PROMOTES LEISURE TRAVEL TO/WITHIN TULSA AND THE REGION AND FACILITATES TULSA’S OFFICIAL VISITORS CENTER.
WHO WE ARE
PROACTIVELY WINS, SECURES AND SERVICES MEETINGS, CONVENTIONS AND OTHER PROFESSIONAL EVENTS FOR TULSA AND THE REGION.
FACILITATES AND OPERATES TULSA RUN AS WELL AS AMATEUR AND PROFESSIONAL SPORTING EVENTS FOR TULSA AND THE REGION.
PROMOTES TULSA AS A MUSIC, FILM AND CREATIVE DESTINATION THROUGH PROGRAMS LIKE FILM TULSA AND PLAY TULSA MUSIC AND SERVING AS THE OFFICIAL FILM COMMISSION.
FISCAL YEAR PERFORMANCE
+ EVENT SALES LEADS
+ ECONOMIC IMPACT
+ HOSTED EVENTS BY MONTH
+ BOOKED EVENTS BY YEAR
+ BOOKED EVENTS BY FACILITY
+ EVENTS TURNED DEFINITE
+ BUSINESS LOST
6
8 + LODGING
+ FILM/TV PRODUCTIONS
+ MUSIC & ART ACTIVATIONS
9
10
11
MARKETING & PR PERFORMANCE
+ ADVERTISING PERFORMANCE .
+ ADVERTISING ACTIVITY
+ VISITORS GUIDE
12-13
14-17
18 + SOCIAL MEDIA
+ EARNED MEDIA
+ NOTABLE HEADLINES
EXPERIENCE PERFORMANCE
20-21
22-23
+ VISITORS CENTER . . . . . . . . . . . . . 24-25
+ ACCOLADES & BIG WINS .
MOMENTUM RECAP
+ BY THE NUMBERS
+ LIST OF EVENTS
+ INVESTORS
BUDGET
+ REVENUE
+ EXPENSES
GOVERNANCE & OVERSIGHT
+ TRT EXECUTIVE BOARD .
26-27
. . 28
29
30-31
32
33
34-35
FISCAL YEAR PERFORMANCE FISCAL YEAR PERFORMANCE
ECONOMIC IMPACT
Sources: Simpleview & Destinations International Event Impact Calculator
DIRECT: (Direct Spending)
ACTUAL: $188,389,241
TOTAL: (Includes Induced Spending)
GOAL: $203,500,000 / ACTUAL: $327,329,210
STATE SALES TAX GENERATED: ACTUAL: $8,556,957
LOCAL SALES TAX GENERATED: ACTUAL: $7,644,215 *ESTIMATED IMPACT FOR 237 EVENTS BOOKED FY 23-24.
HOSTED EVENTS BY MONTH
BOOKED EVENTS BY FACILITY
BOK CENTER: DIRECT: $7,559,959
COX BUSINESS CONVENTION CENTER: DIRECT: $25,613,395
$13,168,716
$44,596,823
EXPO SQUARE: DIRECT: $98,739,368
MOHAWK SPORTS COMPLEX:
$15,200,446
$171,332,081
$26,436,227
Source: Simpleview
154 EVENTS
178,231 ROOM NIGHTS
178,231
$124.5M ESTIMATED DIRECT SPENDING $124.5M 154
TOP REASONS / # EVENTS
ROOMS OR VENUE(S) UNAVAILABLE FOR PREFERRED DATES - 21
CLIENT’S BOARD OR LEADERSHIP PREFERRED POPULAR DESTINATION - 18
LACK OF HEADQUARTER HOTEL/INSUFFICIENT ROOMS DOWNTOWN OR WITHIN WALKING DISTANCE TO CONVENTION CENTER - 13
INSUFFICIENT SPACE UNDER ONE ROOF - 11
INSUFFICIENT ENTERTAINMENT WITHIN WALKING DISTANCE – 5
LODGING
Source: STR
PERFORMANCE BY CLASS:
FILM/TV PRODUCTIONS
Source: Reel Scout
49 49 PROJECTS ASSISTED PRODUCTION DAYS CUMULATIVE
44 53 53 $13,725,000 $13,725,000 264 264 233 233
PRODUCTIONS ASSISTED
4 2 21 1 4 2 21 1 COMMERCIAL
3 6 12 3 6 12
SEP
*PROJECTS SHOT & LOCAL SPENDING TRACKING -
Total number
MUSIC & ART ACTIVATIONS
EVENT HIGHLIGHT: TULSA MUSIC MONTH
Lead community-wide celebration of Tulsa as a music destination.
+ Distributed 5k coasters with QR / info
+ Hosted a 250+ person happy hour at Historic Cain’s Ballroom
+ Showcased 236 live music events on visittulsa.com in the month of July (avg 34 a day)
EVENT HIGHLIGHT: TULSA HOUSE @ SXSW
Partnered with Tulsa For You & Me for a Tulsa takeover of the Austin, TX event giant.
+ 2 Days of programming including Film and Workforce Panels
+ 19+ Local Tulsa bands and musicians
+ Local coffee and beer available to thousands of Tulsa House visitors
EVENT HIGHLIGHT:
OUTSIDERS IN TULSA
Welcomed and location scouted for the Broadway cast, crew and producers for Tulsa inspiration.
+ Visited Will Rogers High School
+ Experienced The Outsiders House Museum
+ Recorded at The Church Studio
+ Performed at the Tulsa PAC’s LaFortune Studio with S.E Hinton
All ad campaigns shown only during 7/1/23-6/1/24. Some campaigns extend past this timeline and will be reflected in next / previous annual report:
SUMMER VISITORS GUIDE
7/1-8/31
AR: Fayetteville, Fort Smith, Little Rock, Pine Bluff, Rogers, Springdale
CO: Denver
LA: New Orleans
MO: Joplin-Pittsburg DMA, Kansas City
DMA, Springfield
OK: Statewide (minus Tulsa)
TX: Allen, Carrollton, Frisco, Lucas, McKinney, Plano, Richardson Washington DC LIVE MUSIC IN TULSA – SUMMER
ROUTE 66 DAY VERTICAL
9/1-10/31
IL: Chicago, Joliet
MO: Joplin, Springfield, St. Louis
NM: Santa Fe, Santa Rosa
TX: Adrian, Amarillo
9/1-11/30
AR: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita-Hutchinson DMA
7/1-8/31
AR: Bentonville, Fayetteville, Little Rock, Rogers, Springdale
KS: Wichita
MO: Springfield
OK: Norman, OKC, Stillwater
9/1-11/11
KS: Wichita-Hutchinson
MO: St. Louis
NE: Omaha OK: OKC TX: Dallas
MO: St. Louis DMA
TX: Dallas DMA
SPORTS IN TULSA – FALL
9/1-11/30
AR: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita-Hutchinson DMA
MO: St. Louis DMA
TX: Dallas DMA
9/2-9/30
AR: Bentonville, Fayetteville, Little Rock, Rogers, Springdale
MO: Joplin
9/1-11/30
CO: Denver
TX: Austin CULTURAL EVENTS IN TULSA – FALL
KS: Kansas City
MO: Joplin, Kansas City
9/1-11/30
CO: Denver
KS: Kansas City
MO: Joplin, Kansas City
TX: Austin
OK: Statewide (minus Tulsa) FALL
9/5-9/30
AR: Fayetteville, Fort Smith, Little Rock, Pine
Bluff, Rogers, Springdale
LA: New Orleans
MO: Joplin-Pittsburg DMA, Kansas City
DMA, Springfield
TX: Allen, Carrollton, Frisco, Lucas, McKinney, Plano, Richardson
Washington DC INDIAN TERRITORY FILM FESTIVAL
9/28-10/4
AR: Fayetteville, Fort Smith, Rogers, Springdale
OK: NE Oklahoma, OKC OKC THUNDER VS DETROIT PISTONS
ITA MEN’S CHAMPIONSHIP
9/29-10/7
AR: Fayetteville, Fort Smith, Rogers, Springdale
OK: Norman, OKC, Stillwater, Tulsa
9/28-10/17
AR: Fayetteville, Fort Smith, Rogers, Springdale, OK: OKC NITRO CIRCUS
10/7-10/13
AR: Fayetteville, Fort Smith, Rogers, Springdale
U.S. ARABIAN & HALF-ARABIAN
10/16-10/28
AR: Fayetteville, Fort Smith, Rogers, Springdale, OK: OKC
BEYOND VAN GOGH
11/1-12/14
AR: Fayetteville, Fort Smith, Rogers, Springdale OK: OKC
HAIRSPRAY
12/4-1/6
AR: Fayetteville, Fort Smith, Rogers, Springdale OK: Stillwater
NUTCRACKER
12/12 - 12/22
AR: Fayetteville, Fort Smith, Rogers, Springdale
Live Music In Tulsa – WINTER
12/15 - 2/29
CO: Denver
KS: Kansas City
MO: Joplin, Kansas City
TX: Austin
TULSA ART EVENTS – WINTER
12/19 - 2/29
CO: Denver
KS: Kansas City
MO: Joplin, Kansas City
TX: Austin
TULSA IRISH FESTIVAL
1/5-3/3
BEETLEJUICE
11/1-11/26
AR: Fayetteville, Fort Smith, Rogers, Springdale
OK: OKC
CIRQUE DREAMS HOLIDAZE
11/9 - 11/28
AR: Fayetteville, Fort Smith, Rogers, Springdale
WINTER VISITORS GUIDE
12/6-2/15
AR: Fayetteville, Fort Smith, Little Rock, Pine Bluff, Rogers, Springdale
AZ: Phoenix
MO: Joplin-Pittsburg DMA, Kansas City DMA, Springfield
TX: Allen, Carrollton, Frisco, Lucas, McKinney, Plano, Richardson
UT: Salt Lake City
SPORTS IN TULSA – WINTER
12/14-2/29
AR: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita-Hutchison DMA
MO: St. Louis DMA
TX: Dallas DMA
PBR
12/19 - 1/14
AR: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita
OK: Stillwater
CULTURAL EVENTS IN TULSA – WINTER
12/19 - 2/29
AR: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita-Hutchison DMA
MO: St. Louis DMA
TX: Dallas DMA
1/13-3/31
AR: Fayetteville, Fort Smith, Rogers, Springdale KS: Wichita MO: Springfield OK: OKC WORLD AXE & KNIFE THROWING CHAMPIONSHIP
OK: OKC
TX: Dallas, Houston WORLD BREAKING CLASSIC
1/31-3/2
CA: Los Angeles IL: Chicago
NYC
Tulsa
BASSMASTER CLASSIC
2/9-3/17
AR: Fayetteville
MO: Springfield
TX: Dallas
ADVERTISING ACTIVITY
CAMPAIGN RUN GEO
All ad campaigns shown only during 7/1/23-6/1/24. Some campaigns extend past this timeline and will be reflected in next / previous annual report:
2/10-3/10
AR: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita
2/10-3/17
OK: OKC TO KILL A MOCKINGBIRD
AR: Fayetteville, Fort Smith, Rogers, Springdale OK: OKC BIG 12 WRESTLING
2/16-3/5
AR: Fayetteville
MO: Springfield
TX: Dallas
ROMEO & JULIET
2/24-3/17
AR: Fayetteville, Fort Smith, Rogers, Springdale OK: OKC
CARNEY FEST
3/2-4/20
AR: Fayetteville OK: OKC
FC TULSA SEASON OPENER
3/9-4/5
AR: Fayetteville, Fort Smith, Rogers, Springdale OK: OKC
SPORTS IN TULSA – SPRING
3/18 - 4/17
AR: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita-Hutchison DMA
MO: St. Louis DMA
TX: Dallas DMA
VISITORS CENTER
3/20-3/31
OK: Tulsa
THEY GAVE THE WALLS A TALKING
2/23-3/31
AR: Fayetteville, Fort Smith, Rogers, Springdale
MO: Kansas City
OK: OKC
2/24-3/31
TX: Dallas BAD BUNNY
AR: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita MO: Kansas City
OK: Stillwater
SPRING VISITORS GUIDE
3/6-5/15
CA: San Francisco
KS: Wichita
MO: St. Louis
NE: Omaha
OK: Statewide (minus Tulsa)
TX: Dallas
CULTURAL EVENTS IN TULSA – SPRING
3/18 - 4/17
AR: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita-Hutchison DMA
MO: St. Louis DMA
TX: Dallas DMA
TULSA ROUTE 66 MARATHON
3/18-3/31; 4/1-4/17; 5/1-5/28
AR: Fayetteville, Fort Smith, Rogers, Springdale
KS: Wichita
MO: Springfield OK: OKC
LIVE MUSIC IN TULSA – SPRING
3/20-4/17
CO: Denver
KS: Kansas City
MO: Joplin, Kansas City
TX: Austin
TULSA ART EVENTS – SPRING
3/20 - 4/17
CO: Denver
TX: Austin HOT WHEELS MONSTER TRUCKS LIVE
KS: Kansas City
MO: Joplin, Kansas City
TINA: THE TINA TURNER MUSICAL
4/1-5/5
AR: Fayetteville, Fort Smith, Rogers, Springdale
OK: OKC
BIG BITE
4/11-4/17
AR: Fayetteville, Fort Smith, Rogers, Springdale
OK: OKC
TX: Dallas
BLUEY’S BIG PLAY
5/16-6/30
AR: Fayetteville, Fort Smith, Little Rock, Rogers, Springdale
MO: Kansas City, Springfield, Wichita
OK: Statewide (minus Tulsa)
TX: Dallas
SUMMER VISITORS GUIDE
6/3-6/30
KS: Wichita-Hutchinson DMA
MO: St. Louis
NE: Omaha
NY: NYC
OK: Statewide (minus Tulsa)
TX: Dallas
MOULIN ROUGE
6/7-6/30
AR: Fayetteville, Fort Smith, Little Rock, Rogers, Springdale
KS: Wichita
MO: Springfield
OK: OKC
TX: Dallas
GLOBAL GATHERINGS WORLD FESTIVAL
6/10-6/30
AR: Fayetteville, Fort Smith, Rogers, Springdale
MO: Kansas City
OK: OKC
TULSA ART EVENTS - SUMMER
6/13-6/30
CO: Denver
KS: Kansas City
MO: Joplin, Kansas City
TX: Austin
TULSA LIVE MUSIC - SUMMER
6/13-6/30
CO: Denver
KS: Kansas City
MO: Joplin, Kansas City
TX: Austin
TULSA SPORT EVENTS – SUMMER
6/16-6/30
CO: Denver
KS: Kansas City, Wichita
MO: Joplin, Kansas City
TX: Austin, Frisco, Dallas
SIGNATURE SERIES: TULSA BALLET
5/4-5/12
AR: Fayetteville, Fort Smith, Rogers, Springdale
OK: OKC
TULSA TOUGH
5/21-6/6
AR: Fayetteville, Fort Smith, Rogers, Springdale
CA: Los Angeles
CO: Denver
TX: Dallas
BIG RIDE
6/6-6/8
AR: Fayetteville, Fort Smith, Rogers, Springdale
OK: OKC
TX: Dallas
JUNETEENTH
6/10-6/20
AR: Fayetteville, Fort Smith, Rogers, Springdale
OK: OKC
TX: Dallas
JAZZ ON THE GREEN
6/10-6/30
AR: Fayetteville, Fort Smith, Rogers, Springdale
OK: OKC
TX: Dallas
TULSA CULTURAL EVENTS – SUMMER
6/13-6/30
CO: Denver
KS: Kansas City
MO: Joplin, Kansas City
TX: Austin
AAA ROUTE 66 ROAD FEST
6/14-6/22
AR: Fayetteville, Fort Smith, Rogers, Springdale
MO: Joplin, Springfield
TX: Dallas
SIP N’ SLIDE
6/25-6/30
AR: Fayetteville, Fort Smith, Rogers, Springdale
MO: Kansas City
OK: OKC
TX: Dallas
VISITORS GUIDE
Source: ISSUU
The Official Tulsa Visitors Guide continued its quarterly cadence of selling Tulsa in print and digitally.
PRINT DISTRIBUTION
Print copies available in Tulsa for event attendees and visitors in venues, hotels and high-traffic attractions. They are available statewide in TravelOK’s tourism information centers and via their brochure request program.
