The highest level of integrity, professional service, and leadership define us.
Our Extraordinary Heritage Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed Sotheby’s auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. TTR Sotheby’s International Realty inherited the iconic brand name, building on its centuries-long legacy by delivering unrivaled real estate services. Our reputation of quality service and expertise is unmatched. Our connection with Sotheby’s is our unique difference. We offer an outstanding alliance of marketing efforts that present our properties to the esteemed clientele of Sotheby’s.
GEORGETOWN, WASHINGTON DC
Local Expertise From the bustling neighborhoods in The District to the country homes of Loudoun County, our reach covers a variety of different regions, and our team provides a wealth of local expertise. TTR Sotheby’s International Realty’s network of local real estate professionals apply their local market knowledge to create a comprehensive and customized plan for a home that takes into consideration all avenues of marketing: print, digital, public relations, advertising and social media. To guide them in this, we have a team of brand marketing experts that stand ready to offer assistance and insight, and an array of tools and resources they can tap into.
OUR BROKERAGES
ALEXANDRIA, VA
GEORGETOWN, DC
THE PLAINS, VA
DOWNTOWN, DC
CHEVY CHASE, MD
MCLEAN, VA
ANNAPOLIS, MD
ARLINGTON, VA
BETHESDA, MD
PARIS, FRANCE
Global Network When a home is represented by TTR Sotheby’s International Realty, it is presented to a highly qualified global clientele through exclusive channels and relationships. Our network of over 960 brokerages span 72 countries worldwide, making TTR Sotheby’s International Realty a truly global real estate brand.
ACROSS THE GLOBE 22,000 AGENTS 960 BROKERAGES 72 COUNTRIES $108 BILLION IN SALES (‘18)
DUBAI UNITED ARAB EMIRATES
ATAMI, SHIZUOKA JAPAN
PIPPURNIEMI, FINLAND
THE WATERGATE - FOGGY BOTTOM, WASHINGTON DC
Exclusive Media Partners TTR Sotheby’s International Realty has exclusive advertising partnerships with the most significant media companies and real estate-focused websites in the world. With an emphasis on brand exclusivity, we have contracted with strategic media powerhouses whose innovation, experience, and international impact allow us to give unmatched exposure to our listings worldwide. From the only real estate app on Apple TV to the Friday Mansion Global site of the Wall Street Journal, no other brokerage firm provides the exclusive exposure captured by our global media plan.
T he So t h eby ’s International Realty® b rand continues to stan d o u t as t h e d ominant luxur y real estate company to t he glo bal elite read ership of the F inanc ial Times. T he bran d pro mo tes p rop er ty vid eos and is the exc lus ive lifesty le search par tner on p rop er tylisting. f t .co m and is feat u red in F T p r int ad ver tisements.
Friday is “Real Estate” day for T he Wall Street Journal – the anticipated day where new global real estate coverage appears in print and online. T he Sotheby ’s International Realty® brand has 100% ownership of Fridays globally with fixed brand ad units on WSJ.com real estate article pages within the real estate section for 32 Fridays in 2018. We also advertise our properties via T he Featured Property widget on T he Wall Street Journal’s homepage.
The Sotheby ’s Internati onal Real ty brand i s the excl usi ve adverti si ng partner for the ‘Fi nd a Home’ l andi ng page of the Real Estate Secti on - featuri ng a vi deo modul e bui l t i nto the framework. Thi s modul e provi des a ri ch l evel of exposure for the property vi deos that are featured. We are al so the excl usi ve sponsor of the real estate secti on sl i deshows whi ch provi des hi g hi mpact brandi ng and dri ves over 12 mi l l i on medi a i mpressi ons worl dwi de.
The Sotheby ’s Internati onal Real ty® brand has an excl usi ve partnershi p wi th the Ni kkei , the most i nfl uenti al news publ i cati on i n Japan and one of the maj or medi a powerhouses i n the worl d.
The So t h eby ’s International Realty® b rand will co n t inue to be a maj or contr ib utor to Mansion Glo bal’s “ h ero caro usel” - a signature ad ver tising pos it io n o n t h e page, showcases the most excep tional pro pert ies o n t he s ite.
Elle Decor and the Sotheby ’s International Realty® brand create a destination that exclusively features photo collections of current Sotheby ’s International Realty ’s listings, curated by Elle Decor’s taste-making editorial team.
The So t h eby ’s International Realty b rand will own 10 0% s po n so rs hip of real estate ar ticles d ur ing 5 0 Fr idays in 201 8. Mansion Global d elivers a p rop er tyl oving real estate aud ience, that is 70% inter national and 3 0% US.
T his deeply customized content destination will feature the Sotheby ’s International Realty brand’s property photo galleries alongside ELLEvated Entertaining content pieces and inspirational real estate content , creating an engaging and robust ex perience for readers.
So t h eby ’s Internat io nal Realty b rand ’s In-Flight Vid eo co ntent will reac h in g a cap tive affluent inter national au dien ce. Ou r video ad ver tisements will r un in front of 3 0% of all movies and 20% of shor t featured co ntent .
Real Estate is one of the strongest traffic drivers to architecturaldigest .com. Sotheby ’s International Realty® brand will own the most powerful placement on their website with a 4-month exclusive ownership of the real estate channel, and a full year buyout of the real estate index page.
The Sotheby ’s Internati onal Real ty® brand wi l l sponsor 35 Fri days of the Bri cks & Mortar secti on wi th 10 0 % ownershi p of the promi nent Property channel .
Our custom of property advertisements - unique to the Sotheby ’s International Realty® brand - features 40 exceptional images and a direct link to view that property on sothebysrealty.com providing thousands of interactions monthly.
Juwai .com i s the No. 1 Chi nese i nternati onal property portal . Juwai wi l l provi de 12 months of property syndi cati on and promoti on for al l Sotheby ’s Internati onal Real ty brand properti es duri ng 20 18. Sotheby ’s Internati onal Real ty wi l l al so have a l i festyl e branded mi crosi te on j uwai .com that promotes and dri ves traffi c to the brand’s property l i sti ngs.
Thi s al l i ance enabl es the brand to generate Japanese buyer i nterest throug h the Ni kkei ’s di g i tal pl atform whi ch reaches over 29 mi l l i on monthl y readers. The Sotheby ’s Internati onal Real ty brand i s the fi rst real estate brand to present property l i sti ngs outsi de of Japan to readers of the Ni kkei .
Emirates c u rren t ly ca r r ies 5 million passengers p er m o nt h , generat in g an average of 1.7 million views w hic h will give t he Sotheby ’s Inter national Realty bran d 8.5 millio n views p er month.
T he Sotheby ’s International Realty Apple T V app is designed to fully immerse consumers in the brand. With our innovative app, home buyers can discover Sotheby ’s International Realty properties from the comfort of their living rooms. Unique to our app, users can ex plore our ex traordinar y offerings via lifestyle and amenities and can highlight properties and recent searches.
As the l eadi ng voi ce for modern desi g n, archi tecture and i nteri ors, Dwel l .com reaches an affl uent , sophi sti cated and desi g n-savvy audi ence. Sotheby ’s Internati onal Real ty® brand l everages Dwel l ’s dedi cated audi ence by runni ng ad banners and brand content throug hout out the year.
Unrivaled Exposure SothebysRealty.com is the number one luxury real estate site in the world. Every TTR Sotheby’s International Realty listing makes its global debut at SothebysRealty.com and then cascades through our global network of 100 regional Sotheby’s International Realty affiliate websites, providing massive additional exposure to buyers in virtually every market in the United States and around the globe.
Translated into 18 Languages Presented in over 40 currencies Destination & Lifestyle Collections
16M
Website Traffic
15.48 million
14M
Six month website traffic comparison of SothebysRealty.com, compass.com, longandfoster.com, wfp.com, mcenearney. com. July-Dec 2018. Source: Similarweb.com
12M
10M
8M
6M
4M
4.03 million 3.09 million
2M
249,949
192,441 Washington Fine Properties
McEnearney Associates
ANNAPOLIS, MARYLAND
The Journey Your Home Will Make The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative news, lifestyle, and financial voices, as well as real estate centric websites. Additionally, once a home is showcased on SothebysRealty.com, it is exclusively marketed on more than 100 Sotheby’s International Realty affiliate websites around the world. Results are measured with a variety of analytics and reporting tools, which enable sales associates and clients to define a marketing campaign’s impact.
SOTHEBYSREALTY.COM , TTRSIR.COM & A NETWORK OF 100+ SOTHEBY’S INTERNATIONAL REALTY BROKERAGE WEBSITES AROUND THE WORLD
LUXURY ESTATE
PropGoLuxury.com
HO U S E 24
CAPITOL HILL, WASHINGTON DC
Brilliant Photography & Videography TTR Sotheby’s International Realty’s properties are brought to life through world-class photography and videography. With strict guidelines for property photography and videography — including standards for lighting, composition, and content — TTR Sotheby’s International Realty guarantees the best image of your home is distributed across the globe.
WARRENTON, VIRGINIA
GEORGETOWN, WASHINGTON DC
BOYDS, MARYLAND
Extraordinary Print Marketing TTR Sotheby’s International Realty takes great pride in producing top-notch print marketing pieces that showcase our best-in-class photography. Beautiful brochures are produced for each of our properties, and are distributed to our nine offices, key Sotheby’s International Realty offices worldwide, and on display at Sotheby’s Auction House locations in New York and London. Additionally we periodically produce books and direct mail announcements, featuring images of our finest properties.
20,000+ copies printed annually
30,000+ reads/impressions of our Digital Edition annually
RESIDE Magazine Conceived in the belief that home and living are inextricably entwined, RESIDE® is our brand’s magazine devoted to the finest in inspirational homes and lifestyles worldwide. A destination for connoisseurship in the arts, culture, design, travel, fashion, food, and philanthropy, RESIDE casts its net wide to discover the very best of gracious living.
Each edition is packaged with The Wall Street Journal & delivered to subscribers
We present it to our readers through stories told in words and pictures by the world’s most talented and creative individuals. RESIDE is produced in conjunction with the Pulitzer Prize-winning Dow Jones Media Group.
across the metropolitan region.
Targeted Digital Advertising TTR Sotheby’s International Realty’s advertising plans are driven by a consumer-centric approach targeting potential homebuyers and sellers at all stages of the real estate journey. Our robust digital strategy is aimed at showcasing homes to highly-qualified homebuyers.
TARGETED SOCIAL CHANNELS
Email & Social Media Marketing TTR Sotheby’s International Realty’s marketing tools allow our associates to create digital and social media marketing materials quickly and easily in order to stay connected with clients past, present, and future.
Regional Print & Digital Advertising TTR Sotheby’s International Realty hand selects the premier print & digital publications covering the DC, Maryland and Virginia regions.
THE PERFECT PAIR
We target publications that focus on real estate, luxury lifestyle, art, regional
ALL PROPERTIES FEATURED IN
events, and philanthropic missions.
OUR PRINT ADVERTISEMENTS ALSO RECEIVE A TARGETED SOCIAL MEDIA CAMPAIGN.
Robust Reporting A comprehensive report is available following the completion of a property advertising campaign, which details the print circulation, total digital impressions and clicks, and overall engagement statistics.
Virtual Staging & Augmented Reality Curate by Sotheby’s International Realty is the innovative augmented reality (AR) luxury real estate tool helping consumers envision, design, and experience their future home through an immersive virtual environment. The Sotheby’s International Realty brand is the first real estate brand to launch and implement a virtual staging AR app, transforming the home buying and selling experience for sales associates and consumers.
DOWNLOAD THE APP
Our Community Impact TTR Sotheby’s International Realty is committed to a deep level of engagement and leadership in our community. Each year, we support a wide range of art, community, and educational organizations that further strengthen the communities in which we live. TTR Sotheby’s International Realty is the only residential real estate firm ranked in the Top 50 Most Philanthropic Companies in the Washington area by The Washington Business Journal for six consecutive years.
Relocation Specialists Each year, thousands of military personnel, government employees, and professionals from the world’s leading corporations relocate to the Washington Metropolitan Area. As a trusted broker in the real estate network of relocation management companies such as CARTUS, SIRVA, AIRES, and Graebel, to name a few, TTR Sotheby’s International Realty offers a variety of relocation services. Our team of relocation specialists is uniquely positioned to help you find your perfect home and ensure a seamless transition to the Washington Metropolitan Area.
Notable Companies Headquartered in the Washington Region NORTHERN VIRGINIA NESTLE AMAZON HQ2 CAPITAL ONE VOLKSWAGEN GROUP / AUDI OF AMERICA NORTHROP GRUMMAN MARS INC. GENERAL DYNAMICS
MARYLAND LOCKHEED MARTIN MARRIOTT HOST HOTELS & RESORTS GEICO
WASHINGTON DC FEDERAL GOVERNMENT THE UNITED STATES ARMED FORCES FANNIE MAE DANAHER AARP THE WORLD BANK
Strength In Numbers Leading The Market TTR Sotheby’s International Realty is one of the highest-performing residential real estate companies in the nation and in the Washington metropolitan region, closing over $3 billion in sales in 2018. Source: Bright MLS, 1/1/18-12/31/18, ALL MLS. Data Deemed reliable, but not guaranteed
TTRSIR
$3.20 BN $3.16 BN
COMPASS WFP
$2.45 BN
MCENEARNEY
$1.75 BN
Representing All Price Points
43% -
$1M $3M
Regardless of price, clients of TTR Sotheby’s International Realty benefit from the firm’s global reach, powerful marketing, and superior professional service. In 2018, nearly half of our transactions were under $1 million.
44%
LESS THAN $1M
Source: MRIS, 1/1/18 - 12/31/18. Data Deemed reliable, but not guaranteed
Trusted By Sellers TTR Sotheby’s International Realty’s sold listings surpassed Compass, Washington Fine Properties, and McEnearney in 2018.
$1.52 BN
TTRSIR COMPASS
$1.40 BN $1.32 BN
WFP MCENEARNEY
2018 Total Listing Volume. Source: Broker Metrics 1/1/18-12/31/18, ALL MLS’. Data Deemed reliable, but not guaranteed
13%
OVER $3M
$722M
Local Since 1988. Global Since 1744.
©2019 Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned And Operated. SIR1