River View Estate

7979 East Boulevard Drive

Initial Prospects for River View Estate

Individuals:

- Ted Leonas

- Larry Culp

- Michael Saylor

- Knightsbridge Partne rs, Daniel Melham Founder & Managing Partner (Had LOI at River View)

- Win Sheridan

o Has offered to promote River View to the other clients in the large Family Office company he uses.

o Has several contacts in his sphere who could be candidates for River View, including 1 we showed it to several months ago.

- Prospects from River House

- Prospects from River View Estate

- David Rubinstein – he is very involved with Mount Vernon

- Josh Harris

- Nigel Morris

- Richard Fairbank

- Sheila Johnson

- Any Mars

- Jeff Bezos

- Any DC area billionaire

- Possibly DC area net worth of $500 million plus

- Largest donors to area charities

Additional Spheres:

- Family Offices

- Sotheby ’s Art Auction House clients to include art collectors, house collectors and history enthusiasts

- Sotheby ’s agents in major markets

- Philanthropic organizations

Initial Market Launch for River View Estate

Week 1:

- Utilize select existing photos and extensive marketing materials for a quick market launch in MLS and dozens of consumer real estate websites including international sites in the Middle East, Asia and Europe

- Additional photos to include changes made by Snyders

- Additional photos with high-end virtual staging

- Professional floor plan and site plan drawn

- WSJ exclusive article, immediately followed by press release to additional news organizations

- Contact prospects and spheres, each with personalized marketing approach and sales pitch

Week 2 to 4:

- Continue contacting prospects and spheres

- Zoom presentations to targeted Sotheby’s International Realty sales meetings

- Digital Marketing begins

- Print Marketing begins

Ongoing:

- Presentations to spheres and individuals

- Select Digital and Print advertising continues

Print Advertising Opportunities:

- Financial Times – June 8 Edition or July 20 Edition

- Wall Street Journal – June 14 Edition

- Billionaire Magazine – June 28 Edition AND September 30 Edition

- Alexandria Times Full Page Ad - June

- New York Times Main News – July 19 Edition

- Boat International – July Edition

- New York Times International – September 14 Edition

Digital Advertising Opportunities:

- Robb Report (Featured Listing Carousel & Luxury Property Listing for 1 month)

- Wall Street Journal Mansion Global Online – Home Page with 5 second video introduction

- One Million Impressions Campaign for 1 month

- Boat International Digital Ad Deployment

- James Edition Newsletter Listing Feature

SOTHEBY’S AUCTION FOUNDED 1744

SALES ASSOCIATES

26,500+ COUNTRIES & TERRITORIES 81+ OFFICES WORLDWIDE 1,100+

GLOBAL SALES VOLUME 2022

$167 Billion

PARIS, FRANCE

QUEENSTOWN, NEW ZEALAND

Setting the world’s highest standard

Established in 1976, Sotheby’s International Realty is the only truly global luxury real estate company. Our unparalleled network works together to exceed your needs and expectations.

A trusted heritage, the Sotheby’s International Realty® brand is built on the centuries-long prestige of the world’s preeminent auction house. Our elevated standards and exemplary service and our unmatched reputation give our listings the best-in-class exposure and assures buyers they are working with a trusted partner.

Through our vast global footprint, local expertise, and powerful referral network, we ensure that the properties we represent receive the exposure they deserve.

ENGAGED SOCIAL MEDIA FOLLOWERS

1.2M+

MOST VIEWED REAL ESTATE CHANNEL ON YOUTUBE

Unrivaled Exposure

AWARD -WINNING WEBSITE

Sothebysrealty.com is the world’s most visited luxury real estate website with over 48 million views in 2022. In 2021, the brand website was named Best Real Estate Website in the People’s Choice Category.

IN THE NEWS

As the #1 most profiled luxury real estate brand in the news, Sotheby’s International Realty drives the conversation. The brand’s award-winning press office and public relations efforts position the brand as a powerhouse in luxury real estate and as a result, awareness drives traffic to the brand website and ultimately, the homes that Sotheby’s International Realty represents.

PROPERTY SYNDICATION

Sotheby’s International Realty partners with and distributes properties to the most relevant and significant real estate focused websites in the world.

UNMATCHED MARKETING

Sotheby’s International Realty works alongside the highest-profile media powerhouses to successfully connect with global consumers in both print and digital advertising. The brand shares exclusive and original content on its social media channels and in all that is presented, sophisticated design is at the foundation.

Heather Corey

ACCOLADES

Top Individual Producer

TTR Sotheby’s International Realty, Old Town Office | 2016-2023

Highest Sale Price Ever in the DMV River View Estate | Sold for $48,000,000

Top Individual Agent in Virginia REAL Trends & The Thousand Rankings | 2022

Washingtonian Magazine Top Producer | 2013-2023

Top 100 Sotheby’s Agents Worldwide | 2022

Sotheby’s Global China Advisor

With over 40 years of experience and over 4,400 real estate transactions, Heather Corey is a seasoned professional who maintains an enthusiastic passion for her calling. She gains great satisfaction from guiding each client to the home of their dreams and each seller to the ideal buyer.

Heather’s watchword is integrity. She has found success by first understanding the customer’s needs and then drawing on her in-depth knowledge of the local market to support each client in reaching the right decision. A gifted communicator and negotiator,

Client Endorsements

Alexandria, Virginia

JAKE NEEDHAM

“She’s smart, capable, and shrewd, but she’s also low-key agreeable and principled. You’ll never have to wonder for a moment whether she’s on your side or her own. I’d be honored to be represented by Heather again. Any transaction, anywhere, anytime”

Alexandria, Virginia

MARY-MARGARET EWENS

“Not only is she the most knowledgeable in her field, but her care and attention to detail is top notch and goes above and beyond what I could have ever expected. Working with her feels like you are working with family”

Alexandria, Virginia

ELIZABETH & DAVID JOCHUM

she has helped her clients successfully buy and sell thousands of new and historic homes, as well as urban condominiums in luxury markets including Alexandria, Arlington, McLean, Mount Vernon and the District of Columbia.

Her interests are as diverse as her experience. A passionate opera fan, D.C. sports fan, mountaineer, athlete, community volunteer and meditation teacher. She strives for a harmonious balance between her personal and professional lives and is proud to count many of her past clients as friends.

“Heather just gets. things. done! There doesn’t seem to be a problem she can’t solve calmly, quickly and effectively. She knows the market in and out, has a wide and deep network of beneficial relationships and a gut instinct for how to get deals done”

Alexandria, Virginia

CONGRESSMAN DONALD S. BEYER

“Heather helped us to navigate our transaction from across the ocean. From selling our old house to finding our new one, the process was seamless, swift, and professional”