REPORT OF
The President & CEO 2021 was an incredible year for your credit union, one where we delivered more services to more members than any time in our 82-year history. I would be remiss if my annual report to the membership didn’t reference this amazing accomplishment. Nevertheless, I am compelled to use this forum to share our plans for 2022, because I believe the best is yet to come.
Improvements to the Member Experience.
Investments in Safety and Soundness.
Every day thousands of members conduct business directly
Our ability to deliver fast, convenient service should never
with our team, whether that is in person at a branch, over the
compromise your security. To that end we’re continuing to
phone, or via digital communication. We took several steps
upgrade our capabilities in 2022, including a 24x7x365
to improve wait times last year, and are taking many more
security operations center, a modern data loss prevention
in 2022. We’re adding staff, expanding our call center, and
platform and artificial intelligence/predictive analytics to
improving our systems to be more responsive to your needs.
further protect our members from unauthorized access to accounts.
Improvements to the Digital Experience. Over 120,000 of our members choose to do business with
Investments in our Community.
TruStone through our digital and mobile banking platforms.
The good works of the TruStone Financial Foundation
We are expanding the features of those channels with the
are documented throughout this report, furthering our
addition of person-to-person transfers, pre-approved loans
transformation from community involvement to community
to simplify the application process, and seamless access to
impact. That volunteer committee has – and will continue
your credit score.
to – expand their reach with more investments in financial education, scholarships, and local charities. We’re also taking
Improvements to our Services.
a bigger stage later this year with the Minnesota Aurora
We have a diverse membership, and one size definitely does
pre-professional women’s soccer team. Aurora is
not fit all. To address your evolving needs, we’re adding
community-owned and women-led, and we are proud to
additional mortgage programs and improving features of
be a founding sponsor.
our checking accounts. Further, we’re implementing services like a guaranteed on-time first mortgage closing and vehicle refinancing in less than a minute, that quickly and conveniently save our members time and money. Despite all that we have accomplished, there is more we can do to better serve you. On behalf of the entire TruStone team, I thank you for your continued business, and for joining us on a journey that has only just begun.
Dale Turner
PRESIDENT & CEO
3
|
2021 TRUSTONE ANNUAL REPORT