DefineYourSEO&Content Strategies •Beforechoosinganymethodortoolor technique,startbydefiningtherightSEO strategy. •Defineageographicareawhereyour potentialcustomerslive,workorvisit. •Usekeywordtoolstoresearchkeywords thattargetcustomersareusingwhile searchingonline. •Classifythekeywordsundercategories, suchasniche-specificterms,area-specific terms,searchrelatedtoyourbrand,unique feature-relatedterms,andsoon. •Takehelpfromarestaurantmarketing agency!
DominateinLocalSearch •BuildaLocalSEOplantotakeupan authoritativepositioninthelocalmarket. •BuildupprofilesondifferentSearchengine directories,socialmediasites,and industry-specificdirectorysites. •UsetoolsLikeMozandYexttounderstand directoriesandexternaldata. •IncludeNAPi.eName,Address,andphone number;thecoredataofdirectories. •Putvaluablekeywordswhilewriting specificbusinesscategoriesand descriptions. •Useyelp,GMB,TripAdvisor,andyellow pages.
EngageWithCustomersonSocial Media •Focusonbuildingstrongsocialmedia engagementtodrivehighertraffictoyour website. •Communicatewiththem,convincethem andfocusonbuildingbonds. •Replytoallthequeriesandpost entertainingcontent. •Besidespostingtrendyposts,brainstorm newideasforcreatinguniquecontent. •Letcustomersknowhowyoudealtwith customerserviceandexperience. •Askyourrestaurantmarketingagencyto providetherightsocialmediastrategythat caneasilyattractyourtargetclass.
EncourageReviews&Testimonials •Onlinereviewshaveabroaderimpacton webtrafficvolumeandsales. •Earnreviewsasmanyaspossible. •Takeupastrongstrategyforonlinereviews andtrytoearnasmanyaspossible. •Usestructureddatamarkuptomakeyour ratingvisibleontheSearchresult. •Havinggoodratingandreviewsenhance rankonSERP. •EarnhigherCTR,andfoottrafficand receivephonecallsregardingpurchase queriesandin-personvisitsfrom consumers.
CreateUniqueContent Postengagingandhelpfulcontentonwebsites. Valuablecontentbuildsagoodreputationfor prospectivebuyers. Italsohelpstobuildbrandidentity,and affiliatesandearnahigherrankonGoogle. Postdiversecontentsuchasblog,marketing copy,graphics,images,andvideo. Createcontentwhilekeepingafocusonthe contextnotonlyonthekeywords. Posttheorganization'sgoal,culture,founder, menu,recipesofyoursignaturedish,cooking video,etc.
ApplyBasicOn-PageSEOBest Practices •Doon-pageSEOpracticeswithoutignoring them. •Takeupindexingworkwithoutskippingit toletGoogleknowaboutyourbrand’s existence. •Checkrobot.txt,andXMLsitemapandset GoogleSearchConsoletochecktheerrors. •Ensurethethingslikeoptimizedtitletags, URLs,headings,pagecopy,alt,attributes, andsoon. •Startfromthehomepage,menupage, contactpages,andthepageswhichare relevanttothespecificservices.
ImplementSchema“Restaurants” Markup •Youcan’tignoretheimportanceofbuilding structureddata. •IthelpstobuildthecontextFortheSearch engineandmakeyourwebsitevisibleto thepotentialmass. •ImplementSchema.orglibrary,asitmust therestaurantindustry. •Hireawebsitedeveloper,Content managementsystem(CMS),theright plugins,andbuilt-inoptions,togetthejob donerightly. •Tomakeastepwithconfidencehirea restaurantmarketingagency.
