Interesting bricks
Our company
•The LEGO Group is a privately held company based in Billund, Denmark. The company is still owned by the Kirk Kristiansen family who founded it in 1932.
•The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”. It’s our name and it’s our ideal.
The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder.
•It has come a long way over the past 90 years - from a small carpenter’s workshop to a modern, global enterprise that is now one of the world’s largest manufacturers of toys.
•The LEGO brick is our most important product. We are proud to have been named “Toy of the Century” twice. Our products have undergone extensive development over the years – but the foundation remains the traditional LEGO brick.
•The brick in its present form was launched in 1958. The interlocking principle with its tubes makes it unique and offers unlimited building possibilities. It’s just a matter of getting the imagination going – and letting a wealth of creative ideas emerge through play.
Only the best is good enough
As children shape their own worlds with LEGO bricks, we play our part in having a positive impact on the world they live in today and will inherit in the future.
Inspire and Develop the Builders of Tomorrow
LEGO play starts to release a child’s potential from the moment they pick up their first brick.
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The LEGO® Brand Values
Imagination
Free play is how children develop their imagination – the foundation for creativity. Curiosity asks WHY and imagines possible explanations. Playfulness asks WHAT IF and imagines how the ordinary becomes extraordinary, fantasy or fiction. Dreaming it is a first step towards doing it.
Fun
Fun is being active together, the thrill of an adventure, the joyful enthusiasm of children and the delight in surprising both yourself and others in what you can do or create. Fun is the happiness we experience when we are fully engaged in something that requires mastery, when our abilities are in balance with the challenge at hand and we are making progress towards a goal.
Creativity
Creativity is the ability to come up with ideas that are new, surprising and valuable - and it’s an essential 21st century skill. Systematic creativity is a particular form of creativity that combines logic and reasoning with playfulness and imagination.
Learning
Learning is about being curious, experimenting and collaborating – expanding our thinking and doing, helping us develop new insights and new skills. We learn through play by putting things together, taking them apart and putting them together in different ways. Building, un-building, rebuilding, thereby creating new things and developing new ways of thinking about ourselves, and the world.
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Caring
Caring is about our desire to make a positive difference in the lives of children, for our colleagues, our partners, and the world we live in. Doing that little extra, not because we have to – but because it feels right and because we care.
Quality
For us quality means the challenge of continuous improvement to provide the best play material, the best for children and their development and the best to our community and partners. From a reputation for manufacturing excellence to becoming trusted by all – we believe in quality that speaks for itself and earns us the recommendation of all.
The LEGO® brand framework
The lego group is owned by KirKbi A/s (75%) And The lego foundATion (25%)
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Our product
•We always prioritize product quality and safety. Our lego products are divided into many themes to target different customers.
•Below are the products we would like to introduce to you
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Explore the bustling world of LEGO® City where there’s lots to do! Visit fun downtown destinations, play out exciting emergency services stories and discover new frontiers including the ocean and space. Build cool vehicles, take a ride on the train or put on exciting arena stunt shows.
5-12
60380 Downtown $199.99
60384
Penguin Slushy Van $19.99
60368
Arctic Explorer Ship $159.99
60363
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Ice-Cream Shop $39.99
11038
Develop children’s creativity with LEGO® Classic. Sets contain ideas to help them get started, while special pieces alongside classic LEGO bricks inspire even further. And because LEGO Classic spans so many different age groups, there’s fun for all the family and imagination for every generation.
11017 Creative Monsters $9.99
Vibrant Creative Brick Box $59.99
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11029 Creative Party Box $49.99
11032
Creative Color Fun $64.99
11032
Creative Color Fun $64.99
11024 Gray Baseplate $14.99
11023 Green Baseplate $7.99
11025 Blue Baseplate $7.99
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11026 White Baseplate $7.99
LEGO® Technic™ sets provide an advanced and complex building experience based on real-life vehicles big and small like sportscars, motorcycles and construction vehicles. They’re packed full of authentic features like functioning gearboxes, wheels and axles.
42171
Mercedes-AMG F1 W14 E Performance $219.99
42162 Bugatti Bolide Agile Blue $49.99
42170 Kawasaki Ninja H2R Motorcycle $84.99
42143
Ferrari Daytona SP3 $449.99
42141 McLaren Formula 1™ Race Car $199.99
42161 Lamborghini Huracán Tecnica $49.99
42127 THE BATMAN BATMOBILE™ $99.99
42157 John Deere 948L-II Skidder $199.99
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42145 Airbus H175 Rescue Helicopter $209.99
There’s action-packed role-playing fun throughout LEGO® NINJAGO® sets filled with spinning ninjas, soaring dragons, powerful mechs and more. Construct stunningly detailed temples and cool vehicles as you battle it out between good vs. evil in endless story possibilities.
71812 Kai's Ninja Climber Mech $69.99 71819 Dragon Stone Shrine $119.9911
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41740
Celebrate friendship with a group of close-knit girls sharing adventures in Heartlake City including sets featuring new characters. Young builders can create fun stories while developing interpersonal skills and emotional awareness through role-play.
41748
Heartlake City Community Center £129.99
42639
Andrea's Modern Mansion £169.99
41731
Heartlake International School $99.99
Aliya's Room $19.99
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41737 Beach Amusement Park $119.99
One of the most recognizable toys from around the world, LEGO® Minifigures offer a fun surprise in every bag. Each is filled with a unique Minifigure character with accessories or Minifigures of familiar faces from films, TV and video games. They make a great gift for LEGO fans on any occasion.
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27,000+ people in 40+ countries
Supporting a more creative and resilient society
ORDER TODAY! 1–844–903–5346 • LEGO.com Find a LEGO® Store near you at stores.LEGO.com