Now Trending Monthly: May 2021

Now Trending MONTHLY: MAY 2021

Sustained demand for consumer packaged goods (CPG) has manufacturers working hard to catch up, and many are leaning on third party support to meet supply. As a result, companies are re-examining inventory targets as well as their proximity to retailers. This evolution of logistics and the retail experience comes at a crucial time: consumers are seeking easy ways to shop for changing needs, and personalized online grocery shopping is growing in popularity.

It will be in the best interest of brick-and-mortar retailers to recreate their own version of this seamless shopping experience in store.

KEY TAKE-AWAYS •

Personalized grocery shopping on the rise

•

Consumer trust requires information accuracy

•

Flexible offerings are more important than specialized claims

Sources: CNBC, SmartBrief

TRICORBRAUN.COM |

Images: Thrive Market

NUTRACEUTICALS

Since launching in 2016, Ritual has grown from trendy Instagram darling to a trusted vitamin brand built on ingredient transparency. With its latest product, Ritual expands into dietary supplements with a plant-based protein powder sold in resealable pouches. Kate Hudson launches another nutritional powder brand, InBloom. These dietary supplements cater to popular wellness goals like energy, mental clarity, skincare, and clean protein.

The powder is sold in reusable glass or aluminum jars, and refills are supplied in an environmentally-friendly pouch that degrades naturally on its own over time, without water, heat, sunlight, or oxygen.

Nestle adds vitamins and supplements into their product category with the acquisition of Nature’s Bounty, among others.

TricorBraun Solutions: 63mm Gummy Packer, CR Closures, Droppers, Biotrē 3.0 Sources: Fast Company, WSJ, WWD Images: INBLOOM, Ritual, Nature’s Bounty

PERSONAL CARE

Clean beauty brand Pyt, is repackaging its entire product line ahead of an expansion into Target. Across its portfolio, Pyt invested in the introduction of PCR, sugarcane resins, and mono-materials to improve the recyclability of its packaging. Right sizing, light weighting, and removing metal components (like mirrors) helped the brand reduce carbon emissions by 77%. CO.

by Colgate is a new oral care line exclusively through Ulta and via direct-to-consumer (DTC) channels. The products aim to build demand for “oral beauty”, targeting Gen Z shoppers who increasingly associate oral care with self-care.

TricorBraun Solutions: Tubes, Droppers, PETG Jar with Aluminum Cap, PET Round Bottles with Dispensing Solutions, Sustainable Solid Stick Packaging (PCR, Paper, Mono-Material) Sources: Glossy, AdWeek

HOME CARE

Images: Pyt Beauty, CO. by Colgate

Unilever is launching a new laundry detergent made from recycled carbon emissions instead of petroleum. Doing so both prevents the use of fossil fuels and avoids the release of carbon into the atmosphere during the manufacturing process. The dissolvable laundry pods will be debuted under the OMO brand in China in rigid tubs and flexible pouches. CLR Products, a cleaning staple for tough grime, is launching two new product lines that respond to consumers’ need for everyday effectively cleaning solutions.

CLR Everyday Clean offers an EPA certified multi-purpose solution, and CLR Active Clear is a USDA Biobased certified cleaner that harnesses the power of probiotics to provide a naturally clean surface for up to three days.

TricorBraun Solutions: Wipes Package, Halo Multi-Stream Closure, HiVis Pump, PET Round Bottles with Dispensing Solutions, Vertical Trigger Sprayers, All-Plastic Trigger Sprayers, Flexibles Sources: Unilever, PR News Wire Images: OMO, CLR

FOOD & BEVERAGE

Consumer consumption of plant-based foods has not slowed. Target has now added an entire line of plant-based products under its in-house (and largest owned) brand, Good & Gather. Products include everything from beverages, condiments to frozen foods. According to research from Acosta, 59% of consumers eat frozen foods for dinner often, or nearly all the time. Consumers value taste and quality over convenience in these products. Tapping into the trend for functional beverages, Pepsi Co. has launched Soulboost. This functional beverage line comes in two varieties, Lift (for mental stamina) and Ease (for relaxation).

TricorBraun Solutions: Flexibles, Beverage Closures, RTD Beverage Bottles, Glass Food Jars, Aluminum Bottles Sources: Supermarket News, Food Business News Images: Soulboost, Target Good & Gather

TricorBraun Solutions: Glass Food Jars, Biotrē, Aluminum Bottles, Refillable Jars Sources: Beverage Daily Images: Avantium x Carlsberg

SPIRITS & WINE

SUSTAINABILITY

Dutch biochemical company Avantium, has been recognized for their paper bottle developments with both Coca-Cola and Absolut. Its PEF material, a 100% plant-based, fullyrecyclable bio-polyester, is on track for commercial production by the end of 2023 with bottles anticipated on-shelf by 2024. PEF stands to be a game changer for the food and beverage category, as a sustainable option to replace anything from plastic to glass to aluminum packages.

According to IWSA research, the rapid growth of the Readyto-Drink (RTD) alcohol beverage category can be attributed to consumers’ increased desire for convenience. What’s more, is that beverages that promote low-and-no alcohol content is becoming an “aspirational” way to achieve wellness goals. While lingering financial challenges from the pandemic have affected the trend of premiumization in this category, it is expected to continue. Albeit, the affects will be subtle and targeted to specific products. In the US, agave-based spirits are poised for the most growth.

TricorBraun Solutions: Spirits Catalog, Droppers, Aluminum Bottles Sources: IWSR, IWSR, ISWR Images: Ranch Water (via Bringing It Home), Elenita, Sombra

At TricorBraun, we prioritize an understanding of consumer behaviors so that we can develop packaging that not only delights consumers but speaks directly to their needs. We are constantly evaluating supply chain partners from across the globe to ensure our customers have access to the packaging solutions they need, when they need them.

Contact us at marketing@tricorbraun.com to get started on your solution today.

TRICORBRAUN.COM |