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2013 – 2014 Media Kit

F

or almost 100 years, The Collegian has served a diverse student body. Today this independent student newspaper is read by over 4,000 undergraduate, graduate and law students and extends to reach many of the The University of Tulsa’s faculty, staff and alumni. The Collegian is an excellent vehicle for reaching an attractive demographic.

Next Generation of Consumers The TU student body represents an influential demographic with great spending potential. The estimated cost of attending and living at TU is estimated to be over $43,000 a year!

New Students in the Tulsa Area 54% of TU students come from out of state and 25% come from foreign countries. This means that it’s up to you to help share the products and places that make Tulsa a great city.

Unique Demographic of Educated Youth The Collegian provides an excellent venue for advertising job openings, products and services. You can have confidence that your brand name is reaching an accomplished audience which takes pride in its emerging role in the consumer and job markets.

Far-Reaching Potential TU hosts 18 men’s and women’s Division I sports teams. The Collegian is distributed on campus and online to reach the maximum audience of TU fans, alumni, and visitors.

The Collegian • 110 Oliphant Hall • 600 S College Ave • Tulsa, OK 74104 • collegian@utulsa.edu


Effective Advertising at a price you can afford

Contact the Business & Advertising Manager: File Formats All advertisements should be sent in PDF or JPG format at a minimum 300 pixels per inch. Please send files that are accurate in dimensions; files designed in PowerPoint at a 4:3 aspect ratio are not acceptable. We reserve the right to publish mis-sized ads scaled down to the proper width or height of the ad sized purchased, even if this means the ad will cover a smaller area than what was paid for.

Deadlines Print-ready advertisements are due by the Friday before publication at noon.

Payment Options Please send cash or make checks payable to: The Collegian 600 S College Ave Tulsa, OK 74104 Credit card payments should be processed through Patricia Joyce: patricia-joyce@utulsa.edu or 918-631-2554

Elizabeth Cohen, elizabeth-cohen@utulsa.edu

Cost (Grayscale)*

Dimensions (W x H)

Full Page

$600

10.25" x 21"

1/2 Page

$400

10.25" x 10.5" or 5.125" x 21"

1/4 Page

$200

10.25" x 5.25" or 5.125" x 10.5"

1/8 Page

$100

5.125" x 5.25"

1/16 Page

$50

5.125" x 2.625" or 2.5625" x 5.25"

Ad Insert

$500

TBD

Ad Format

*Please include an additional color charge of $100 to add color to all regular ad positions. We do not publish classified ads or online ads at this time.

Discounts

In-House Design

3 issues 5% discount on total cost

Don’t know how to design an ad to the above specifications? Our inhouse design team can help! Send your text and high-resolution photos to jill-graves@utulsa.edu by the Wednesday before publication at 5:00 p.m. A $50 design fee will be added to your invoice for any size ad.

6 issues 10% discount on total cost 9 issues 12% discount on total cost 12 issues 15% discount on total cost

The Collegian • 110 Oliphant Hall • 600 S College Ave • Tulsa, OK 74104 • collegian@utulsa.edu


Publication Schedule

2013 – 2014 school year

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Special Issues: October 28: Homecoming February 10: Valentine’s March 10: Spring Break March 31: April Fool’s

The Collegian • 110 Oliphant Hall • 600 S College Ave • Tulsa, OK 74104 • collegian@utulsa.edu


2013-2014 Collegian Off Campus Media Kit