BRAND GUIDELINES
TABLE OF CONTENTS
DEFINING OUR BRAND
Who We Are
Curiosity is at the core of everything we do at Trinity Preparatory School of Florida. Our students and faculty love to ask questions, find answers and, in turn, ask more questions. We encourage students to learn about themselves and the world.
Trinity Prep’s commitment to excellence is present throughout all brand messaging.
Our Mission
The mission of Trinity Prep is to develop ethical, resilient leaders who thrive in the pursuit of excellence, embrace diversity in thought and perspective, and grow spiritually.
Our Vision
Trinity Prep Saints are a different breed. We’re inquisitive, bold and devoted. We care about the community and the world around us. We are doers, thinkers and creators. We belong to a close-knit Trinity family that recognizes and celebrates our differences while providing the tools for success in college and beyond. Each Saint molds his or her own journey at Trinity Prep, and students’ time here will always be a part of them.
Our Voice
Every communication not only conveys information, but also leaves an impression. For this reason, all editorial content and publications should reflect Trinity Prep’s brand positioning and tone of voice.
Our Values
Trinity Family: Our community values traditions, respects the dignity of each member of the Trinity family, and is safe, caring, and supportive.
Educational Excellence, both Academic and Extracurricular: We are committed to encouraging passionate engagement and providing challenging programs, exemplary instruction, and meaningful guidance.
Leadership and Character Development: Our school promotes leadership, ethical behavior, personal responsibility, and reinforces the highest standard of character and honor.
Faith and Spirituality: We affirm the spiritual dimension of life and sustain a community where all are encouraged to explore and deepen their own faith.
Tone of Voice
As an institution of education, we are accountable for and to many individuals who make up the Trinity Prep community. Our voice will always be informative, focused, authentic, and community-minded.
Our audience will interact with us for different reasons, so we cannot expect to communicate with everyone in the same manner. Tone allows us to adapt our voice to maximize understanding, receptivity, and engagement.
Our tone of voice is tied to our brand pillars and personality traits, allowing us to further build trust with our community. Their use and intensity can be dialed up or down depending on the context or audience.
Brand Pillars
Trinity Prep’s five brand pillars represent our values and provide a guide for all content creation and visual design.
• Authentic, storytelling
• Energetic, passionate
• Future-forward
• Thoughtful, inclusive
• Responsible, resilient
Our Personality
Trinity Prep has eight defined personality traits. These traits shape the image, voice, and tone of our brand.
Use the personality traits below in content creation and visual design:
• Kind
• Engaging
• Serving
• Globally Minded
• Guiding Light
• Intrinsic
• Successful
• Cheerful
Informative
Example of Our Tone of Voice
As the No.2-ranked private school and STEM school in the Orlando area, Trinity Prep offers unmatched educational and extracurricular opportunities for its students.
Focused, Thoughful
Trinity Prep students strive to make a difference at school, in their communities and throughout the Orlando-metro area. Building homes with Habitat for Humanity is among their biggest passions.
Authentic, Storytelling
Taking time out of the day to celebrate a Saints Stop means so much more than just a break in the day. It’s a time to connect with friends and enjoy the Quad. Moments like this are the memories that make Trinity a special place for our students.
Community-Minded
“ “ “ “
The Trinity Prep campus is alive and bustling all day, and the sense of community is palpable as you walk around campus. From joining a club to seeing other parts of the world, students are encouraged to find something they connect with and to pursue their interests.
Trinity Prep’s voice is consistent, but its tone should adapt to suit the audience. For example, the tone of a social media post reminding alumni to attend a reunion will be different from that of a printed annual philanthropy report or admissions brochure.
DESIGN ELEMENTS
Design Elements
Logos
The Trinity Prep logo catalog consists of three categories: primary, administrative, and athletics. Logos can only be used in non-Trinity Prep publications or displays with approval from Marketing and Communications.
Additional approved logos are available for special events, clubs, and athletics upon request through Marketing and Communications at marketing@trinityprep.org.
Color Palette
Using color appropriately is one way Trinity Prep ensures all communications and materials reflect a cohesive brand image and story. Trinity Prep’s color palette consists of two layers— primary and secondary.
Typography
As a design element, typography stands second only to color in importance for the Trinity Prep visual brand. The fonts chosen give our communication substance, usability, and uniqueness— offering a versatile set of tools for brand consistency.
Graphic Elements
As a design element, graphic patterns and icons assist in reinforcing the Trinity Prep brand identity and story. All approved elements are to be used as accents only.
Photography & Videography
The photos and videos we choose are a window into the soul of Trinity Prep and our community. It represents who we are and what we do and should always be the most prominent design element.
Social Media
All online platforms and accounts approved by Trinity Prep should enforce and strengthen the Trinity Prep brand. To review Trinity Prep’s social media guidelines, visit the Marketing and Communications resource library.
Stationery
To protect the image of Trinity Prep, official communications should be produced on official stationery or use the approved email signature. Official business cards, letterhead, and envelopes are available through the Head of School office.
Writing Style
To promote consistency in all Trinity Prep print/digital publications and internal/external communications, please use the Associated Press (AP) Stylebook (with a few exceptions).
Logos: Primary
The Trinity Prepararatory School of Florida’s primary logo is like an umbrella that covers the school and all of its many assets. It contains the “fleur-de-lis” icon with the school name typeset in the primary font, ITC Tiepolo Book. The school name is in all caps, with “Trinity” as the most prominent word.
The complete crest is primary and should be used in most instances.
General Logo Use
Only the primary and secondary logos should be used. All communications to parents, alumni, and the public should contain the primary Trinity Prep logo.
Always use the logo files provided. Do not re-create. Highresolution logo files are available in the Marketing and Communications resource library.
Logo
Secondary Logo (Crest ONLY)
Colors
Spacing & Sizing
For legibility and prominence, the minimum clear space area that should be left arond the logo mark is defined by half the width of the crest.
Colors & Size
Trinity Blue (Pantone 295) is a key branding element and whenever possible the blue, with the addition of red (Pantone Warm Red C), should appear prominently in all communications, publications, and promotional items.
There must be sufficient space around the logo to make it stand apart from other visual elements. Text, headlines, photographis, or illustrations should never be closer to the logo than half the width of the logo fleur de lis.
In all applications, the logo should be reproduced at a size that maintains the integrity of the mark and yields clean, legible and art detail. There is no maxium size limit, but use discretion when sizing the logo.*
*See Correct/Incorrect Logo Use Section, Page 14
Logos: Secondary
Trinity Prepararatory School of Florida’s secondary logo provides flexibility for use across diverse applications where the primary logo may not be suitable.. It contains the “fleur-de-lis” icon with the school name typeset in the primary font, ITC Tiepolo Book. The school name is in all caps, with “Trinity” as the most prominent word. The logo is available in vertical and horizontal formats for versatility.
The horizontal logo is the primary and should be used in most instances. The stacked logo is for large-scale use.
General Logo Use
Horizontal and vertical logo options are available for layout versatility.
Always use the logo files provided. Do not re-create. Highresolution logo files are available in the Marketing and Communications resource library.
For questions regarding use contact the Marketing and Communications department at marketing@trinityprep.org.
Complete Logo
Logotype
Fleur-De-Lis
Colors
Colors & Size
Trinity Blue (Pantone 295) is a key branding element, and whenever possible, the blue or white Trinity logotype with the gold fleur-de-lis should appear together. It can also appear in solid Trinity Blue or white, dependent upon the background color.
There must be sufficient space around the logo to make it stand apart from other visual elements. Text, headlines, photographs, or illustrations should never be closer to the logo than half the width of the fleur-de-lis.
Spacing & Sizing
For legibility and prominence, the minimum clear space area that should be left around the logo is defined by half the width of the fleur-de-lis.
The minimum size that the vertical logo can be reduced to is no smaller than 1 inch wide. The horizontal logo can be no smaller than 1.375 inches wide.
In all applications, the logo should be reproduced at a size that maintains the integrity of the mark and yields clean, legible, and artistic detail. There is no maximum size limit. The minimum size that the vertical logo can be reduced to is no smaller than 1 inch wide. The horizontal logo can be no smaller than 1.375 inches wide.*
Correct/Incorrect Logo Use
The preferred background color for a white logo is Trinity Blue. If using a background color other than blue, the Trinity logo must appear in white against a dark background or blue against a light-colored background.
The logo may be printed against a photographic image only if it remains highly visible and legible. Never print it against a “busy” background that compromises it visibility.
The one-color logo should be used only on photographs and color backgrounds within the Trinity Prep color palette.
Always use the logo files and color palette provided. Do not recreate. High-resolution logo files are available in the Marketing and Communications resource library.
These correct/incorrect guidelines apply to all Trinity Prep logos including, but not limited to, the primary, administrative, and athletic logos.
Correct Use
Incorrect Use
Trinity Preparatory School
Color Palette
Using color appropriately is one way Trinity Prep ensures all communications and materials reflect a cohesive brand image and story. Trinity Prep’s color palette has two layers—primary and secondary.
The colors are shown in full color, with color value specifications for print and digital media. Pantone® and CMYK are pigments used for printing. RGB and Hex are projected colors for monitors, mobile devices, and projectors.
Primary Colors
The primary color palette is comprised of the traditional color scheme and reflects the historical brand family. Those colors are Trinity Blue and gold.
The primary colors can be screened at tints of 20, 24, 70, and 100 percent.
When printing in four color process, please be sure to use the CMYK builds provided. Do not attempt to re-create these colors without working closely with the Marketing and Communications department.
C:100 M:70 Y:10 K:50
R:0 G:40 B:85
HEX: #00305F
Approved Tint Percent
Trinity Blue Pantone 2955C
Gold
Pantone 1235C
Blue
Pantone 542C
C:60 M:19 Y:1 K:4
R:123 G:175 B:212
HEX: #7BAFD4
White
C:0 M:0 Y:0 K:0
R:255 G:255 B: 255
HEX: #ffffff
Secondary Colors
The secondary color palette of preferred colors has been selected to complement Trinity Blue. These colors are used in graphic design elements such as backgrounds, patterns, icons, and typography. The colors are shown in full color, with color value specifications for print and digital media.
Trinity Prep logos must always be displayed using the logo color palette.*
Warm Gray
Pantone Warm Gray 8
C:17 M:24 Y:25 K:49
R:140 G:130 B:121
HEX: #8C8279
Light Warm Gray
Pantone Warm Gray 3
C9 M:11 Y:13 K:20
R:191 G:184 B:175
HEX: #BFB8AF
*See Logos, Page 7
Carolina
Typography
Consistent use of specific fonts for text, titles, and headings is part of the Trinity Prep branding process and creates a guarantee of professionalism and consistency from all faculty and staff representing the school. Lato Light (9 to 12 pt.) is the official school font to be used in the body text of all communications. ITC Tiepolo Book, all caps, will be used for the school name in titles, headings, and callouts. When a stronger font is needed for the school name in informal applications, Lato Bold, all caps, may be used. For sports related material, Aachen Bold may be used in headings and accents. When a formal accent font is needed, the script display font Lobster Regular can be used for headings and accents.
The font families displayed illustrate the available options for weights and styles of the school brand fonts.
ITC Tiepolo Book Family
Callout, Headings & Titles
Book
Book Italic
Bold
Bold Italic
Black
Black Italic
ABCEDFGHIJKLMNOP1234567890
ABCEDFGHIJKLMNOP1234567890
ABCEDFGHIJKLMNOP1234567890
ABCEDFGHIJKLMNOP1234567890
ABCEDFGHIJKLMNOP1234567890
ABCEDFGHIJKLMNOP1234567890
Lato Family
Body Copy & Informal Display
Thin
Light
Light Italic
Regular
Medium
Medium Italic
Semibold
Bold
Bold Italic
Heavy
Black
ABCEDFGHIJKLMNOP1234567890
ABCEDFGHIJKLMNOP1234567890
ABCEDFGHIJKLMNOP1234567890
ABCEDFGHIJKLMNOP1234567890
ABCEDFGHIJKLMNOP1234567890
ABCEDFGHIJKLMNOP1234567890
ABCEDFGHIJKLMNOP1234567890
ABCEDFGHIJKLMNOP1234567890
ABCEDFGHIJKLMNOP1234567890
ABCEDFGHIJKLMNOP1234567890
ABCEDFGHIJKLMNOP1234567890
Lobster Regular
Script Accent Display
Regular
ABCEDFGHIJKLMNOP1234567890
Factoria Family
Athletic Display
Factoria Thin
Factoria Book
Factoria Demi
Factoria Black
Factoria Ultra
ABCEDFGHIJKLMNOP1234567890
ABCEDFGHIJKLMNOP1234567890
ABCEDFGHIJKLMNOP1234567890
ABCEDFGHIJKLMNOP1234567890
ABCEDFGHIJKLMNOP1234567890
Additional Typography
When the primary brand typography are not available, the following fonts have been approved.
Trebuchet MS Regular
Substitution: Lato Light Body Copy
Georgia Regular
Substitution: ITC Tiepolo Book Call Out, Headings & Titles
Impact Regular
Substitution: Lato Bold Athletic Display
Typography | Color Combinations
Accessible Typeset Color Combinations
All examples shown below pass the contrast standards.
White on Trinity Blue
White on Trinity Blue
White on Gold
White on Gold
Carolina on Trinity Blue
Carolina on Trinity Blue
Trinity Blue on Gold
Trinity Blue on Gold
Gold on Trinity Blue
Gold on Trinity Blue
White on Carolina
White on Carolina
Trinity Blue on Carolina
Trinity Blue on Carolina
Graphic Elements
Pattern and icons can be used as background elements or to highlight specific information on a page or graphic. These graphic elements can add visual interest to a pull quote, infographic, framed photos, and/or call out unique factoids and aspects about the school.
Icons representing specific things about the school, its programs, and student life can be sourced through Flaticon.com. When selecting icons, it is important to choose icons that coordinate well stylistically—from outlined vs. filled to line weight, roundness of corners, and perspectives.
Each graphic element can be used separately or combined to attract the viewer and provide visual interest using the approved color palette. These elements should be used as accents and should not make up more than 10% of the overall design, with exceptions to background patterns.
Patterns
Icons
Photography
Photography is a key asset in communicating the Trinity Prep brand personality, reflecting and reinforcing our story. It represents who we are and what we do, and it should always be one of the most prominent design element in our communications.
Our primary photography style is full color. Black and white photos can be used in overlay design and with other treatments as approved by Marketing and Communications.
The subject matter of our photography should be consistent with Trinity Prep’s mission and include student and campus life, classroom interactions, extracurricular clubs, events, fine arts and athletics. Photography should be honest, spontaneous, and authentic. Be mindful of orientation, noise, and ability to crop and alter based on need.
To maintain visual consistency across all materials, use only approved brand photography. Never use unapproved stock photography.
Make sure the resolution of the photo is sufficient to allow enlarging and cropping.
Recommended Specifications
• Resolution: 300 DPI
• File Type: JPEG, PNG
Videography
Storytelling through videography is one of the most captivating forms of communication for Trinity Prep. It is important that every message coming from Trinity Prep, in video form, has an appearance of sincerity and authenticity. It helps celebrate our traditions, define our identity and tell our story.
Video Graphics
Trinity Prep brand fonts, colors, and logos are key elements of our schools video production. Presented in the intro or outro, the primary vertical logo must appear in the center of the screen. Throughout the video, the fleur-de-lis must appear in the bottom right corner of the screen. When it comes to interviews, the name and title of the speaker must appear in the bottom corner of the screen (right or left side, based on visibility).
Preferred Video Traits
• Well-framed subjects
• Well-focused subjects
• Warm colors
• Well-lit subjects
• Action oriented
• Steady movement
• MP4 file format
Video production and publication are the responsibility of the Marketing and Communications department or approved thirdparty providers. For video inquiries or questions, please email marketing@trinityprep.org.
Social Media & Web
Trinity Prep departments, clubs, athletics, fine arts and alumni utilize social media to create a collaborative, engaging, and comprehensive campus-wide branding and social media environment. All online platforms and accounts approved by Trinity Prep should enforce and strengthen the Trinity Prep brand. They should also be used as retention vehicles to strengthen the “connection” and “experience” of Trinity Prep students, faculty, staff, and alumni.
Submit a request with Marketing and Communications for correctly branded and sized graphics used on social media platforms and web publications.
To review Trinity Prep’s social media guidelines, visit the Marketing and Communications resource library.
Stationery
Pre-printed official letterhead, envelopes, and notecards may be requested by the Assistant to Head of School.
Administrative
Official administrative letterhead is available for use by faculty and staff ONLY for official business purposes.
Samples shown are not actual size.
8.5” x 11 Letterhead
5” x 7” Flat Notecard
Envelope
8.5” x 11 Letterhead
General & Digital Letterhead
Digital branded letterhead is available for use by faculty and staff ONLY for official business purposes.
Download available in the Marketing and Communications resource library.
Sample shown are not actual size.
#10 Envelope
Business Card
A designated business card design must be used by all faculty and staff. Business cards must be ordered through the Assistant to Head of School.
Sample shown is not actual size.
3.5”
Email Signature
A designated email signature must be used by all employees in their email correspondence originating from the school email address. Employee emails should not include borders, images, or backgrounds.
The email signature will consist of the employee’s name (listing your advanced degree is optional); official title; secondary title (if applicable); the school name in full; the school’s physical address; the employee’s office phone number and (optional) mobile phone number or fax; the school’s web address, trinityprep.org; and links to the school’s official social media.
Writing Style
To promote consistency in all Trinity Prep print and digital publications and internal/external communications, please use the following style rules. Most are consistent with the Associated Press (AP) Stylebook (with a few exceptions).
Advisor
As per the AP Stylebook, spell this word “advisor.”
Athletics & Activities
• The name of a sport should not be capitalized.
• When referring to sports, clubs, or extra-curricular organizations, boys and girls are not possessive.
• When not referring a specific sport, club, or organization, use the possessive form of boys and girls as grammar dictates. If it is part of proper noun of the name of an official organization, write it however the organization does in its formal name.
Capitalization
• No need to capitalize board or trustee alone, but do capitalize Board of Trustees.
• Capitalize committee and association when part of the complete name of the group but not when used alone to denote the group.
• Formal titles of events such as conventions, conferences, and workshops should be capitalized when used as complete titles.
• Trinity Prep’s departments and offices are capitalized when referring to a specific office or department. Use lowercase when the word “department” or “office” are used generally.
• Do not capitalize middle school or upper school.
• Do not capitalize “family” in Trinity family.
Commas
Exception to AP style: In a series consisting of three or more elements, the elements are separated with commas (this is referred to as the Oxford comma). When a conjunction joins the last two elements, use a comma before the conjunction.
Date & Times
• Note the use/nonuse of commas in the following examples:
My birth date is November 19, 1942, which is also my cousin Bob’s birthday.
March 1932 was the first time unacceptable levels of water pollution were found here.
On Friday, May 13, 2007, Dennis Herron will announce the new curriculum.
• When using dates, do not use “st,” “th,” or “rd” after the numbers.
• When referring to decades, use Arabic figures, 2020s or ‘20s—not ‘90’s with an apostrophe before the s.
• In text, write 7 p.m. to 8:30 p.m. (not 7:00 p.m., 7pm, 7-8:30p.m). On posters or other visual communications, you may use a dash between the times.
• Refer to degrees as a bachelor’s degree, master’s degree, or doctorate. Do not capitalize the degree, nor what the degree is in bachelor’s degree in art, doctorate in education. It’s okay to use the abbreviation of the degree (M.A., B.A., Ed.D., Ph.D. M.D.) in lists and graphics, but not in text.
Digital Communication
• Write email (not e-mail). Do not write “email” preceding an email address. Best brand practice, emails directed to parents should contain TPS in the subject line.
• Exception to AP style: Write internet (not Internet).
• Write online (not on-line or on line).
• When hyperlinking to an email address, always write out the address. This is because email hyperlinks only work with some email clients. Those using other clients will not be able to see the email address.
• When hyperlinking to web addresses, do not write out the web address, just hyperlink to it.
• Do not put “www” in front of web addresses.
Writing Style
Fleur-De-Lis
Should be hyphenated and spelled “fleur-de-lis.”
Numbers
• Spell out one through nine, as well as hundreds, thousands, millions, etc. For all other numbers, use figures. In a chart or graph, use figures.
• Exceptions: At the start of a sentence, always spell out numbers. (If this presents a problem, try to rephrase your sentence.)
• Use numerals for all ages.
• Spell out the grade for grades one through nine, use the numeral for grades 10 and above, as with the “numbers” entry.
• Use the figure and spell out percent. Use the % symbol in charts and where space is a problem (posters, graphics, etc.).
Paragraphy Style
Use block style for correspondence; it gives a uniform appearance to the page and is easier to read.
Semesters
Refer to school semesters as fall semester or spring semester, not 1st or 2nd semester.
School Name
• The school name will be Trinity Preparatory School of Florida as a formal title and Trinity Prep as an informal title. In official school documents and letters, the school will always be referred to initially as Trinity Preparatory School of Florida and then may be referred to as Trinity Prep throughout the remainder of the document. Informal communications may refer to the school as Trinity Prep or TPS, but not Trinity as a standalone, reinforcing recognition of our school compared to other schools with “Trinity” in their names.
• Do not capitalize school on its own, even when it refers to Trinity Preparatory School of Florida.
• Capitalize school only when it is part of a formal title or when legally necessary (in contracts, policies, this employee handbook, etc.). Do not capitalize upper school or middle school.
States
When used in a body of text, always spell out the name of a state. On envelopes or as part of an address, use the two-letter abbreviation.
Spacing
• Single-space at the beginning of each sentence and after colons.
• Leave a space between initials.
• In state and other abbreviations, leave no space.
• For associations such as NAIS, FCIS, ERB, NAES, do not separate letters with periods.
Theater
Use the spelling “theater.” If the word is part of a formal name, spell it how the theater spells it.
Titles
• Capitalize titles when directly preceding a name and not offset by a comma. Otherwise, titles should be lower case.
• Capitalize titles in addresses.
• On first reference of clergy, use the title, e.g. the Rev. Brokaw. On second reference, use only the last name, e.g. Brokaw.
• Use quotation marks around most composition titles, including radio and television program titles, song titles, album titles, book titles, video games, movies, computer apps, lectures, speeches, and works of art.
Exceptions: Do not use quotation marks for the Bible or reference works, e.g. New World Dictionary, Encyclopedia Britannica. Do not use quotation marks for magazine titles.
TERMS OF USE
Use Requirements & Terms
Any use of Trinity Preparatory School of Florida brand assets must conform to these guidelines. These guidelines may be modified at any time by the Director of Marketing and Communications. Use of the Trinity Prep brand assets constitutes consent to any modifications to the guidelines.
Trinity Prep has sole discretion in determining if the use of the Trinity Preparatory School of Florida assets violates these guidelines.
Termination
Trinity Preparatory School of Florida may ask that you stop using brand assets at any time. In the event of termination, the use of brand assets must stop within a reasonable period from the date of the request and in all cases, no more than 7 days from the date of the request.
Photography & Videography Copyright
All photographs/videos taken by the Marketing and Communications department, or by contracted photographers/ videographers, remain the exclusive property of Trinity Preparatory School of Florida.
Any requests by print or news media please contact Kelly Gaines, Director of Marketing and Communications at gainesk@trinityprep.org. Requests for school owned photos/ videos, should be immediately reported to the Marketing and Communications department at marketing@trinityprep.org
Questions?
For all requests or questions regarding Trinity Preparatory School of Florida brand assets used in a manner inconsistent with brand guidelines contact Marketing and Communications at marketing@trinityprep.org.
For any brand inquiries contact the Marketing and Communications at marketing@trinityprep.org.
Trinity Preparatory School of Florida Resource Library trinityprep.org/about/communications