Trish Rahilly_portfolio_03.2024

PORTFOLIO

GRAPHIC DESIGN

TRISH RAHILLY

ABOUT ME...

I am a seasoned Graphic Designer with comprehensive experience in the dynamic fields of visual marketing and trade show management. I am adept at managing the design process, from concept through completion. In addition to my creative skills, I have relied upon my ability to organize, prioritize, and manage multiple, concurring projects on-time and within budget, while maintaining a strong commitment to quality and attention to detail.

EDUCATION

Associate of Applied Science: Commercial Graphics-Design

Southern Illinois University, Carbondale, IL

American Plastics, LLC

Formally: Katy Industries [1999-2017]; Contico International, Inc. [1991-1999]

Private Equity Held North American Manufacturer & Distributor of Home Organizational Products

EXPERIENCE

Graphic Design & Trade Show Manager 2003 - 2023

1991 - 2023

• Principal owner who oversaw the entire graphic design process, from ideation through material production, for two portfolio companies, and augmented the graphic design capabilities of other companies within the portfolio

• Established, fostered collaboration, and managed a network of cross-functional vendors including artists, photographers, print agencies, packaging and label suppliers, trade show/event marketing agencies, and promotional product suppliers, ensuring the fulfillment of project objectives and deadlines

• Managed 25+ annual domestic and international trade shows and sales meetings to ensure delivery of the company’s message and product positioning

• Curated an extensive digital repository containing photos, specifications, and literature for over 2,000 products

• Developed engaging eCommerce enhanced content that informed decisions and built trust

• Maintained three company websites by regularly updating product information, imagery, enhancements, and other pertinent content to ensure a dynamic digital presence

• Facilitated the Intellectual Property activities related to trademarks, coordinating communication between product management, legal, and outside corporate counsel for a portfolio of 75+ trademarks

Graphic Design Manager 1999 - 2003

• Developed concepts that created brand and category recognition

• Created or supervised the development of all digital, print, and exhibit materials

• Key participant in trade show planning and execution

Senior Graphic Designer 1994 - 1999

• Selected and monitored a network of suppliers [artists, photographers, printers]

• Provided graphic support for all internal departments

• Aided in booth graphics, materials, and set-up for trade shows

Graphic Designer 1991 - 1994

• Responsible for the design and production of all printed materials for the $130 million Consumer Division, as well as periodic support of the $85 million Commercial Division

PROJECTS...

Please take a moment to review a sampling of my work. These projects were produced using a variety of programs, often within tight time constraints.

THANK YOU!

TECHNICAL

InDesign

Photoshop

Illustrator

Canva

Imagine.io

Bynder

STRENGTHS

Project Management

Graphic Design

Creative Direction

Event Planning

Copywriting

Website Maintenance

SilverBall 39th ANNUAL

December 7th, 2019

Grand Hall St. Louis Union Station 1820 Market Street St.Louis,Missouri63103

Sponsorships

Reply Card

ProgramBook

m CocktailReceptionPatron$10,000 Companynameandlogowillbefeaturedthroughoutthecocktailreceptionareaorafter-partywitha uniqueandpersonalizedpromotionopportunity; oneventwebsiteandduringtheeventmedia showcasethroughouttheevening;andonafullpageadintheprogrambook.Ten(10)preferred seatsatthegala.

Adsareavailableandshouldbesubmitted nolaterthanMonday,November24,2019

m $1,000Fullpage

m $750Halfpage

m amunabletoattend,butwouldlike tohelpyouconquerarthritiswith

a 100% tax deductible contribution intheamountof$

m PlatinumPatron$5,000 Companynameandlogowillbefeaturedonevent websiteandafull-pageadintheprogrambook. Ten(10)preferredseatsatthegala.

m SterlingPatron$3,500 Companynameandlogowillbefeaturedona half-pageadintheprogrambook.Ten(10)seats atthegala.

Pleaserespondnolaterthan December 1, 2019 arthritis.org/silverballstl Questions? ContactEricPageat3143288897 orepage@arthritis.org

m MediaPatron$3,000 Companynameandlogowillbefeaturedon eventwebsiteandonfullpageadintheprogram bookandduringtheeventmediashowcase throughouttheevening.

m TablePatron$3,000 Seatingforten(10)atthegala

m IndividualTicket$300

Alice Ludmer

AliceLudmerhasrheumatoidarthritisandconsidersherselflucky.Why?Itstartedwithher mother.Aftermanyyearsofsufferingfromaconnectivetissuedisease,shediedatage 50.Therewerenobiologicsavailableastherearetoday,andmedicalsolutionswerevery limited.Alicewas15atthetimeofherdeath–tooyoungtounderstandthepainandfear hermothermusthavefelt. Atage40,Alicewasshowingsignsofthesamediseaseandherfirstflareoccurredonher 50thbirthday.Itwastreatedsuccessfullyandshecontinuedonwithherlife.Shehasbeen onseveralRAdrugssincethatfirstflare,andfeelsfortunatethattheRAscientificcommunity continuestodevelopnewandimprovedmedications. Alicetriesnottoletthediseasedefinethepersonsheis.Althoughwithhercompromised immunesystem,ithasbecomehardertorecuperatefromupperrespiratoryinfections, scarringonherlungsandtwohipreplacements,shecontinuestochallengeherselftolive herbestlife.BysupportingtheboldeffortsoftheArthritisFoundation,Alicecontinuesto leadthefighttofindacure–notjustforherselfbutforgenerationstocome.

Letterhead,

cards, announcements, and invitations represent important elements in corporate communication. A professional layout that aligns with the organizations branding is essential for consistent messaging.

ENHANCED CONTENT

IMAGE 1: HERO

300dpi [jpg or png]

3000px x 3000px (10 x 10”)

White background, no shadows, good lighting

3/4 View, slightly elevated, right-facing

Product must fill at least 85% of the L or W

IMAGE 2: DIMENSIONS_USAGE ICONS

300dpi [jpg or png]

3000px x 3000px (10 x 10”)

20% black background

Front shot, slightly elevated with Dimensional Lines/Sizes

Dimensions: ‘L’ longest side / ‘W’ shortest side / ‘H’ height (L,W, H not indicated on image)

1pt solid line with .25” perpendicular ends –black

Imperial size (20pt Cooper Hewitt Bold) Black

Metric size (17pt Cooper Hewitt Book) Black

Round to one number past decimal. (.0 if it’s even)

30.9” x 20.3” x 14.9” / 78.5cm x 51.6 cm x 37.8 cm

1.25” Icon Circles - 4pt line weight - black

Text 21pt Cooper Hewitt Bold, all caps, black

•TOOLS

•SPORTS

•CAMPING

•HOLIDAY

IMAGE 3: FEATURE ICONS

300dpi [jpg or png]

3000px x 3000px (10 x 10”)

Lifestyle image with good lighting.

1.25” Icon Circles - 4pt line weight - black or white (depending on background color)

Use a transluscent white box behind icons, if necessary.

Text 21pt Cooper Hewitt Bold, all caps

•CAPACITY: 27: 50pt Cooper Hewitt Heavy

GALLON: 16pt Cooper Hewitt Bold

•STRONG

•LOCKABLE

•STACKABLE

With the rapid increase of eCommerce sales growth, creating an immersive, informative, and engaging on-line experience is critical. Rich content that includes high-quality images, detailed descriptions, specifications, videos, and infographics can build consumer confidence, reduce confusion, and improve SEO. Templates should be followed to maintain brand consistency

LINE ART

Line art is necessary for a variety of applications. Used for such things as instruction sheets, carton print dies, and literature, the artwork must be clean and present an accurate visual representation of the product.

Bul l e tPr oof BulletProof

MicroStripe

HUMBLE PIE

YE A RS

Logo design is a critical skill, since it is a visual representation of what is being sold. Whether for a company, a brand, or a product, a logo should create a mood, be easy to read, and be memorable.

PRODUCT PACKAGING

CARTON ART

Assembly instructions and carton art are critical elements of a product’s packaging. Layouts should be clean and organized, drawings must be sharp and accurate, and written instructions easy to follow.

XL TALL

It may be necessary to use a mallet or small hammer to gently tap each post into place.

Il peut être nécessaire d'utiliser un maillet ou un marteau pou taper doucement sur chaque montant en place.

Puede ser necesario utilizar un mazo o un martillo pequeño para golpear suavemente cada post en su lugar.

Sto e heav y i ems on the two owest she ves

Stocker les articles lourds sur les deux plus basses étagères.

Almacene los artículos pesados en los dos estantes más bajos.

Weigh mus be even y d s r bu ed on each she

Le poids doit être également distribué sur chaque étagère.

El peso se debe distribuir uniformemente en cada estante.

P ace she f assemb y on a hard, eve surface Never climb she ves

Placez la tablette sur une surface dure et plane. Ne montez jamais les étagères.

Coloque el estante sobre una superficie dura y nivelada. Nunca suba los estantes.

3618-5BK

For every 5° above 95°F, decrease weight on shelves by 10%.

Pour tous les 5 degrés au-dessus de 35°C, poids de diminution sur des étagères de 10%.

Para cada 5 grados sobre 35°C, peso de la disminución en estantes por el 10%.

To mount the unit, you will need to purchase (4) 0.185 in. diameter screws long enough to secure into the wall stud.

Vous devrez acheter (4) 0,47 cm des vis de diamètre, celle êtes assez long pour pénétrer suffisamment le goujon de mur.

Usted necesitará comprar (4) 0,47 cm los tornillos del diámetro de que es suficientemente largo penetrar suficientemente el perno prisionero de la pared.

Wall mounting as described is required for maximum weight capacity and stability Fixé au mur comme décrit est exigé pour la capacité maximums de poids et la stabilité.

Montar como descrito es requerido para la capacidad máxima de peso y estabilidad.

Étagère

Estante

Étagère à 4 tablettes

Étagère à 5 tablettes

Estante de 5 repisas

Good label design is a critical element in a product’s overall presentation. Layout, color, and graphic elements are used to quickly and easily provide information, as well as to evoke interest, and create brand identity.

Banners, displays, and posters with eye-catching visuals, colors, and designs can captivate attention and contribute to a successful marketing strategy in trade show and retail settings. They are often used to highlight key features and benefits of products and services.

33”x 81” Banners

36”x 73.5” Lightbox Displays

The creation of and adherence to timelines and budgets are crucial aspects of trade show planning. The booth’s design must align with the brand and provide clear messaging and a pleasant atmosphere to engage with customers. Elements that attract attention and create a memorable experience are important to include. Pre-event promotion and staff training, and postevent follow-up and analysis are essential for achieving the desired objectives.

Brochures and flyers are important, versatile marketing tools. They’re great as leave-behinds for the sales force and as handouts at trade shows; also perfect in a digital format for web sites and email blasts. Grabbing attention with a strong design, organizing information in a clear and concise manner, and maintaining a consistent brand identity are important factors in designing effective literature.

Tri-Fold Flyer

Customer Profile

PowerPoint decks are an important sales tool that provide key information, messaging, and data visualization. A well-designed presentation delivers a clear and organized message and contributes to the overall professionalism of a sales presentation.

Consistent branding, aesthetically-pleasing layouts, and customization are essential elements.

Customer Profiles provide important information about demographics, preferences, and behaviors. This information allows the sales team to tailor their communication and build trust.