BRAND RUNWAY SPRING 2025

BRAND

Magazine Copyright © 2025 by Jenni Parker Brown unless specificallystatedforeachauthor Their copyright remains their intellectual property with exclusivepermissiontoreproduceinthismagazine

All rights reserved This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher, JenniferParkerBrown

The information in this edition is for educational and entertainmentpurposesonlyandisofferedingoodfaith

Jennifer Parker Brown, the aforenamed authors, and Brand Runway Media make no representation of any kind regarding the accuracy, validity, results, reliability and completenessofanyinformationwithin The opinions of the authors expressed in this edition are theirsandtheirsalone

EARLY PRAISE

FOR BRAND RUNWAY

BRAND RUNWAY magazine is nothing short of sumptuous. Part indispensable guide, part nspirational guidance, Jenni P once again has launched a gorgeous magazine packed with deep wisdom,business-elevatingpracticaladvice,andto-die-forstyleforwomeneverywhere Whilethe gorgeous graphics and attention to detail will draw you in, it's the profound insights and lifehanging truths that will keep you transfixed from the first page to the last Pour yourself a lovely upofteaoraglassofyourfavouritewine,settleinonacomfychair,andimmerseyourselfinthe abulousworldofJenniP'svisionforabrave,newworldofstyleandeffortlessbrandelevation"

KipClarke

Founder of Wild & Wise Enterprises, Transformational Coach, Podcaster, Speaker & Elite Athlete KIPCLARKECOM

Jenni is a dynamo She has the most incredible drive and passion for powerful, feminine branding This magazine is the perfect expression of her creativity, passion, and style, packagedupandgenerouslysharedwithotherambitiouswomen.Itisadelighttosavour!

NikiHutchison

Business&MarketingStrategist

EnjoyMarketing®NIKIHUTCHINSON.COM

Another stellar and stunning magazine created by style and branding maven Jenni P Parker Brown. They say that beauty is in the eye of the beholder, and I say that anything Jenni P beholds and puts her mark on will automatically be both beautiful and luxurious. Wallow in this magazine - it’s a visual feast of the power of upscale and intentional branding

AnjelBHartwell

Creative Age Leadership - Wealthy Life Mentor - Multi Award-winning founder of Wickedly Smart Podcast THEWEALTHYLIFEMENTORCOM

IconicJenniP!!!

SuzanneWinstanley-MindsetHealthandLeadershipCoach

Conscious Wealth Alignment KARENBAINES SPONSOR

Soulful Business & Leadership

KENDRA E THORNBURY

Embodied Wealth and Feminine leadership

CHRISTINEWILLILAMS

KYLIEKELLY

Visibility 1 Email Growth

MICHELLEKNIGHT

DINABEHRMAN

Pr & Publicity

JOSOLEY

JOANNEWHITEHEADRACHELDUNFORD Bizology

Big Picture Strategy Profitable Business for Solos The Impact Specialist

AMANDAOUTRAM

Spellbinding Presentation & Speaking Confidently

SPONSOR Debbie Debonaire

ORGANIC

BRANDINGIMAGESTYLE MESAGING

Jenni gives a unique perspective of what Organicmeansandsharesherframeworkfor her Iconic Edge Brand Elevation Mastery, along with a FREE workbook in the back of the magazine so you can get to work on your uplevels!

TAKINGTHEMYSTERYOUTOF PR

Our PR and publicity expert, Dina Berhman, shares how valuable DIY PR is even for emerging entrepreneurs! Practical tips and takeaways guaranteed Visibility Ninja Kylie Kelly elevates the whole topic and simplifies theprimaryfocusofemaillistbuidling!

P25-130

THEMARKETINGBIGGIESTRATEGY

In this edition, our strategy specialists Christine Williams and Michelle Knightcover key foundations Chris is an industry leader in helping wellness coaches access 6 figures Michelle Knight helps you ensure your whole business model is aligned by clarifying your big picture Jo Soley introduces you to the journey to success with your personal numbers! This is not your usual boring marketingstrategy!

marketing

THECOLOUROFMONEY

Money is not a one size fits all and since this magazine is all about couture marketing, my experts varied approaches will re-enforce every angle of your money relationship and results! Karen Baines will help you align your moneyfrequencyandJoWhitehead manessureyoumakeprofits

P17 & 78

Our cover star Kelly Roach reminds us to keep our eye onthebiggervisionandthe game while Power Up’s Rachel Dunford calls us to startnow!

SPEAKING,PRESENTING ANDSALES

You’ll find a gem in the Power Up section from our Speaking and Sales expert Amanda Outram It’s time to speak up andsellout!

BRANDRUNWAY

HOW TO USE THE COLLECTION TO MOVE THE NEEDLE ON YOUR RESULTS THIS Q

Each edition is a Designer Collection of Couture Marketing Strategies on a current, topical theme. Save, bookmark and organise your implementation for each collection so that you can refer to it again and again.

01SCANTHEN PLAN

Enjoythevisualsfirstandthenfocuson what’skeyforyou

02BOOKMARK ORSAVE

Savetoacreatedfolderwhereyoucancollect editions

03

USETHE RESOURCES

Eachexperthasgivenyouworldclass resourcesYoursuccessdependsonusing them

04 CONNECT ANDSOAR

Allourexpertsinviteyoutoconnectwith themWewanttoknowyou!

05 TIMETO IMPLEMENT

Thevalueoftheseresourcesisinhowyouuse themEveryexpertisopentoquestions

06SHARETHE LOVE

Alloftheseresourcesrepresentdecadesof experienceandwisdomSharewiththosewho wouldappreciatethattoo

Full downloadable PDF version so you can use all of the wisdom, guidance and resources when you need them most (value priceless!) Start your own collection!

Iconic Edge Brand Elevation Playbook with Actionable Prompts (value $17)

Organic 5 day Email Nurture Sequence templates and toolkit (written by me!) (value $27)

Bonus April Desktop Calendar

Total value priceless! But special launch edition price $ 47 $ 11

OrganicBRAND MOOD

2025 TRENDS

DESIGNER COLOURS

Organic

Elegance

FABULOUS

free 5 day email course

FOR AMBITIOUS COACHES AND FEMPRENEURS ON A MISSION

ULTIMATE BRAND ELEVATION QUICKSTART KIT

Done playing nice with bland brand rules? The Fab Fempreneur Factor is your 5-day rebellion against MEDIOCRE

This is not another polite little tutorial this is your manifesto for magnetism your permission slip to be gloriously unapologetically YOU online and off!

Sign Me Up!

E D I T O #1

WHO WOULD DARE PUT THE WORDS MARKETING AND FABULOUS IN THE SAME PHRASE?

“PULLOVERS ARE NOT THE NEW BLAZER!”

A plea for the return of elegant, dazzling boldness in the marketplace.

Two years ago, as I healed from cancer surgery after a year offline, I made a pact with myself: If and when I go back to the online space, it has to be fabulous, and I have to have fun Gauntlet down (Actually, I was fresh out of gauntlets, so my weight-lifting gloves had to do)

Let's be honest online marketing has become a heart-palpitating experience that gobbles up creativity and spits out soul-crushing analytics When did we decide female entrepreneurs wanted to be buried in technical gibberish? We're visionaries with extraordinary stories and beautiful days to adorn with our charm and brilliance

Drowning in to-do lists is soul-crushing, and that, together with pandemic confinement, put the kibosh on showing up smart and polished a paradigm I simply refuse to accept Pullovers are the new blazer???? No Chérie! Not in my spotlit backyard!

Welcome to Brand Runway, where I've declared war on bland branding and ‘templated’ business strategies I'm Jenni P think "Duchess with an Edge" or (my favourite archetype) Lara Croft with a marketing mission: impeccably styled while scaling walls, perfectly poised while breaking barriers (I wish I looked as good in her strappy, scanty adventure outfits as she did, sigh )

Let me be crystal clear: Your brand isn't some algorithmic equation to be solved It's a runway where your most audacious professional dreams should strut with unshakeable confidence (I ticked the box on that even without the scanties)

FABULOUSNESS isn't just pretty packaging it's your hidden superpower It transforms you from invisible to insurgent, blend-in to breakthrough, and mundane to maverick. It's your visual disruption in a sea of sameness, your content rebellion against cookie-cutter marketing.

What you'll discover within these pages (and in every issue) isn't just another "strategy guide" (yawn) This is your Brand Revolution where we trade dull digital tactics for Marketing Alchemy that pulses with the same electric creativity you pour into every corner of your business.

In addition to the Champagne-quality guidance from my experts, each issue will guide you through my ICONIC EDGE framework from crafting your Inspired Identity to achieving Crescendo Excellence delivered with equal parts strategic wisdom and delicious disruption.

Consider this your invitation to the front row of your own professional fashion week! Marketing hasn't just become FABULOUS in my world it's had a glow up to real, revolutionary, and ridiculously (proven) effective.

Hustle and strive no more, ladies. Your transformation from hidden gem to highend and well-paid influence begins now. (Heels optional).

Elegantly disrupting the status quo, Jenni

PS Traditional marketers might call this approach subversive I call it strategic elegance with a w ks

In addition to publishing 25 copies of Preeminence Magazine, Jenni has appeared on multiple media outlets, including TV, podcasts, and other publications.

Innovation

KELLY ROACH

“We help trailblazers build empires ” . ”

“Everything in your life that you are proud of came AFTER you refused to give up ” Kelly Roach

element in business. Kelly also shares insights on balancing family and business life,

a deeper purpose, and playing the long game for long-term success.

Highlights

If you build your business based on trends, you will struggle. Focus on foundational skills for long-term success.

A retained customer is as valuable as a new one.

Flexibility is crucial for success in a changing environment.

Building a personal brand is essential from the start.

Consistency and frequency are key to branding.

Upleveling your identity is necessary for achieving goals.

Style and image play a significant role in branding.

Resilience is vital for overcoming business challenges.

Having a deeper 'why' drives business success.

“Train for your business like an athlete trains for their sport””

Find Kelly’s best-selling books Here

Free!

Unlock the critical mindset shifts required to expand your capacity, command the strategic growth process in your company, and avoid entrepreneurial burnout with Kelly Roach’s FREE 5 Essential Internal Shifts to Soar from 7-8 Figures Guide ”

Masterfully craft your next game-changing breakthrough for record-breaking growth and industry domination with Kelly Roach’s FREE Business Reinvention Playbook

KELLYROACH

is one of the only female founders in the online space to build her company from 0 to 8 figures with NO debt, NO investors and NO outside funding.

Kelly is a former NFL cheerleader and Fortune 500 executive turned entrepreneur, empowering thousands around the globe to achieve financial and lifestyle freedom through entrepreneurship

Today, Kelly is the CEO of six companies and is working to build a portfolio worth over $100 million She has led record-breaking teams through economic downturns and is passionate about helping business owners step into their next level of self- and team leadership In both her corporate career and throughout her entrepreneurial journey, she has led her companies through multiple reinventions, each time expanding the reach and exponentially increasing the company’s profitability.

Kelly is an 11x international best-selling author, Top 5 podcast host, and philanthropist who has been featured in major media such as ABC, NBC, Fox and Forbes - as well as the recipient of prestigious awards such as #287 on the Inc 5000 list, The Stevie® Awards Woman of the Year, TITAN CEO of the Year, and Inc.’s Best in Business

B R A N D IMAGE Messaging Positioning

THE COLOUR OF MONEY

Timelesssilhouettes

High-qualityfabrics

Neutralandmutedcolourpalette

Conservativeyetelegantdressing

Minimallogosandbranding Investmentpieces

Vintageandheirloompieces Seasonlessdressing

55 Shades of Beige and Grey: The Sophisticated & Organic Colour Revolution

Never one to follow trends but rathe them, I was absolutely delighted w discovered that Pantone has dec Mocha Brown the 2025 Colour o Year. This rich, sophisticated ne confirms what I've been telling clients for years the so-called "bo neutrals are having their triump moment, and it's about time.

Let's dismantle the big misconception in the colour univ ‘Beige is bland’ Nothing could further from the truth

The power of neutrals in brand stra is nothing short of revolutionary W everyone else is screaming for atte with neon palettes and clashing the true disruptors speak in whispe sand, ecru, and taupe

Beige, like grey, exists in a fascin liminal space Where grey is the ble two non-colours (black and white), b emerges from the delicate marriag brown and white earth and ligh complexity is hidden in plain s much like the most effective mark strategies.

The visual disruption of a perf executed beige palette against a r competing colours is the equivale speaking softly in a room full of sho everyone leans in to hear what have to say

In my modern-sepia-toned landscape of 2025 branding, we're witnessing something remarkable: beige isn't just a background any more it's the statement itself From sand to ecru, from ivory to taupe, from champagne to camel, these sophisticated hues telegraph intentionality, refinement, and quiet confidence. Just look at the pictures. This is not your average Pinterest Template beige universe! This is the most attractive organic vibe that draws you in and makes you want to spread it on your face, drink it or give it money.

Grey, beige's cooler cousin, brings structure and grounding to this palette. Together, they create what I call the "Neutral Rebellion" a sophisticated uprising against visual neutrals chaos

When a client chooses beige and grey as their signature brand colours, they're not playing it safe they're making a bold declaration: "My message is so powerful, I don't need visual gimmicks or neon pink and yellow to make you pay attention."

The organic marketing approach centres on authenticity, and nothing communicates genuine sophistication like a carefully curated neutral palette It's the visual equivalent of perfect bone structure you don't need makeup to enhance what's already beautifully formed.

In a world of visual noise, the strategic elegance of beige and grey is your brand's quiet revolution. You saw it here first.

THE COLOUR OF MONEY

organic colour top ten

Mocha Brown: Pantone's 2025 Colour of the Year confirms the triumph of sophisticated neutrals

The Neutral Rebellion: How beige and grey create a sophisticated uprising against visual chaos

Beige Is Not Bland: The powerful misconception holding back your brand strategy.

Speaking in Whispers: Why subdued neutrals command more attention than shouting colours

The Liminal Space: Beige's fascinating origin as the marriage of Earth and light

Strategic Elegance: The visual equivalent of perfect bone structure for your brand.

2025's Sepia Revolution: When background becomes the statement

Beyond Boring: The disruptive power of sand, ecru, and taupe in modern marketing.

Neutral Confidence: "My message is so powerful, I don't need visual gimmicks.

Organic Marketing's Secret Weapon: The authentic sophistication of carefully curated neutrals.

see pantone’s gorgeous mocha for inspiration!

Desaturating calms the overall vibe of the photo and draws you into a feeling rather than a reaction...

Light desaturation or gentle sepia is flattering to most skin tones..

“I turn your Visibility into Buyability”

FORCOACHESTIREDOFJUSTWHISPERING THEIRBRILLIANCE,JENNIOFFERSA SOPHISTICATEDREBELLION–AWAYTO MAINTAINYOURELEGANCEWHILE COMMANDINGTHEATTENTIONYOUR EXPERTISEDESERVES

THEEDGEYOU'VEBEENMISSING THETRANSFORMATIONYOU'VEBEEN SEEKING.

THEICONICPRESENCEYOUWEREBORN TOEMBODY

Partimageandstyleaficionado,part brandactivistJenniParkerBrown transformscoachesandvisionaries frominvisibletoiconicthroughher signatureblendofquantumstrategy andvisualdistinction

Withtheprecisionofamastercouturier andthevisionofarevolutionary,Jenni craftsdigitalidentitiesthatcommand attentioninaworldofblandsameness

HerICONICEDGEframeworkelevates emergingfoundersbeyondthenoise, positioningthemastheonlychoicefor theiridealclients.

After15yearsofmasteringthescience ofembodiment,Jenninowleadsthe resistanceagainstmediocrebranding withherphilosophy:"Embodyinyour image,energyandpersonathe outcomeyouridealclientdesires"

Herworkisn'tmerelyaboutaesthetics; it'saboutcreatingtheperfectalchemy ofvisualmagnetismandstrategic positioningthatturnsscrollersinto engagedfollowersandfollowersinto premiumclients.

Light desaturationor gentlesepia isflatteringto mostskin tones

O R GAN I C

THE ART OF ORGANIC CLIENT

ATTRACTION: WHERE QUANTUM MEETS NATURAL BUSINESS FLOW WITH ELEGANCE

Creating Content That Flows From Consciousness, Not Forced Creation

The Elegant Alternative to Exhausting Marketing That Actually Works

Align Your Business With Natural Energy for Effortless Client Attraction

It’s curious and alarming that so much information (a lot of it free) is available to online marketers, and in proportion, so few entrepreneurs are thriving sustainably.

So, let's have a sophisticated but ‘in your face’ conversation about organic client attraction A lot has been written and said about this vital marketing dynamic, but once you understand the real principles behind it, you will discover a way of marketing that lights you up as much as draws in the right people to your world!

So, coffee is on the table, and the PC is booted up. It’s time to start the day. While everyone's inbox is bursting with hustlehard offers and marketing strategies (rather like an overstuffed fast-fashion rail), I'd like to propose something more sustainable and infinitely more feminine and elegant.

As an Organic Client Attraction brand maven and coach, I've observed something fascinating: the most successful coaches aren't those pushing hardest (like that desperate January sales energy we should wisely avoid).

R GANIC

MARKETI

Instead, they're the ones who understand that client attraction is more akin to curating a sustainable luxury wardrobe or tending to a beautifully designed garden - it's about allowing ourselves to embrace the fact that marketing can be infused with quality, consciousness, and natural, feminine, high vibrational flow Yes!

You may know that I’m a manifestation lifestyle geek, right? I love all things ‘energetic’, high-vibrational, and aligned That includes my business

Let's venture beyond these basic Law of Attraction principles (hopefully, you’re familiar with those) and explore how quantum physics intersects with organic business growth elegantly. Now, this might sound far out, but quantum physics IS the scientific dynamic behind LOA principles, and it’s really interesting to get in the ‘laboratory’ so to speak, and see what is going on when it comes to quantum and organic marketing!

This is why I’m so passionate about helping early-stage coaches and emerging founders. When harnessed, these natural principles allow you to tap into sophisticated but super-simple tactics right from the start, even before you have the budget for pricey programs and mentors.

‘Now, two of my favourite expressions sum up the way forward beautifully:

“I help my clients position themselves in the heads of their ideal clients even before they know them”

“Embody in your image, energy and style the outcome your client desires” And my other favourite

These maxims may sound abstract, but they really point out that you are the obvious choice for your ideal premium clients, and everything you communicate reflects that fact! Wow, how do you do that?

Let’s get practical and tactical about this so you can leverage this magic.

Here are six sophisticated principles that blend quantum physics with organic client attraction

There are dozens more but these will help you give your lead generation a makeover that can only improve your customer input

MARKETING

CREATE CONTENT FROM CONSCIOUSNESS

Stuck on your monthly content sharing? Start a quick "Inspiration Capture" practice

When you have lightbulb moments with clients or in your business, jot them down immediately even if it's just in your phone notes This is your freshest, most potent content source Pro tip: Set aside 10 minutes after client sessions to capture your insights while they're still buzzing with energy

NATURAL CLIENT FLOW

Map out your current client pathways. Where can people enter your business ecosystem? Create at least three different or new entry points - perhaps a free resource, a lower-investment offering, and your signature work The key is making each path feel equally valuable and aligned with your energy The way clients enter your world should feel exciting to both of you!

ALIGNED VISIBILITY

It's time for a quick brand alignment check Look at your overall, current online presence and ask yourself: "Does this feel like the real me?" More importantly, ask: "Does this speak to the transformation my clients desire?" Remember, we're not looking for perfection here we're looking for authentic alignment with your core values, genius, mission and the outcomes you are promising

Choose your power platform Instead of trying to be everywhere, pick the one place where you naturally shine Focus your energy there for the next 30 days. Track how it feels to show up fully in one space rather than spreading yourself thin

Refuse to populate your content in places you resist! The simpler and more FUN your systems, the more money can flow to you!

SIGNATURE MESSAGING: INTEGRATED MARKETING:

Take your core message and express it in three ways: practical outcomes, emotional transformation, and deeper purpose Test these variations in your content and notice which ones resonate most with your audience. You may want to reformulate your core copy around this. It’s an excellent clarifier Your message comes for your own story and purpose so share freely!

Lean into the current content content you’re sharing. Start with one powerful insight this week Let it flow naturally across your platforms, adapting the format but keeping the core message consistent. Notice how this organic approach feels compared to creating separate content for everything

Remember, quantum physics isn't just fascinating laboratory theory - it's the scientific validation of everything we know about energy and attraction in business When we align our marketing with these natural principles, we tap into something far more profitable than any conventional strategy could ever be. And oh my goodness, it’s so much less effort!!! Less tactical overthinking Less overwhelm for you!

Think of these principles as your unique, energetic signature in the marketplace The more aligned you are with them, the more magnetic your presence becomes - naturally and effortlessly attracting clients who value your work and are happy to invest accordingly

You see, the real secret lies in understanding that you don't need a massive budget or years of experience to position yourself perfectly in the minds of your ideal clients and command premium prices. You must understand and work with these natural laws of energy and attraction and embody the transformation your clients desire

For now, experiment with one or two that particularly resonate with you Notice how your business begins to shift when you work with these quantum laws rather than against them - not just in client attraction but in the quality and value of the clients you attract

Here's to quantum-aligned success and profitable organic growth in your coaching business!

ICONIC EDGE

The Art of Scroll-Stopping Content: Where Positioning Meets Design Distinction and a little ‘Wooniversal’ help

10 Reasons This Article Can Transform Your Content Strategy

Discover why Universal Intelligence trumps AI for creating authentic, magnetic content

Learn the secret to creating content that resonates energetically with your ideal clients

Unlock the ICONIC framework that makes your brand impossible to scroll past

Find out how to develop your unique "energetic DNA" that makes your brand instantly recognisable

Master the art of Captivating Charisma that makes viewers stop, pause, and engage

Transform your content creation from exhausting to effortless with the Optimised Originality approach

Elevate your client experience from basic to premium through strategic content progression

Position yourself as a thought leader with an Influential Edge that sets you apart from competitors

Align your energetic presence with your business goals through Chic Alignment principle s

Learn practical implementation steps to elevate your content from just-fine to absolutely magnificent

ICONIC EDGE

And while most entrepreneurs are busy obsessing over how often to post, the savvy ones understand something far more powerful: it's the energetic alignment of exceptional design paired with heartcentred marketing that creates true magic

That's what I call 'ICONIC resonance' when your content stops not just thumbs but hearts and minds too.

THE ARCHITECTURE OF ICONIC ATTENTION

So, what actually makes content impossible to scroll past? What makes someone stop, engage, and feel drawn to connect with you? You’ll have heard it said that people won’t remember what you said; they’ll remember how you made them feel

The ICONIC framework I've developed addresses this exact challenge.

From your Inspired Identity, which forms the foundation of your visual presence, to the Chic Alignment, which magnetizes through quantum energy principles, each element of this framework works in harmony to create a magnetic digital presence that naturally attracts your soul-aligned clients.

And trust me, this isn't just about making things look pretty (though that certainly helps!) It's about energetic alignment, strategic storytelling, and that quantum distinction that makes you unmistakably YOU in a sea of sameness

And while most entrepreneurs are busy obsessing over how often to post, the savvy ones understand something far more powerful: it's the energetic alignment of exceptional design paired with heart-centred marketing that creates true magic

That's what I call 'ICONIC resonance' when your content stops not just thumbs but hearts and minds too.

Let me walk you through how each element of this framework can transform your content:

Conveniently we start with the word ICONIC!

THE ICONIC EDGE FRAMEWORK IN ACTION

A NEW PHILOSOPHY OF DIGITAL DISTINCTION

As we look ahead to where the ubiquitous AI is taking us, I want to make the call for UI that's Universal Intelligence! There is absolutely nothing artificial about it it's been around since the Big Bang

The integration of energy principles with digital design is increasingly crucial For brand creators, this means understanding that:

every piece of their heart-and-sweatcreated content is an opportunity for energetic distinction It's not just another post but another chance to crystallise your unique vibrational signature in the market Boom

Visual excellence is not a luxury it's a necessity in a world where energy is felt before information is processed and attention is the new currency. I don't know about you, but AI-created visuals repel me especially ones that portray women in ways they are not! (Mostly like Barbie dolls puulease!!)

Your design choices create ripples across the energetic landscape, influencing not just how people perceive your brand, but how they feel in its presence. So rather than make this artificially, I call you to step into your Iconic Potential

Let's get real for a moment in today's digital landscape, just showing up isn't enough anymore, is it? The art of organic marketing demands more than mere visibility it's about creating that delicious fusion of personal brand strategy and fabulous design Whether you're a coach, healer, or heart-centred entrepreneur, your path to distinction lies in mastering both the aesthetic and energetic elements of your presence

Think of your personal brand as a powerful energy field (because that's exactly what it is!). Just as quantum physics shows us that everything is energy vibrating at different frequencies, your digital presence is constantly sending out vibrational signals that either draw your ideal clients closer or push them away

ONIC EDGE ICONIC

ICONIC EDG

Inspired Identity

From: Generic messaging → To: Distinctive brand voice and story.

What's the Edge?

Cutting-edge personal positioning that speaks to your ideal clients

Elevates: Distinct market stance

Your Inspired Identity is like the energetic DNA of your entire brand presence Ever notice how you can recognise certain brands instantly, even without seeing their name?

That's what we're aiming for here. This isn't just about having a pretty logo it's about creating that moment of recognition when someone sees your content and thinks, "Oh, that's definitely her!"

When you develop a visual language that vibrates at the same frequency as your soul clients' desires while remaining unmistakably unique to you, you become instantly recognisable No more blending in or being mistaken for someone else This goes beyond basic "niching" to creating something so distinctive that comparison becomes impossible (And isn't that the dream?)

ICONIC EDG

Captivating Charisma

From: Basic visual presence → To: Professional, cohesive brand design and personal style

What’s The Edge? :

Sharp visual design and image distinction

Elevates: Leading-edge presence

We’re talking about that certain something that transforms ordinary content into can't-look-away experiences. Your Captivating Charisma is what makes people pause, lean in, and want more

It's about creating a visual experience with the perfect balance of tension and release like the satisfaction of a perfectly composed image or the delight of unexpected colour combinations

The most charismatic content speaks straight to the heart before the head can analyse it When done right, your content doesn't just speak it practically sings to your ideal audience!

ICONIC EDGE

Optimised originality

From: Random content creation your energy → To: A signatu wardrobe that works effortles context

What’s The Edge?

Authentic and unique offer a suite

Elevates:

Natural client attraction and bran

Optimised Originality is the art o versatile collection of content mix, match, and complement beautifully just like a carefu signature wardrobe This elemen the challenges many coaches fac content:

Creating from scratch consta to burnout and inconsistency

Developing standalone piece build on each other

Struggling to maintain a coh across different platforms

Creating content that doesn't true style, personality or exper

Through intentional refinement frantic creation, you'll build a content approach that feels as e elegant as getting dressed whe the perfect wardrobe Your au recognize your signature style im building the familiarity and naturally leads to connection and conversion

Nurtured Elevation

From: Basic service delivery → To: Premium

client experience

What’s The Edge? :

Customer retention and reputation

Elevates:

Client Journey and profits!

Imagine taking your audience on a more enriching journey with every step That's Nurtured Elevation the art of progressively enhancing their experience of your brand with each interaction

This isn't simply about "nurturing leads" in the traditional marketing sense it's about crafting experiences that feel increasingly luxurious and transformative.

Remember, the sale is never the end it's just the beginning of a relationship. Through Nurtured Elevation, you transform casual viewers into devoted followers who grow alongside you, experiencing your brand as an ever-evolving journey of refinement and discovery How you show up for you, and them has everything to do with this journey

ICONIC ED

NIC EDGE

Influential Edge

From: Unknown in market → To: Recognized authority

What’s The Edge?:

Competitive differentiation

Elevates:

Industry positioning

Ready to be the trendsetter rather than the trend follower? Your Influential Edge positions you as a thought leader with a quantum distinction that's impossible to replicate

Think of your Influential Edge as your courageous point of view the perspective that only you can offer because of your unique combination of experiences, insights, and vision. It's where you dare to illuminate what others haven't seen or articulate what others haven't been bold enough to say.

By articulating your unique gifts and venturing outside the expected, you become someone who shapes conversations rather than merely joins them This doesn't mean being controversial for its own sake it means having the clarity and conviction to present fresh perspectives that genuinely advance your field

When you cultivate your Influential Edge, you transcend the role of service provider and step into the realm of thought leadership, where your ideas become as valuable as your offerings.

Chic Alignment

From: Misaligned energy that repels opportunities → To: An embodied success that magnetically attracts abundance

What’s The Edge?

Energetic congruence with your desires and goals.

Elevates: Manifestation power

Chic Alignment is the sophisticated integration of universal manifestation principles into your daily presence It's where ancient wisdom meets modern neuroscience, creating a powerful conduit for your intentions to materialize through your energy, image, and actions

This element addresses the challenges many coaches face when their inner energy contradicts their outer goals:

Chic Alignment teaches you to "Embody In Your Image, Energy And Presence The Outcome Your Client Desires" and "Be The Change You Want To See In Your Bank Account" This isn't just positive thinking it's the deliberate calibration of your entire being to resonate with your desired outcomes

ICONIC EDGE

STOP

THE SCROLLING!

your brand must stop thumbs, capture attention, and compel action in seconds Without this crucial edge, even brilliant coaches remain invisible let’s find your iconic edge! see more

Abundance

MONEY PROFITS WEALTH

KAREN BAINES

“ Realign the things you can’t see, to get the results you can see. ”

Conscious Wealth Alignment 101 (part 1)

The Energy of Now: Your Path to Alignment and Abundance

Manifestation, attraction, alignment I'm sure you've heard and read so much about these concepts that you're blue in the face But, my lovelies, since you're reading this, I suspect you're still beavering away at mastering wealth creation because you're not yet where you want to be financially

Here's the thing: this money journey never ends We are always learning and scaling, regardless of our revenue or financial status!

I want to take you to a whole new level in this process with an approach most people have never experienced. Behind a door that's been hidden from you lies simple, powerful, proven money truths. If you grasp and apply these daily, you cannot NOT see a shift in your fortunes!

From Bookkeeper to Conscious Wealth Mentor

I discovered these truths during my journey from bookkeeper to independent, 6-figure Conscious Wealth Mentor in just a few short years What I uncovered was the correlation between our actions and the mysterious quantum power of reality I learned how to become a Conscious Creator of everything I desire - and found that the dynamics are incredibly practical and down-toearth

Being a Conscious Creator is about MASTERING YOUR AWARENESS AROUND MONEY AND WHAT YOU DO WITH THAT AWARENESS. It's about your habitual relationship and actions with money on a daily basis!

The Law of Choice and Consequence

You're probably familiar with the law of choice and consequence or reaping and sowing A similar expression is "You get what you give" or "Ask, and it is given " I want to ground this idea so you can turn it into practical steps that create more money through your business

One common pitfall in the traditional manifesting process is focusing on some future idea of your wealth When you visualize, journal, or walk wealth, you're engaging in what I call "futurepaste" endeavouring to create something in the future.

These techniques are necessary, but the bottom line is that everything you're doing is based on the energy of now

Your Present Creates Your Future

What many folks don't realize is that everything in your life right now - the roof over your head, your relationships, the money in your bank account (or lack thereof), your clients, your leadsall result from your past choices. This might sound basic, but it's absolutely key!

Your past creates what you currently have If what you currently have isn't what you desire, then you need to do something different that makes you a vibrational match for what you do want

Let's peel this back another layer. Everything you do is the energy of NOW You can only "do" right now Doing is the action of creation

How you do anything is how you do everything

The energy of now creates your future When you're visualizing and journaling, you're engaging with who you want to become - creating the energy of potential

But once you stop those activities and go about your day-to-day life, it's the energy underneath everything you do that the universe responds to.

“To the Universe, Doing is the same as Asking!”

The Universe Responds to Energy, Not Intentions

The energy of right now is what's creating your future You are creating in every single moment of your waking day

This means we need to be acutely aware of the energy underneath our choices. That energy represents the awareness and feelings around your actions, affecting the outcome as much as the nature of the action itself

When you do anything that feels like a "have-to," a "should-do," a "must-do," or a "got-to," you're creating more of that in your life

Energy (let's call it 'The Big U') reads the energy of obligation, matches that frequency, and brings you more opportunities to experience that obligation frequency By carrying out an action with the vibrational energy of obligation, you're declaring to Big U what you want!

Doing Things That Light You Up

It follows, then, that it's absolutely vital to spend time doing things you love - things that light you up - so the Big U responds with "Yes!" As it lines you up with possibility, it brings you a consequence of an energy-aligned choice versus a consequence of an energy-misaligned choice. You never have to push yourself or force yourself to do the things you love!

You might think you're choosing wealth mastery, but it's not a choice until you do it! You can think and affirm it until the cows come home, but for the universe to respond, it needs you to do something NOW The energy of right now is what creates your future

Aligning Your Actions with Your Desires

Of course, engaging with the potential energy of what you wish to create is essential But then you must ensure that those next steps - the hands-inthe-clay action - vibrate at the frequency you want

I'm constantly amazed at how many people say they desire consistent monthly income but are incongruent with that vision! They declare they want to turn their five-figure business into a sixfigure or seven-figure business; they wish for more clients, more money, more freedom. And then they go about their day-to-day life taking utterly contradictory actions! And they wonder why they aren't getting what they desire!

Here's the thing: The Big U can't discern between what you want and what you do It can only respond to the energy of the action

The Big U can't compartmentalize It can't say, "Well, she really wants more money, so I'll give her some" when 'she' takes contradictory actions with an underlying energy that doesn't correspond with wealth!

Freedom vs. Obligation

Let's take an example: You may say you desire more freedom, then spend a lot of time doing things in the energy of obligation On a vibrational spectrum, that's the opposite of freedom You've got freedom at one end of the scale, and way over at the other end is its polarity energy - obligation. Trying hard and pushing is effort, and it is not aligned with wealth and freedom because there's a heaviness to it.

So it's time to evaluate how you're spending your life and where you're making aligned choices AND actions! Anything that makes you feel amazing, that you can always do more of, or similar things that carry a similar frequency - that's your starting point

Start by eradicating all obligation from your life as quickly as possible

The Energy of Now Creates Your Reality

To sum up: the energy of now and how you're creating in every moment of every day, with the energy underneath your doings, is what creates your actual reality That is choice and consequence, reaping and sowing. You get what you give.

The timeless principle "Ask and you shall receive" works because by doing, you're literally asking for more. Asking is doing. Doing is asking.

Remember, the Big U has got your back, and so do I. Love, love, love, Karen

Karen Baines is a Conscious Wealth Creation Mentor and lovestoworkwithpassionate,ambitiousentrepreneursby showingthemhowtomastertheirowncreationalprocess, particularlyaroundtheirbusinessandfinances

I’ve been learning and teaching the language of money for some years now, having previously run my own successful bookkeeping business Running quietly parallel to this was a life-long interest in personal development A whole new level of money wisdom was introduced to me when I discovered Universal Law and energy, and soon after that the defining moment when these two worlds suddenly collided. Previously, I had been attempting to compartmentalise them, the irony being that I now teach howyousimplycannotcompartmentaliseenergy.

Avitalcomponentofrunningabusinessisyourfinances–yourincome-money.Understandingyourownalignment and the energetics of money gives you a priceless opportunity to unlock and reach that elusive next income level, as in a nutshell, Money is just a very happy byproductofAlignment,andthebestdefinitionofAlignment isYOUDoYOU!

Clickrightformyfreegift!

We’re a powerhouse team of four expert strategists dedicated to helping entrepreneurs turn vision into action and action into results. With 88 years of combined experience, we provide the essential building blocks for a profitable, sustainable business.

marketing business sales goals impact profits speaking

P O W E R U P Y O U R . . .

OrganicMarketing

Marketing is not just about being seen - it is about being remembered In today’s fast-paced digital world, businesses have more options than ever to reach their audience Some strategies offer quick wins, while others focus on long-term connectionandtrust

Organic marketing is a strategy that prioritises sustainable growth, brand loyalty, and deep customer relationships. Rather than relying on short-term promotional tactics, it creates a business that naturally attracts, nurtures, and retains customers. Through storytelling, value-driven content, and authentic engagement, organic marketing helps brandsbecomealastingpresenceintheir customers’lives

However, long-term success requires a strategic approach. Organic marketing is most effective when financial planning, brand positioning, relationshipdriven sales, and impact come together to create a business that thriveseffortlessly.

Inthisfeature,fourindustryexperts share their insights on how to make organic marketing profitable, engaging, and impactful, helping you build a brand that grows with ease and authenticity.

Michelle Knight

Magnetic Marketing: How to Make Your Brand Irresistible

– Effortlessly and Authentically

By Michelle Knight

Marketing should feel like slipping into a perfectly tailored designer outfiteffortless, empowering, and undeniably you Yet for too many female entrepreneurs, it feels more like wriggling into a fresh-out-of-the-wash pair of skinny jeans - awkward, uncomfortable, andfarharderthanitneedstobe.

The truth is, your dream clients do not wanttobechased.Theywanttobedrawn in

Thatistheessenceoforganicmarketing. By using powerful storytelling, valuedriven content, and authentic connections, you build trust and loyalty overtime Insteadofafleetingtransaction, you create a business that becomes a recognised and trusted part of your audience’s world - one they return to, recommend, and choose again and again

YourBrandIsaRunway-MakeSureYou AreTurningHeads

The most memorable brands do not just sell products; they sell a vision, an energy, and a lifestyle Charlotte Tilbury does not justmarketmakeup-shesellsconfidence and glamour Sweaty Betty is not merely about activewear but about empowering womentofeelstrongandstylish. Yourbrandshouldevokethesamelevelof connection.Itisnotsimplyaboutwhatyou sellbuthowyoumakeyouraudiencefeel.

Trythistoday: Write a social media post or email that startswith: "Mybrandisforwomenwho " Define your ideal audience Make it bold, specific,andmagnetic

StopSelling,StartStorytelling

People do not connect with products; they connectwithstories

Jo Malone London does not simply advertise perfume. They invite customers into a world of memories, nostalgia, and emotion - framing eachscentasastorywaitingtobetold.

Storytelling is one of the most powerful tools in marketing Instead of promoting an offer with a direct sales pitch, consider taking a different approach

Instead of saying, "Here is my new offer," try, "This is how I discovered something that changedeverythingforme."

Instead of saying, "Buy my coaching programme, " try, "Meet Sarah She struggled with X, but after working together, she achievedY"

Trythistoday:

Take a look at your last three marketing posts. Aretheyselling,oraretheydrawingpeoplein? Adjust one of them to tell a story instead of makingapitch

GetSeenWithouttheBurnout

You do not have to be everywhere, just strategicallyvisible

Networking and Events: In-person connections are invaluable Attending industry events, workshops, and meetups canputyouinfrontofyouridealaudiencein awaysocialmedianevercould.

Collaborations: Partnering with aligned businesses on joint offers, challenges, or live events can introduce you to a fresh audiencewhilemaintainingauthenticity

Guest Features: Being a guest on podcasts, summits, or inside someone else’s membership allows you to leverage existing audienceswhoalreadytrustthehost.

SocialMediaPresence: Focus on one or two platforms and show up consistently with engaging, conversation-driven content ratherthanspreadingyourselftoothin

Trythistoday:

Reach out to someone in your industry and pitch a guest appearance - whether that is a podcast, Instagram Live, or private community Q&A.

Organic marketing is about more than just visibility - it is about building deep, lasting connections with your audience Rather than a quick sale driven by impulse, it nurtures trust and loyalty, creating relationships that extend beyondasingletransaction.

When people resonate with your brand, they do notjustbuyonce;theyreturn,recommend,and integrate it into their lifestyle It is the difference betweenaone-timepurchaseandbecominga brandtheychooseagainandagain

By showing up consistently, sharing your story, and offering value, you become more than a business-youbecomepartoftheirworld.

MichelleKnight

Joanne Whitehead

TheMoneySide ofOrganic Marketing–How toGrowWithout RunningOutof Cash

ByJoanne Whitehead

Organic marketing sounds appealing because it’s often considered “free” But free doesn’t mean it comes without cost Timeismoney;withoutaplan,it’seasytopourhours intomarketingeffortsthatkeepyoubusyyetfailtodeliver results.

The secret to making organic marketing sustainable? Treating it like an investment. Done well, it becomes an engine that generates long-term results. But for that to happen, businesses need to manage their resources wisely.

Budgetingfor“Free”Marketing

While organic marketing eliminates the expense of paid ads, it still requires investment - time, tools, or expertise Thehiddencostsofteninclude:

The time spent creating content, engaging with an audience,andnetworking

Tools such as email marketing platforms, website hosting,andschedulingsoftware

The cost of outsourcing tasks like design, content writing,oradminsupport.

Strategicbudgetingiskey.

Settingaclearmonthlybudget whetherinfinancialterms or time allocation ensures that organic marketing remains effective and sustainable. Businesses should also consider the opportunity cost: if time spent on marketing detracts from revenue-generating activities, outsourcing mightbethesmarterchoice

MeasuringWhatWorks

Organicmarketingisn’tguesswork;it’sastrategy.Yet many businesses continue to produce content without evaluating its effectiveness Tracking key metrics is essential to ensure efforts translate into results. Somefundamentalquestionstoaskinclude: How many leads originated from a specific LinkedInpostorblogarticle?

Didarecentwebinarorworkshopresultinpaying clients?

Is an email list actively engaged, or are subscriberspassiveobservers?

Businesses should focus on two or three key performanceindicators(KPIs)-whetherthat’ssales calls booked, revenue from organic leads, or conversion rates from freebie downloads By identifying what generates tangible results, companies can refine their strategy and stop spendingtimeonwhatdoesn’twork

BalancingCashFlowWhilePlayingtheLongGame

Oneofthebiggestchallengeswithorganicmarketing is patience. Unlike paid advertising, which can yield immediateresponses,organicstrategiestaketimeto build momentum This means businesses must ensure they have the financial resilience to sustain theirefforts

Keyconsiderationsinclude: Can the business afford a six-month marketing ramp-upperiodbeforeseeingareturn?

Is revenue consistent enough to support longtermorganicgrowth?

Should a mix of organic and paid strategies be usedtomaintainfinancialstability?

Companies that plan for this transition - by maintaining cash reserves, structuring pricing correctly,andensuringpredictablerevenuestreamswill be better positioned to reap the long-term benefitsoforganicmarketing

Studies show that businesses with a documented marketing strategy are 313% more likely to succeed than those that operate without a clear plan This is becauseplanningprovidesfocus,helpingbusinesses make informed decisions rather than reacting impulsively

Tokeeporganicmarketingprofitable:

Setamonthlybudgetthatincludesbothtimeand financialresources.

Trackonekeyperformancemetricweekly,suchas leadsgeneratedorconversions

Review results every quarter and double down on what’sworking

Organic marketing is an investment, not a shortterm fix. Businesses that approach it strategicallyallocating resources wisely, tracking performance, and planning for sustainable growth - are the ones thatultimatelyseethegreatestreturn

JoanneWhitehead

AMANDA OUTRAM

Howto Sell Without Selling: The Art of Listening

ByAmanda

Outram

Introduction

Pushy,pitchysalestactics.Instantturnoff,right? Noonelikesfeelinglikethey’rebeingsoldto.But what if I told you that the best sales conversations don’t feel like selling at all? Instead,theyfeellikeafriendlychatovercoffee Natural,easy,andenjoyable

The secret? Asking the right questions and truly listening

Think of it like a first date Imagine someone sitting across from you, talking nonstop about themselves, barely pausing to take a breath. Then, out of nowhere, they ask you to marry them.You’dbelookingforthenearestexit!

Now, imagine a different scenario. Your date is genuinelyinterestedinyou.Theyaskthoughtful questions, listen intently, and respond in ways that make you feel seen and understood You feelaconnection Youwanttokeeptalking

Be the dream date in your sales conversations Let’sdiveintohow

WhyTraditionalPushySalesTacticsDon’tWork

Trust is the foundation of any successful sale When someone aggressively pitches their offer without understandingyourneeds,itfeelsinauthentic Buyersdon’t wanttobesoldto;theywanttobeheard.

Sellingisn’tabouttalking.It’saboutlistening.

When you take the time to understand someone’s challenges, desires, and roadblocks, you create a genuine connection. And that connection leads naturally to a sale, withouteverfeelinglikeyou’reforcingit.

TheThree-StepFrameworkforSellingWithoutSelling Step1:TheWarm-Up

Just like chatting with a stranger in line at the coffee shop, start with light, casual conversation Whether it’s in person, online,orviadirectmessage,thegoalistobreakthe ice in anaturalway

Someeasyopeners:

✔ “Howdidyoucomeacrossmypage?”

✔ “What’syourbusinessallabout?”

✔ “That’sinteresting,howdidyougetintothat?”

Top Tip: If you’re chatting online, try using a voice note. It helps people hear your tone, making the conversation feel morepersonalandengaging.

Step2:ShowGenuineCuriosity

Once the conversation is flowing, start asking deeper questions related to your expertise The key is to listen closely and pick up on subtle clues

Forexample,Icoachpeopleinpublicspeaking, myconversationmightsoundlikethis:

Me: “It’s wonderful to meet you So, what is it thatyoudo?”

Them: 'I'm a business strategist; I focus on operationsandscaling;whataboutyou?’

Me: “I coach people in confident public speaking. Oof, did I detect a cringe? Public speakingnotforyou?”

Them: “I get terrible nerves, and I never know if peopleareactuallyinterested.”

Me: “Yes, I hear this a lot. What happened the last time you spoke to an audience? I bet there aremorepositivesthanyouthink”

It’snotaboutbombardingthemwithquestions

It’s about showing curiosity, making them feel heard,andhelpingthemopenup

Pro Tip: Pay attention to what they don’t say If they hesitate, change the subject quickly, or downplay something, there’s often a deeper challengetheyhaven’tvoicedyet.

Step3:IntroduceYourRELEVANTSolution

Only once you fully understand their challenge doyoubringupyouroffer.Bepatient,thismight happen in one conversation or over multiple interactions

Thetransitionshouldfeelnatural,likethis:

“Oh, I totally get that. The first time I stepped on stage, my nerves were through the roof My mind was racing with thoughts like, ‘What if they’rebored?WhatifIforgetwhatI’msaying?’ Over time, I unearthed an absolute gamechanger, getting audience feedback DURING the talk It made my nerves disappear I found that interacting with the audience and breakingthesilencefuelledmyconfidence

In fact, that’s what inspired me to start my coaching program for first-time speakers. I actually have an event coming up where I help people with this exact thing. No pressure at all, but I think you’d love it if you’d like me to tell youmoreaboutit.”

See how that doesn’t feel pushy? It’s just a naturalnextstepintheconversation.

Conclusion:SellingIsJustaConversation

Forgetthescripts,thepressure,andthe“perfect pitch” The best sales happen through real conversationswhereyou:

✔ Askgoodquestions

✔ Listendeeply

✔ Offerasolutiononlywhenittrulyfits

Master this, and selling won’t feel like selling anymore. It’ll feel like connecting. And that’s whenthemagichappens.

P.S.Ifpublicspeakingissomethingyou’vebeen avoiding, keep an eye out, I’ll be opening up spots later this year for an incredible opportunity to step onto a stage designed specifically for first-time speakers It might just beyourmoment!

RACHEL DUNFORD

Impact-DrivenGrowth:Why Purpose-LedBusinessesWinin OrganicMarketing

ByRachelDunford, TheImpactSpecialist

Organicmarketingisoftenframedasagameof algorithms, engagement tactics, and content strategies Butthebusinessesthattrulythrivein this space - the ones that build lasting loyalty andconsistentword-of-mouthreferrals-aren’t just good at marketing. They are good at creatingandprovingtheirimpact. Why Businesses That Focus on Impact Build StrongerCommunities

Thestrongestbrandsdon’tjustsell-theystand for something When a business has a clear sense of the transformation it creates, its marketing becomes more than just outreach; it becomesanextensionofitsmission.Customers and clients aren’t just buying a product or service;theyareinvestinginasharedvision. This is why purpose-led businesses naturally foster engaged communities Their marketing isn’t about persuasion - it’s about demonstration They prove their value not through polished sales pitches but through the tangibledifferencetheymake.Everytestimonial, every case study, every organic social post reinforces a real-world impact that people wanttobepartof.

How Values-Driven Marketing Creates Wordof-MouthReferrals

One of the biggest drivers of organic growth is trust And trust isn’t built through aggressive lead magnets or clever copy - it’s built through proof of impact. When businesses focus on delivering change - whether for individuals, communities, or industries - they give people somethingworthtalkingabout

Think about the last time you recommended a business to someone It probably wasn’t because of a perfectly optimised sales page More likely, it was because you saw first-hand evidence of its value - an experience, a transformation, or a moment that stuck with you. Purpose-driven businesses don’t just generate transactions; they create stories And thosestoriesspread

By embedding impact into their marketing, businessesturntheircustomersandclientsinto advocates They shift from chasing visibility to earningloyalty.

TheLong-TermBenefitsofAligningMarketing withaGreaterMission

Organic marketing takes time. But businesses anchored in impact benefit from deeper, more sustainable growth because they play a different game. Instead of chasing short-term wins, they focus on long-term influence - on shiftingperspectives,solvingrealproblems,and leavingamarkthatextendsfarbeyondasingle sale

Whenmarketingisbuiltaroundpurpose,proof, and people, it becomes naturally scalable A single case study can lead to an industry reputation Apowerfultransformationcanspark amovement Acommitmenttorealimpactcan makeabusinessunforgettable

Impact as a Business Strategy, Not Just a

MarketingTool

The businesses that succeed in organic marketing don’t just use impact as a message - they use it as a model. They don’t tell people theymakeadifference;theyshowthem.Andin doing so, they create something that can’t be replicated by a sales funnel or ad campaign: genuine advocacy, lasting influence, and the kind of reputation that turns visibility into opportunity.

For businesses that want to grow organically, the most effective strategy isn’t just content, consistency,orcommunity-building

It’simpactthatspeaksforitself.

RachelDunford

Your Path to Sustainable Growth

Organic marketing is not just a method; it is a mindset Businesses create something that lasts by taking a strategic financial approach, building an engaging brand, selling through relationships, and aligning with impact

The best marketing does not feel like marketing It feels like trust, connection, and belonging

To explore this further, download our free guide, "How to Grow an Audience of Ideal Clients Organically " Inside, you will find a step-by-step roadmap to mastering organic marketing and turning visibility into sustainable business growth

FREE GIFTS

POWERUP StrategyDays ONTOUR

PR

PRESS EXPOSURE

DINA BEHRMAN

PR & PUBLICITY

THAT GROWS YOUR BUSINESS

"Pitch Perfect: How To Secure Publicity and Boost Your Brand With The Power Of PR

Asanentrepreneur,securingmediacoveragecanbethe game-changerthattakesyourbusinesstothenextlevel I’vehadclientswhohavebeenfeaturedinthepressand, as a result, gained hundreds or even thousands of new followers or subscribers They’ve attracted new clients, made more sales, and had more exciting opportunities (thinkspeakinggigs,amagazinecolumn,aradioshow ) cometheirway

But the idea of pitching to the press can feel daunting. Where do you start? What makes a journalist take notice? And how can you ensure yourstorygetsthecoverageitdeserves?

The truth is that publicity isn’t just for big brands with PR firms With the right strategy, you can generatebuzz,establishcredibility,andattractnew customers without spending a fortune on advertising.Here’showtomastertheartofpitching thepresstolandmediafeaturesthatwillhelpyour businessgroworganically

1.CraftaCompellingStory

Journalists are always on the lookout for stories thatresonatewiththeiraudience Insteadofsimply promoting your product or service, think about what makes your journey unique. Have you overcome obstacles to launch your business? A well-crafted, human-interest angle will make your pitchfarmoreappealing

2.ResearchYourMediaTargets

Notallmediaoutletsaretherightfitforyourstory Spend time identifying publications, blogs, and podcaststhatalignwithyourbrandandaudience. Follow journalists who cover your industry, read their articles, and engage with them on social media Tailor your pitch to their interests and demonstratethatyouunderstandtheirwork

3.PersonaliseYourPitch

A generic email blast won’t get you very far. Instead, craft a personalised pitch that speaks directly to the specific topics that the journalist covers Start with a strong subject line, keep your message concise, and clearly articulate why your storymatters Highlightwhyit’stimely,relevant,and valuabletotheirreaders

4.ProvideValue,NotJustPromotion

Havingworkedasajournalistmyself,Icanconfirm that journalists receive hundreds of pitches daily, and they’re not looking to do free advertising Frame your pitch in a way that provides value whether it’s offering expert insights, an inspiring story, or a unique perspective If you can position yourself as a thought leader, you increase your chancesofbeingfeatured

3.PersonaliseYourPitch

A generic email blast won’t get you very far. Instead, craft a personalised pitch that speaks directly to the specific topics that the journalist covers Start with a strong subject line, keep your message concise, and clearly articulate why your story matters Highlightwhyit’stimely,relevant,andvaluabletotheir readers

4.ProvideValue,NotJustPromotion

Having worked as a journalist myself, I can confirm that journalists receive hundreds of pitches daily, and they’re not looking to do free advertising Frame your pitch in a way that providesvalue whetherit’sofferingexpertinsights,aninspiring story, or a unique perspective If you can position yourself as a thoughtleader,youincreaseyourchancesofbeingfeatured.

5.BeMediaReady

Bepreparedforpitchingthepress,byhavingawell-writtenbio, high-quality images and a call to action ready to go. Having this information readily available makes the journalist’s job easierandwillendearyoutothem,whichiswhatyouwant.

6.FollowUp,ButDon’tPester

If you don’t hear back immediately, don’t be discouraged Journalists are busy, and sometimes, pitches get overlooked. A polite follow-up email after a few days can help keep you on theirradar justavoidbeingoverlypersistent.

7.MaximiseYourMediaCoverage

Onceyou’velandedamediafeature,makethemostofit!Share itacrossyoursocialmediaplatforms,includeitonyourwebsite, and mention it in your marketing materials Media coverage buildscredibilityandcanbeleveragedtoattractmorepressin thefuture

FinalThoughts

PRisnotaone-and-donekindofthing;it’ssomethingyouwant to focus on consistently By crafting a compelling story, targeting the right media, and providing value, you can secure press coverage that elevates your brand and grows your business

Themoreyouputyourselfoutthere,thegreateryourchancesof securing ongoing media coverage Keep refining your story, reaching out to new outlets, and positioning yourself as an expertinyourfield.Itwillpayoff,Ipromise!

“One day you will tell your story of how you overcame what you went through and it will be someone else's survival guide.” – Brene Brown

Dina

Grow Your Authority, Visibility and Profits with Behrman

It’s time to get you seen & heard!

After ten years working as a journalist, I set up a side-hustle offering copywriting and PR. But I was playing small, under-charging, and instead of publicising myself, I was hiding. I ended up overworked, underpaid and heading for burnout. In 2015 after giving birth to my eldest daughter, I decided things needed to change. I rebranded my business and re-launched as a publicity coach & PR strategist I shifted my mindset and started owning my expertise

By practicing what I preach I was able to get myself out there, get featured and grow my business to six-figures. Today, I help entrepreneurs worldwide claim their expert status and get featured in places like Forbes, Fox News, Daily Mail, Daily Telegraph, Marie Claire, Cosmopolitan, BBC and more. Through my ‘Done With You’ PR packages and my PR membership, I help coaches, consultants and service-based business owners to pitch the press, get featured and leverage their publicity to amplify their impact, influence and income.

To the heart-centred coach, consultant or service-based business owner who's doing amazing work in the world - it's time to stop feeling like a best-kept secret and start getting featured in the press so you can create the impact you know you ' re here to make

interactive checklist where you'll be guided through my proven process for successfully pitching the press and generating clientattracting publicity

I've created this checklist to guide you through the exact step-by-step process I use with my clients to get them featured in top-tier media, with prompts and action steps for you to complete. Now it's your turn to get featured so you can generate publicity that positions you as an expert & attracts more soulmate clients

DP U B L I S

TReady to share your message on a global scale and grow your business exponentially?

Inspired World Publishing publishes multi-author books from entrepreneurs, business owners and changemakers who have a story to tell and expertise to share.

We support you through the entire publishing process from planning, writing and editing, to publishing, marketing and hitting bestseller status.

Our publishing team has a 100% hit rate in hitting #1 bestseller status. And we don’t leave it there, we help you leverage and monetize your book so you get media coverage, exciting opportunities like speaking gigs, new clients, new sales and more, all whilst inspiring people and creating a bigger impact.

Click here to find out more

JOSOLEY

USING THE POWER

Bizology

OF NUMEROLOGY

TO ELEVATE YOUR BUSINESS SUCCESS

Organic Marketing Unlocked Using Your Life Path Number

Let’s start by looking at the definition for Organic Marketing

“Organic marketing is growing a business through unpaid methods like content creation and wordof-mouth,focusingonbuildingtrustandengaging withyouraudienceforlong-termgrowth”

The key points to remember when using organic marketingis

BeMarmite–Besorightforsome,you'rewrongfor others.Clearmessagingattractstherightpeople.

You Need an Ideal Client – Niching is essential, evenifitfeelsdaunting

GetBig,GetNiche,orGetOut

One Focus – ONE product, ONE route, ONE avatar, ONEplatform.

Get a Message – Speak to everyone, speak to no one

Solve Their Problem – People buy out of pain, not justforgain.

Bizology Bizology 2

You Are The Brand – "Your brand is what people say when you ' re not in the room " - Jeff Bezos Investandalignitwithyourenergy

FollowUp– 85% of sales come after 5-8 contacts Asolidsalespipelineisessential

Facts Tell, Stories Sell – Sales is all about conversations Great marketing builds relationships,notjusttransactions

AndnowfortheBizology®piece… There'snoone-size-fits-allapproachinbusiness. Your Life Path number is the number we use in numerologytorepresentthepathweareoninthis lifetime

Different Life Path numbers thrive in different ways inbusiness-someareentrepreneurial=LifePath1 -TheLeader,someareexecutive=LifePath8-The CEO,andothersareheretoserve=LifePath9-The Humanitarian

On the next pages, I’ve outlined organic business strategiesbasedonyourLifePathnumber.

Jo -Life Path 1

LIFEPATH1

THELEADER

As a Life Path 1, you excel at tackling the next task, but long-term planning may leave you blank You're not meant to have it all figured out! Your strengths lie in innovation, leadership and trailblazing In business, follow the breadcrumbs that appear, trusting the process. Your organic strategy should focus on action and forward momentum You thrive when launching new ideas but may need support to stay focused through roadblocks With a team to back you, your pioneering spirit will lead you to success

LIFEPATH2

THESENSITIVE

Business partnerships work well for Life Path 2, as you thrive on emotional connections, making organic marketing a natural fit. You excel at details and are patient, ensuring smooth business operations By listening to your audience’s needs, you can nurture relationships and create space for them to ask questions Take the time to consider both sides of the business coin, building meaningful connections that will last.

LIFEPATH3 THECOMMUNICATOR

Write a book - it’s your hook! As a Life Path 3, turning your passion into purpose helps you become an authority in your field. Your enthusiasm and optimism make organic marketing a perfect fit, as you thrive on authentic communication and connection. While sharing your message, stay focused, believe in your potential and avoid scattering your energy.

Business partnerships work well for Life Path 2, as you thrive on emotional connections, making organic marketing a natural fit. You excel at details and are patient, ensuring smooth business operations By listening to your audience’s needs, you can nurture relationships and create space for them to ask questions. Take the time to consider both sides of the business coin, building meaningful connections that will last

Business partnerships work well for Life Path 2, as you thrive on emotional connections, making organic marketing a natural fit. You excel at details and are patient, ensuring smooth business operations By listening to your audience’s needs, you can nurture relationships and create space for them to ask questions. Take the time to consider both sides of the business coin, building meaningful connections that will last.

Business partnerships work well for Life Path 2, as you thrive on emotional connections, making organic marketing a natural fit. You excel at details and are patient, ensuring smooth business operations. By listening to your audience’s needs, you can nurture relationships and create space for them to ask questions Take the time to consider both sides of the business coin, building meaningful connections that will last.

Life Path 7 thrives on continual learning, research and development, so stay on top of trends and adapt your strategy to fuel growth Use both your analytical mind and intuition to guide your business and marketing, balancing data with creativity In organic marketing, progress is keyavoid overthinking, take action, and refine as you go Remember, the more you learn, the more you earn ��

LIFEPATH8

THECEO

Goal setting is crucial for Life Path 8 - your strategy should include clear plans, with yearly and quarterly targets To build authority and trust organically, positioning yourself as The CEO, coming from a place of courage and strength. Deliver value and build your reputation Don’t be overly critical when things don’t go as planned; stay flexible and focus on the long-term vision.

THESPIRITUALTEACHER

Inspire yourself first - Life Path 11s are here to inspire others, but it starts with you. Let your business strategy be driven by a higher force, with your inner guidance leading you toward your vision. Once your vision is clear, create a plan that flows naturally from it. Organic marketing thrives on consistency and purpose, so stay true to your values as your strategy evolves. A clear plan will help you stay focused and grounded, minimising emotional highs and lows, and ensuring you avoid overreaction while building meaningful connections.

LIFEPATH22

THEARCHITECT OFCHANGE

Make your business about others - focus on ‘impact over income’, and build your brand around providing value. Your big-picture thinking is a strength, but success in organic marketing comes from execution Have a clear, actionable plan and stay consistent in delivering value and engaging with your community. Don’t undercharge or overdeliver - ensure that you serve from the overflow of your cup to ensure sustainability in your efforts.

Discover a part of you that you didn’t know exists! Life Path 22 is about stepping into your full potential and challenging yourself to go bigger. You thrive on bold, authentic expression, so push boundaries and present your business in a way that shakes things up. Challenge the status quo and focus on leaving a lasting legacy Organic marketing thrives on real, lasting impact, so build a brand that inspires change. Go big with your claims, but always deliver Back up your bold vision with consistent, value-driven actions to show the world what you’re capable of. 9

Your Life Path number (also known as the Destiny number) is THE single most important number in numerology It is created from the numbers in your date of birth. You cannot change this!

Your life path number relates to how you operate in your business, equating to 75% of what is going on, so you really need to check it out!

Use my free Discover Your Life Path App to work out yours. CLICK BELOW

MEET JO...

Jo Soley is a renowned Business Coach and Business Numerologist, founder of Bizology®, with over 25 years of experience in Business Development, Sales, and Marketing. She helps entrepreneurs harness the power of numerology to align with their true business purpose and achieve greater success

Numerology is an ancient science used by CEOs and celebrities worldwide to tap into unique energetic blueprints Jo’s approach unlocks higher-level business solutions, guiding clients to work in flow rather than force

Her latest transformative experience, The Bizology® Greek Odyssey, invites entrepreneurs to Samos, the home of Pythagoras, for an immersive retreat blending numerology, ancient wisdom, and business strategy - helping participants unlock their full potential in a truly inspiring setting.

NEXT STEPS

planning SYSTEMS GOALS

CHRISTINE WILLIAMS THE SOULFUL ABUNDANCE SYSTEM

gROW A Prosperous

SIX-FIGURE bUSINESS wITH pURPOSE

SOULFULLEADERSHIP SOULFULLEADERSHIP SOULFULLEADERSHIP BUILD A 6 - 7 FIGURE HOLISTIC BUSINESS WITH SOUL

Before we dive into the strategies, let's take a moment to acknowledge the unique challenges andopportunitiesthatcomewithrunninganonline holisticbusiness

Hey there, fellow entrepreneurs! If you ' re anything like me, you ' ve poured your heart and soul into building your online business. You've weathered the ups and downs, celebrated the wins, and learned from the setbacks. Now, you ' re ready to take your business to the next level – and I'm here to help Assomeonewho'sbeeninthetrenches,I knowwhatittakestosucceedintheup-anddownworldofonlineentrepreneurship.

So,grabacupofcoffee(ortea,ifthat'smore your style), and let's dive into some practical strategies for scaling your online business to multiple6-figuresandbeyond Andwewilldo this organically, meaning without paying for adsorpayingforleads

In today's digital age, the barrier to entry is lower than ever, which means there's more competition than ever before But with the right approach, there's also more opportunity than ever before to reachandconnectwithyourHEART-YESclientswho are ready and willing to buy from you By understanding the landscape and staying true to your values, you can carve out a successful multiple 6 figure business for yourself in the online business world of holistic health, personal development,andspiritualwell-being

One of the key challenges holistic entrepreneurs face is bridging the gap between passion and profitability While the desire to help others is noble, it must be balanced with sound business practices to sustain long-term growth Scaling a holistic businessrequiresashiftfromsolopreneurship to building systems, leveraging strategic partnerships, and expanding reach without compromisingqualityorintegrity.Youcando all of this organically without needing to pay for ads or hire a large team to make this happen.Let’sdivein.

PracticalStrategiesforSuccess:

Align To Your Vision: My formula for creating an abundantmultiple6figurebusinessyearafteryear is:

Inner Game ( Mindset + Energy) + Outer Game (strategy+Implementation)=Success.

Sobeforewediverightintostrategy,it’simportant to energetically align to your vision and what you really want What this means is to decide not just whatyouwant,buthowyouwanttoFEELwhenyou have it. What does having a multiple 6 figure businesslooklikeandfeellikeforyou?

Are you coaching 1:1, groups, VIP days? What's your capacity for clients in your schedule so you still havetimetonurturetheleaderinyou?Howdoyou see yourself as you move through your day? What doyouWANTtofeel?

The answers to these questions will help you make sure you are building a sustainable and profitable business you love and not just adding a whole bunchofofferstomakemoremoney.That’sasure firewaytoburnout

KnowYourAudienceInsideandOut: If there's one thing I've learned in my years of entrepreneurship, it's this: know thy audience. Take the time to really understand who your HEART-YES client is – their wants, needs, pain points, and aspirations. The better you understand your audience intimately, the better you'll be able to serve them and meet their needs I come back to this every quarter to make sure I am speaking to their current problem theyhavenowandwhatitlookslikeforthemwhen it’ssolved

Create Compelling Offers: In the world of online business,it'snotenoughtojustbeagreatcoachor practitioner– you need to have a compelling offer that stands out from the crowd What makes your offer better at helping them achieve the solution they are looking for? What value can you add to make it an easy YES in the decision-making process.Whetherit'sa1:1coachingpackage,group program, or a value-packed bundle, make sure your offers are value-based and results-driven to make them irresistible to your HEART- YES client Makeanoteofwhatyourclientsareaskingfor,and make sure you are helping them see the transformationtheygetbyworkingwithyou.

BuildTrustThroughAuthenticity:Inaworldwhere authenticityisincreasinglyrare,beinggenuineand transparent can set you apart from the competition Be honest about who you are, what you stand for, and what you can offer your audience Building trust comes from leading with generosity, value and being visible. Don’t worry about making the perfect reel, post or video Just be yourself and share value to help your audience create wins And most importantly, be consistent Nothing breaks trust quicker than not showing up whenyousayyouwill

Theworldneedsyou,playingall-outandsupporting others.Thetryingtogrowabusinessalonecanfeel hardandlonely.Supportingyouismygreatest passion,andIcan’twaittomeetyou!

Leverage Collaborative and Strategic Partnerships: I call this playing the “generosity game.” Organic growth can happen quickly when you collaborate with someone who shares your audience and serves them in a different way than youdo

For example, I have a friend who certifies coaches to support women through menopause. She teaches them the craft but not the businessbuildingcomponent SoIcomeinanddofreetalks to her audience to help them learn the next steps tomonetizetheirpractice Inreturn,shecomesinto my community to share her expertise in menopauseandgainsnewclientswhoarelooking toaddthatmodalitytotheiroffersuite

We both share the same audience, holistic practitioners and coaches, but we serve them in entirely different ways. Who do you know who you could offer value to their audience and, in return, helpthemcreateawin,too?

Focus on Customer Experience: Your customers are the lifeblood of your business, so make sure you ' re treating them like royalty. 30% of the clients working with you now will continue to re-enroll in another offer if they feel valued. From the moment theyfirstencounteryourbrandtolongafterthey've made a purchase, focus on delivering an exceptional customer experience that leaves them returningformore.

Little things like a beautiful welcome gift, birthday cards and gifts and making sure they feel supported goes a long way in cultivating connection and long term connection with clients whowillstaywithyouforyears.

Leverage Social Proof: In the age of social media, word-of-mouth marketing is more powerful than ever. Use social proof such as customer testimonials, case studies, and reviews tobuildcredibilityandtrustwithyour audience People are more likely to buy from someone that others have vouched for You can share a screenshot of a testimonial, a client win, or even a client interview to help people see that they are getting real results byworkingwithyou

Continue to bring people into your ecosystem:

Cultivating an online community and email marketing are still two of the most effective ways to connect with your audience, nurture relationships and enroll clients. I love building myonlinecommunityusingFacebookgroups. It gives people a central location to land and feel a part of something bigger than themselves

Whether someone meets me in person, on a podcast,atasummitoratatalk,Itallowsme to nurture people with weekly value, connect intimately in messenger with voice messages orawelcomevideoandbuildconnectionand trustthatiscriticalbeforeanyonebuys.

You also want to build an email list of engaged subscribers, and use it to deliver valuable content, and offers straight to their inbox.Youremaillististheonlythingyouown intermsofclientinformation.

Social media platforms own their groups and can shut down at a moment's notice, so you want to ensure you consistently grow your email list Just ensure you ' re providing real value–nobodylikestobesoldtoallthetime

StayPositiveandAdapttoChange:Theworldof online business is constantly evolving, so it's important to stay adaptable. Keep an eye on what your customers are asking for, what they feel their current problem is and the solution they are asking for, and be willing to pivot your strategyasneeded

Notice where your paying clients are coming from Double down on those strategies and let goofwhat’snolongerworking

Andremember,businessgoesthroughseasons. Youwon’tstayintheharvestseasonallthetime. There will be time to re-evaluate, plant seeds, nurture your audience and finally experience abundance. The ability to adapt is often the difference between success and failure. Remember, it will take 6-12 months from the timesomeonefirstcomesintoyourworldbefore they become a buyer, so be willing to play the longgame

Never Stop Learning and Growing: Finally, remember that success in online business is a journey, not a destination Keep learning, keep growing, and keep evolving yourself to a new capacity

Invest in your personal and professional development, whether through books, courses, conferences,ormentorship.Themoreyougrow, the more your business will grow with you. I always have a coach and mentorship to guide me along the way and a community I can dependonforinspiration.

You are most influenced by the top five people you spend time with, so be sure to surround yourself with others who are already successful, cheer you on, and give you real-world practical actionsratherthanjusttheory

Well, there you have it my friend – organic practical strategies for scaling your online holistic business to multiple 6 figures and beyond. Whether you ' re just starting out or you ' ve been at it for years, these strategies can help you take your business to the next level. So, roll up your sleeves, get out there, andstartmakingmagichappen

Your clients are waiting – and they're looking foryou Let’shelpthemfindyouandstaywith you for years What’s ONE thing you will implementfromthislist?I’dlovetoknow.

Be sure to join me in my community on Facebook here. And please say hello. I promise it will be ME responding and not a teammember.I'dlovetogettoknowyouand yourbusinessandcheeryouon.

Chris

Christine Williams (Chris) is a sought-after mentor, coach, author, and industry leader on a mission to redefine success for women entrepreneurs on their terms Since 2017, she’s helped thousands of women start, grow, lead and scale businesses that create real impact ditching hustle for aligned soulful and exponential growth Her innovative, values-driven approach has helped thousands of women break free from both the internal and external limits + outdated models of success so they can build thriving 6 figure and multiple 6-figure sustainable businesses that don’t just make money they change lives, with confidence, freedom and purpose

Morethanjustbuildingwealth,she’sprovingthatsuccesscanbeexpansive,fulfilling,andaligned She’signitingamovementofwomenrisingtogether,rewritingtherules,andowningtheirpower withoutsacrificingwhatmattersmost

If you ' re ready to step into your next level, claim your space, and build a business that not only fuelsyourlifebutalsotransformsthelivesofothers Chrisisthementortogetyouthere.Asthe authorofTheSoulfulAbundanceSystem:A6-StepGuidetoGrowinga6-FigureHolisticBusiness with Purpose, she provides a proven roadmap for women ready to create wealth, impact, and freedom withoutsacrificingtheirwell-beingorvalues

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Soulful Abundance System® Book Portal Get on our VIP list to be notified when the book launches and WIN prizes. We'll be giving away FREE copies of the book and opportunities to join Chris LIVE in her private ZOOM room. Click above to get on the VIP wait list!

KYLIEKELLY

The Email List Growth Blueprint:

How To Build a List That Converts (without paid ads)

In a world where everyone is running ads, chasing trends, and relying on ever-changing social media algorithms, there’s one thing that always works: organic email list growth.

Why? Because an email list isn’t just a bunch of names - it’s an asset that fuels your business, builds trust, and brings in consistent sales An asset that you own But not all lists are created equal.

A huge list means nothing if those subscribers aren’t opening, clicking, or buying

If that’s you - it’s time to ditch the dead weight, attract dream clients, and grow a list that actually converts.

Let’s dive into the strategies that will get you there - without relying on paid ads or social media

Why Email Marketing is the Ultimate Organic Growth Strategy

Social media? You don’t own it. Ads? They can be expensive.

SEO? Slow

But email?

It’s predictable, powerful, and completely in your control.

In case you’re still not convinced - let’s break it down: You own your list – Unlike Instagram or Facebook, no one can take your email list away from you. No algorithm updates No disappearing reach Higher conversions – Email subscribers are 5x more likely to buy than social media followers That’s because they chose to hear from you - that’s powerful. Long-Term relationship building – Unlike fleeting social media posts, email allows you to build real, lasting trust with your audience.

Predictable revenue – A well-nurtured list gives you the ability to launch, generate income, and scale without paid ads ,,, and it works on autopilot – When you set up the right systems (like welcome sequences and automations), your list works for you - bringing in leads and sales without you constantly showing up.

But here’s the thing… it’s not just about list size - it’s about list engagement. So, let’s chat about how you can grow a highly engaged list with the right subscribers.

"If your business isn’t giving you the life you want, it’s time to change the way you run it."

Kylie helps online business owners grow and monetize their email lists - without relying on social media. As the host of The Email Growth Show and creator of top online events, she teaches simple, relationship-driven strategies that make list-building feel effortless (and fun!)

Kylie Kelly

THE 4 STRATEGIES TO GROW YOUR EMAIL LIST 100% ORGANICALLY

If you’re tired of cold leads, wasting money on ads, or hearing crickets after every email, these strategies will change the game.

1. Host an Online Event (or be a speaker in one!)

Want instant credibility + a flood of aligned subscribers? Online events (also known as virtual summits) are pure gold. How it works: Bring together experts on a niche topic.

Attendees register with their email AND every speaker gets access to new, high-quality leads.

Real Life Example: When I hosted Inside The Inbox, 1,100+ ideal clients joined my list - without running a single ad If you want to listen to a case study on how I made that happen, visit www.kyliekelly.com/inside Why it works:

You tap into multiple audiences instead of building from scratch. Attendees are already interested in what you do Your authority dramatically increases overnight.

Pro Tip: Not ready to host your own? Start as a speaker. It’s an easy way to grow your list without doing all the heavy lifting (if you need help finding virtual events to speak in, come and join my membership, The Email Growth Club where I help with that and so much more!) www.kyliekelly.com/membership

Follow-Up Tip: Don’t just collect emails - nurture them A strong postevent email sequence keeps new subscribers engaged.

"Social media is the party, but your email list? That’s your home. Stop relying on rented space and start bringing your dream clients into a place you OWN."

Kylie Kelly

2 Collaborate Through Bundles & Freebie Swaps

What if you could double your list - without ads, launching, or exhausting yourself on social media?

Collaboration = fastest way to grow your audience.

1.Bundles: Multiple experts contribute freebies → everyone promotes → everyone grows

2 Freebie Swaps: You promote a biz friend’s freebie to your list, and they promote yours to theirs.

Why it works:

Attracts hyper-aligned subscribers who already need what you offer

Expands your reach without starting from scratch

No cost - just strategic partnerships.

Pro Tip: Make your freebie specific & valuable Instead of a basic checklist, give them a quick win that makes them want to stay on your list

Example: Thinking about what I do. instead of a generic "email marketing tips" PDF, I could do something like: “Steal My 3-Part Welcome Sequence That Converts 30% of Subscribers into Buyers ”

Specific & valuable always.

3 Create High-Value Content That Naturally Leads to Opt-Ins

3. Create High-Value Content That Naturally Leads to Opt-Ins

If your free content doesn’t lead people to your email list, you’re leaving money on the table

How to make content work for list growth:

Live Trainings & Workshops – Require an email sign-up to attend

SEO-Optimized Blog Posts – End every post with an opt-in

Podcasting – Host your own or guest on others - plug a freebie.

Social Media Lead Magnets – Offer high-value downloads in exchange for emails.

Repurpose Your Best Content – Turn your most popular social posts into PDFs & guides

Pro Tip: Don’t just post - use CTA’s that move people to action.

Example: Instead of “Here are my top 3 launch tips” try: “Want to see my full launch checklist? Grab it here ” (Opt-in link!)

4. Relationship-Based Marketing > List Dumping

4. Relationship-Based Marketing > List Dumping

A huge list doesn’t matter if no one’s opening your emails

What doesn’t work:

Dumping people onto your list without permission (Instant unsubscribes + spam complaints.)

Sending generic, robotic emails - don’t overuse ChatGPT (people can tell)

Ignoring your list until launch time (no relationship = no sales)

What does work:

Writing like a human Talk to your subscribers - not at them

Warm up new subscribers. A strong welcome sequence keeps them engaged

Segment your list. Not everyone needs the same emails.

Provide value before selling People buy when they trust you

Pro Tip: Email marketing is about conversations - not email blasts to random strangers. Ask questions. Get replies. Create real connections & relationships.

"Your

people might hang out on social, but they’re buying in their inbox. If you ’ re not prioritizing email marketing, you ’ re leaving serious cash on the table."

Kylie Kelly

THREE ACTION STEPS TO START GROWING YOUR LIST TODAY

1.Pick ONE strategy and take action this week.

→ Speak at a summit, create a freebie, or plan a bundle. Just start.

2 Optimize your website & socials for list growth.

→ Make sure your opt-in is obvious, valuable, and easy to access.

3 Create a nurture sequence for new subscribers

→ Welcome them, build trust, and then make offers

Final Thoughts: Build an email list that works FOR you

Growing your email list isn’t about vanity metrics

It’s about attracting real, engaged, ready-to-buy subscribers who want to hear from you.

Stop chasing cold leads Start attracting dream clients

Stop throwing money at ads. Start using proven organic strategies.

Stop overcomplicating email marketing. Start making it simple & profitable

If you have any questions, please reach out to mehello@kyliekelly.com - so I can offer my advice and point you in the right direction I’d LOVE to help you with this!

NEXT STEPS

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Here are a few ways you can work with me and stay connected

Work with me to help you grow your email list & make consistent income without burning out. Click here to book a 30 minute visibility audit for free!

Listen to the leading email marketing podcast for women in business - The Email Growth Show

Join my membership, The Email Growth Club to grow your email list fast without social media!

BRANDrunway

IMAGE & STYLE MAKEOVER

brand runway Used,

Proved and Approved

I

“I recommend all my clients use Tonic Website Designer Templates. They are quite simply exquisite, easy to customise and look like a million dollars - except they’re affordable for all!”

Jenni P

DESIGN SOLUTIONS for the MODERN ENTREPRENEUR

VISIONARIES Emerging

Real Life Brand Transformation stories told by myself Jenni P and my clients.

Debbie Debonaire

BRANDINGBYDIVINE

.

DEBBIE’S STORY TOLD BY JENNI

Debbie and I met at a women’s business seminar in 2018 when she was still working as a counsellor in the UK social sector - very much under her potential and eager to help people avoid the life turn that could have meant that she would never come to that seminar - surviving suicide several times.

Debbie is an old soul and one of the most resilient people I have ever met

That year I took her through my renowned Trinity Code process - an almost indescribable journey into her cosmic destiny as revealed through sacred geometry and science of numbers

What emerged was someone destined to take the stage in some way to share her messages of hope and survival to a great audience. The form seemed to be through combining her passions of theatre and therapy through coaching and speaking

So we created a first brand and direction HeartACTa beautiful project (which has influenced the latest one). But Debbie’s personal transformation was not over as she faced a toxic relationship, body issues, coping with body pain, and the incredible complexity of the online world

In 2023 we re-processed her Trinity Code and found that it and she had evolved and therefore so must the brand and the purpose behind it.

Debbie had been feeling lost, scattered and wasn’t really seeing traction in her business It wasn’t lack of hard work or being proactive but simply that her soul was prompting her to reach the people she needs to serve in another way

In 2024 we went back to the drawing board and birthed HeartCore™ - a new version of her work where she could integrate her beloved Wilderness and Nature, HeartMath-inspired healing techniques, her own revised methods for emotional healing and resilience together with the beauty of an online membership.

HeartCore is a magnificent initiative to call people back to a stress-managed life and a renewed connection with seasonal wisdom, the real benefits of being and moving outdoors and a relationship with their inner and outer worlds. HeartCore is leading the edge of ‘green initiatives’ and the real, proven benefits of adopting a holistic lifestyle even with mental and emotional challenges Debbie’s vision is as big as her heart Resilience really is her second name. Her courage is boundless.

It has been my absolute honour and joy to have accompanied Debbie on her many stages of metamorphosis - and continues to be in my private community for support and inspiration on brand strategy.

A large part of my work is through image and style and the importance of stepping into your uplevelled self Debbie’s photos witness the incredible transformation she has made inside and out

THE FIRST ITERATION OF DEBBIE’S BRAND..

DEBBIE’S STORY TOLD BY DEBBIE

The morning I walked away from my 17-year toxic relationship, nature whispered its approval As I stepped outside our home for the last time in 2022, a gentle breeze caught my hair – not a farewell, but a welcome to freedom After surviving three suicide attempts, battling extreme clinical depression, and enduring prolonged mental domestic abuse, this final act of courage marked the beginning of my rebirth.

I remember wandering into the woods that day, tears streaming down my face – tears of release, not regret Leaning against an ancient oak, I felt something stir within me – a connection I'd forgotten existed The tree didn't judge my broken parts; it simply held space for my healing to begin

Those first months of freedom were terrifying. I'd forgotten who I was without toxicity's shadow. Each morning, I sat with nature, listening to its wisdom. Streams taught me to keep flowing despite obstacles. Wildflowers growing through concrete showed me how to thrive in unlikely places

At my lowest point, I reached out to my mentor, Jenni Her guidance helped me recognize the healing power that nature had already begun within me With her support, I started to translate my pain into purpose and a new brand image that began to and continues to light me up daily! Jenni found my inner leading lady and set her on the stage again and again as I evolved and gained clarity on how to translate my passion to help into a compelling business brand and model

My connection with the natural world became the new iteration of me and my purpose - HeartCore Haven's foundation What began as personal healing evolved into my sacred mission to guide others trapped in negative patterns. I realized my suffering held purpose – it had equipped me with the exact map others needed to navigate their own darkness.

In creating HeartCore Haven, I wove together nature's wisdom with practical tools for emotional resilience

The 12 Roots system emerged organically, each principle inspired by nature's perfect balance of strength and surrender What once seemed like broken pieces of my life formed a beautiful mosaic of purpose

Today, witnessing others transform in our weekly wisdom circles, I see reflections of my own journey. Every breakthrough shared, every anxiety that melts "like morning frost in sunshine," confirms I'm exactly where I belong

This is HeartCore Haven's magic – where transformation flows naturally as a stream finding home As a compassionate catalyst, I walk alongside others, guiding them to discover inner strength through nature's healing power. When you join our Haven, you become part of something extraordinary – a sanctuary where every soul is celebrated and where you finally come home to yourself

This was so much more than a brand transformation - it gave me the courage to show the world who I AM and the skills to go out and make an impact

EVOLVING HEARTACT INTO HEARTCORE HAVEN

see the new heartcore haven website designed by jenni - here

AND DEBBIE INTO HER VISIONARY LEADING LADY

I cannot thank life enough for bringing Jenni into my life as Jenni has had the biggest influence on where I am today and has transformed me into my 'leading lady' who had been hiding in the wings for so long

Thank you does not even come close to the love and appreciation I have for you Jenni, as I craft my life, gorgeous brand and business from my Trinity Code.

Debbie Debonaire, Manchester, England

TLHE ICONIC EDGE™

IICONIC EDGE™

APRIL 2025

Inspired Identity

From:Genericmessagingthatblendsintothebackground

To:Adistinctivevoicethatmakesyouinstantlyrecognizabletoyourideal clients

InspiredIdentityisthefoundationofyourunforgettablepresence.It'sthat magicalalignmentbetweenyourdeepestpurposeanditsoutward expressionthatmakessomebrandsimmediatelymagneticwhileothers remainentirelyinvisibleandforgettable

organic marketing ACTION STEPS for inspired identity

CoreMessageMining

Unearththedistinctive phrasethatonlyyou couldsay

Reviewclient testimonialsand feedback,highlighting theexactwordstheyuse todescribeyourimpact

Circlethephrasesthat resonateatasoullevel, thenrefineuntilyou havea1-2sentence statementthatfeels unmistakablyyours.

ContrastClarification

Definewhatyou'renotto illuminatewhatyouare. Createatwo-column documentwithindustry clichésontheleftand yourrefreshing alternativesontheright

Usethiscontrasttocraft messagingthat immediately distinguishesyoufrom othersinyourfield.

ValueVocabulary

Developyoursignature lexicon Identify3-5 uniquetermsorphrases thatcaptureyour methodologyor approach. Beginusingthese consistentlyacrossall communicationsto createinstant recognitionand establishownershipof yourconcepts.

BRAINSTORM AND NOTES

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IICONIC EDGE™

CAPTIVATING CHARISMA

From:Visualpresencethatfailstocommandattention

To:Professionalspowerfulvisualidentitythatstopsthescroll

CaptivatingCharismaisthevisualmagnetismthatmakesyourbrand impossibletoignore.It'sthedifferencebetweenbeingglancedatand beingtrulyseen thatindefinablequalitythatdrawspeopleinbeforethey evenunderstandwhy.

Thiselementaddressesthechallengesmanycoachesfacewiththeir visualexpression:

organic marketing ACTION STEPS for captivating charisma

VisualResonanceAudit: Alignyourvisualswith yourenergysignature

Gatherimagesthat intuitivelyfeelaligned withyourbrandessence

Notethecommon elements colours, compositions,moods andusetheseasthe foundationforyour visualdirectionguide

PatternInterrupt

PlanningDesignvisual elementsthatstopthe scroll Identifythreevisual techniques(unexpected colourcombinations, distinctivecompositions, signaturegraphic elements)thatcreate immediatepattern interruptswhile maintainingyour sophistication

ConsistencyCodification: Createyourvisualrhythm. Developavisualcontent ratio(eg,1:2:1-personal image:graphicdesign: curatedinspiration)that createsvisualharmony whilemaintaininginterest acrossyourplatforms.

TLHE ICONIC EDGE™

captivating charisma

BRAINSTORM AND NOTES

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TLHE ICONIC EDGE™

ICONIC EDGE™

APRIL 2025 optimised originality

IFrom:Randomcontentcreationthatdrainsyourenergy

To:Asignaturecontentwardrobethatworkseffortlesslyinanycontext

OptimisedOriginalityistheartofcreatingaversatilecollectionofcontent piecesthatmix,match,andcomplementeachotherbeautifully-justlikea carefullycuratedsignaturewardrobe

Thiselementaddressesthechallengesmanycoachesfacewiththeir content:

organic marketing ACTION STEPS for optimised originality

ContentCapsule Creation:Buildyour signaturecontent wardrobe.

Identify3-5cornerstone contentpiecesthat representyourcore expertise

Thendevelop "complementarypieces" thatexpanduponeach cornerstone,creatinga collectionthatworks togetherseamlessly

RepurposingStrategy: Adaptwithoutdiluting.

Foreachsignificant contentpiece,createa guideorbrainstorm sheetshowinghowone pieceofcontentcan preserveitsessence whileadaptingitsformat fordifferentplatforms maintainingrecognition whilerespectingeach platform'sunique environment

ContentLifecycle MappingPlanfor evolution,notexpiration.

Createacontent evolutionmapshowing howeachsignificant piececanberefreshed, expanded,or repurposedovertime, ensuringsustainable contentdevelopment ratherthanconstant creation

BRAINSTORM AND NOTES

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TLHE ICONIC EDGE™

IICONIC EDGE™

nurtured elevation

From:Basicservicedeliverythatfeelstransactional To:Premiumexperiencethatcreateslastingtransformation

NurturedElevationistheartofcreatingexperiencessomemorablethat clientsbecomenaturalambassadorsforyourwork.It'sthesubtleyet powerfuldifferencebetweensimplydeliveringaserviceandcraftinga transformativejourneythatclientstreasure

organic marketing ACTION STEPS for nurtured elevation

Touchpoint TransformationElevateeveryday interactions Identify threeclienttouchpoints currentlyhappeningin yourbusiness

Foreach,designan elevatedalternativethat transformstheordinary intothememorable whilereinforcingyour brandvalues

ExperienceEvolution TimelineMapthe emotionaljourney

Createavisualtimeline ofyourclientexperience, notingtheemotional stateyouwantclientsto feelateachstage.

Then,designspecific elementsthat deliberatelyevokethose emotionsthroughout theirjourney

Micro-Moment

Cultivation:Create connectionthrough details Identifythree "micro-moments"in yourclientexperience whereanunexpected personaltouchcould havea disproportionate impact.

Designthese momentstofeelboth intentionaland effortless

BRAINSTORM AND NOTES

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TLHE ICONIC EDGE™

IICONIC EDGE™

APRIL 2025

influential edge

From:Unknownexpertlimitedbymodestreach

To:Recognizedauthoritywhoseinfluenceextendsexponentially

InfluentialEdgeisthemagneticforcethatextendsyourimpactfarbeyond yourimmediatereach.It'sthedifferencebetweenbeingawell-keptsecret andbecomingthego-toauthoritywhoseideasnaturallyspreadwithout constantpromotion.

organic marketing ACTION STEPS for influential edge

AuthorityPosition

MappingClaimyour distinctiveterritory. Identifytheprecise intersectionoftopics whereyourexpertiseis uniquelyvaluable

Createaone-page positionpaperthat stakesyourclaimtothis territory,establishing clearboundariesaround yourspecificexpertise

StrategicThought PartnershipAmplify throughalliance.Identify threepotentialthought partnerswhose audienceswouldbenefit fromyourperspective Developspecific collaborationconcepts thatcreatemutual value,organically extendingbothpartners' influence

PerspectiveProminence PlanningMakeyour viewpointunmissable Selectoneindustry assumptioneveryone accepts,butyou question.

Developacompelling counter-narrativethat positionsyouatthe thoughtfuledgeofyour fieldratherthan followingconventional wisdom

influential edge

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TLHE ICONIC EDGE™

IICONIC EDGE™

APRIL 2025

chic alignment

From:Misalignedenergythatrepelsopportunities

To:Embodiedsuccessthatmagneticallyattractsabundance

ChicAlignmentisthesophisticatedintegrationofuniversalmanifestation principlesintoyourdailypresence It'swhereancientwisdommeets modernneuroscience,creatingapowerfulconduitforyourintentionsto materializethroughyourenergy,image,andactions. Thiselementaddressesthechallengesmanycoachesfacewhentheir innerenergycontradictstheiroutergoals:

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marketing ACTION STEPS for chic alignment

Energy-Message

Calibration:Alignyour vibrationwithyour communication Beforecreatingany content,developaprecreationritualthat consciouslyalignsyour energywiththeoutcome youwishtomake.

Documentthe differencesin engagementwhen contentiscreatedinthis alignedstate

EmbodimentEvidence

JournalDocumentthe visibleimpactofinvisible alignment

Createadailypractice ofnotinginstances whereyouraligned energycreatedtangible results.

Usetheseexamplesin yourcontentto demonstratethepower ofalignmentprinciples

SuccessStateImmersion

Liveasiftomakeitso Identifythreedaily habitsthatsomeone withyourdesiredlevelof successwouldnaturally maintain.

Integratetheseintoyour routinenotas aspirationalpractices butasnatural expressionsofwhoyou alreadyare

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chic alignment

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