Pay-per-ClickForLawFirms:Top5 MistakestoAvoid
ImproperConversionTracking NotkeepingpropertrackofconversationsmayleadtoallPPCeffortsbeinginvain.Duetoalackofproperguidance, youmaymissrecordingallresultsyougetfromanemailconversationorphonecall.Thismistakemayleadyouto failtomeasuretheROIfromPPCforlawyersandtheefficiencyofkeywords.MaintainaGooglesheetorexcelasa miniCRMtokeepthetrackofallconversations.
NotHavingDedicatedLandingPages Nothavingdedicatedlandingpagescanalsomakeyourpaidcampaignineffective.Alandingpagewiththe necessaryinformationcanassistyourpotentialclientintherightdirection.Makesuretobuildyourlandingpage mobile-friendly.Puttestimonials,contactdetails,andallrequiredcallstoactiononthelandingpageandbuildyour pagebykeepingaresemblancewithyouradcopy.
AlotoflawyersarenotproperlytrackingtheconversionsfromPPCcampaigns.Bynottrackingconversionsproperly youaren’tabletoreallyunderstandtheexactROIthatyou’regettingfromyourPPCcampaignsandnotabletosee whichkeywordsandadsareperformingbest.NowI’mnotjusttalkingabouttheconversiontrackingthatAdWords orBingprovidesyouwithbut,keepingtrackofwhathappensafterthatemailorphonecall. PoorLocationTargaeting Notsettingaproperradiusaccordingtoyourbusinessaddressisdefinitelyamajormistakeyoucando.Don’tjust mentionthearea;bemorespecificaboutyourareaofoperation.Thisstepisnecessarytotargetpotential customers,particularlyintheadjacentareaofyourbusiness.UsetheRadiustargetingtabproperlytogeteffective resultsfromthePPCmarketingservices.
Usingkeyword-clusteredadcontentforyouradgroupisawrongidea.ItwilldiminishtheeffectivenessofthePPC adcampaign.Don’tletthismistakedestroyyourPPCstrategy.Makeakeywordanalysisandpickuponlythemost appropriateones.Includeonlyafewkeywordsthatarerelevanttotheservicesyourfirmoffers.
UsingTooManyKeywordsinanAdGroup
RunningNever-EndingCampaigns PPCcampaignsareveryeffectivetoattractwebtrafficinthesmallterm.Butovertime,theoldPPCkeywordsmay starttoloseitsrelevanceandeffectiveness.Keepworkingandimplantingnewadcampaignsandstrategies. ReleasingnewPPCmarketingcampaignsandfreshstrategieshelpstoregainrelevanceandwebtraffic.
GETTOUCHWITHUS www.ttcdigitalmarketing.com