TTA 2024 Spring Training Program

2024 SPRING TRAINING CONTINUING EDUCATION CONFERENCE

CONFERENCE PROGRAM

WELCOME TO SPRING TRAINING! Welcome to the TTA 2024 Spring Training Continuing Education Conference!

We’re glad you’re here, and we’re looking forward to three days of learning, networking, and fun. We hope you enjoy this year’s venue and all of the shopping and dining options that The Domain has to offer.

WI-FI NETWORK

PASSWORD

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The objectives of this conference are to improve the skills and knowledge of accounting and other issues related to the telecommunications industry. Participants shall receive 4 hours of ethics and 11.3 hours of technical CPE credit for participation, and there are no prerequisites for participation. We have registered with the Texas State Board of Public Accountancy as a CPE sponsor. This registration does not constitute an endorsement by the Board as to the quality of our CPE program. TTA Sponsor ID# 010670

Please take a moment to look through the TTA Code of Conduct.

SPECIAL THANKS TO OUR PREMIER SPONSORS

CONFERENCE AGENDA TUESDAY, MAY 14 TIME

FINANCE TRACK Primrose AB

MARKETING/SALES/CUSTOMER SERVICE TRACK Lantana

11:30 AM - 12:45 PM

Check-in & Registration

12:45 PM - 1:00 PM

Kickoff Meeting (Primrose AB)

1:00 PM - 3:00 PM

CPA Ethics Training Allison McLeod, UNT

Emerging Regulatory Issues Affecting Sales Broadband Nutritional Labels, Digital Discrimination, and Other Hurdles Chris Ewing, JSI New Products, Bundles, and Promotions The Full Scope Business Case and Route to Profitability Ruby Hibben, Vantage Point

3:00 PM - 3:10 PM 3:10 PM - 5:15 PM

Break CPA Ethics Training Allison McLeod, UNT

“Buzz & Beyond: Navigating the Hype Highway” Google My Business, Social Media, Mail Platforms Matt Faggione, ETEX Dee Dee Longenecker, Eastex Tara Zielinski, Nortex NTCA Smart Rural Community Program Laura Withers, NTCA

5:15 PM - 7:00 PM

Welcome Reception featuring the WiTT “Fun”draising Challenge (Primrose D) Cocktails & Hors d’oeuvres

WEDNESDAY, MAY 15 TIME

FINANCE TRACK Primrose AB

MARKETING/SALES/CUSTOMER SERVICE TRACK Lantana

7:30 AM

Check-in & Registration

7:30 AM - 8:30 AM

Breakfast (Primrose C)

8:30 AM - 9:30 AM

Surviving Audits USAC, Sales Tax, and Other Audits Justin Wardle, Moss Adams Lynette Hampton, Moss Adams Rachel Stark, Moss Adams Tessa Mehlhaff, Moss Adams

B to B Sales Generating new CLEC business Competing with the Big Guys Larry Montgomery, Etex Victor Carrasco, BBT Jason Slagle, Peoples

9:30 AM - 11:00 AM

Federal USF Changes vs.

Texas USF Rate of Return vs Grants Managing Competing Funds - Voice and Broadband Sharon Minor, Moss Adams Lauren Sanders, BBT Tanner Hamann, Colorado Valley Wes Robinson, Eastex

Aligning Marketing with Sales & Customer Service Better planning, better communication, better customer experience Russell Kacer, YK Communications Jeff Hazlett, Calix Jackie Fowler, YK Communications 20 Sales & Marketing Tips in 30 Minutes 20 customizable, totally take-able marketing and sales tips for your organization Ruby Hibben, Vantage Point

CONFERENCE AGENDA WEDNESDAY, MAY 15 Continued TIME

FINANCE TRACK Primrose AB

MARKETING/SALES/CUSTOMER SERVICE TRACK Lantana

11:00 AM - 11:10 AM

Break

11:10 AM - 12:00 PM

Regulatory / Legislative Update (Primrose AB)

12:00 PM - 1:30 PM

Lunch on Your Own

1:30 PM - 2:30 PM

Update on Texas Tax Grid Debbie Broyles, HMV Rebecca VanNattan, HMV

Live and Online Events Gaming, Streaming, and Other Outreach Dee Dee Longenecker, Eastex Wesley Willis, VTX1 Kerry Sutton, HCTC

2:30 PM - 2:40 PM

Break

2:40 PM - 3:45 PM

How to Be Smart About Artificial Intelligence Tools (Primrose AB) Andy Johns, Pioneer

3:45 PM - 4:45 PM

Workforce Development: Success Stories and New Developments (Primrose AB) Charlie Cano, Etex Ricky Martinez, Taylor Rebecca Schneider, BBT Amanda Longtain, Transfr

THURSDAY, MAY 16 TIME 7:30 AM

FINANCE TRACK Primrose AB

MARKETING/SALES/CUSTOMER SERVICE TRACK Lantana Check-in & Registration (all day)

7:30 AM - 8:30 AM 8:30 AM - 9:30 AM

Breakfast (Primrose C) Mergers & Acquisitions Market Trends, Valuation Strategies Spencer Lamb, HMV

From “Meh” to Memorable: Customer Service Strategies Aaryn Slafky, Pivot

9:30 AM - 10:30 AM

Charitable Foundations & PACs (Primrose AB) Enhancing Your Community Presence How Charities Enhance Company Presence Kirby Kacer, YK Communications Mark Seale, TTA

10:30 AM - 11:30 PM

BEAD Anticipation (Primrose AB) How New Programs Will Work and Affect the Industry and Your Planning Matt Faggione, ETEX Wes Robinson, Eastex Mark Seale, TTA

11:30 PM

Meeting Adjourns

WiTT RECEPTION & FUNDRAISER

TUESDAY, MAY 14 | 5:15 PM - 7:00 PM Welcome to TTA’s Spring Training Conference. We are excited that you are here, and welcome you to join us at Women in Texas Telecom’s (WiTT’s) third annual TTA-PAC FUNdraising challenge reception! We are grateful for all the individuals participating in the fundraising challenge, which allows rural telecom stakeholders to amplify their voices with key policy makers. WiTT is excited to award our top donors with coveted trophies that come with bragging rights for years to come.

All are welcome at the reception, regardless of attendance at the TTA conference or affiliation with WiTT or TTA. If you haven’t yet donated, and would like to, you can submit a donation online through TTA’s secure donation portal, accessible through the link below. Your participation in the TTA-PAC is completely voluntary and you may contribute as much or as little as you choose. Thank you for participating, and we look forward to seeing you at the reception!

DONATE NOW RECEPTION SPONSORED BY:

THANK YOU TO OUR SPONSORS PREMIER SPONSORS

GOLD SPONSOR

SILVER SPONSORS

BRONZE SPONSORS Bolinger, Segars, Gilbert & Moss LLP Graybar JSI

Moss Adams Vantage Point Solutions

A/V SPONSOR

SAVE THE DATE TTA 2024 MEMBERSHIP SUMMIT AUGUST 4-7, 2024 OMNI BARTON CREEK RESORT

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