the issues
explaining
knowledge
source of
members
recruiting
outreach, visibility
3
2
1
most important functions
flyers, posters, information meetings, email and
advertising
brainstorming
choosing an appealing name
prepare answers for interviews (radio, magazine, TV, daily newspapers and farm reports)
preparing/being ready to talk
if asked
farmers
mutual farm visits, "peer interviews"
opportunities for personal meetings
interested
communication with other
contact and waiting lists, phone calls, emailing,
keeping in touch with those
web-based electronic calls, newspaper ads
snowball method, word-of-mouth marketing
meetings, farm visits, video, photos
blog, website, social media, (local) media, public
tools (personal, paper based, electronic)
utilisation of social networks
being visible to the world
to-dos