HOME SELLER’s GUIDE
PRESENTED BY: Jacqueline Islas
ABOUT
JACQUELINE ISLAS
Jacqueline Islas is a dynamic individual with a diverse background and a deep commitment to serving others. She embarked on her professional journey by graduating from Barry University in 2010 with a Bachelors in Science, Major in Nuclear Medicine Technology, and a Minor in Biology laying the groundwork for a successful career in the medical field. In 2013, Jacqueline tied the knot with her husband Michael, and in 2017, they joyfully welcomed their son into the world.
Driven by a passion for learning and personal growth, Jacqueline furthered her education by obtaining a Master's degree in Behavior Analysis in 2019, expanding her knowledge and expertise in the medical field. With over a decade of experience in real estate investing spanning the country, her strategic investments and keen eye for opportunities not only brought financial success but also led to her early retirement from the medical field enabling her to pursue her true passion in the real estate industry and helping others transition into real estate investments.
As a military wife, Jacqueline deeply understands the unique challenges and needs of military families, especially when it comes to relocating and selling homes. Her first hand experience and empathy allow her to provide exceptional support and guidance to military families navigating the real estate market, ensuring a seamless and stress-free transition during critical times
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WHY SELL A HOME NOW?
IMPORTANT CONSIDERATIONS
PRICING IT RIGHT
PRE - LISITING CHECKLIST
REASONS A HOME SELLS
STAGING YOUR HOME
PROMOTION OF YOUR HOME
BROKER COMPENSATION FOR SALE BY OWNER THE SELLING PROCESS
WHY SELL A HOME NOW?
DEMAND IS STRONG
The millennial generation, now in their prime household formation and home-buying years, is driving the surge in buyer demand While inventory is expected to experience a modest uptick, it is anticipated to remain constrained, further fueling this heightened demand
UPGRADE OR DOWNSIZE
If you have been wanting to move to a home with more square footage, or a home with premium amenities, now is the time! Conversely, empty nesters might consider downsizing as their children move out, seeking a smaller, more manageable home
COMPETITION IS LOW
The housing supply remains fairly low in our market, unable to meet the robust demand from prospective buyers This creates an advantageous market for you to sell, as escalating demand has driven home prices upward Seize the opportunities presented by these conditions while they persist.
LIFE EVENTS
There are many life events that can prompt the need for a change in living arrangements In such cases, selling your home may be a practical step to adapt to the new circumstances and ensure financial stability
IMPORTANT CONSIDERATIONS
FACTORS IN THE
SALE
When preparing to sell your property, consider whether achieving the highest possible price or a quicker sale aligns better with your goals Balancing your priorities between price and timing will ensure you make an informed decision that suits your unique circumstances and aspirations as a homeowner
SELECTING A BROKERAGE
When choosing a real estate brokerage to assist in selling your property, prioritize those with extensive local market knowledge and a successful transaction history A great agent communicates well, providing clear updates and strategic insights to optimize your property sale
MAJOR OBSTACLES
Do you anticipate any major obstacles arising during the sale of your property? Anticipating and proactively addressing potential issues can streamline the selling process and ensure a successful transaction for both you and potential buyers
LEGAL & FINANCIAL READINESS
If there are any known liens or legal issues with your home, it's important to address them before listing the property. It's also wise to consult with a tax professional and to plan for capital gains taxes, if applicable.
PRICING STRATEGY
I will complete a Comparative Market Analysis (CMA) for your home This is a crucial step in determining the appropriate listing price for a property It involves comparing your property to similar homes that have recently sold or are currently on the market to determine its current market value.
Gather Property Details: I will collect detailed information about the property, including its size, number of bedrooms, bathrooms, lot size, and any unique features and recent upgrades
Identify Comparable Properties: My CMA includes recently sold properties in the same neighborhood or area that are similar in size, features, and condition to your property. I include sales from all real estate companies and I refer to public records in addition to MLS.
Sold Listings: The best measure of value is sold properties I examine recently sold listings that are most similar to the your property, and I analyze their sale prices, days on market, and any negotiation trends to gauge the market's current conditions
Active Listings: I will look at properties that are currently on the market. These listings will demonstrate supply and competition.
Withdrawn/Expired Listings: It's important to research withdrawn or expired listings similar to your home. This may indicate a property overpriced for our market.
THE PRICE DERIVATIVE
PRE-LISTING CHECKLIST
You want your home to look its absolute best for potential buyers! As your agent, I will help you figure out what needs to be done, and plan and prioritize tasks. This pre-listing checklist can serve as a roadmap to help you as you ready your home.
OVERALL INTERIOR KITCHEN
Touch up paint & fill holes/scratches
Do your best to eliminate any odors
Test lights and replace bulbs if needed
Remove family photos & depersonalize
Minimize clutter
Wipe down baseboards & doors
BATHROOM
Place fresh towels and rugs
Clean toilet bowls
Remove soap residue, rust and stains
Re-caulk sinks and tubs if needed
Clear countertops and bath of all personal items
BEDROOM
Declutter and organize closets
Dust furniture
Use fresh bedding and pillows
Clean shades and curtains
Rearrange furniture as needed
Put way all clothing, toys and valuables
Empty sinks & put away all dishes
Clear countertops
Pack away non-essential appliances
Deep clean fridge, stove, and oven
Organize the pantry
Remove noticeboards/family memos
If possible, store pet bowls & trash cans
Rugs and dish towels should be fresh
Remove magnets from fridge
OVERALL EXTERIOR
Lawn should be freshly mowed
House numbers clean & visible
Remove any yard clutter
Organize patio furniture
Clean windows & window wells
Consider pressure washing
Repaint front door if needed
Remove weeds & trim shrubs
Discuss possible roof & gutter cleaning
REASONS A HOME SELLS
LOCATION
Some neighborhoods are more desirable than others. The better the location of the home, the more money buyers are willing to pay. For a house to sell in any location, its listing price should reflect its location and the value of the surrounding homes
MARKET CONDITIONS
The economy, interest rates, and other factors impact the state of the housing market.
LISTING PRICE
To effectively sell your property fast for the most money, the listing price has to be just right. If your home is not selling or getting traffic, it could be a sign it’s priced too high for the current market
TERMS OFFERED
in addition to the condition and price of your home, there is sometimes more to attracting the right buyer. Many sellers offer incentives such as closing costs or a home warranty to help compete in the marketplace.
CONDITION
The combination of heightened buyer demand and limited inventory results in homes selling faster, and vice versa, when buyers have more to choose from, sellers have more to compete with
The better condition your property is in, the easier it is to sell Making repairs and staging your home will create a more impressive presentation to buyers
EASE OF SHOWING
The more buyer traffic a home gets, the more likely it is to sell Sellers need to make sure their home is available to show to buyers, sometimes even with very short notice
HOME STAGING EVERY SELLER SHOULD DO
During a showing, home buyers are there to see your house, not your stuff. A disorganized living space signals to buyers that storage may be insufficient and diverts attention away from the genuine size and possibilities of the home It's crucial to bear in mind that buyers seek a property that resonates with them as a potential home Family photos and other personalized items are distracting and inhibit potential buyer’s ability to envision the home as their own.
PURPOSE AND SPACE
When touring your home, prospective buyers will focus on envisioning the practicality of each space and its potential uses. Ensure that your furnishings convey the functionality of each room, assigning a distinct purpose to avoid any confusion. For instance, transform a room into a home office by strategically placing a desk and bookshelf Additionally, arrange furniture to optimize traffic flow and improve the functionality of each space
NEUTRAL DECOR
Maintain a neutral and straightforward aesthetic to enhance the home's appeal to a broad range of buyers, regardless of gender or age, be it a young bachelor or a retired couple Opt for soft, neutral wall colors and choose uncomplicated bed and window coverings to create a universally appealing ambiance. This timeless approach ensures that the home welcomes a diverse range of potential buyers.
CLEAN THOUROUGHLY
Whether you opt for personal cleaning efforts or enlist the assistance of professionals, maintaining a clean house is crucial. This creates an impression for potential buyers that the home has been meticulously cared for and well-maintained.
CURB APPEAL
An unappealing outer appearance can quickly trigger skepticism in a potential buyer, hindering their ability to approach the situation with an open mind. Extensive and expensive landscaping may not be necessary, but it's essential that the yard appears well maintained, and the porches, decks, and walkways are clean and free of debris
I understand the importance of every home sale and strive to exceed expectations at every step of the process. From custom flyers to online listings and from digital ads to social media posts, I will deliver unparalleled exposure. When you choose Tucker Real Estate Advisors to represent your property, you can expect a comprehensive suite of services aimed at maximizing your home's market potential.
Custom Property Flyer/Brochure: The Tucker REA Marketing Team will create tailored promotional materials developed for your property.
Yard Sign Placement: A prominent yard sign will be placed on your property
Targeted Direct Mailing: Identification and outreach to potential buyers based on property type
Just Listed Postcards: Every Tucker listing automatically receives 50+ custom property postcards mailed to potential buyers
Internal Office Network Connect your listing with my network of 110+ Realtors® through Tucker REA’s weekly sales meetings and coaching sessions
MLS Exposure: Inclusion of your property's data in the Multiple Listing Service for real estate professionals.
Online Presence: Showcase on TuckerREA.com, social media platforms, and popular real estate websites like Zillow and Realtor.com
Past Prospect Follow-up: Revisit potential buyers in my data files for similar properties
Local Expertise: I understand the local market and the best way to position your property
Property Tours: Conducted as applicable.
In the dynamic landscape of real estate transactions, one crucial aspect that demands careful consideration is the compensation for the buyer's broker. I understand that this is a significant conversation to have, and I encourage you to delve into the details
It’s important to know that commissions are not set in stone; rather, they are negotiable terms that should align with your unique situation I bring a wealth of expertise in both marketing and real estate, positioning myself as a valuable resource in guiding you through the diverse range of compensation options available. I am committed to ensuring that the compensation structure not only reflects the true value of the services rendered but also optimizes your overall real estate experience
“Determining how to compensate the buyer's broker is a key decision that shapes the entire transaction. We will help you navigate this choice strategically, ensuring a harmonious alignment of interests and a smooth path to a successful sale.”
86%
Of buyers use a Realtor® to find a home to purchase
FOR SALE BY OWNER
For Sale By Owner, or FSBO, is the process of selling real estate without representation by a real estate agent The primary reason owners choose to sell on their own is to avoid paying the real estate commission in an attempt to save money. However, there are many factors to weigh when considering selling FSBO v. hiring an agent. Will I price it right? Who will prepare the documents? Do I really have the time and patience for this? Will I get in legal hot water?
“You need to know everything that must be done to close the sale properly and legally.”
PRICING IT WRONG
There’s the risk of selling your home for a lot less than it’s worth. Statistics have shown that the average FSBO home sells for about 25% less than homes sold through a Realtor.
MARKETING
Your home will have less visibility Only Realtors can list homes on the Multiple Listing Service, which is one of the biggest online tools real estate agents use. There’s a lot more to marketing a house than putting a sign in the yard, placing an ad in the paper and waiting. You need to develop a clear marketing plan that will attract the largest number of buyers
LEGAL ISSUES
Preparing all of the legal forms, disclosures etc. is your responsibility, and if you’re unfamiliar you take the risk of financial and legal liability.
YOUR TIME HAS VALUE
You’ll need to invest a substantial amount of time learning about the intricacies of selling a home, understanding the current market dynamics, and navigating interactions with potential buyers
LACK OF EXPERIENCE
Studies suggest that homes sold with the assistance of a real estate agent tend to sell for a higher price, on average, than those sold by owners. Real estate agents bring market expertise, negotiation skills, and marketing strategies that can contribute to a higher selling price
SAFETY
Ensuring security becomes a concern when you opt to sell your home on your own A "For Sale By Owner" sign acts as an invitation for unfamiliar individuals to explore your property without vetting from an agent.
“Errors could cost you the money you’re trying to save.”
CREDIBILITY
As a real estate agent, I possess the expertise to accurately price your property, market it effectively, and handle the intricacies of the transaction process. Consider the long-term benefits of this professional guidance in what is arguably one of the most significant financial transactions of your life While there are associated costs, the potential for a higher selling price, streamlined processes, and a reduced likelihood of complications can contribute to the overall success of the sale.
You have made the huge decision to sell your home and you're ready to get started on this journey!
I will help you evaluate the current real estate market and all relative factors about your property so you can choose the best price for your home
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You hire me, a Tucker Real Estate Advisor, to consult you on the many important factors involved in selling a home, as well as negotiate on your behalf and deal with any issues that may arise along the way
My goal is to understand the real estate landscape and how to best position your home. I want your home to look its absolute best and I will guide you as you prepare the home for sale
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I will market your home on many different platforms to ensure it is seen by as many potential buyers as possible.
I will help you manage buyer offers to purchase as well as help you understand any requests for repairs and/or credits during the inspection period
The buyers will perform a final inspection to verify property condition. Once the closing documents are signed and the buyer's final funds are received, the deed is recorded with the County Recorder's Office and escrow is officially closed
Time to celebrate the sale of your home!
WHERE DID TUCKER REA BEGIN?
What started out as Robert Tucker and a three-Realtor® team in 2000, has developed into a comprehensive suite of real estate solutions, all under one roof, and including Residential and Commercial Sales. The company boasts in-house marketing, unmatched administrative support for our agents, global reach through our affiliation with Listings2Leads and other strategic partnerships, and the most strategic insights into our local market.
WHERE IS TUCKER REA NOW?
Guided by innovative thinking and the a customer-first approach, Robert has grown the company into what it is today. He supports his agents and staff with a wealth of knowledge and almost three decades of real estate experience He also ensures that every Tucker REA customer works with the best trained team in order to help them accomplish their real estate goals.
ROBERT TUCKER Owner/Team Leader
Robert is an expert in business development, strategic asset management, real estate brokerage and property management As owner, Robert has overseen more than 10,000 successful real estate transactions, including building multiple Top 100 franchises and offices in the world He is dedicated to maintaining a reputation built on quality, service, and uncompromising ethics
Over the past 25+ years, Tucker Real Estate Advisors has served multiple communities from North Carolina to Colorado to Florida to Tennessee to Georgia.
We have developed systems and processes that consistently deliver exceptional client and customer service. These systems allow us to specialize in all aspects of the real estate transaction to ensure that you will find or sell your home on terms that meet and exceed your specific purpose and goals.
Our Tucker Real Estate Advisors are Certified in negotiation skills to get you the right price and terms during your home purchase and/or sale.
Our Client Services Team handles all details of a listing or sale to make sure that you have a successful experience without the usual hazards and hassles of a real estate closing.
Our Marketing Team handles all aspects of marketing and advertising for your home sale. Tucker Real Estate Advisors consistently get 18% higher sale prices in less time than the average real estate agent.
Most agents are a “jack of all trades” and attempt to handle everything for their clients and customers. When you hire Tucker Real Estate Advisors, you can rest easy knowing that Certified Experts are handling every piece of your transaction.
NEIGHBORLY
Tucker Real Estate Advisors is proud to be Savannah's fastest growing real estate team Tucker Real Estate Advisors are experts who bring unparalleled local knowledge to the table, and we believe that our dedication to the communities we serve is what sets us apart and allows us to help our customers navigate the market with confidence
PASSIONATE
Simply put, we love what we do, and it makes all the difference between providing a service and delivering an experience We fully commit to every task, providing well-rounded solutions that don’t shy away from the details We firmly believe that real estate is more than just buying and selling properties; it’s about fostering strong connections and enhancing the lives of individuals and families We strive to be more than just a real estate team; we aim to be a trusted partner and neighbor, working tirelessly to contribute to the growth, vitality, and wellbeing of our region
PROFESSIONAL
We pride ourselves on being a team of knowledgeable specialists embodying an exceptional level of professionalism, both with our customers and among our peers Our dedication to the highest quality service, efficiency, and insight is unparalleled
Success in selling a home begins with a carefully crafted strategy, and an unwavering commitment to turning dreams into reality. It's not just about closing a deal; it's about opening the door to new beginnings.
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