Chapter 2 Data Governance and IT Architecture Support Long-Term Performance Test Bank Multiple Choice 1. ________ business models strive to create the best solution or experience for the customer. a. b. c. d.
Product-centric Customer-centric Profit-centric Revenue-centric
Answer: B Difficulty: Easy Section Reference: Chapter Snapshot and Opening Case Learning Objective: Provide a real-world example of data governance and IT architecture support long-term performance. AACSB: Use of Information Technology
2. ________ is the control of enterprise data through formal policies and procedures to help ensure that data can be trusted and are accessible. a. b. c. d.
Data governance Master data management Business strategy Data standardization
Answer: A Difficulty: Medium Section Reference: Chapter Snapshot and Opening Case Learning Objective: Provide a real-world example of data governance and IT architecture support long-term performance. AACSB: Use of information technology
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