2011 advertising kit
about Founded in 2003, ‘Tropical Magazine,’ is a monthly English-medium publication based in Thailand featuring articles on travel destinations worldwide along with news and updates on hospitality products and business, tourism trade, lifestyle including art and cultural movement in the region.
at glance Title: Tropical Magazine Size: 8.5 x 11 inches | 215.9 mm x 279.4 mm Cover: 260 grams Inside page: 110 gsm. glossy papers Print system: 4 color offset Circulations: 40,000 copies unlimited copies to download online No. of page: 100 Frequency: Monthly Distribution: Thailand, Singapore, Hong Kong, Malaysia, Brunei, and Indonesia
annual personal income of at least 1,200,000 baht
airlines’ frequent flyer card holders
check in at hip and chic boutique hotels
check in at luxury accommodations
business owner / professional / managerial
80% college educated
thai expatriates
foreign expatriates
thai holidaymakers
foreign travelers in SEA countries
urban area residents
people in hospitality and tourism industry
credit card holders
40/60 male / female
30-55 years old
100% passport holders
readers
Tropical Magazine has an outstanding readership from several groups of English-literacy people including foreign expatriates in Thailand and neighboring countries, foreign residents, oversea visitors, and Thai residents.
distribution With a circulation of 40,000 copies, Tropical Magazine is distributed domestically in Thailand and also available in leading bookshops in several Southeast Asian countries including Singapore, Brunei, Malaysia, Indonesia and Hong Kong. Besides the complimentary distribution to five-star hotels & resorts, luxury condo & serviced apartments, airlines passenger lounges, and coffee shops throughout the country, international hospitals, etc. Tropical Magazine can also be downloaded unlimitedly at App Store and read online at our website www.tropical-magazine.com.
55%
• bookstores in thailand
22,000 copies
15%
• bookstores in other countries
6,000 copies
15% • subscribers
6,000 copies
5%
10%
• promotion / travel fair / events 2,000 copies
• complimentary 4,000 copies
unlimited copies for download at • App Store for iPad & iPhone • www.tropical-magazine.com complimentary issues • 5-star hotels & resorts • spa & health / fitness centers • hip & boutique hotels • luxury condo & service apartments • starbuck & other coffee shops • foreign embassies • consulate offices • international schools • universities • international hospitals • airline lounges • airports • airline ticketing offices • island ferries & passenger lounges • tour / travel agents • advertisers / agencies / pr agencies
advertising rates for 2011
rates in thai baht (7% VAT excluded)
size & position x1 1/1 Back cover
x3
x 6 (+1)*
x 9 (+2)
x 12 (+3)
100,000
90,000
80,000
70,000
50,000
1/1 Inner back cover
80,000
72,000
64,000
56,000
40,000
1/1 Inner cover or p.3
80,000
72,000
64,000
56,000
40,000
Double spread (p.2-3)
100,000
90,000
80,000
70,000
50,000
Double spread
80,000
72,000
64,000
56,000
40,000
1/1 Inside
45,000
40,500
36,000
31,500
22,500
1/2 Inside
25,000
22,500
20,000
17,500
12,500
1/4 Inside
15,000
12,000
10,000
6,000
3,000
advertorial / review / cover
please contact our salesperson for special package and promotional rates
* (+ 1) = number of free page to be offered when buy up to 6 times consecutively Free pages can be used for advertorial, interview, PR article, or plain ad
ad sizes & specifications a 1/1 Full-Page Ad
Trim Size: 194 w x 255 h (mm.) Live Area: 180 w x 240 h (mm.) b Double Spread Ad Trim Size: 388 w x 255 h (mm.) Live Area: 360 w x 240 h (mm.) a
b c
d
c 1/1 Full-Page Bleed Ad
Trim Size: 194 w x 255 h (mm.) Bleed Size : 224 w x288 h (mm.) d Double Spread Bleed Ad Trim Size: 388 w x 255 h (mm.) Bleed Size : 440 w x288 h (mm.) e 1/2 Half-Page Vertical Ad
93 w x 260 h (mm.) f 1/4 Quarter-Page Portrait Ad
e
i
93 w x 128 h (mm.) g 1/2 Half-Page Horizontal Ad
196 w x 126 h (mm.) f
g
h 1/4 Quarter-Page Horizontal Ad h
196 w x 58 h (mm.) i 1/4 Quarter-Page Vertical Ad
42 w x 260 h (mm.)
2011 closing dates
JANUARY Theme: Inspiring Bangkok
February Theme: The Andaman Dream
March Theme: Colonial Charms
Coverage: Bangkok
Coverage: Phuket, Phanga, Krabi
Coverage: Laos, Vietnam, Cambodia, Malaysia
Ad Close: 10 December Materials Due: 15 December
Ad Close: 10 January Materials Due: 15 January
Ad Close: 10 February Materials Due: 15 February
April Theme: Blissful Summer
MAY Theme: The 5-Star Experiences
JUNE Theme: Travel to The Green
Coverage: Samui, Pattaya, Hua Hin
Coverage: Chiang Mai, Phuket, Bangkok
Coverage: Khao Yai, Wang Nam Kheaw
Ad Close: 10 March Materials Due: 15 March
Ad Close: 10 April Materials Due: 15 April
JULY Theme: Urban Pleasure
AUGUST Theme: Health & Leisure
SEPTEMBER Theme: Stay Chic
Coverage: Bangkok, Singapore, KL
Coverage: Spa, Health Care Tourism
Coverage: Hua Hin, Chiang Khan, Pai, BKK
Ad Close: 10 June Materials Due: 15 June
Ad Close: 10 July Materials Due: 15 July
Ad Close: 10 August Materials Due: 15 August
OCTOBER Theme: Culinary Delights
NOVEMBER Theme: Out into the Chill
DECEMBER Theme: Coastal Celebration
Coverage: Bangkok, Phuket, Chiang Mai
Coverage: North & Northeast Thailand
Coverage: Samui, Phuket, Pattaya, Hua Hin
Ad Close: 10 September Materials Due: 15 September
Ad Close: 10 October Materials Due: 15 October
Ad Close: 10 November Materials Due: 15 November
Ad Close: 10 May Materials Due: 15 May
w w w. t rop i ca l - magazine .c o m w w w. t rop i ca l m agazine .info w w w. f a ce b o ok .c o m/tro p ic almagazine
Please contact our salesperson to find out more advertising solution that best matches your business Mr. Pasakorn Bhahurak (Bird) Sales & Marketing Manager Mobile: +66 (0) 85 843 0111 | Email: pasakorn@thethm.com Ms. Nanthana Inkaew (Bee) Assistant Sales & Marketing Manager Mobile: + 66 (0) 86 367 4251| Email: nanthana@thethm.com
.................................................................. Sales Representatives Mobile: ........................................... | Email: ....................................................
www.thethm.com
Chawalitanon TropicalWisith Hospitality Management Co., Ltd ศิษฏChankasem, ชวลิตานนท Jatujak, Bangkok 10900 80/23 Ladprao Soi วิ23, chief executive officer Tel: +66 (0) 2513 4913, +66 (0) 2513 4996 | Fax: +66 (0) 2513 4674
Tropical Hospitality Management Co., Ltd. 80/23 Ladprao 23, Chankasem, Jatujak, Bangkok 10900 THAILAND
+66 (0) 81 906 1457 | wisith@thethm.com +66 (0) 2513 4913, +66 (0) 2513 4996