FALL 2017
TRACKS
Supporting the business community of the greater Truckee area A Publication of the Truckee Chamber of Commerce
Introducing Business Speaks! Communication Areas
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usiness Speaks! is a new economic development initiative under the umbrella of Truckee Tomorrow led by the Truckee Chamber of Commerce. Challenge: Our business community faces a dynamic and interdependent set of region-wide issues that are larger than one or a few businesses can solve alone. Some of these are economic challenges, recruitment and retention of employees, the need for a thriving middle class, living wages, and affordable housing. Are these the real problems facing our business community? If so, which issues should our business community focus on solving first? Additionally, businesses in different areas of Truckee have their own unique and individual challenges. How can we help address those? Solution: The Truckee Chamber plans to deepen our communication with the entire Truckee business community by creating a structure comprised of 11 business communication areas known as
Inside Tracks 1 Truckee Destination Marketing Update 5 New Truckee Chamber of Commerce Website Launched 8 Knowledge Bites – SEO Tactics for Local Businesses – Nov. 16 9 What Members Are Saying About Truckee.com!
“Business Speaks” bringing together vested business owners and their representatives. We will facilitate a grassroots process that will allow businesses to identify and solve problems. By creating “Business Speaks” communication areas, we can identify not only regional issues, but also the unique needs of businesses in specific areas of Truckee. We become an inclusive and comprehensive business community network. Participant Details: All businesses are encouraged to attend your Business Speaks! Communication Area meeting.
Meetings are inclusive, you don’t need to be a Chamber member to attend, and will be focused, identifying area issues Meetings will be held quarterly. Each Business Speaks! Communication Area will have an “Area Lead” that has received high level facilitation training Meetings will be facilitated by these Area Leads, in addition to one of the Chamber Board’s volunteers on the project. Meetings will provide an opportunity for businesses in their immediate area to come together and work toward creating solutions to challenges. Each meeting will end with prioritized recommendations and action! Watch your Big Life Weekly e-newsletter for more information on dates, times and locations of YOUR Business Speaks! Communication Area meetings starting after the first of the year. READ ABOUT MORE BUSINESS SPEAKS! P. 14
Chamber Annual Awards Dinner October 20th ADVENTURE AWAITS
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big life can often be found in little things… in every breathtaking sunrise, glorious blue sky day, and colorful sunset we find inspiration. It’s moments like this that fill our soul and make us thankful for the big life we have in Truckee. To many a base camp is where you claim your space, stake your tent, make your life. Why do you choose Truckee as your Base Camp for a Big Life? While there are similarities to our stories, there are just as many answers as unique and individual as each one of us.
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Adventure Awaits at the Truckee Chamber’s 64th Annual Awards Dinner & Auction as we celebrate making Truckee our Base Camp for a Big Life. Join us for the one night when the business community comes together to celebrate Truckee…. honor and recognize individuals and businesses that are living the big life and making significant contributions to continue taking Truckee to new heights. Check the full list of nominees by visiting TruckeeAwards.com. READ ABOUT MORE ANNUAL AWARDS DINNER P. 13