Hutchison DMA
MO: St. Louis DMA
TX: Dallas DMA
Sports In Tulsa – WINTER
1/1-2/29
AR: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita-Hutchison DMA
MO: St. Louis DMA
TX: Dallas DMA
Cultural Events In Tulsa –SPRING
1/1-2/29
AR: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita-Hutchison DMA
MO: St. Louis DMA
TX: Dallas DMA
Sports In Tulsa – SPRING
1/1-2/29
AR: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita-Hutchison DMA
MO: St. Louis DMA
TX: Dallas DMA
World Axe & Knife Throwing Championship
1/13-3/31
OK: OKC
TX: Dallas, Houston
PBR
1/1-1/14
AR: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita
OK: Stillwater
Tulsa Art Events – WINTER
1/1-2/29
CO: Denver
KS: Kansas City
MO: Joplin, Kansas City
TX: Austin
Live Music In Tulsa – WINTER
1/1-2/29
CO: Denver
KS: Kansas City
MO: Joplin, Kansas City
TX: Austin
Tulsa Art Events – SPRING 1/1-2/29
CO: Denver
KS: Kansas City
MO: Joplin, Kansas City
TX: Austin
Live Music In Tulsa – SPRING 1/1-2/29
CO: Denver
KS: Kansas City
MO: Joplin, Kansas City
TX: Austin
Tulsa Irish Festival 1/5-3/3
AR: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita
MO: Springfield
OK: OKC
World Breaking Classic 1/31-3/2
CA: Los Angeles
IL: Chicago
NY: NYC
OK: Tulsa
Bassmaster Classic
2/9-3/17
AR: Fayetteville MO: Springfield TX: Dallas
To Kill A Mockingbird
2/10-3/17
AR: Fayetteville, Fort Smith, Rogers, Springdale OK: OKC
They Gave The Walls A Talking
2/23-3/31
AR: Fayetteville, Fort Smith, Rogers, Springdale
MO: Kansas City OK: OKC
Bad Bunny
2/24-3/31
AR: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita
MO: Kansas City
OK: Stillwater
Spring Visitors Guide
3/6-3/31
CA: San Francisco
KS: Wichita
MO: St. Louis
NE: Omaha
OK: Statewide (minus Tulsa)
TX: Dallas
Tulsa Route 66 Marathon
3/18-3/31
AR: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita
MO: Springfield OK: OKC
Hot Wheels Monster Trucks Live 2/10-3/10
AR: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita OK: OKC
BIG 12 Wrestling
2/16-3/5
AR: Fayetteville MO: Springfield TX: Dallas
Romeo & Juliet
2/24-3/17
AR: Fayetteville, Fort Smith, Rogers, Springdale OK: OKC
Carney Fest 3/2-3/31
AR: Fayetteville OK: OKC TX: Dallas
FC Tulsa Season Opener
3/9-3/31
AR: Fayetteville, Fort Smith, Rogers, Springdale OK: OKC
Visitors Center
3/20-3/31 OK: Tulsa
Source: Sprout Social
WEBSITE
705,224 Users
673,811
VISITORS GUIDE PERFORMANCE
Total amount of reads 196
Total amount of clicks WINTER 23/24 RESULTS:
Impressions
45,635
Total digital impressions
3,293
Total amount of reads 194
Total amount of clicks
639,177 Impressions