AI-powered solution AI-powered solution that could detect customer that could detect customer emotions from entry to exit. The emotions from entry to exit. The goal was to capture real-time goal was to capture real-time facial expressions and turn them facial expressions and turn them into insights that could improve into insights that could improve service quality and customer service quality and customer engagement. engagement.
THEBUSINESSCHALLENGE THEBUSINESSCHALLENGE
Traditional CCTV and reports Traditional CCTV and reports weren’t capturing how customers weren’t capturing how customers truly felt during their visit. The truly felt during their visit. The client needed a smarter way to client needed a smarter way to monitor emotional changes monitor emotional changes across the shopping journey— across the shopping journey— without disrupting the without disrupting the experience. experience.
THEAI/MLSOLUTION THEAI/MLSOLUTION
We created a custom AI model We created a custom AI model trained to detect facial trained to detect facial expressions across diverse expressions across diverse demographics. Using real-time demographics. Using real-time CCTV footage, our system CCTV footage, our system analyzed emotions at entry and analyzed emotions at entry and exit, identifying shifts in exit, identifying shifts in sentiment with high accuracy. sentiment with high accuracy.
