Source: STR; All performance metrics are running 12-month averages.
44 Events 23,068 Room Nights $28,829,962
Q3 FY 23-24 TULSA REGIONAL TOURISM Q3 FY 23-24 1/31/24 - 3/31-24 EVENT
FILM/TV PRODUCTIONS PROJECTS ASSISTED: Q3 = 8 | CUMULATIVE = 36 6 Production Days $225K Local Spend NONE REPORTED Q3 Total Crew PRODUCTIONS ASSISTED
IMPACT 124 Q3 308 Cumulative 286 Goal 68,729 Booked Room Nights 178,614 Cumulative 154,000 Goal Multi-year 7 Agriculture (includes Equine) 5 Cox Convention Center 26 Event Attendees 382,655 Amateur Sports 13 Potential Room Nights 175,466 $61,160,102 Q3 $160,735,484 Cumulative $104,128,628 Q3 $277,333,233 Cumulative $203,500,000 Goal $2,609,644 Q3 $7,041,071 Cumulative $2,331,282 Q3 $6,290,024 Cumulative DIRECT ECONOMIC IMPACT (DIRECT SPENDING) TOTAL ECONOMIC IMPACT STATE SALES TAX GENERATED LOCAL SALES TAX GENERATED LODGING 1 Reality 5 Feature (Indie) 1 Documentary 1 Television 2 Other ESTIMATED ECONOMIC IMPACT FOR 67 EVENTS BOOKED (Q3 ONLY) 191 EVENTS BOOKED FY TD HOTEL CLASS HOTELS ROOMS Luxury/Upper Upscale 12 2,734 Upscale/Upper Midscale 81 8,095 Midscale/Economy 109 6,846 Tulsa (All) 202 17,675 HOTEL CLASS OCCUPANCY YOY % ADR YOY % REVPAR YOY % Luxury/Upper Upscale 60.7% 0.66 $141.62 2.45 $85.99 3.23 Upscale/Upper Midscale 57.8% 1.05 $111.43 2.25 $64.35 3.27 Midscale/ Economy 47.8% -4.02 $60.75 3.39 $29.06 -0.65 Tulsa (All) 54.4% -0.55 $99.41 3.72 $54.04 3.05 INVENTORY PERFORMANCE BY CLASS TOP REASONS AND NUMBER OF EVENTS: FEB-21 FEB-22 FEB-23 FEB-24 Occupancy 38.2% 54.4% 54.7% 54.4% ADR $69.81 $83.63 $95.84 $99.41 RevPAR $26.68 $45.53 $52.44 $54.04 HISTORICAL PERFORMANCE Q3 FY 23-24 All data reflects 1/1/24 - 3/31/24 Source: Reel Scout
SALES LEADS
ECONOMIC
BUSINESS LOST
Direct Spending Insufficient space under one roof – 6 Rooms or venue unavailable for preferred dates – 5 Hotels within walking distance to CBCC – 3 EVENT ORGANIZER SURVEYS Section Coming Soon. Data revised 5/1/24
Estimated
ADVERTISING ACTIVITY
CAMPAIGN RUN GEO
Hairspray
1/1-1/6
AR: Fayetteville, Fort Smith, Rogers, Springdale
OK: Stillwater
All ad campaigns shown only during 1/1/24-3/31/24. Some campaigns extend past this timeline and will be reflected in next quarterly report.
Winter Visitors Guide
1/1-2/15
AR: Fayetteville, Fort Smith, Little Rock, Pine Bluff, Rogers, Springdale
AZ: Phoenix
MO: Joplin-Pittsburg DMA, Kansas City DMA, Springfield
TX: Allen, Carrollton, Frisco, Lucas, McKinney, Plano, Richardson
UT: Salt Lake City
Cultural Events In Tulsa –WINTER
1/1-2/29
AK: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita-Hutchison DMA
MO: St. Louis DMA
TX: Dallas DMA
Sports In Tulsa – WINTER
1/1-2/29
AK: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita-Hutchison DMA
MO: St. Louis DMA
TX: Dallas DMA
Cultural Events In Tulsa –SPRING
1/1-2/29
AK: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita-Hutchison DMA
MO: St. Louis DMA
TX: Dallas DMA
Sports In Tulsa – SPRING
1/1-2/29
AK: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita-Hutchison DMA
MO: St. Louis DMA
TX: Dallas DMA
World Axe & Knife Throwing Championship
1/13-3/31
OK: OKC
TX: Dallas, Houston
PBR
1/1-1/14
AR: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita
OK: Stillwater
Tulsa Art Events – WINTER
1/1-2/29
CO: Denver
KS: Kansas City
MO: Joplin, Kansas City
TX: Austin
Live Music In Tulsa – WINTER
1/1-2/29
CO: Denver
KS: Kansas City
MO: Joplin, Kansas City
TX: Austin
Tulsa Art Events – SPRING 1/1-2/29
CO: Denver
KS: Kansas City
MO: Joplin, Kansas City
TX: Austin
Live Music In Tulsa – SPRING 1/1-2/29
CO: Denver
KS: Kansas City
MO: Joplin, Kansas City
TX: Austin
Tulsa Irish Festival
1/5-3/3
AR: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita
MO: Springfield
OK: OKC
World Breaking Classic 1/31-3/31
CA: Los Angeles
IL: Chicago
NY: NYC
OK: Tulsa
Q3 FY 23-24 TULSA REGIONAL TOURISM
Q3 FY 23-24 All data reflects 1/1/24 - 3/31/24
Bassmaster Classic
2/9-3/17
AK: Fayetteville
MO: Springfield
TX: Dallas
Hot Wheels Monster Trucks Live
2/10-3/31
AR: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita OK: OKC
BIG 12 Wrestling
2/16-3/5
AK: Fayetteville MO: Springfield
TX: Dallas
Bad Bunny
2/24-3/31
AK: Fayetteville, Fort Smith, Rogers, Springdale
OK: Stillwater
KS: Wichita
MO: Kansas City
Spring Visitors Guide
3/6-3/31
CA: San Francisco
KS: Wichita
MO: St. Louis
NE: Omaha
OK: Statewide (minus Tulsa)
TX: Dallas
Tulsa Route 66 Marathon
3/18-3/31
AR: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita
MO: Springfield OK: OKC
To Kill A Mockingbird
2/10-3/17
AR: Fayetteville, Fort Smith, Rogers, Springdale OK: OKC
Romeo & Juliet
2/10-3/31
AR: Fayetteville, Fort Smith, Rogers, Springdale OK: OKC
They Gave The Walls A Talking
2/23-3/31
AR: Fayetteville, Fort Smith, Rogers, Springdale MO: Kansas City OK: OKC
Carney Fest
3/2-3/31
AR: Fayetteville OK: OKC
TX: Dallas
FC Tulsa Season Opener
3/9-3/31
AR: Fayetteville, Fort Smith, Rogers, Springdale OK: OKC
Visitors Center
3/20-3/31 OK: Tulsa
Q3 FY 23-24 TULSA REGIONAL TOURISM Q3 FY 23/24 All data reflects 1/1/24-3/31/24
VISITORS CENTER DATA 293 Walk-Ins 593 Visitors 28 Partner Publications Available Onsite 28 States 6 Non-US Countries OK, TX, AR Top 3 States
LANDSCAPE
ADVERTISING
Source: Sprout Social
WEBSITE
705,224 Users
673,811
VISITORS GUIDE PERFORMANCE
Total amount of reads 196
Total amount of clicks WINTER 23/24 RESULTS:
Impressions
45,635
Total digital impressions
3,293
Total amount of reads 194
Total amount of clicks
639,177 Impressions
8,421 +5.6% 13,244 +6.1%
SOCIAL MEDIA
New Users 829,816 Sessions 1,318,650 Pageviews +44.63% Users +43.59% New Users +47.12% Sessions +52.65% Pageviews +131.55% Users +129.25% New Users +130.24% Sessions +137.67% Pageviews CURRENT (Q3 vs Q2) (Q3 vs Q3 LY)
SPRING 2024 RESULTS:
50,856 Total digital impressions 6,063
ADVERTISING PERFORMANCE EARNED MEDIA
Total impressions for TRT brands $1,884,504 Total ad value equivalency for TRT brands KEY TULSA COVERAGE • AnglersChannel.com • Big 12 Conference Convention South • Film Threat • Hospitality Trends • Oklahoma Wrestling • Outdoors Wire • PCMA • Pistols Firing • Southern Living • Sports Business Journal • Sports Destinations Sports Travel Magazine • Tahlequah Daily Press • The Bass Cast • The Mirror UK & US • The Muskogee Phoenix • The Oklahoman • WABG-TV (Greenville, MS) • Wired2fish DISPLAY AD NETWORK SEARCH VIDEO SOCIAL 10,458 +3.9% 7,400 +8.0% 3,622 +0.9% 1,069 +2.3% 3,160 +16.0% 31,414,138
1,041,550 Clicks 3.32% CTR
30,274
5.94% CTR
248,497
2.94% CTR
171,910,040
509,554 Impressions
Clicks
8,443,408 Impressions
Clicks
Q3 FY 23-24 All data reflects 1/1/24 - 3/31/24
296,990 Uniques
Source: ISSUU
Google Ad Network/META/Octane
Muck Rack
Source: Google Analytics Source:
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