BRAND RUNWAY SUMMER COLLECTION

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R U N WAY

Magazine Copyright © 2025 by Jenni Parker Brown unless specificallystatedforeachauthor

Their copyright remains their intellectual property with exclusivepermissiontoreproduceinthismagazine

All rights reserved This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher, JenniferParkerBrown

The information in this edition is for educational and entertainmentpurposesonlyandisofferedingoodfaith

Jennifer Parker Brown, the aforenamed authors, and Brand Runway Media make no representation of any kind regarding the accuracy, validity, results, reliability and completenessofanyinformationwithin The opinions of the authors expressed in this edition are theirsandtheirsalone

PRAISE FOR BRAND RUNWAY

Brand Runway is empowering and educating female entrepreneurs on how to capture and hold attention online to grow and scale their businesses Jenni P Parker Brown brought this publication to life because she’s dedicated to helping CEOs and founders create highenergy, strategic brands that align with your values and goals. So excited to see how you all transform the online entrepreneurial world

KELLY ROACH - CEO of The Business Advisory Consultancy for Legacy Leaders

BRAND RUNWAY magazine is nothing short of sumptuous. Part indispensable guide, part inspirational guidance, Jenni P once again has launched a gorgeous magazine packed with deep wisdom, business-elevating practical advice, and to-die-for style for women entrepreneurs everywhere

Kip Clarke KIPCLARKE COM

Founder of Wild & Wise Enterprises, Transformational Coach, Podcaster, Speaker & Elite Athlete

Jenni is a dynamo She has the most incredible drive and passion for powerful, feminine branding. This magazine is the perfect expression of her creativity, passion, and style, packaged up and generously shared with other ambitious women. It is a delight to savour!

Niki Hutchison

Business & Marketing Strategist - Enjoy Marketing® NIKIHUTCHISON.COM

Another stellar and stunning magazine created by style and branding maven Jenni P Parker Brown. They say that beauty is in the eye of the beholder, and I say that anything Jenni P beholds and puts her mark on will automatically be both beautiful and luxurious. Wallow in this magazine - it’s a visual feast of the power of upscale and intentional branding.

Anjel B Hartwell

Creative Age Leadership - Wealthy Life Mentor - Multi Award-winning founder of Wickedly Smart Podcast THEWEALTHYLIFEMENTOR COM

Quite Simply Iconic Jenni P!!!

Suzanne Winstanley - Mindset Health and Leadership Coach

Conscious Wealth Alignment KARENBAINES SPONSOR

CHRISTINEWILLILAMS

Soulful Business & Leadership

PRESTIGE FEATURE

CHRISTINE WILLIAMS

Holistic Soulful Abundance

To and Beyond 6 Figures

KENDRA E THORNBURY

Embodied Wealth and Feminine Leadership

SAMANTHA CAMERON

Spe igned

DINABEHRMAN

JO SOLEY

MICHELLEKNIGHT

BIG PICTURE STRATEGY

SPEAKING TO SELL MASTERY

JOANNEWHITEHEADRACHELDUNFORD

PROFITABLE BUSINESS FOR SOLOS THE IMPACT SPECIALIST

AMANDAOUTRAM FIONACLARK

HOLISTIC WELLBEING

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Enjoythevisualsfirstandthenfocuson what’skeyforyou

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Savetoacreatedfolderwhereyoucancollect editions

Thevalueoftheseresourcesisinhowyouuse themEveryexpertisopentoquestions

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C O L L A B O R A T I O N

P 31

BRANDINGIMAGESTYLE MESAGING

Jenniinvitesyoutoallthereasonsthat thecolourgreeninyourstyleandbranding will have you fully booked and primed for premiumclients!

P98

PRVISIBILITYANDPRESS

PR maven Dina Behrman underlines how to leverage your connections for intelligent and profitablePR

P 110, 74

SYSTEMSANDGOALS

Jo Soley will blow all systems, planning and goalsoutofthewindowinfavourofthemost accurate, cosmic matrix in service to your supremebusinesssuccess

Michelle Knight’s Collaboration 101 reminds us of the human side of business relationships

P63, 80

MONEYANDWEALTH

Yourunexpectedbutmostpowerfulbusiness collaborator - The Universe -beautifully describedbyKarenBaines

Power-Up’s Joanne Whitehead cautions against collaborations that can drain your timeROI

P125

SOCIALMEDIA

We’re saved! Our first masterpiece by a doyenne of Social Media, Samantha Cameron, preparing us to fall back in love withtheCollaborationParadigm

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WELLBEINGANDLIFESTYLE

Our new columnist brings a much-needed balance to all the business with a valuable perspective on why we need to take care of ourselvestonurtureourrelationships

P 137, 88

IMPACT VISION LEGACY

WelcomingbackLegacyLeader, Kendra E Thornbury to inspire and guide us to lean into the power of genuine relationships in wealth and legacybuilding

Rachel Dunford helps us focus on the dynamics of communityandtheimportanceofyourreputationin buildingone

P85

SPEAKINGANDPRESENTING

Amanda Outram demystifies the techniques of public speaking with the intention of connection at the core to spellbind your audienceandsell!

& p a r t n e r s h pi

TRENDING POSH GREEN BRAND MOOD A a

DESIGNER COLOURS the heart of collaboration

Color Palette

BRAND RUNWAY GIFT

the fabulous factor brand elevation

5 day email course

FOR AMBITIOUS COACHES AND

FEMPRENEURS

ON A MISSION

FABULOUS

ULTIMATE BRAND ELEVATION QUICKSTART KIT

Done playing nice with bland brand rules? The Fab Fempreneur Factor is your 5-day rebellion against MEDIOCRE

This is not another polite little tutorial this is your manifesto for magnetism your permission slip to be gloriously unapologetically YOU online and off!

E D I T O #2

WHO WOULD DARE PUT THE WORDS MARKETING AND FABULOUS IN THE SAME PHRASE?

“THE MOST FUN YOU CAN HAVE WITH CLOTHES ON”

When did we decide that building a business alone was somehow more noble than building it brilliantly?

Somewhere between "hustle culture" and "solopreneur superhero" mythology, we forgot a fundamental truth: collaboration isn't a luxury it's business oxygen You can hold your breath for a while, but eventually, you need to breathe

The entrepreneurs thriving in 2025 aren't gasping for air, working 60-hour weeks in isolation They're breathing easily because they've built ecosystems of strategic partnerships And here's the beautiful part the strategic approach isn't some left-brained, 'bro-marketing' thing that will make you squirm Women are brilliant and natural at collaboration

"Enlightened Collaboration is the most fun you can have with clothes on."

Yes, I actually said that in a client call last week No, I'm not taking it back As I sit here with my perfectly brewed morning matcha trail-training smoothie, I can't help but reflect on something rather profound that emerged from my cancer recovery journey

Two years ago, making that fabulous pact with myself about everything needing to be both brilliant and enjoyable, I discovered the ultimate plot twist: every icon I secretly studied from Coco Chanel to Oprah built their empire not through solo grinding, but through intentional and strategic symbiosis

The Revolution Will Be Collaborative

Here's what the business world won't tell you about superlative success: companies promoting collaboration are five times more likely to be high-performing, with teamwork increasing sales by 27%

But here's the Brand Runway difference we're not talking about superficial networking or transactional partnerships. We're talking about intentional symbiosis that elevates everyone involved.

Just breathe. We've got your back. Or rather, they have. Take outsourcing: Your graphic designer handles visuals while you focus on strategy Your copywriter crafts messages while you serve clients Your business coach handles systems while you create Suddenly, that suffocating feeling of "doing everything yourself" transforms into the easy rhythm of sustainable growth

Then, when it comes to partnerships, there are JVs, Summits, Bundles, Freebie Swaps, and Co-hosting on podcasts or video, Guest Blogging - Even if you can do it well alone, it’s better with a buddy!

But there’s a caveat Reaching out to potential partners when you're in crisis mode Desperation repels quality collaborators faster than expired champagne.

The One-Sided Benefit: Proposing partnerships that obviously benefit you more than them Successful partnerships prioritise mutual benefits, not just your own needs

Equal win-win reciprocity is an art subject to refined etiquette There can quickly be a mismatch or even resentment felt if boundaries are not set, or some parties think they’re getting a lesser deal

In this issue, we're addressing the often lonely solopreneur life, which keeps brilliant women invisible and overwhelmed, and replacing it with gentle, intelligent principles to create win-win-win alliances that amplify both your profits and your genius.

Your collaboration isn't just about growing your business (though it will); it's also about enhancing your peers’ capabilities It's about contributing to a movement where brilliant women support each other's success rather than competing for scraps

The question isn't whether you can afford to collaborate. It's whether you can afford not to. Because even diamonds need the right setting to truly sparkle

Welcome to the revolution It's collaborative, it's elegant, and it's absolutely essential

Elegantly disrupting the isolation epidemic, Jenni x

In addition to publishing 25 copies of her highly rated Preeminence Magazine, which features over 70 interviews with 6- and 8-figure female titans, Jenni has appeared on multiple media outlets, including TV, podcasts, and other publications.

RUNWAY PRESTIGE FEATURE CHRISTINE WILLIAMS

She believed she could so she did

runway revelations

Jenni P invites you to discover her new edition Runway Cover star - Christine Williams, a soulful business and leadership coach. They highlight the significance of relationships and collaboration in business growth, particularly for female entrepreneurs.

Chris shares her journey of building a successful coaching business and emphasizes the importance of strategic partnerships, both online and offline. We highlight the shift in networking culture towards a more generous and supportive approach, encouraging our audiences to connect authentically and leverage their networks for mutual benefit.

Relationships and collaboration are crucial for long-term business success.

Building a soulful business involves aligning with personal values.

Networking can happen both online and offline, and both are important.

Creating visibility for oneself is essential in business growth.

Collaborations should focus on mutual benefits for all parties involved.

Generosity in networking fosters stronger connections and opportunities.

Click to listen on Spotify

Small audiences can still provide valuable collaboration opportunities.

Successful leaders often support and uplift others in their community.

Networking should be about adding value, not just pitching services.

Trusting your value and being generous can lead to unexpected opportunities.

CHRISTINE WILLIAMS

gROW A Prosperous

SIX-FIGURE bUSINESS wITH pURPOSE

BUILD A 6 -FIGURE & BEYOND HOLISTIC BUSINESS WITH SOUL

SOULFULLEADERSHIP

SOULFUL LEADERSHIP

TheNewCurrencyofGrowth:

WhyStrategicCollaborations AreTheSmartestBusiness MoveYouCanMakeThisYear

In a world saturated with online noise, aggressive funnels, and algorithm dependency, it’s easy to believethat“morevisibility”isthesecrettogrowing your business. But the most effective and often most overlooked growth strategy today isn't visibility.It’srelationshipequity.

In other words: collaborations and strategic partnerships.

Whether you’re a multi-6-figure entrepreneur or just gaining traction, business today isn't about goingitalone.It'saboutbuildingaligned,authentic partnerships that create ripple effects of impact, opportunity,andincome

Here’swhythemostsuccessful andsustainable businesses are rooted in collaboration, not isolation

Collaboration Expands Your Audience Without PayingforIt

The fastest way to build brand awareness isn’t pouring thousands into ads it’s audience borrowing through trusted voices Strategic collaborations like podcast swaps, co-hosted events, bundles, or guest expert features allow you to show up in front of a warm audience who’s alreadyalignedandpayingattention

Instead of competing for attention, you ' re building connection through shared values And in today’s trustrecession,that’spriceless

Partnerships Lead to Consistent, Qualified Referrals

One well-nurtured referral partner can be more powerfulthanamonth’sworthofcontent.

When you intentionally build relationships with professionals who already serve your ideal client (think therapists, wellness practitioners, spiritual mentors,orfellowcoaches),youopenthedoortoa steady stream of pre-qualified leads who arrive withtrustalreadybuiltin

The key? Lead with generosity Offer value first Don’tpitch partner.

CollaborationCreatesMomentumWithoutBurnout

Here’sthetruth:Isolationisexhausting

If you’re trying to wear every hat marketer, content creator, client deliverer, visionary you’re not scaling You’resurviving.

Strategic collaboration gives you leverage It brings fresh energy, cross-promotion, and co-creation into your ecosystem It allows you to share the spotlight andstillgrowyourownauthority

This is especially critical for heart-centered and holistic entrepreneurs who want to expand their impactwithouttradingtheirvalues orwell-being for success

PartnershipsAretheUltimateForceMultiplier

Whatwouldhappeniffivealignedwomensharedyour offer?

What if your lead magnet was featured in a highvaluebundle?

What if you joined forces with a practitioner to cocreateawellnessretreat?

Suddenly, you ' re not just growing you’re scaling throughsynergy

One strategic partnership can unlock revenue, reach, andrelationshipsthatwouldtakemonths(oryears)to buildsolo.

CollaborationIstheFutureofFeminineLeadershipin Business

Forwomenentrepreneurs,especiallyinholisticspaces, collaborationisn’tjustatactic it’saparadigmshift. It’showwerisetogether

It’showweleadwithheartandimpact It’showwerewritetherulesofbusinesssotheyreflect community,wholeness,andsharedabundance

In the new economy, your net worth really is tied to your network but not in the old-school, transactional way Instead, in a deeply connected, mutually expansiveway

Joint Ventures vs. Affiliate Partnerships: What’s theDifference—AndWhichOneIsRightforYou?

In the world of collaboration, two terms are often used interchangeably, but they are not the same: Joint Venture (JV) Partnerships and Affiliate Relationships

Understandingthedistinctioncanhelpyouchoose therightstrategytogrowyourbusinesswithclarity andalignment

AffiliatePartnerships:

Referral-based, low-commitment promotion of someoneelse’soffer

In an affiliate relationship, someone shares your offer (or you share theirs) using a custom tracking link, and they earn a commission when someone buysthroughthem.

Bestfor:

Promotingalignedofferspassively

Building income streams without creating new content

Sharing your program through other people’s audiences

Keyfeatures:

One-directional (usually one person promotes theother)

Oftenautomatedorpassive

Great for launches, evergreen programs, or onlinetools

Thinkofitasdigitalword-of-mouthmarketingwith athank-youbonusattached.

Theworldneedsyou,playingall-outandsupporting others.Thetryingtogrowabusinessalonecanfeel hardandlonely.Supportingyouismygreatest passion,andIcan’twaittomeetyou!

JointVenture(JV)Partnerships:

Co-createdexperiencesorsharedpromotionsthatare mutuallybeneficialandhigh-engagement.

In a JV, both parties actively collaborate to plan, copromote, or co-host an event, offer, or campaign This couldlooklikeaco-ledworkshop,asharedbundle,ora limited-time campaign where both parties bring value andvisibility.

Bestfor:

Co-creatingworkshops,events,orbundles

List-buildingandvisibilityamplification

Reachingnewalignedaudienceswithintention

Keyfeatures: Mutualpromotionandcontribution

Often includes shared planning, content, and energy

Builtontrust,alignedvalues,andreciprocity Thinkofitastwoalignedleaderslinkingarmstocreate somethingneithercoulddoalone.

SoWhichIsBetter?

Honestly?Botharepowerful whenusedintentionally Useaffiliaterelationshipstoexpandreachpassively andbuildlong-termreferralincome

Use JV partnerships when you want to deepen relationships, co-create visibility, and spark momentum

The key is to stay in alignment with your mission and onlypartnerwiththosewhoshareyourvalues,integrity, andaudienceenergy.

Because when collaboration is done consciously it becomes a catalyst for exponential, heart-centered growth.

If you want to grow a purpose-driven, profitable business in this new era, stop focusing on doing more alone.

Start focusing on building the right relationships the kind that fuel your mission, honor your energy, and createexponentialgrowthforeveryoneinvolved. Becausecollaborationisn'tjustaniceidea It'sthenewcurrencyofconsciousbusiness.

Leverage Social Proof: In the age of social media, word-of-mouth marketing is more powerful than ever. Use social proof such as customer testimonials, case studies, and reviews tobuildcredibilityandtrustwithyour audience People are more likely to buy from someone that others have vouched for You can share a screenshot of a testimonial, a client win, or even a client interview to help people see that they are getting real results byworkingwithyou

Continue to bring people into your ecosystem:

Cultivating an online community and email marketing are still two of the most effective ways to connect with your audience, nurture relationships and enroll clients. I love building myonlinecommunityusingFacebookgroups. It gives people a central location to land and feel a part of something bigger than themselves

Whether someone meets me in person, on a podcast,atasummitoratatalk,Itallowsme to nurture people with weekly value, connect intimately in messenger with voice messages orawelcomevideoandbuildconnectionand trustthatiscriticalbeforeanyonebuys.

You also want to build an email list of engaged subscribers, and use it to deliver valuable content, and offers straight to their inbox.Youremaillististheonlythingyouown intermsofclientinformation.

Social media platforms own their groups and can shut down at a moment's notice, so you want to ensure you consistently grow your email list Just ensure you ' re providing real value–nobodylikestobesoldtoallthetime

StayPositiveandAdapttoChange:Theworldof online business is constantly evolving, so it's important to stay adaptable. Keep an eye on what your customers are asking for, what they feel their current problem is and the solution they are asking for, and be willing to pivot your strategyasneeded

Notice where your paying clients are coming from Double down on those strategies and let goofwhat’snolongerworking

Andremember,businessgoesthroughseasons. Youwon’tstayintheharvestseasonallthetime. There will be time to re-evaluate, plant seeds, nurture your audience and finally experience abundance. The ability to adapt is often the difference between success and failure. Remember, it will take 6-12 months from the timesomeonefirstcomesintoyourworldbefore they become a buyer, so be willing to play the longgame

Never Stop Learning and Growing: Finally, remember that success in online business is a journey, not a destination Keep learning, keep growing, and keep evolving yourself to a new capacity

Invest in your personal and professional development, whether through books, courses, conferences,ormentorship.Themoreyougrow, the more your business will grow with you. I always have a coach and mentorship to guide me along the way and a community I can dependonforinspiration.

You are most influenced by the top five people you spend time with, so be sure to surround yourself with others who are already successful, cheer you on, and give you real-world practical actionsratherthanjusttheory

Well, there you have it my friend – why collaborations and strategic partnerships are the smartest business move to scaling your online holistic business to multiple 6 figures and beyond. Whether you ' re just starting out oryou 'vebeenatitforyears,thesestrategies can help you take your business to the next level. So, roll up your sleeves, get out there, andstartmakingmagichappen.

Your clients are waiting – and they're looking foryou.Let’shelpthemfindyouandstaywith you for years What’s ONE thing you will implementfromthislist?I’dlovetoknow.

Be sure to join me in my community on Facebook here. And please say hello. I promise it will be ME responding and not a teammember I'dlovetogettoknowyouand yourbusinessandcheeryouon.

Christine Williams (Chris) is a sought-after mentor, coach, author, and industry leader on a mission to redefine success for women entrepreneurs on their terms. Since 2017, she’s helped thousands of women start, grow, lead and scale businesses that create real impact ditching hustle for aligned soulful and exponential growth. Her innovative, values-driven approach has helped thousands of women break free from both the internal and external limits + outdated models of success so they can build thriving 6 figure and multiple 6-figure sustainable businesses that don’t just make money they change lives, with confidence, freedom and purpose

Morethanjustbuildingwealth,she’sprovingthatsuccesscanbeexpansive,fulfilling,andaligned She’signitingamovementofwomenrisingtogether,rewritingtherules,andowningtheirpower withoutsacrificingwhatmattersmost

If you ' re ready to step into your next level, claim your space, and build a business that not only fuelsyourlifebutalsotransformsthelivesofothers Chrisisthementortogetyouthere Asthe authorofTheSoulfulAbundanceSystem:A6-StepGuidetoGrowinga6-FigureHolisticBusiness with Purpose, she provides a proven roadmap for women ready to create wealth, impact, and freedom withoutsacrificingtheirwell-beingorvalues.

FREE GIFT

Want

to Start Building Your Own Aligned Partnerships?

Download the Collaboration Made Easy Starter Kit your free guide to creating soul-aligned referral and collaboration strategies that attract clients, amplify your reach, and grow your income with ease.

Click the gift box below

Soulful Abundance System® Book Portal Get on our VIP list to be notified when the book launches and WIN prizes. We'll be giving away FREE copies of the book and opportunities to join Chris LIVE in her private ZOOM room. Click above to get on the VIP wait list!

B R A N D IMAGE

S T Y L E

THE COLOUR OF MONEY

POSH GREEN

Heart-centredpowerpieces

Naturalfibreinvestments

Sophisticatedgreenpalettevariations

Approachableyetauthoritativestyling

Understatedpartnershipsignals Ecosystem-buildingwardrobe

Heirloomemeraldsandvintagejade

Growth-mindedyear-roundelegance

The Green Advantage: How Premium Colour Positioning Elevates Your Brand from Invisible to Seen,

Heard and Chosen

While your competitors are still drowning in millennial pink fatigue and predictable navy blues, the most astute female entrepreneurs are quietly positioning themselves with the one colour that speaks directly to modern consumer consciousness green The evergreen sort of green

And no, I'm not talking about the tired "eco-friendly" stereotype your mind might be conjuring. This is about strategic colour psychology that transforms how your ideal clients perceive your expertise, trustworthiness, and premium positioning.

The Science Behind Green's Magnetic Pull

Recent studies show something fascinating simply looking at greenery for just 40 seconds can boost focus and mental clarity. When your brand incorporates strategic green elements, you're essentially creating a neurological environment that makes your ideal clients feel more focused and receptive to your message

Even more compelling: colour increases brand recognition by up to 80% In our attention-deficit digital landscape, that kind of instant recognition is pure gold (well, golden green - yum!)

why green is having its posh moment

The sophisticated application of green in personal branding extends far beyond environmental messaging (though that connection is beneficial)

We're witnessing a cultural shift where 78% of consumers feel that sustainability is important, and 79% of Generation Z consumers consider sustainability when choosing which brands to purchase.

But here's the strategic insight most miss: green psychology operates on multiple powerful frequencies simultaneously.

The Trust Factor: Green generates endorphins and sends emotional signals that influence your audience's attitude towards your offers and their purchasing decisions It's the visual equivalent of that warm, trustworthy friend everyone turns to for advice

The Authority Angle: Dark green has a calming and confident effect, often symbolising closeness to nature while also being associated with wealth and financial stability Think of the sophisticated green used by brands like Starbucks and Land Rover hardly amateur hour

The Growth Connection: Green represents renewal, growth, and new beginnings. For coaches and service providers, this psychological association positions you as someone who facilitates transformation rather than merely provides information.

THE COLOUR OF MONEY

The sophisticated application of green in personal branding extends far beyond environmental messaging (though that connection is beneficial)

We're witnessing a cultural shift where 78% of consumers feel that sustainability is important, and 79% of Generation Z consumers consider sustainability when choosing which brands to purchase

But here's the strategic insight most miss: green psychology operates on multiple powerful frequencies simultaneously.

The Trust Factor: Green generates endorphins and sends emotional signals that influence your audience's attitude towards your offers and their purchasing decisions. It's the visual equivalent of that warm, trustworthy friend everyone turns to for advice

The Authority Angle: Dark green has a calming and confident effect, often symbolising closeness to nature while also being associated with wealth and financial stability Think of the sophisticated green used by brands like Starbucks and Land Rover hardly amateur hour

The Growth Connection: Green represents renewal, growth, and new beginnings For coaches and service providers, this psychological association positions you as someone who facilitates transformation rather than merely provides information.

The LUXENSE Application: Strategic Green for Elevated

Within my LUXENSE framework, green operates as your visual shorthand for sophisticated depth. Unlike red (which screams for immediate action) or blue (which can be perceived as corporate and cold), green creates what I call "confident receptivity" the ideal emotional state for attracting high-value clients

For Being SEEN: Pattern Interrupt Power

In a digital landscape currently saturated with hot pinks and electric blues (the revolution against my beloved beige!), the right shade of green stops the scroll without resorting to visual desperation

When we think of colour psychology, people say, “I'm gonna be a calm brand, so I'm gonna use green “

I'm a big fan of subverting those expectations

The sophisticated entrepreneur doesn't choose just any old green she goes for POSH green!

“She selects silver sage, forest shade, or even that delicious chartreuse that makes people pause and wonder, ”Who is this intriguing woman?"

For Being HEARD: Message Amplification

Green's psychological associations amplify your authority without you having to shout about it When your brand incorporates thoughtful green elements, your audience unconsciously attributes qualities like balance, wisdom, and natural expertise to your messaging

TheStylePsychology:WearingYourBrand

Your personal style choices are also brand choices, and green offers sophisticated options that immediately position you in the upper echelons of your industry

The Seasonal Strategy: While the fashion world breathlessly chases each season's "it" colour, the sophisticated entrepreneur knows that green is having a perpetual moment

An impeccably cut emerald blazer doesn't scream "2025 trend follower" it whispers "timeless power player." That sage silk blouse? It's not fashion; it's strategic elegance that transcends seasons and speaks directly to discerning taste.

The Universal Appeal: Here's the delicious secret most stylists guard like state secrets green is the great democratiser of sophisticated style

While men gravitate toward bold, decisive colours and women traditionally favour softer palettes, green operates in that exquisite sweet spot where authority meets approachability

It's the colour equivalent of being simultaneously the smartest and most charming person in the room a combination that's utterly irresistible to both genders without sacrificing an ounce of feminine sophistication..

The Confidence Connection: Wearing green activates the heart chakra energy the centre of confidence, compassion, and authentic communication. When you're literally wearing your brand colours, you embody the transformation your clients desire

THE COLOUR OF COLLABORATION

Green's association with the heart chakra makes it the most powerful colour for signalling collaborative leadership rather than competitive dominance. In 2025's partnership economy, clients aren't just buying your expertise they're investing in your ability to create synergistic relationships that amplify results.

Green conveys pleasant feelings and sends emotional signals that position you as someone who naturally attracts highcalibre collaborative partners This isn't just brand psychology it's business strategy When potential clients see your greeninfluenced branding, they unconsciously perceive you as:

The Connector: Someone who brings together the right people and resources

The Bridge Builder: An expert who facilitates rather than dominates

The Ecosystem Creator: A leader who builds sustainable networks rather than extractive relationships

The Network Effect: When you position yourself with strategic green, you're signalling that collaboration with you elevates everyone involved. This attracts the kind of high-value partners and clients who understand that the most profitable relationships are mutually beneficial rather than zero-sum.

Investment Mentality: Green's association with growth and prosperity subtly positions your services as investments in ecosystem building rather than expenses for solo expertise. Clients unconsciously perceive green-branded services as growth opportunities that extend beyond the immediate transaction into long-term collaborative relationships

The Heart-Centred Premium: Here's the sophisticated insight: green doesn't just suggest environmental consciousness it signals emotional intelligence and collaborative wisdom In a marketplace where everyone claims to be an expert, green positions you as the premium choice for clients who want partnership, not just performance

This collaborative positioning naturally commands higher fees because you're not just selling expertise you're offering entry into a curated ecosystem of growth-minded professionals Green becomes your visual shorthand for "invest here, and you're joining something bigger than a single service provider "

The Sophisticated Takeaway

Green isn't just a colour choice it's a strategic positioning decision that signals to your ideal clients that you represent growth, wisdom, and sustainable success In a marketplace saturated with aggressive reds and corporate blues, sophisticated green becomes your pattern interrupt with substance

Your ideal clients aren't looking for the loudest voice in the room they're seeking the wisest one. Green positions you as exactly that: the naturally authoritative choice for clients ready to invest in sustainable transformation.

Remember,: in the world of personal branding, every choice is a strategic choice. Make yours count.

The question isn't whether green will work for your brand it's whether you're sophisticated enough to make it work brilliantly

POSH GREEN TOP TEN BRAND SIGNALS

Emerald Authority: Why the most discerning entrepreneurs are choosing green as their power colour for 2025

The Heart Chakra Revolution: How green creates collaborative leadership that commands premium positioning

Green Is Not Basic: The limiting belief that's keeping your brand from its most magnetic colour choice

The Confident Whisper: Why sophisticated greens attract highvalue partnerships without aggressive tactics

The Growth Frequency: Green's unique ability to signal both stability and transformation simultaneously

Collaborative Elegance: The visual equivalent of natural wisdom for your premium brand positioning

2025's Sage Renaissance: When nature-inspired becomes the new luxury standard

Beyond Eco-Cliché: The disruptive power of sage, forest, and chartreuse in conscious marketing

Organic Confidence: "My collaborative power is so authentic, I don't need to chase connections"

The Partnership Magnet: Green's secret ability to attract ecosystem builders and conscious investors

“I

turn your Visibility into Buyability”

FORCOACHESTIREDOFJUSTWHISPERINGTHEIR BRILLIANCE,JENNIOFFERSASOPHISTICATED REBELLION–AWAYTOMAINTAINYOUR ELEGANCEWHILECOMMANDINGTHEATTENTION YOUREXPERTISEDESERVES

THEEDGEYOU'VEBEENMISSING THETRANSFORMATIONYOU'VEBEENSEEKING THELUXENSEPRESENCEYOUWEREBORNTO EMBODY

Partimageandstyleaficionado,partbrand activistJenniParkerBrowntransforms coachesandvisionariesfrominvisibletoiconic throughhersignatureblendofquantum strategyandvisualdistinction

Withtheprecisionofamastercouturierand thevisionofarevolutionary,Jennicraftsdigital identitiesthatcommandattentioninaworld ofblandsameness

HerLUXENSEframeworkelevatesemerging foundersbeyondthenoise,positioningthem astheonlychoicefortheiridealclients

After8yearsaligningenergyworkwithbrand positioning,Jenninowleadstheresistance againstmediocrebrandingwithher philosophy:"Embodyinyourstyle,message andenergy theoutcomeyouridealclient desires"

Herworkisn'tmerelyaboutaesthetics;it's aboutcreatingtheperfectalchemyofvisual magnetismandstrategicpositioningthat turnsscrollersintoengagedfollowersand followersintopremiumclients

Light desaturationor gentlesepia isflatteringto mostskin tones

Embody in your image, message and energy, the outcome your ideal client desires”

LUXENSE

A P P R O A C H

"Wow. Just Wow Jenni."

Those were the words spoken after a recent 1-to-1 with a VIP client during a deep session working on her high-vibrational copy and messaging.

Those words mean you and your client are a perfect soul-mate match. That your gifts and genius don't just match their expectations but wildly surpass them They let you know you're doing a good job and are in total alignment with the noble aim of delivering gobsmackingly outstanding service.

The Wow Factor is what coaches, service providers, and all of you beautiful people guides need as much as water. Dropping all meh-marketing-speak about visibility and all that stand-out-and-attract-millions rhetoric, you know where you are with a Wow or two (dozen).

Wow is the opposite of bland and forgettable. It's the reaction people have when they encounter you and your work in the world when you're genuinely showing up as your highest self.

It's the epitome of all things' issima'.

Remember the principle: "People won't remember what you said, but they will remember how you made them feel". That comes from wow-ing them. Wow is an emotion, and people buy on emotion.

In this online content and information world where so much is bland and homogenous, you cannot afford NOT to 'wow' people Wow gets people talking. It gets you referrals. It gets you invited on podcasts and stages.

You don't just want a pretty brand; you want "Just Wow!"

Let's look at how you can nudge your Wow factor up the scale wherever you are.

LUXEN LUXENSE

BEAUTY

Beauty is an energetic vibration based on sacred geometry that humans (potential clients are humans!) are highly sensitive to!

Because we function with our senses, Beauty can make an immediate Wow impact. Whether it's the impactful harmony of colours on a website, a gloriously harmonious presentation, a stunning brand, or social media photos, beautiful copy in an email, or a compelling message and mission, we can all leverage Beauty in our communication.

Why does that matter for our marketing, branding, and vibe? Beauty that follows universal fractal principles sends us a signal urging us to keep paying attention. It's an emotional reminder that there's something here worth figuring out. Beauty can capture your clients' attention and hold it. You don't have to master the science of fractals, but bringing the virtue of beauty to your client attraction system will speed it up.

MESSAGE IMPACT

It goes without saying that not only must your message reach your ideal clients, but it also has to reach into their hearts. A wow-filled message will reach their hearts and their desire to get to know you better and give you their time, attention, email address and eventually some money. Articulating and communicating their message (to get leads and enrol) is one of the hardest things for an entrepreneur. To have a wow factor, your message must sound different from anyone else's and promise something nobody else offers!

VALUE

Delivering value above and beyond what it says in the contract will surely wow your audience. There is this thing called 'overgiving' going around at the moment. And an aversion to doing it.

Every influencer I have had the privilege of knowing and working with consistently delivers incredible value. It's a mark that you care, that your generosity matches your brilliance. You will never lose out by over-delivering.

High value, wow-factor service and personal care are prerequisites to help you stand head, shoulders and the rest of you above your competition If you overgive with wowstandard value, people will take notice They will also buy again

Overdeliver - give them something they weren't expecting It might cost you $30 or $100, but gifting those who invest in you sends a message to money that you are grateful for the money coming in A free ebook, a coupon or a slightly longer consultation than is booked on your scheduler is always noticed and appreciated

Q to take action on: How can you overdeliver without resenting it or selling yourself short?

INTEGRITY

Be impeccable to your word and your promises to your audience. If you can't fulfil those promises, be human and tell them why. (Life happens in the middle of the best-laid plans!) Relationships are your entrepreneur's currency; your wow status can't survive without this. In true soul-mate, client-mentoring, there is no hierarchy. You may be further along the entrepreneurial path than they are, but that does not make you a better person. And you have shit days just like they do. Be authentic; people can see right through BS. It's shoddy.

I've encountered several BS-ing gurus, and I now smile and remind myself that the universe knows what they're up to.

A solid Know, Like, and Trust reputation is the holy grail of a sustainable and scalable business.

RESPOND QUICKLY

In the website builder, I use to design my client's sites, the support team is lightning speed responsive. Like sitting in the chat, standing by for you to reach out to them. They usually respond within an hour. Unbelievable support service - what a difference it makes to my life having experienced help on hand 5 inches from my mouse!

If you respond slowly to prospects' questions and queries, you are not wowing your customers and actively losing them.

Speed is relative, of course. A slow response via chat might still seem super speedy via email. Analyse your answers' speed for each channel and set a goal based on where you are currently. But don't do it to get more results but because people are wowed by speedy attention.

Even though we're all weary of social media pressure, it's one of our main marketing channels, so speed is of the essence to capture that precious attention.

MAKE IT EASY

Glory, this is a tough one in this techie-nuts time But since our clients feel as overwhelmed as we are by the complexity of things, taking the time to facilitate the customer journey will allow you to be exceptional and paid!

Make it easy for both of you. Make it easy for you (your business model and customer journey), or you'll grow to hate it. You'll shine in your genius zone when it's easy for you. In fact, that's WHY you should spend a maximum amount of time sharing your genius because it's easy for you!

Get to know your audience; however, it feels good to you. Learn about their interests and what they care about in business. You can then use that to custom-design their experience to wow them. Knowing a customer means knowing their pain points and what you can recommend to address them. If you come from a place of service and help them resolve all of their problem areas in one fell swoop, you'll earn a customer for life. That's a wow kind of business!

CHECK IN..

when they’re not expecting it

Show your audience appreciation as often as possible: in a podcast introduction, a YouTube presentation, at the start and end of emails and masterclasses, just because.

In particular, if a customer leaves a positive review, that's a great reason to say thank you, and it's an excellent opportunity to build an even deeper relationship.

And that leads to the most important one:

SHOW GRATITUDE

It's not because you're the expert and it's expected they should pay you for your gifts, that you shouldn't show them that you are grateful.

How can you make your audience and clients feel genuinely appreciated and special? I surprise them with over-delivering to express my gratitude. I also check in if I haven't heard from them or if I know they're going through something difficult. When my peeps take the time to reply to an email, I reply as soon as possible to express thanks for the feedback.

Wowing your customers in all the above ways creates deeper loyalty and delight. It promotes meaningful relationships for years to come. When you add that gorgeous Trinity of Beauty, Power of Messaging and Value, you cannot fail to wow them.

Showing up as your Luxense self will wow wonders everywhere.

A Luxense Brand is a brand that wows. Living by your own code of greatness will create a life that wows.

There is no separation between you and your business. The wow factor is the difference between living your best life or being underpotentialised.

When your lovely head hits the pillow at night, wouldn't it be amazing to feel awe at the wins in your day?

Wouldn't it be amazing to contemplate a wow balance in your bank account? Wouldn't it be fabulous to take on your day in a vibe of 'wow!' in the morning?

That's a million $ LUXENSE answer… Just wow.

LUXEN LUXENSE

SHOW UP AS YOUR HIGHEST SELF EVERY DAY AND YOUR HIGHEST LIFE WILL MEET YOU THERE

LUXENSE

A W O R D F R O M J E N N I P M Y N E W W O R K

.After a 2-year period of health recovery during which I served private, high-ticket clients with an astonishing cosmic system called Branding By Divine, I was called to make my work available to more coaches and female entrepreneurs in a world where blah, generic, mediocrity is the norm and exceptional communications a rare and tricky thing.

Bringing 8 years in the Branding and Energy Alignment spaces together, I’m thrilled to invite you to discover a whole new approach to Personal Branding and Positioning - discover Luxense.

LUXENSE 3

What if you could position your brand so precisely that ideal clients choose you before they even realize they're searching?

The coaching industry has a frustrating paradox: brilliance alone doesn't pay the bills. You know you ' re exceptional at what you do. Your clients get extraordinary results Yet you remain frustratingly invisible while premium opportunitiespassyouby.

What'sthemissingpiece?LUXENSE. I've redefined "brand presence. " Not just what it can be or how it can look, but the way it can attract and transform who findsyouandwhytheychooseyou

LUXENSE is the sophisticated methodology that aligns your brand's energetic signature with your ideal client's wavelength, creating that magneticpullthathasprospectssaying, "Finally,someonewhogetsit."

"Broadcasting on your ideal client's frequency... before they even know they'relooking"

This isn't about prettier websites or cleverer copy. This is about embodying in your image, energy, and presence the exact outcome your ideal client desires It's where strategic brand positioning meets authentic essence, creating magneticinevitability.

P I L L A R S :

M E S S A G E

Speaking directly to your clients' headswithlogic,clarityandan"OMG, this makes so much sense! Where hasthispersonbeen?"

S T Y L E

Connecting with your clients' hearts through visual and emotional attraction that makes them feel they'vefoundakindredspirit

E N E R G Y

Aligningwithyourclients'energy fields through vibrational connection that creates an instant "I've got goose bumps!" response

3

O B J E C T I V E S

CHAPTER SEEN HEARD CHOSEN

Within the LUXENSE methodology lies the practical framework that transforms the three most covetable results:

TobeSEEN.HEARD.&CHOSEN into a framework that speaks directly from your essence to your clients in themostnaturalandeffectiveway.

SEEN - Cut through digital noise with visual distinction that makes scrolling past you impossible. This isn't about posting more; it's about being unmistakably relevant to your ideal clients'specificneeds.

HEARD - Transform your voice into messaging that penetrates rather than merely inspires. Move beyond generic coach-speak to communication that feels written specifically for your ideal client's currentsituation.

CHOSEN - Position yourself so strategically that comparison becomes irrelevant. Your ideal clients don't evaluate you against others theyseeyouastheobvious,inevitable solution.

WhyNow?WhyThisApproach?

The entrepreneurial landscape has shifted beyond recognition We're moving past the era of generic marketing advice toward sophisticated positioning strategies The coaches thriving in 2025 understand that brilliance alone doesn't pay bills strategic positioningdoes.

LUXENSE recognizes that today's premium clients aren't conducting lengthy research. They're making snap judgments based on immediate perception. The methodology ensures those judgments work powerfully inyourfavour.

This isn't about becoming someone you ' re not. LUXENSE is about authentic amplification—taking who you already are and positioning it so clearly that the right people can't help but notice, understand, andchooseyou.

Becauseinaworldfullofoptions,beingthe obviouschoiceisn'tluck—it'sLUXENSE.

S E E N , H E A R D , C H O S E N

-

WHAT YOU'LL EXPERIENCE:

THIS ISN'T ANOTHER GENERIC VISIBILITY

CHALLENGE. THIS IS SOPHISTICATED POSITIONING FOR COACHES READY TO ATTRACT CLIENTS WHO ARRIVE PRE-SOLD AND INVESTMENT-READY

TRANSFORM ADMIRERS INTO PAYING CLIENTS

UNLEASH YOUR TRUTH WITHOUT LOSING YOUR SOUL

REACH THEIR HEARTS WITHOUT SHOUTING

QUANTUM LEAP FROM INVISIBLE EXPERT TO UNFORGETTABLE AUTHORITY

APPLICATION REQUIREDBECAUSE TRANSFORMATION HAPPENS IN CURATED VIP LOUNGES, NOT CROWDED ROOMS

M O N E Y PROFITS

Abundance

KAREN BAINES

“ Realign the things you can’t see, to get the results you can see. ”

Your Greatest Collaborator - The UniverseHow to Partner With the Universe to Grow Your Wealth

Getting Into the Conversation

Every choice you make daily is broadcasting to the Universe whether or not you're available to receive money. Every single choice.

It does not matter if your choices are about money, business, health, or anything else in your life; come to that

The key here is that those choices are your secret language between you, the Universe, and everything you desire It's your private conversation with Big U, who always agrees with you

So, how is it possible that when we make so many choices, we're actually constantly broadcasting about money?

I'm sure you know everything is energy, including money Everything is connected But when it comes to money, money is creational energy.

Naming Your Ultimate Partner

Humans are designed to create We are designed to manifest and create. We do that through the process of choice and consequence

When we make a choice, it has a corresponding frequency But a choice is only a choice once you've done it. It's not a thought; it's a doing. It becomes a choice when you ground it third dimensionally by doing it That's one of the most important things about this Making a cup of coffee is a choice; how you do it and feel about it are equal choices. There is nothing you do as a human that is NOT a choice! Sorry to all those who think they are somehow controlled or influenced by some religious entity or unseen forces Whatever you call it, it's still Big U!

The Law of Choice and Consequence

So you make a choice The choice of doing has an underlying frequency That's the language of the Universe, the language of money The Universe reads the frequency, reads the vibration, says yes, and brings you more opportunities and consequences that match the energy of the original choice

So, the consequence you experience from that choice will also be vibrational It will be exactly the same as the original choice and have the same energy. That is how humans create. This is the manifesting process, broken down into its most basic form

Working Out How S/He Works!

So, humans invented money as a means of convenience so that we could exchange it for things we value And when we spend the money, we realign the power money to energy.

Most people can grasp this: if you decide that you want to go and buy a new three-piece suite with your power money that you have an absolute choice over, and you say, “I'm going to go spend this money on a couch I need a new couch”

You may be upgrading to a new piece of furniture because your old couch has become tired, saggy, and uncomfortable. And you really want to lean back into a lovely, comfy sofa in the evening and have some more comfort

In that case, the Universe reads the frequency of comfort You are assigning value to your money, corresponding with the energy of comfort Big U will reveal the consequences that match that vibration It'll say 'yes' to comfort and bring you more opportunities to experience comfort ds to

“To the Universe, Doing is the same as Asking!”

Setting Intentions With Big U

You may suddenly have an unexpected mug of hot chocolate bought for you by your husband or one of your kids in the evening because that also represents comfort So someone will deliver you comfort That's how it works

On the other hand, if you're buying a new couch because you want a bit of luxury, say a really high-end Chesterfield or something super chic, you're assigning your value not to comfort but to luxury The Universe reads the frequency of luxury, and it says 'yes' the same dynamic and different energy

The choice here is to spend money on the couch. Then, the Universe reads the frequency, says yes, and drops in a consequence that matches the original choice.

Still, it doesn't drop ten tons of couches on your driveway If you buy a sofa, you don't create more couches The Universe doesn't say yes to furniture and then start throwing furniture from the sky What it does is read the frequency underneath the purchase You might get an invitation to a lush event, and you get to stay in a five-star hotel You could win a competition or something that you've entered

The Universe can bring you these opportunities in many ways But what's important to understand is that it's the energy, not the thing itself, that counts!

So that is how we assign value to our money. Money represents value. We spend our money on things we value. That being the case, you should make sure that you want more of anything you are spending your money on because you value it with a particular energy

This is why money is a very powerful commodity If money is a happy byproduct of alignment and represents value, we now understand that when we make choices around money, we're obviously perpetuating and creating more of that

Re-writing The Contract With No Obligation

But what about all our other choices when they're not about money?

It doesn't matter who you are or where you live, no matter your class, colour, or creed Everybody gets the same 24 hours allocated to them daily, and those 24 hours are yours to do what you want You can't rewind time, so you can't go backwards and do it over, and you never know when it will end It could all be gone tomorrow

So again, how you spend your time when you spend time doing something is a choice. Similarly, the frequency that vibrates underneath that choice, you'd better make sure you want more of it because the Universe says yes.

You are assigning value to time when you spend it, and as we spend it We spend our days doing all sorts of things Whatever is underneath it, you better make sure that it's vibrating at a frequency at the very least of love or above at the very least

Ideally, you'll know your target energy This is the specific frequency or feeling you want to experience more of in your life You will assign value to your time to your target energy because you know that when you do that, in the moment, you are creating your future

Often, though, even if you know what your target energy is, it can be a challenge to ensure that every choice vibrates at that frequency. But as long as it vibrates at love or above, you should be good to go.

Warning: But what you absolutely do not want to choose are our not-so-fab four false friends: obligation, sacrifice, resentment, and guilt

Obligation is all your have-tos, must-dos, should-dos, and gotos Remember, obligation and sacrifice cannot be separated

So, if you do something out of obligation, you are also sacrificing Very quickly, that will be followed by resentment, and quite often, guilt's in there as well not always, but quite often For example, when you spend too much time working on something, thinking it's filled with love energy, you secretly feel guilty about not spending the evening with your partner.

The Energy of Now Creates Your Reality

To navigate all these subtleties, you've got to be tuned in and super self-aware of what's happening in your life to ensure that you are not assigning value to any of those energies with your time When it comes to your money, when it comes to you vibrating at a frequency that is broadcasting yes to money, it's essential to understand the value and how it shows up

Action Steps:

Doing is choosing, so what are you choosing to do right now?

The power of now really is all you have, but the ENERGY underneath your actions is what determines your outcomes

Spend time engaging with the potential energy of what you want to create That will help you determine your next steps

So many of us, even if we are conscious and self-aware, tend to just go to sleep when it comes to our actions We tend to spend our days on autopilot; even if we're a bit discombobulated, we just muddle on through, or maybe the not-so-fab four will have their noses pressed against the window, trying to come in when you engage in obligation, guilt, sacrifice, and resentment. I get it! Those guys are stalkers!

If you want to master energy alignment, especially money energy alignment, you must examine your actions constantly in the moment of doing them to become aware of how you assign value

You can do this simply by first identifying your target energy to see if what you're doing and feeling is in sync with your desire You can practice breathing exercises to bring yourself back to the present moment and observe what's happening in your body. Do a body scan. Is there any tension? Weird sensations? Even discomfort? If so, ask yourself, “Is this aligned with my goals and desires?”

Remember, when you've got a desire in your future, that's because it's available for you to create, and you can start creating it right now, this very minute

With every choice and decision you make, you determine how much you actually value yourself In that moment, you say, "I value myself enough I'm worthy of the experiences that I desire ”

You don’t have to invoke the Universe to collaborate with you, it just does! Whether you like the joint venture or not!

Now that you know how this works (oodles of proof available!) why not go forth deliberately and consciously with Big U as your most natural and underpaid JV partner and co-create magic

Whatever you create, you are always co-creating, so make it awesome!

Love, love, love, Karen

Karen Baines is a Conscious Wealth Creation Mentor and lovestoworkwithpassionate,ambitiousentrepreneursby showingthemhowtomastertheirowncreationalprocess, particularlyaroundtheirbusinessandfinances.

I’ve been learning and teaching the language of money for some years now, having previously run my own successful bookkeeping business. Running quietly parallel to this was a life-long interest in personal development A whole new level of money wisdom was introduced to me when I discovered Universal Law and energy, and soon after that the defining moment when these two worlds suddenly collided Previously, I had been attempting to compartmentalise them, the irony being that I now teach howyousimplycannotcompartmentaliseenergy

Avitalcomponentofrunningabusinessisyourfinances–yourincome-money.Understandingyourownalignment and the energetics of money gives you a priceless opportunity to unlock and reach that elusive next income level, as in a nutshell, Money is just a very happy byproductofAlignment,andthebestdefinitionofAlignment isYOUDoYOU!

Clickrightformyfreegift!

Money Momentum Assessment FREE

We’re a powerhouse team of four expert strategists dedicated to helping entrepreneurs turn vision into action and action into results. With 88 years of combined experience, we provide the essential building blocks for a profitable, sustainable business.

marketing business sales goals impact profits speaking

P O W E R U P Y O U R . . .

Collaboration

Behind every thriving business, there’s a network of relationships: clients who believe in you, peers who champion you, collaboratorswholiftyouhigher

As a collective of strategists – each with our own specialism in finance & business planning, sales & public speaking, marketingorimpact–weknowfirst-hand thatrelationshipsaren’ta“nicetohave”in business.They’reeverything.

Infact,wearetheresultofacollaboration.

We met when Amanda, our sales and public speaking expert, hosted a live strategy event for experienced business owners She offered them something rare – the opportunity to share their expertise with

an engaged audience of small business owners

Three of us – Michelle (marketing), Jo (finance), and Rachel(impact)–responded.

What followed was one of those days where everything just clicks. The synergy between our approaches, the crossover in our knowledge, the enthusiasm from the attendees – it was clear we werestrongertogetherthanapart.

That day became the blueprint for what’s now the PowerUpTeam.

In this article, we each share our perspective on the themeofcollaboration,networking,andrelationships – not as a buzzword, but as a business growth strategy From being selective about partnerships to using storytelling to build trust, these insights are heretohelpyourethinkthewayyougrow–bydoing itwithpeople,notjustinfrontofthem.

Michelle Knight

The Relationship Advantage: Why Marketing That Connects Converts

By Michelle Knight

We’veallseenit-brandsshoutingintothe void, posting non-stop, chasing trends, and wondering why the results never seem to match the effort The truth?

Marketing isn’t just about visibility - it’s aboutconnection.

In a world flooded with noise, people are tuning out the polished pitch and leaning intowhatfeelspersonal,relevant,andreal

That’s where relationship-based marketingcomesintoitsown

People-first marketing is powerful marketing

Forget the funnel for a moment Think aboutthelasttimeyouboughtsomething because you trusted the person behind thebrand Maybeitwasastorythatmade you nod along. Maybe it was someone you’d followed for months. Maybe they saidsomethingthatmadeyoufeelseen

That’s the power of relationship-led marketing. It doesn’t just aim for attention -itbuildsaffinity.

It’sless“Lookatme!”andmore“Iseeyou.”

Contentthatcreatesconnection

If you want to stand out in a saturated space,stoptryingtobelouder Startbeing moreyou

Thatmeans:

Telling real stories - the why behind what you do, the lessons learned, the messymiddles

Speaking directly to your audience’s experience - not just their goals, but their challenges, quirks, doubts and desires.

Showing up consistently - so your audiencefeelsliketheyknowyou,even beforethey’veboughtfromyou.

When marketing becomes a conversation ratherthanaperformance,peopleleanin They reply Theyshare Andeventually-theybuy

Co-marketingandcollaborativevisibility

Relationships don’t just connect you to customers-theyconnectyoutoopportunities. Someofthemosteffectivemarketingisbuilton collaboration:

Guesting on a podcast whose audience overlapswithyours

Co-hosting a challenge, giveaway or event withacomplementarybrand.

Being interviewed, featured, tagged, or recommended by someone your dream clientsalreadytrust.

These “borrowed trust” moments are gold dust in marketing They don’t just put you in front of newpeople–theyintroduceyouwithcredibility bakedin

If you’ve been feeling invisible lately, don’t go it alone Leverage your network, show up in other people’s spaces, and invite others into yours Marketingdoesn’thavetobesolo Infact,it’sfar morepowerfulwhenit’snot

Community>followers

Here’s the quiet truth: you don’t need a huge audience You need the right people genuinely payingattention

That’s the shift from chasing followers to building a community - people who feel like they’repartofwhatyou’recreating.Peoplewho refer,repost,recommend,andreturn.

In a world where algorithms come and go, the onethingthatalwaysworksisrelationship.Build your strategy around that, and you’ll never run outofmomentum

Trythistoday:

Reach out to someone in your circle whose audience overlaps with yours. Pitch a simple, valuable way to collaborate - a joint Instagram Live,aguestemailfeature,acontentswap.

Makeiteasy Makeitfun Makeithuman

MichelleKnight

Joanne Whitehead

TheBusiness CaseforSaying No:WhyNotAll Collaborations AreWorthIt

ByJoanne Whitehead

We’veallheardit:“Youshouldcollaboratemore!”

Andyes whendonewell,collaborationcanbeabrilliant growth strategy. It gives you access to new audiences, freshideas,valuableskills,andsharedtimeandresources It can even fast-track your goals assuming you’re clear onwhatthosegoalsareinthefirstplace

Still, not every opportunity is worth a yes Some collaborations will distract you, dilute your brand, or leave you with more hassle than help If you don’t take the time togetclearonwhatyouwant,it’seasytogetsweptupin someone else’s momentum - and that doesn’t always leadtoresultsthatactuallymatterforyourbusiness.

CollaborationIsn’taShortcutIfIt’stheWrongFit

Awell-matchedcollaborationcanelevateyourbusiness but if you’re not aligned on values, expectations or outcomes,thingscangetmessyfast.

It’s not just about being nice or saying yes to anyone who asks It’s about protecting your time, energy and reputation I’ve seen too many brilliant business owners agree to something that looked exciting on the surface, only to find themselves in a situation that didn’t feel good ordeliveranythingmeaningful

Here’sWhattoAskBeforeYouSayYes

Before you jump in whether it’s a shared workshop, a podcastswaporatraininginsidesomeone’smembership takeamomenttogetclear.

YourCollabClarityChecklist:

Do we share values? (How do they show up, treat others,handledisagreement?)

Arethegoalsandoutcomesclearfromthestart?

Will both sides benefit or is this a one-way arrangement?

Arerolesandresponsibilitiesclearlydefined? Isthereacontractorwrittenagreement,evenifit’s informal?

What’s the plan if things change or someone wantstoleaveearly?

AmIexcitedbythis orjustworriedI’llmissout?

And crucially thinkaboutmetrics:

If you’re delivering a session in someone’s membership,ask:

If you’re delivering a session in someone’s membership,ask:

Howmanypeopleareexpectedtojoinlive? Willthereplaybepromoted?

Areyouallowedtoshareafreebieorinvitepeople toconnect?

Howwillyoutrackresults newsubscribers,leads, clients?

Tracking these numbers helps you work out what kindsofcollaborationsactuallyworkforyourbusiness andwhichonesarejustniceideas

AQuickWordonSkillSwaps

Itmightfeellikeacollaboration,butIdon’tconsidera skill swap the same thing And I don’t recommend them Even if you’re offering services in exchange, I believe you should always issue an invoice even if it’s discounted to £0 When people see your value written down and itemised, they’re far more likely to respectit.Thatrarelyhappensinacasualswap.

WhenItWorks,ItReallyWorks

There’s a reason people love to talk about collaboration whenitclicks,itcanbeincredible I’ve seen that firsthand with the Power Up team When values, communication and purpose align, it becomes easier (and more fun) to share audiences, elevateideas,andcreaterealimpacttogether

What makes it work is clarity Mutual benefit Boundaries A shared understanding of what we’re building andhowwewanttogetthere.

ChooseWithIntention

You don’t need to say yes to everything or everyone

Some of your best business decisions will be about whatyoudon’tdo

Nexttimesomeoneinvitesyoutocollaborate,askthe right questions Be intentional Track what works Protect your time, your energy, and your professional reputation

You don’t need more people in your corner you needtherightpeople

JoanneWhitehead

AMANDA OUTRAM

Speak to Connect : 5 Power Moves to Grow Your Network Through Public Speaking

ByAmanda Outram

You can post online. You can slide into inboxes. You can write the perfect caption or DM script. And while those strategies have their place, there’s one that cuts through the noise faster, builds trust quicker, and creates real momentum in your business: speaking directly topeoplelive,inyourvoice,inrealtime

In a world where we scroll past hundreds of polished graphics and carefully crafted captions each day, hearing someone speak cuts through It brings tone, energy, and conviction that no post can match. Whether you ' re on a stage, hosting a masterclass, jumping into a Zoom room, or simply introducingyourselfatanetworkingevent,your voice carries the power to build connection in seconds.

Because in that moment when someone hears you, they're not just learning what you do They're feeling your passion They’re deciding if they trust you And often, that’s all it takes to unlock the next collaboration, referral, or “We needtotalk!”clientmoment

So if you want to grow your network, build meaningful business relationships, and be rememberedforthemagicyoubring,startwith yourvoice

Here are five actionable ways to use public speaking to boost your network, build real relationships, and open the doortomorealignedopportunitiesstartingthismonth.

1.Don’tPitch!Solve

Tip: Reframe your intro to focus on the problem you solve, notyourjobtitle

Insteadof:“Hi,I’mSarahandI’mamindsetcoach”

Try: “I help ambitious women stop second-guessing themselvessotheycanfinallytakeconfidentactionintheir business”

This instantly tells people who you help and how sparking curiosity and connection. People remember problems that soundliketheirs(ortheirclients’),notjobtitles.

2.AlwaysEndWithaConversationHook

Tip:Finishyourtalk,pitch,orintrowithaclearinvitetochat orcollaborate

Example: “If you’ve ever wanted to get more confident on cameraorstage,I’dlovetochat Comesayhiafter!”

This way you give people a reason to approach you, removingtheawkwardness Ifyou’renetworkingonline,use asimilarlineinyourZoomchatorLinkedIncomment

3.Usea“OneStory”Strategy

ActionTip:Prepareoneshort,real-lifestorythat showsthetransformationyourservicecreates

Example:“Oneofmyclientsusedtofreezeevery time she spoke After working together, she just nailed her first keynote and walked off stage withthreenewclientenquiries”

Stories are memorable and build emotional connectionfast Peopledon’tjusthearwhatyou do,theyfeelwhatit’sliketoworkwithyou.

4.PracticeYour‘PowerCircle’

Tip: Create a list of 5 events, masterminds, or communities where your ideal collaborators or clientsalreadyhangout.Committoshowingup and speaking (even briefly) in at least one this month

Speaking in the right rooms positions you as a trusted expert Your next collaboration or referral often comes from being visible where it matters,notjusteverywhere

5. Have a Follow-Up System (Even a Simple One)

Tip:Afteranytalk,webinar,ornetworkingevent, message 3 people you connected with and follow up with a voice note or personalised message.

Keep it simple: “It was fab to meet you I loved whatyousaidaboutX Ifyou’reupforachator acollaborationidea,letmeknow!”

Relationships aren’t built from one moment, they grow with intentional follow-up Most people don’t follow up, so when you do, you standout

FinalThought:

Speaking isn’t just about confidence, it’s about connection Every time you speak, you give people a reason to remember you, trust you, andwanttoworkwithyou

Sothismonth,don’tjustshowup Speakupwith clarity,connection,andcollaborationinmind

The results won’t just be more engaging conversations they’ll be real opportunities you canbuildyourbusinesson.

APersonalNotefromMe

I know the power of speaking from experience, literally! When I launched my very first small stage event, I had no idea just how much it would change the game. That one brave step into creating a space for others to share their voice sparked a wave of connection, collaboration,andopportunity.

It’salsowhereIfirstmetJenni,whichledtothis very opportunity to write for Brand Runway Magazine Proof that the ripple effect of speaking your truth can land in the most magicalofplaces

That original small stage has now evolved into SpellboundStageandit'sreturningthisautumn It’s not just an event; it’s a launchpad A space where entrepreneurs step up, speak out, and leave with real conversations, aligned opportunities,andnewconnectionsthatlastfar beyond the applause. I’m wildly passionate about providing small stages where big things begin becausethisiscollaborationatitsmost powerfulandmagical.

Want to be on that stage? Join the waitlist for SpellboundStagethisautumn

RACHEL DUNFORD

TheImpactofConnection: WhyRelationshipsAretheReal GrowthStrategy

ByRachelDunford, TheImpactSpecialist

Whenwetalkaboutimpactinbusiness,it’seasy to focus on the big stuff: revenue, growth, visibility But the most meaningful, long-lasting impactisoftenrootedinsomethingquieterand lessmeasurable.Realrelationships.

Collaboration,networkingandconnectionaren’t things you tag on once the 'real work' is done They are the work Especially in values-led businesses, where how you work often matters justasmuchaswhatyoudo

In my work, I help businesses prove and articulate the difference they make. Not just the results they deliver, but the ripples they leave behind. The way they show up. The standards they hold The experience they create for the people they serve And again and again, at the centreofitall,isconnection

Sometimes it's a standout collaboration. Other times it's a quiet introduction that leads to a newopportunity.Often,it'stheslowbuildoftrust over time. But whatever the shape, one thing is clear Relationshipschangethings

Collaborationisbuiltontrust,nottactics

Atruecollaborationisn’tjustasharedofferora cross-promotion It’s about finding shared ground, combining different strengths and creatingsomethingbettertogether.

And it works best when it starts with trust. Not a spreadsheetofgoalsorachaseforreach,buta mutual respect for how the other person works andwhattheystandfor

If you ' re looking to collaborate, start close Who alreadyknowsyouandratesyou?Whoworksin a way that aligns with yours? The most fruitful partnershipsoftenstartfromrelationships alreadyinplay.

Networkingdoesn’thavetofeelforced

Thewordnetworkingcanfeelloaded Formany, it brings to mind awkward events or one-sided conversations. But real networking is just about being human. It’s about showing up, listening, and letting people get to know who you really are.

When you lead with curiosity, not a pitch, everything changes Over time, that builds a networkrootedinmutualrespect,notobligation These are the people who refer you, mention you in rooms you’re not in, and say your name when an opportunity arises. You don’t need to betheloudestpersonintheroom.Youjustneed tomeanwhatyousay,andkeepshowingup.

WhyIbuiltacommunity

In early 2025, I launched The Impactful CommunitybecauseIsawtoomanythoughtful women in business downplaying their own value. They weren’t lacking in skill or drive. But they were tired of rooms that didn’t reflect how theyworked.Theywantedsubstance,notnoise.

The community began as a simple monthly session, but it quickly grew into something bigger Itbecameaspacewherewomencould reflectontheimpactoftheirwork,share honestly,andbuildrelationshipsthatfeltreal

It’snotaplaceforhustleorhype It’saplaceto pause, reconnect with what matters, and grow in good company And what it’s created is a living example of what this article is all about People connecting with intention. Businesses growing through collaboration. Impact that’s sharedandmultiplied,notperformed.

Yourreputationisyourimpact

If you want to be recommended, remembered or brought into the room, people need to understand what you stand for. Not through slick messaging or inflated claims, but through theconsistentexperienceyoucreate

How do people feel after working with you? What do they tell others? The more you can share that honestly and clearly, the more your workwillspeakforitself

Finalthoughts

Impact isn’t something you deliver and walk away from. It’s something you create through therelationshipsyoubuild.

Your network, your community and your collaborations aren’t side projects. They’re central to how your business grows Not just in reachorrevenue,butindepthanddirection

You don’t need to know the right people You just need to build the right relationships The ones that stretch you Support you Remind you who you are Because when you do that, the impact you create won’t just grow It will grow stronger

TheImpactfulCommunity

A space to reflect, connect and grow – with impactattheheartofitall.

The Impactful Community is a monthly space for thoughtful, values-led women in business who care about making a difference – and wanttodomorewithit.

It’s not about leads or hacks. It’s about meaningful conversation, real connection and building a business that reflects your values andyourambition

Membership starts at just £20/month and includes:

✔ A live themed discussion session each month

✔ Monthly Impact Clinics for clarity and momentum

✔ Agrowingbankofpracticalresources

✔ Arich,insight-fillednewsletter

✔ Opportunities to showcase your work and connectwithothers

Whether you’re just starting to explore your impactorlookingforaspacetogrowitingood company,you’rewelcomehere.

Joinusat: goracheldunfordconsultingcouk/impactfulcommunity-membership

WanttoWorkWithPeople WhoGetIt?

If this article has reminded you how important your relationships are in business - or inspired you to build a more collaborative, connected approach – we’d love to invite you to the next step

Our Power Up Strategy Day in Birmingham is designed for business owners who are rich in experience, but perhaps not yet fully visible online It’s a day of live training, networking, planning, and real talk – no fluff, just people whogetit

You’ll get strategic insights from each of us across finance, sales, marketing and impact –and the chance to connect with other ambitious business owners who are also growingwithpurpose.

If you’re ready to stop going it alone and start making progress alongside people who genuinely care about your success, this is your day JoinusinBirmingham Let’sgrow–together

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PR PUBLICITY PRESS EXPOSURE

DINA BEHRMAN

PR & PUBLICITY THAT GROW YOUR BUSINESS

"Connection

Is

the

New Currency: How Strategic Relationships Fuel PR Success”

Theonlinespaceisanoisyoneanditcanoftenfeel like everyone ' s vying for the spotlight. So being featuredinthepressasanentrepreneurisoneofthe bestwaystostandoutabovethenoiseandbeseen andheardbythepeoplewhomatter

And you'll be pleased to hear that it's not about beingtheloudestorthemostpolished

Public relations is sometimes mistaken for cold, transactionalpressreleasesandimpersonalpitches. But in reality, you can have way more success with PRbyfocusingononecrucialthing:relationships.

Whether it’s a journalist replying to your email, a podcast host inviting you on their show, or a fellow business owner recommending you to a media contact, you can set yourself up for success by prioritisingconnectionandrelationships

WhyRelationshipsTrumpColdOutreach

There’s nothing wrong with a cold pitch done well Myselfandmyclientssendcoldpitchestojournalists allthetime,andthisresultsinbrilliantpublicity Buta warmintroductionwillalwayshelptoopendoors A recommendationfromsomeoneajournalistalready trustsgivesyouinstantcredibility Orsimplybuilding a relationship with a journalist yourself by getting ontotheirradar,engagingwiththemandstayingin theirorbit,willhelpyoutostaytopofmind.

CollaborationasaVisibilityStrategy

Collaborations with other entrepreneurs or creators areoftenoverlookedinPRstrategies,yetthey’reone of the smartest ways to increase your reach and your perceived authority. Co-hosting a webinar, guest teaching in someone’s program, or even collaboratingonacontentseriescanputyouinfront of new audiences while simultaneously boosting yourauthority.

I’ve experienced this firsthand. Over the years, I’ve connected with clients and online peers who have invitedmetoappearontheirpodcastsorcontribute totheirdigitalmagazines.Theseweren'tcoldpitches - they were relationships I had nurtured, which naturallyledtotheseinvitations.

FromInterviewtoCollaboration

Some of my favourite collaborations have started with PR opportunities. More than once, I’ve been interviewed on a podcast and then ended up providing a guest expert training inside the host’s membership or mastermind. In other cases, the podcast host became an affiliate for one of my programs.

These relationships didn’t just result in visibility, they createdmomentum.Theinitialmediafeatureserved asadoor-opener,butitwastherealconnectionthat led to something longer-lasting and mutually beneficial.

TheVisibilityCompoundEffect

The truth is, visibility breeds visibility. A podcast interview could catch the ear of a producer (this happened to my client who wasapproachedbyaTVproducerwhofoundherviaapodcast interview!) A guest article could be seen by a journalist looking for expert commentary PR is not always linear, but it is cumulative

5Relationship-FocusedPRMovesThatActuallyWork

So how do you build media relationships that lead to real opportunities? By focussing on connection over transaction Here are five ways to weave relationship-building into your PR strategy:

1.FormGenuineRelationshipswithJournalists

Followthejournalistsyouwanttoconnectwithonsocialmedia, read their work, and engage with them where you cancomment,share,ortellthemwhatyoulovedabouttheirrecent article. Show them you ' re paying attention and that you ' re genuinelyinterestedinwhatthey'redoing

2.StayinTouch

Once you ' ve pitched a journalist once, you can get back in touch with them with new ideas The more they see your name poppingup,themorethey'llrememberyou.

3.AlwaysSayThankYouAfterPressOpportunities

Mostpeopleforgettodothis,butit'salwaysworththankingthe journalistorpodcasthostafteranarticleorinterviewcomesout so that you can nurture that relationship with them and keep thedooropenforfutureopportunities.

4.LookInsideYourOwnNetworkforPRLeads

Sometimes the easiest PR leads to find, especially when you’re first starting out, are already in your circle. Think about any connections who are podcast hosts or people in your network with blogs or magazines Start with people who know you, trust you,andmightbewillingtofeatureyou,asaneasywayin

5.TurnPROpportunitiesintoCollaborations

Don’t let the visibility end when the episode airs or the article runs Explore ways to collaborate further with the host or journalist You can look at co-creating content, hosting a joint event, or partnering in a more formal way I’ve had podcast hosts become affiliates, and interviewers invite me back to speak inside their communities. There are so many possibilities whenyouapproachPRasthestartofarelationship,nottheend ofone.

“There

are so many possibilities when you approach PR as the start of a relationship, not the end of one.”

It’s time to get you seen & heard!

After ten years working as a journalist, I set up a side-hustle offering copywriting and PR. But I was playing small, under-charging, and instead of publicising myself, I was hiding. I ended up overworked, underpaid and heading for burnout. In 2015 after giving birth to my eldest daughter, I decided things needed to change. I rebranded my business and re-launched as a publicity coach & PR strategist I shifted my mindset and started owning my expertise

By practicing what I preach I was able to get myself out there, get featured and grow my business to six-figures. Today, I help entrepreneurs worldwide claim their expert status and get featured in places like Forbes, Business Insider, Daily Mail, Daily Telegraph, Marie Claire, Cosmopolitan, BBC and more. Through my ‘Done With You’ PR packages and my PR membership, I help coaches, consultants and service-based business owners to pitch the press, get featured and leverage their publicity to amplify their impact, influence and income.

Dina

Grow Your Authority, Visibility and Profits with Behrman

To the heart-centred coach, consultant or service-based business owner who's doing amazing work in the world - it's time to stop feeling like a best-kept secret and start getting featured in the press so you can create the impact you know you ' re here to make

interactive checklist where you'll be guided through my proven process for successfully pitching the press and generating clientattracting publicity

I've created this checklist to guide you through the exact step-by-step process I use with my clients to get them featured in top-tier media, with prompts and action steps for you to complete. Now it's your turn to get featured so you can generate publicity that positions you as an expert & attracts more soulmate clients

Book A Call

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LUXENSE

with Jenni Parker Brown

STRATEGY planning SYSTEMS G O A L S

JO SOLEY

Bizology Bizology 2

BizologyUSING THE POWER OF NUMEROLOGY TO ELEVATE YOUR BUSINESS SUCCESS

Howcollaboration, networking and relationships connect to your numeric energies

In business, relationships are everything –whetherthat’swithclients,yourteam,affiliates, suppliers or your wider community The way you connect with others can either support your success or make things feel heavy and outofalignment.

Through the lens of Bizology®, we look at how yournumericenergiesinfluenceyourapproach torelationships,collaborationandnetworking.

When you understand your Life Path number, you gain insight into how you’re wired to show up in relationships – and how to make those connections more productive, aligned and easeful

Your numbers help you improve creativity and productivity, build better client relationships andultimatelyincreaseprofitability

Some Life Path numbers are naturally more independent and thrive when they can lead fromthefront.Othersaredesignedtoconnect, nurtureandbuildcommunities.There’snoright or wrong – it’s about understanding what you need to work well with others and create the successyou 'reherefor.

Forexample,asaLifePath1,Ineedtomaintain asenseofindependenceinallrelationships,as 1 is all about standing on my own two feet. However, if you are working with the number 3, 6 or 9, connection is key. You’ll feel more fulfilled when your work involves collaboration, creativityandemotionalresonance.

This plays out in every area of business - your relationships with clients, partners, team membersandyouraudience

Andyes,someconnectionswillfeeleasierthan others. Bizology® teaches us that this isn’t about judging or labelling – it’s about understanding.

When you know someone’s numbers, you gain insight into what they’re here to learn and how they operate. It helps you appreciate their differences instead of being thrown by them We’renotmeanttobethesame.Relationships aren’t always easy, but they’re one of the biggest ways we grow - personally and professionally

Let’s look at how each Life Path number is designed to connect, collaborate and build businessrelationships

Jo -Life Path 1

LIFEPATH1 THELEADER

You are independent, pioneering, and prefer to lead rather than follow In business relationships, you need space to act on your ideas. You work best when others respect your autonomy and vision Collaboration is possible – but only with those who align with your business direction. Surround yourself with supporters, not micromanagers Honour your need for independence while staying open to aligned partnerships

LIFEPATH2

THESENSITIVE

You thrive in one-2-one relationships and are a natural collaborator. You excel at creating harmony and connection, often acting as the glue in group dynamics In business, you're the peacemaker - listening deeply and offering thoughtful input. You work best in partnerships where your sensitivity is seen as a strength Avoid overgiving and remember: your energy is precious too.

LIFEPATH3 THECOMMUNICATOR

You are sociable, expressive, and magnetic You thrive in creative collaborations, networking events and group dynamics. Relationships fuel your energy – but be mindful of emotional ups and downs You’re here to uplift, inspire, and be seen, so surround yourself with people who celebrate your spark Choose business connections that let you express your ideas and storytelling gifts freely

LIFEPATH4

You value structure, trust, and consistency in relationships You’re dependable, loyal, and grounded - and you expect the same from others. In business, collaboration works best when roles are clearly defined You like to know who’s doing what and when. Build strong foundations in your network and take time to nurture connections that feel steady, secure, and aligned with your values

You need freedom in relationships and space to explore new ideas You’re magnetic and adaptable – but don’t do well with clingy or overly structured connections. You shine in dynamic networking situations and collaborative projects that offer flexibility and variety. Choose partnerships that excite your curiosity and let you grow You’re here to inspire change, not be boxed in.

LIFEPATH6 THENURTURER

Relationships are at the heart of your business You build through connection, care, and community. You thrive in environments where you can nurture others and create impact Your business model often works best one-to-many, with strong storytelling and visibility. Just remember to serve from overflow, not depletion You can support others beautifully as long as you include yourself in the mix.

LIFEPATH7 THESEEKER

You’re introspective, analytical, and often prefer to work alone You value depth over breadth in your relationships and can find networking draining unless it’s deeply meaningful. In business, you thrive in aligned partnerships where you’re given space to reflect and refine your ideas Honour your need for solitude, but don’t shut people out –the right connections can elevate your work

LIFEPATH8

THECEO

You’re ambitious, strategic, and results-focused. You connect best with people who match your drive and respect your vision In business relationships, you value competence, integrity, and mutual growth. You’re not here for surfacelevel networking - you want impact Align with people who challenge you, champion your goals and understand the power you bring to the table.

LIFEPATH9

THEHUMANITARIAN

You’re compassionate, wise, and purpose-driven. You seek relationships that are emotionally resonant and aligned with a bigger mission. In business, you’re here to lead with heart and inspire change You attract deep, soulful connections, but you must protect your energy and avoid overextending. Surround yourself with those who uplift your vision and honour the depth you bring.

LIFEPATH11 THESPIRITUALTEACHER

You are intuitive, inspiring, and a natural guide Your relationships thrive when you connect on a deeper, spiritual level. In business, you’re drawn to collaborators who understand your higher vision and support your purpose. You bring light and inspiration, but you also need space to recharge your sensitive energy Build partnerships that honour your unique gifts and help you elevate your mission.

LIFEPATH22

THEARCHITECT OFCHANGE

You’re practical, ambitious, and have the ability to turn dreams into reality You work best with partners who respect your big-picture thinking and your drive to build lasting success. Collaboration matters, but you need a team that’s reliable and aligned with your high standards. When your relationships support your vision, you can create powerful, transformative impact in business and beyond

Trust that your grounded energy and long-term focus are exactly what’s needed to bring visionary ideas to life. 9

Your Life Path number (also known as the Destiny number) is THE single most important number in numerology It is created from the numbers in your date of birth. You cannot change this!

Your life path number relates to how you operate in your business, equating to 75% of what is going on, so you really need to check it out!

Use my free Discover Your Life Path App to work out yours. CLICK BELOW

MEET JO...

Jo Soley is a renowned Business Coach and Business Numerologist, founder of Bizology®, with over 30 years of experience in Business Development, Sales, and Marketing. She helps entrepreneurs harness the power of numerology to align with their true business purpose and achieve greater success.

Numerology is an ancient science used by CEOs and celebrities worldwide to tap into unique energetic blueprints. Jo’s approach unlocks higher-level business solutions, guiding clients to work in flow rather than force

Her latest transformative experience, The Bizology® Greek Odyssey, invites entrepreneurs to Samos, the home of Pythagoras, for an immersive retreat blending numerology, ancient wisdom, and business strategy - helping participants unlock their full potential in a truly inspiring setting.

NEXT STEPS

BRAND RUNWAY RECOMMENDS:

A Collaboration Extravaganza!

Meet Cat Griffin - the founder of The Bundle Community and the person behind dozens of successful online events that help business owners grow without burning out.

Cat is a summit host, bundle strategist, and collaboration-obsessed business owner who believes marketing should feel good, not exhausting She’s passionate about helping you grow your audience, connect with new people, and make more sales through creative digital collaborations, like summits, bundles, and other outof-the-box events that are fun and strategic

Over the past few years, Cat has run everything from free bundles with thousands of signups to $1 pick-and-mix sales, multi-day summits, and experimental events that break all the rules. Through it all, her focus stays the same: helping small business owners like you find new, aligned ways to show up, get visible, and grow your business sustainably.

Whether you’re looking to get your offers in front of more people, grow your email list, or just try something a bit different, Cat’s here to help you make it happen. Cat regularly has offers and collaborations open to application, you can find her current ones here https://jpb9--catgriffin.thrivecart.com/upcoming-bundles-share/ (

And if you have ever thought about hosting your own event, make sure you check out her Easy-Peasy Summit Kit or her Easy List Building course, you can find out more about both of those on here too https://jpb9-catgriffinthrivecartcom/upcoming-bundles-share/

SOCIAL connection relationships media

SAMANTHA CAMERON

Social Media

Alchemist® helping entrepreneurs and businesses turn their content into GOLD.

“BeyondtheScroll:BuildingReal ConnectionThroughSocialMediaStrategy”

BySamanthaCameron

There’s a shift happening in the world of online business, and it’s not just about algorithms or posting what you had for lunch

It’s about connection

Not the surface-level kind that gets a quick like or a quick comment But real, meaningful, soul-aligned connection The kind that builds relationships, opens doors, drives sales and, crucially, keeps you visible even when life behind the scenes isn’t going to plan

As a social media psychologist and strategist to women who are scaling their businesses, I see it every day What’s working now is what’s always worked: relationships

But in today’s social media world, the way we build them has changed, and this is where social media psychology plays a huge part and where strategy becomes your lifeline, not just part of your marketing plan

From Visibility to Vitality

Let’s be honest: social media can feel like a noisy, relentless treadmill, and for ambitious women running businesses, managing teams, and raising families, the idea of “being everywhere” online can feel like a full-time job in itself

But here’s the truth: You don’t need to be everywhere You just need to show up in the right way

That’s the heart of social media psychology It’s not about hacks or trends It’s about understanding human behaviour, how people scroll, connect, trust, and buy When you lean into that, your content becomes more than content It becomes a lifeline to your audience and to your own business vision

Social Media is Emotional, Not Just Visual Too often, strategy is taught as a numbers game But social media isn’t just a system, it’s a mirror It reflects what your audience feels, wants, fears, and needs

And that’s where elegant strategy lives, not in churning out another salesy caption, but in creating content that speaks directly to the human behind the profile.

It’s the psychology of storytelling, of making people feel like they belong, or saying something that sticks.

This is where I encourage clients to shift their focus from metrics to meaning. Because when your content taps into emotion, joy, fear, hope, or pain, it doesn’t just get seen. It gets remembered.

Social media isn’t about going viral; it’s about being visible to the right people consistently. That’s how relationships and businesses grow.

If you’ve ever found yourself stuck on what to say or how to say it, I created a free download called:

“10 Prompts to Make People Say: OMG I Needed This” was designed for exactly this.

You can grab it here - https://stan.store/samanthacameron

The Lifeline Effect: Showing Up When Life Gets Messy

Let me be real with you.

There have been times in my life, especially as a mum of five and carer to a child with additional needs, when showing up online felt impossible.

But here’s what I learned: a smart strategy gives you breathing space

When your content feels like you, not just what you think you should say, is designed around your audience’s psychology, and structured with flexibility, it continues to do the heavy lifting even when you need to step back

That’s not just marketing That’s self-preservation

It’s why I teach my clients to create layered, sustainable strategies, ones that give them consistency and compassion

Because let’s face it, burnout doesn’t build empires, but boundaries do

Strategy with Soul: The Three-Tier Method

My own framework, the Simplified Three-Tier Method, helps women cut through the noise and build a presence that doesn’t rely on chasing trends or being glued to their phones

1. Platform Tier: Choose 2–3 platforms that serve different parts of your audience journey. You don’t need to be on all of them. You just need to be intentional.

2. Content Tier: Create with purpose. Focus on three core content pillars that reflect your audience’s pain points, desires, and decision-making triggers.

3 Marketing Tier: This is where we build funnels, add automation, and guide people towards your offers, without shouting

This method is what I use inside my Simplify Your Socials - The Social Media Hub, Monthly Membership and my 1:1 Simplify & Scale Accelerator social media and business coaching, because it works whether you're DIYing your social media or scaling with a team

Call to action:

Want help implementing this? Inside my membership ‘Simplify Your Socials,’ you’ll find step-by-step video trainings, live support, monthly hot seats and Q&A sessions to help you build this structure without the overwhelm or high price tag - https://www thesocialmediaalchemist com/ simplesocialswithsam

Social media isn’t about going viral; it’s about being visible to the right people consistently. That’s how relationships and businesses grow.

Connection Over Perfection

Women in business already know what it means to work hard. We juggle deadlines, clients, families, and everything in between. But what I see time and again is that we’ve been conditioned to believe that we have to do everything perfectly or not at all. Social media is not the place for perfection. It’s the place for presence.

You don’t have to go viral. You don’t have to dance in Videos. You don’t have to churn out content every day.

You do need to connect. And that starts with understanding the people behind the screen and backing yourself to show up in a way that works for you.

Final Thoughts: Reclaiming Your Voice On Social Media

What if your next level wasn’t about more? More content More strategy More hustle What if it was about deeper?

Deeper trust Deeper relationships Deeper alignment between who you are and how you show up on Social Media

Social media is the space where that can happen, but only if you’re willing to strip things back and build with intention

So here’s your invitation: Reconnect with the why behind your business Reflect that through your content And don’t be afraid to use social media not just as a tool but as a lifeline

Final CTA (free call with me):

If you’re stuck or second-guessing your socials, I’ve got a few spots open for a free 20-minute strategy call No fluff, no pressure, just honest help to get you clearer on what’s next and how to show up in a way that actually feels like you Click here to book your session -

https://tidycal com/ m7xqzv3/startegycallsamcam

Hi, I’m Sam, the Social Media Alchemist®, helping entrepreneurs and businesses turn their content into GOLD

As a Social Media Expert, Social Media Psychologist and Strategist I teach and coach individuals on how they can integrate social media psychology into social media strategies to become more consistent and visible and start making sales from their social media content

As business owners, we know we need to be consistent and visible on social media for our business to grow. If we aren’t consistent and visible our potential clients/customers won’t know who we are or what we do. If they don’t know who we are or what we do how can they become clients/customers you could be missing out on those SALES.

I want to show you how to create a simple social media strategy that you can implement and maintain so that you become consistent and visible without the stress and overwhelm.

Director and Founder - Social Impact - Social Media & Marketing Solutions

'Done for you service' providing social media management, content creation, social media training and coaching, graphic design, email marketing and automation, Paid ads and lead generation, Launch support and sales funnels.

L E G A C Y

IMPACT Innovation VISION

KENDRA E THORNBURY

Theheartbeat,thevitalforce,thedynamicpulseof consciousthrivingbusinessisrelationship

Weare,afterall-heretocontributeouruniquegifts andoffersolutionsforthebettermentofpeople’slives

Abusinesscenteredinthistruthcancountonlasting prosperity,asitresidesinthevalueofrelationalcurrency

Through the deliberate tending of this currency, your mission inevitably succeeds, and the longevity of your livelihoodissecured

For, a business that remains steadfast in relational currency is one guided by higher principles that ensures fulfillment Grounded in the awareness of the interconnectedness of life, the circulation of wealth naturally occurs by exchange, reciprocity, and shared gain

Givingandreceivingbecomesfundamentaltotheculture of your business, as value is recognized and mutual advancementisachieved

While the tending of such a model can require more attention,thebenefitsarefarsuperiortotheoldparadigm, concerned only with tactics and a transactional bottom line

And,atatimeonourplanetwherepeopleareincreasingly disconnecting from one another as they tap into technology and artificial intelligence, the power of relationshipswillbecomeanovelty AnoveltyIencourage you to nurture - for the sake of sustainability, and for the sake ofourhumanity

As a seasoned entrepreneur, I am blessed with an everflowing abundance and a deep satisfaction from engagingtherelationship-centeredapproach

WiththecareandtrustIfoster,Ireceiveaconstantstream of referrals, the average lifetime of my highly invested clients is 3-5 years, and largely, my services “sell themselves” as a result of my brand built on heartfelt communicationandintegrity

Womeninmycommunitygrowwithme,reportingthatmy voice has been a beacon for change spanning 5, 10, 15 years and beyond I literally heard from a woman yesterday who has turned to my writing as a source of inspiration for 12 years And just last week, I started mentoring an ideal client who purchased a low-end programfromme10yearsago

Throughmyconsistency,transparencyanddedicationtoservice,Idemonstratemyselftobeaworthyrecipientof theirtrust.

Ioffertheseexamplestoillustratewhatispossibleforyou.

Manyjumponthelatesttrendstogetahead,butIstaytruetothesimpleyetreliableknowingthatrelationships count.Whilesometrendswork-theycomeandgo.Notonlythat,consciousbusinessandleadershipconsiders theconsequencesofourchoosing.Thisisourethicalduty.I’velearned justbecauseyoucan,doesn’tmeanyou should.

Youridealclientsandalignedcollaboratorswanttoknowyouaresincereinyourquesttounderstandandserve themwell.Thatyouaimtoactintheirbestinterestvsyourselfinterest.Transactionalmarketingandsellingleaves prospectsandclientsfeeling

they don’t matter and even used. They are reduced to metrics rather than held as a real person with nagging frustrationsandambitiousdreams

Irememberinmyearlyyearsfirstfacilitatingevents

Industryleaderswouldbrainstormandpraisestrategiesto get“buttsintheseats” Howinsulting WhenstrategiescomebeforethespiritandSoulofhumanity,connectionis lost Thelong-termpotentialissevered

Isetouttoupholdanewsetofstandards,sowhenIfilledmyevents,I’densurepersonaltouchpoints,attending towomeninamannerthatconveyedtheymatteredandthatIwasinvestedinbuildinga relationship ThisalsoinstilledtrustinthespaceIoffered,whichisvitalformyclientstofeelalevelofconfidence that permits them to experience transformation and breakthroughs Depth and real change require trust, and thatcan’tbefaked

If there is friction in the relationship, whether it be through your inconsistency, your tactical approach, or your unwillingnesstoleadwithheart,clientsandprospectswilltaketheirattentionandmoneyelsewhere,sensingan incongruence in who you say you are and how you show up

This will be increasingly true as more businesses enterthemarketplaceandourintoleranceforthefakeandthefalsebecomesheightened

The emphasis and pathway I’m offering for you to step into works It’s proven, and for those of us determined to fulfill on making a difference while enjoying a lifestyle business of our terms, it’s well worth it

Let’s break down 7 essentials to grow your rich relational currency now:

AuthenticityPays

Not only does it feel good to be free, authenticity literally pays for your bills and lifestyle When you develop relationships rooted in who you are, your values, and your unique way - you are guaranteedtoattracttheidealmatchedclientsandcollaborators who value what you bring to the table and benefit from your embodiedstyle,designandleadership

BuildRapport

Rapport needs nurturance In some cases, you can build instant rapport - like when you share social credibility with testimonials Yet keep the long-game in sight and share helpful content over time You will develop an emotional connection and an atmosphere of trust with your clients, which increases customer affinity

GetToKnowThem

Understanding your clients and community enables you to tailor yourofferingsandmarketingcommunicationstomeettheirneeds Thisenhancestheiroverallcustomerexperience Taketimetolisten in sales conversations, ask revealing questions, be wildly curious about them and be active in soliciting feedback For clients who don’twantacookie-cutterapproach,youwillbeabreathoffresh airandtheobviouschoice

ShowUnderstandingAndConnectWithSharedHumanity

Show them you understand, and want to deepen your understandingofwhotheyare,whattheystrugglewith Gettuned in and precise about their specific wants, needs and preferences When customers are understood and addressed with messaging that is relevant and timely, much stronger relationships develop, resulting in a much more loyal – and valuable – community growth Also, be willing to highlight your shared humanity so they knowyougetit

Opening offer your stories and trials of your own success journey Toomuchpolishisunrelatable

HonorTheirEmotionalIntelligence

The marketplace has matured Especially our clients and community,right?Yourmessagingandmannerofbeingneedsto honorthat

theyknowthemselves Theyknowthings Theyareontotheoverlyusedmarketingandsellingstrategiesthatpatronize,ifnotgaslight them Whenyourpeoplereceiveyourcommunicationinawaythat demonstrates you know they are powerful and you are simply informingthemofwhat’spossible,theystickaround

StayConsistent

Consistencyreadsasreliability Itsupportsbuildingtrustovertime For potential clients and collaborators who value witnessing leaders who walk their talk, they watch you They want to know if you are dependable, which develops the security to make the investmentwithyou,totakeriskswithyou

CommitToPersonalMastery

Relationshipsandbusinessareareflectionofyou Theybeginand end with you Your commitment to becoming your best selfdevelopingyourleadership,tendingtoyourblindspots,advancing your consciousness is your best asset Leading with heart requires de-armoring, letting down the shield of persona, and being willing tobevulnerable Yourmasterythennaturallyleadsofferingquality services,andyourisetothetopasachoiceforyourclientsinasea ofmediocrity

Care

Ultimately, we do what we do because we care Remaining centered in the spirit of care and leading with gestures of care is thegoldstandardofcurrencythatgivesandgives

Kendra E Thornbury is an internationally highly acclaimed coach, trusted advisor, spiritual guide, bestselling author, humanitarian, and visionary entrepreneur

She helps Soul-centered women & legacy leaders create spiritual and financial freedom all while being true to who they are

Deeply devoted to the reclamation of the Feminine as an integral force of change and evolution, her unconventional business and money approaches lead women to build 6, 7 & 8-figure businesses grounded in nature's wisdom, purposeful contribution, and personal liberation.

Kendra is the creator of transformative pathways such as Wealthy Goddess™, The Center for Sovereignty, The Medicine of Money ™ , and Embodied Wealth ™ , and is the co-lead of The River, a wilderness immersion on the Salmon River, carried forth from the legacy of Connor Sauer.

She has led retreats in and travelled to some of the most beautiful and sacred places on the planet- from Sedona to Kauai to Peru to Bali

Her "sweet spot" as a skilled facilitator leaves women raving about the impact of a single retreat on their healing and empowerment

A personal growth junkie, her wild adventures in challenging the status quo included packing her belongings into storage and travelling for over 5 years

With a Master’s Degree in Applied Behavioral Science and Leadership in Human Systems, she is tenacious in her quest to discover and awaken what it takes for humanity to manifest a flourishing existence Labels aside, she considers herself a human being simply doing her best to walk a path of authenticity and integrity while making a much needed difference

KENDRA’S GIFT TO YOU

You’ll Discover

What it takes to create sustainable lasting success in an industry where few truly attain the business dream

One of the biggest mistakes I see coaches, change agents and healers make that keep them broke, stuck, and spinning their wheels–and how to avoid it

Tips to overcome your money struggle and finally be free from it (yes, women experience money struggle even when making 6, 7 & 8 figures)

A peek into the mindset that’s contributed to me and my clients closing multiple millions of dollars in sales

The Center for Sovereignty is THE place for devoted, Soul rich women to rise up, get informed, lead from inner authority and build wealth.

LEARN MORE

THE RIVER SOUL

6 Unforgettable Days in Nature’s Holy Rapture With An Intimate Group of High-Vibe, Seasoned Leaders Dedicated to Your Sacred Becoming… and to the Future of All of Our Relations

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brand runway Used,

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DESIGN SOLUTIONS for the MODERN ENTREPRENEUR

LIFE STYLE wellbeing WORK LIFE BALANCE MINDSET

FIONACLARK ZENERGISER

herightthings utaquiet mthemselves ence.Intherush weforgetthe ourselves. snotjustour te,andshowup pwehaveis tness,fatigue, butsignalsto h,whichmakesit Whenyou'renot withthosearound theworld.Ifyou're past,those eivesupport.But areness,we gspaceformore herightthings utaquiet themselves

ence Intherush ,weforgetthe ourselves

When the body, mind, and soul are disconnected, it’s not just our health that suffers;it’sourabilitytocollaborate,relate, and show up authentically with others because every relationship we have is shapedbytherelationshipweholdwithin

Your body speaks in the language of sensation, tightness, fatigue, and discomfort

These are not just symptoms to fix, but signalstohonour Ignoringthemdistances youfromyourtruth,whichmakesitharder to form nourishing connections with others. When you ' re not in tune with yourself,it'sdifficulttobefullypresentwith thosearoundyou.

Your mind shapes the lens through which you view the world. If you ' re carrying old beliefs or emotional imprints from the past, those patterns can block your ability to trust, share, or receive support.

But when we bring in energy healing and frequencyawareness,webegintodissolvethose energetic imprints, clearing space for more conscious collaboration and meaningful exchange

And your soul, she speaks in vibration Joy, ease, resonance She’s the intuitive force behind those deep,unspokenconnectionsyoufeelwithcertain people.

But when you ' re always “doing,” her voice gets drowned out. To truly connect, network, and collaborate from a place of authenticity, her voicemustbeheard.

Truealignmenthappenswhenallpartsofyouarevibrating in harmony When your thoughts uplift, your body feels grounded,andyoursoulisexpressed,younaturallyattract relationshipsandcommunitiesthatmirroryourfrequency

As women, especially in midlife and beyond, we begin to refineourrelationships notjustsocially,butspiritually.We seek out people and environments that feel resonant, that support our growth and reflect who we’re becoming. And thatstartswithhowwecollaboratewithinourselves.

Ifyourbodysaysrestbutyourmindpushesforward,that’s internal conflict. If your soul longs for creative expression but your routines keep you stuck, that’s energetic friction Theseinternalmisalignmentsrippleoutward,affectinghow you show up in your work, your partnerships, your community

But the beautiful truth is this: when you repair the relationshipbetweenbody,mind,andsoul,your external relationships shift too You stop tolerating what drains you You start magnetising those who match your vibrational frequency You collaborate from fullness, not obligation.Youconnectwithclarity, notconfusion.

For over 32 years, I’ve been guiding women back to this sacred inner alignment. And what I’ve seen again and again is that healing the inner relationship naturally transformstheouterones.

EnergyhealingandfrequencytoolslikeHealyandAOScan allow us to tune into the subtle vibrations that shape our experience, long before a physical symptom or emotional crisisemerges

Theyhelpusrecalibratetoourtruefrequency,clearingthe noisesowecanhearandtrustourinnervoice

When emotional wounds or energetic blocks are left unacknowledged, they become filters, clouding how we relate to others. However, when those frequencies are released,webegintoapproachlifewithgreateropenness, trust,andgrace.

. Youcanstartthisprocesswithsomethingsimple:adailyritual.Icallthem“non-negotiables.”Awalkinnature, a moment of stillness, breathwork, or tuning into a supportive frequency. "These daily practices become your energetic anchor, small, sacred acts that, when repeated each day, remind your system that you are safe, supported,andsovereign,helpingyoustaydeeplyconnectedtoyourselfsoyoucanshowupmorepowerfully intheworld

Becausewhenyouarealigned,yourpresencebecomesmagnetic Younetworkwithease You collaboratewithdepth Youformrelationshipsbasednotonrolesorexpectations,butontruth,purpose, andresonance

Thisisyourtime Afteryearsofnurturingothers,buildingcareers,andgivingsomuch,thisisyour invitation to come home to yourself To prioritise your own energy To create a life and a community that honoursyouressence.

The most powerful relationship you’ll ever build is the one with yourself. And from that alignment, all other relationshipsareelevated.

So,Iinviteyoutopause,takeabreath.Tunein.Letyourfrequencyrise. Theworldiswaitingtomeettherealyou.

FionaClark TheZenergizer

'Fiona,TheZenergizer|FrequencyAlchemist•SoulGuide•EnergyMentorforWomen50+

Withover32yearsofexperienceinholistichealing,Fiona-knownlovinglyasTheZenergizer,guideswomenonapowerful journey back to their truest selves She helps women who feel burnt out, stuck, or disconnected reclaim their freedom, vitality, inner peace, and joy through the transformational power of frequency healing, energy alignment, and soul reconnection

Fionablendsancientwisdom(Chakras,Meridians,Chinese5Elements)withcutting-edgetoolslikeHealy,AOScan,and Lifewavepatches,creatingapotentfusionshecallsZenergy-auniquemethodtoraiseyourvibration,releaseemotional residue,andrealignbody,mind,andsoul.

Whether through her signature RISE chakra journey, bespoke 1:1 sessions, or her soulful online community, The Zenergy Hub, Fiona holds sacred space for women over 50 to shift from self-doubt to self-leadership, and from surviving… to radiantlythriving.Experiencetruefreedom,highenergy,peaceandjoywitheverystep.

Whenshe’snotguidingothers,you’llfindhercycling,exploringnature,andtuningintothequietwisdomoftheheart'

FREE GIFT: Masterclass

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Learn more and connect with me here

SIGNATURE CREATE YOUR OWN MARKETING COLLECTION

A unique and fun way to mix and match your very own marketing resources:

designer masterclasses chic templates swoonworthy swipefiles website & graphics resources and the latest seasonal recommendations for your Haute Strategies! coming soon!

THE COLLABORATION COLLECTION

AN INTERACTIVE BRAND RUNWAY MAGAZINE

EXPERIENCE

©JENNI PARKER BROWN & BRANDRUNWAY CO

COLLECTION 1: "PARTNERSHIP READINESS ESSENTIALS"

THE FOUNDATION PIECES EVERY ENTREPRENEUR NEEDS BEFORE YOU CAN WALK ANY RUNWAY, YOU NEED THE RIGHT

FOUNDATION GARMENTS

THE SAME GOES FOR COLLABORATIONS:

PARTNERSHIP READINESS IS YOUR INVISIBLE INFRASTRUCTURE

INTERACTIVE ELEMENT:

Your Partnership Readiness Audit Rate each statement 1-5 (1=needs work, 5=runway ready):

I have professional materials that showcase my expertise My brand message is crystal clear to potential partners

My processes are documented and scalable

I can articulate my unique value proposition in one sentence

My client results are measurable and shareable

Action checklist

COLLECTION 2:

STRATEGIC SYMBIOSIS STATEMENT PIECES

THE SHOW-STOPPING COLLABORATIONS THAT TRANSFORM EVERYTHING

These are your investment pieces partnerships that don't just complement your business, they elevate it entirely

INTERACTIVE ELEMENT: Design Your Dream Collaboration Your Ideal Partner Profile: Who would you love to work with?

Industry:

Audience Size:

Shared Values:

Complementary Skills:

Dream Project Together:

STYLING TIP: The best partnerships feel inevitable, not forced. If you have to convince someone of the value, they're not your perfect match.

Deeper Partnership Questions: Their Superpower: What expertise would perfectly complement yours?

Geographic Reach: Local, national, or international partnerships?

Collaboration Style: Do you prefer structured partnerships or organic evolution?

Investment Level: Time-based, revenue-sharing, or resource-pooling collaborations?

Success Metrics: How would you both measure a successful partnership?

Deal Breakers: What partnership approaches would never work for you?

COLLECTION 3:

EVERYDAY COLLABORATION ESSENTIALS

The Versatile Pieces You'll Reach for Again and Again

INTERACTIVE ELEMENT: Your Weekly Collaboration Calendar

Monday - Connection Day: Who will you genuinely engage with this week? (No agenda, just authentic interest)

CHECKLIST HERE

Tuesday - Research Day: Which potential collaborators will you study this week? (Their content, audience, values)

CHECKLIST HERE

Wednesday - Value-Add Day: What can you share/recommend/ introduce that serves someone else?

CHECKLIST HERE

Thursday - Outreach Day: Who will you reach out to with a genuine collaboration idea or partnership proposal?

CHECKLIST HERE

Friday - Follow-Up Day: Which collaboration conversations need nurturing?

CHECKLIST HERE

COLLECTION 4: SIGNATURE COLLABORATION STYLE

DEVELOPING YOUR DISTINCTIVE PARTNERSHIP APPROACH

Just like fashion icons have signature styles, successful collaborators have distinctive approaches that attract aligned partners

RUNWAY TIP: Your collaboration style should feel as natural as your favourite outfit effortless but unmistakably you

INTERACTIVE ELEMENT: Define Your Collaboration Signature

Complete these sentences:

"I'm known for bringing to every partnership"

"People love collaborating with me because I "

"My collaboration superpower is "

"Partners always say I'm the one who "

STYLING TIP: The best partnerships feel inevitable, not forced. If you have to convince someone of the value, they're not your perfect match.

Additional Signature Style Questions:

"When I collaborate, I always ensure we "

"My unique approach to partnerships is "

"Collaborators seek me out specifically for my "

"The energy I bring to any partnership is "

THE GRAND FINALE: YOUR COLLABORATION

CAPSULE COLLECTION

PUTTING IT ALL TOGETHER FOR MAXIMUM IMPACT

FINAL INTERACTIVE ELEMENT: Your 30-Day Collaboration Action Plan

Week 1 - Foundation:

□ Complete partnership readiness audit

□ Create ideal partner profile

□ Audit current network for collaboration opportunities

Week 2 - Connection:

□ Reach out to 3 potential partners (value-first approach)

□ Engage authentically with 5 people in your industry daily

□ Share/recommend others' work 3x this week

Week 3 - Conversation:

□ Propose one small collaboration

□ Schedule coffee chats with 2 interesting connections

□ Join one networking event or online community

Week 4 - Creation:

□ Launch your first collaborative project

□ Document the process for future partnerships

□ Plan your next collaboration based on learnings

“Every day is your Runway..”