TuftsDaily11-26-2012

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THE TUFTS DAILY

Sunny 46/29

VOLUME LXIV, NUMBER 49

Where You Read It First Est. 1980 TUFTSDAILY.COM

monday, november 26, 2012

Medford to introduce first winter farmers’ market by Josh

Weiner

Daily Editorial Board

The City of Medford will this year host a farmers’ market during the winter season for the first time. The market will be held in the garage of the Hyatt Place hotel in Medford Square Thursdays from 3 p.m. to 7 p.m., starting on Dec. 6 and continuing until Feb. 28, excluding Dec. 27. Medford has hosted the weekly Medford Farmers’ Market every summer since 2006, which regularly features products such as organic vegetables and locally baked goods, according to Medford Farmers’ Market board member Syrah McGivern. However, since the market closes annually in mid-October, vendors have a limited time frame in which to sell their products and are often disappointed when sales end in the fall, she added. The Medford Farmers’ Market Board of Directors therefore decided that extending the market into the winter months would address this issue, McGivern said “Vendors were asking to sell more, and customers were asking to buy more,” she said. “We also saw that cities like Somerville and Winchester were able to have successful farmers’ markets, and we wanted to be able to do the same.” The winter market will differ from the summer market in that it will feature products from a total of four farms rather than just two, according to Susan Fairchild, president of the Medford Farmers’ Market Board of Directors. Vendors will sell a different assortment of goods, including new varieties of fish,

lobsters and clam chowder, she said. “My hope is that we’ll be able to continue to create a sense of community, as we were able to do over the summer,” Fairchild said. “It should be a place for people to come out, do shopping, see their friends, support local businesses and eat healthy.” According to Fairchild, the Board faced a number of obstacles in making the winter market a reality, including recruiting vendors, completing extensive paperwork and reaching out to potential customers and sponsors. However, the greatest challenge the Board faced was finding a location in Medford to hold the market, as options were limited and the market does not have a budget to pay for a space, Fairchild said. “People really wanted to keep things in [Medford] Square, where it would be conveniently located,” she said. “Thankfully, the general manager of the Hyatt Place in Medford Square offered to let us have the hotel parking garage.” Fairchild noted that this move will not only provide a warm and spacious environment for the market to operate in, but also allow the Board to form a valuable partnership with the Hyatt Place. According to McGivern, the market is looking for performers to enhance the market’s ambience and hopes to get in touch with student groups at Tufts. Members of Tufts’ Freshman Community Service Pre-Orientation (FOCUS) collaborated with the Board in selecting a location for the winter market, and Food Rescue, a student-run prosee MARKET, page 2

kyra sturgill / the tufts daily

The TEAM project will evaluate policies related to Tufts’ workforce.

New project to examine Tufts’ administrative structure by

Melissa Wang

Daily Editorial Board

The university will next semester launch a new Tufts Effectiveness in Administrative Management (TEAM) project that will evaluate the current state of administrative affairs on all three campuses and operate in tandem with the strategic planning initiative launched in October. The project will collect feedback from across all levels of the university to assess and ultimately recommend changes in administrative practices concerning Tufts employees, according to Executive Vice President Patricia Campbell. Results of an Excellence at Work employee survey conducted over the past few years indicate that the overwhelming majority of

Tufts employees love what they do, a statistic Campbell finds encouraging. She added, however, that the survey results show that some respondents find certain administrative policies to be cumbersome. “It leads us to think that there’s a lot of things that we might improve, but there’s also really good will among our work force for taking a look at how we can do things better,” Campbell said. “We want to be sure that our administration is as effective as it can be so we are supporting the excellence of our academics.” Within the next few weeks, TEAM’s executive committee will hire an outside consultant to start collecting data next month. The official assessment will then last from January to see TEAM, page 2

Students help Danish Pastry House cater to Tufts customers by

Patrick McGrath

Daily Editorial Board

Six students of entrepreneurial leadership (ELS) are currently helping the Danish Pastry House (DPH) expand its presence in the Tufts community. Teams of students from the class Entrepreneurial Marketing, offered through the Gordon Institute, have each been instructed by lecturer John Derby to help develop the marketing strategy of local small businesses. DPH, a bakery and cafe that offers menu items like pastries, sandwiches and coffee, as well as catering services, was chosen by Derby as one of the businesses for the project. Kathleen Flahive (LA ‘04), co-owner of DPH, agreed to participate in the class project at a time when her business has plans to expand its store, currently located at 330 Boston Ave. Flahive has leased the retail space next door to DPH, but said she is holding off on executing the expansion until she can determine how best to utilize the added space. “There [are] so many great ideas going around that we’ve decided we want to take some more time and focus on that before we actually decide what we’re going to be doing with it,” Flahive said. The team of Tufts students is helping Flahive gather feedback about her store and gain a sense of what current DPH patrons want to see in the future and what possible changes might attract new customers. “We’re constantly changing and adding new products, and we really want students’

feedback and involvement to make us the best damn coffee shop in Boston,” Flahive said. “We’re a small business, locally owned and operated, and we really do care about that feedback from our customers.” Senior Valerie Dorer, a member of the ELS team working with DPH, explained that Derby divided the marketing class into teams, each of which was assigned to work with a different business. “Then they work with whoever the toplevel person is at that company, who tells them what they need in terms of marketing from the students,” she said. Junior Diana Plethean, another member of the team working with DPH, said that the group designed and sent out a customer feedback survey aimed at answering Flahive’s questions about the typical DPH customer, including why they like the store and what they usually order. “We’re just trying to think about, as we grow and expand the cafe concept, what are our customers loving about us, and if there are any issues, what do they see them as,” Flahive said. The survey, which was sent out on Facebook, tweeted through the DPH account, advertised in the store and posted on various online pages including TuftsLife, has collected about 450 responses over the past couple of weeks, according to Dorer. Flahive added that one of the most important aspects of the campaign is enhancing DPH’s use of social media to increase awareness of the eatery.

Inside this issue

“I think that through having a more active social media campaign, exposure will be really exciting,” she said. Phethean noted that social media is a huge opportunity for Flahive to reach potential new customers. For example, the team has coordinated an Instagram challenge in which participants can submit photos from the store for a chance to win a DPH gift card, Dorer said. “The major recommendations we’re making are based around her social media

efforts,” Dorer said. “So she has a Twitter and a Facebook, but she doesn’t use them very often or very well, so we want to help her engage with the Tufts community a little bit better because really only the uphill Tufts community knows or visits Danish.” The team’s marketing strategy has largely focused on the fact that most individuals in the area engaged in social media are 18- to 25-year-olds or Tufts students, Dorer said. see PASTRY, page 2

Courtney Chiu for the Tufts Daily

The Danish Pastry House has plans to expand both its retail space and social media presence.

Today’s sections

The Tufts Labor Coalition aims to promote activism on campus concerning workers’ rights.

A lack of chemistry taints the Huntington Theatre Company’s rendition of “Betrayal.”

see FEATURES, page 3

see ARTS, page 6

News Features Arts & Living Editorial | Op-Ed

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Op-Ed Comics Classifieds Sports

9 10 11 Back


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