PREPARED FOR
25304 Prado De La Felicidad
ABOUT THE FRIDMAN GROUP II MARKETING III
TECHNOLOGY & INTELLIGENCE
I
TOMER FRIDMAN
With over $6 billion in career sales, and breaking the $800 million mark for closed sales in a single year, Tomer Fridman continues to be ranked as one of America’s Best Real Estate Agents by Wall Street Journal/ Real Trends. A celebrity and luxury real estate expert, Fridman specializes in residential luxury estate properties and large-scale projects throughout Beverly Hills, Bel Air, Hollywood, Holmby Hills, Calabasas, Israel, and Europe. His portfolio continues to include some of the most prestigious and marquee homes in the United States and his sales are consistently breaking record sale numbers and PPSF numbers in city limits around SoCal
Additionally, Tomer gained notoriety for being the only agent in Los Angeles to have transacted all sales of 20MM and above to International buyers in the first quarter of 2019. Furthermore, Tomer set a record for the highest land sale in Los Angeles in the past five years. In 2020, his sales ranked amongst the top 30 in the United States while having the accolade of transacting 2 of the top 10 highest priced sales in Los Angeles. And thus far in 2022, Tomer has sold 4 of the top sales in the United States year to date.
Raised in Los Angeles, Tomer earned his Juris Doctorate from Loyola Law School, where he participated in the prestigious Entertainment Law Practicum at Warner Bros. Studios. He also holds a B. A. with a concentration in International Relations from UCLA. Tomer is fluent in English, Hebrew and Romanian. He is also conversational in French, Spanish and Italian. A recognized authority on real estate trends in affluent markets around the globe, Tomer maintains a sterling reputation built on discretion, integrity and an array of clientele including high profile celebrities, entertainment executives, and captains of industries. Having a deep understanding of domestic and international real estate ventures, Tomer is often quoted in media outlets such as The Wall Street Journal, Forbes, Financial Times, The Hollywood Reporter, Angelino, and featured in the prestigious “Hot Properties” column of The Los Angeles Times.
ANTHONY BARILLO
While matriculated at The University of Pennsylvania and Temple University, Anthony acquired a fervent passion for understanding the real estate market with particular attention to the financial aspect. Moreover, an extensive knowledge of market dynamics has been instrumental for Anthony's understanding of global and local real estate. He perpetually offers solid advice, transparency and above all, personalized service to his clients.
Anthony's hard work and dedication to his career is solidly shown through results. Throughout his career, Anthony has personally closed over $560,000,000 in transactions- which includes working with sellers, buyers and renters. Anthony takes what he does very seriously and is extremely passionate about his work. He strives to ensure that nothing is lost in translation- always providing clear and authentic information to his clients.
Anthony is a SoHo homeowner and Los Angeles property investor. When not busy working with clients, he enjoys quality time traveling, volunteering for his favorite charities (some of which include AMFAR, The African Wildlife Foundation and Save the Children), cooking, staying fit and spending time with his loved ones.
THE FRIDMAN GROUP
With the support and strength of an elite team of seasoned real estate professionals, Tomer manages every facet of his clients’ experiences seamlessly.
TOMER FRIDMAN
Chairman, The Fridman Group
Global Director International Markets, Celebrity & Luxury Real Estate
ISIDORA FRIDMAN
Chairman, The Fridman Group Global Director International Markets, Luxury Estates
LAUREN RAUSCHENBERG
CEO, CLO, & Estates Broker
ROXANNE SILVERA Opertations Director
MELANIE SAVIA Director of Marketing
ISHAN PANDITA Marketing Coordinator
MATTHEW FENTON Listings Director
ALEXANDER ACKERMANN
Administrative Assistant
About The Fridman Group Compass
TOMER FRIDMAN REPRESENTED
4 OF THE TOP SALES IN THE UNITED STATES IN 2022
Pacific Coast Highway, Malibu
$89,750,000
49 Beverly Park, Beverly Hills
$70,000,000
30 Beverly Park, Beverly Hills
$58,000,000
642 Saint Cloud, Bel Air
$58,500,000
RECORD BREAKING YEAR FOR TOMER + ISIDORA FRIDMAN
$838 MILLION $1+ BILLION IN CLOSED LISTING VOLUME FOR 2022 IN ACTIVE LISTINGS
About The Fridman Group
The Owlwood Estate: Over 1 billion impressions in less than one week!
Tomer Fridman is a Marketing Conglomerate Himself, Bringing Over 3 Billion Impressions.
Tomer Fridman Represents 3 of the Highest Price Deals in the Country in 2020
Tomer Fridman Out Markets Every Property, Achieving Eva Chows Infamous Estate On The cover of AD Middle East
Tomer Fridman Named Top Broker by Los Angeles Business Journals’ “who’s brokering LA”
PUBLIC RELATIONS
The Fridman Group utilizes the strength and value of an in-house PR Company to create a more personalized and creative experience for press around your home. In utilizing our sturdy connections with local, domestic, and international publication leisans, we are able to generate curated coverage, act defensively in the case of discretion, and put forth the most strategic and effective exposure for the sale of your home.
About The Fridman Group Compass
Compass About The Fridman Group Business Insider March 11, 2020 Honey’s Billionaire Founder Buys $60 Million Bel Air Mega-Mansion Variety, Dirt January 4 2021 Holmby Hills’ Iconic Owlwood Compound Sells in $88 Million Deal Robb Report January 2, 2020 The 22 Most Expensive Homes In the World for Sale Architectural Digest September 2021 Architectural Digest Inside an $85M Estate with a Two Story Swarovski Chandelier The Real Deal November, 2020 Khloe Kardashian offloads Calabasas manse for record price Mansion Global October, 2022 Heather and Terry Dubrow Pay $14 Million for Los Angeles Penthouse
ARCHITECTURAL DIGEST | OCTOBER 2022
The Hollywood Reporter’s Power Broker Awards
Recognize L.A.’s Top Real Estate Agents
THE HOLLYWOOD REPORTER | SEPTEMBER
2022
The Hollywood Reporter’s Power Broker Awards Recognize L.A.’s Top Real Estate Agents
ROBB REPORT | SEPTEMBER 2022
The Co-Host of ‘Botched’ Just Listed His Luxe Bel Air Mansion for $30 Million
CURBED | SEPTEMBER 2022
The Co-Host of ‘Botched’ Just Listed His Luxe Bel Air Mansion for $30 Million
INMAN NEWS | JULY 2022
The 20 biggest residential real estate transactions of 2022 (so far)
MANSION GLOBAL | MAY 2022
R&B Star Babyface Lists Los Angeles Home for Nearly $8 Million
FORBES | MAY 2022
New Zoltan Pali-Designed Build Priced At $47.5 Million Aims To Be In Vogue Forever
MANSION GLOBAL | APRIL 2022
A New Build Designed by Zoltan Pali in Los Angeles’s Wealthy Bel Air Enclave Lists for $47.5 Million
ARCHITECTURAL DIGEST | APRIL 2022
Inside A $21,900,000 Mansion With A 15-Car Garage
WALL STREET JOURNAL | FEBRURARY 2022
This Designer Rebuilt Her Childhood Home as an $88 Million Minimalist Mansion
WALL STREET JOURNAL | JANUARY 2022
A California Home Asking $27.45 Million Could Set a Hidden Hills Record—Again
ARCHITECTURAL DIGEST | NOVEMBER
2021
Inside the $46,500,000 Estate Of Boxing Legend Sugar Ray Leonard
HAUTE LIVING | NOVEMBER 2021
Luxury Compass Realtor Tomer Fridman Is Selling Sylvester Stallone’s Beverly Park Estate
ARCHITECTURAL DIGEST | NOVEMBER
2021
This Fashion Royalty-Approved Hollywood Home Ups The Style Stakes On Sunset Boulevard
ARCHITECTURAL DIGEST | SEPTEMBER
2021
Gene Simmons Buys Luxe Steel Beverly Hills Home
ARCHITECTURAL DIGEST | SEPTEMBER
2021
Inside An $85M Estate With A Two-Story Swarovski Chandelier
MANSION GLOBAL | AUGUST 2021
In Celebrity Filled Calabasas, A Huge Spec Home Sells for a Record $30 Million
TMZ | AUGUST 2021
Sylvester Stallone Relists LA Mansion Looking for $85,000,000
DIGS | AUGUST 2021
The Cavalli Penthouse Italian Sense of Style
MANSION GLOBAL | AUGUST 2021
Award Winning Glass Farmhouse in Hollywood Hill Sells for $23.2 Million
DWELL | AUGUST 2021
A sublime experience of space and light at this $26 Million Los Angeles Living
ARCHITECTURAL DIGEST | AUGUST 2021
Pamela Anderson Sells Malibu Colony Home for $11.8 Million
YAHOO | JULY 2021
Soleil Moon Frye Sells ‘Magical’ Hidden Hills Farmhouse for $3.5M — See Inside!
ROBB REPORT | JUNE 2021
Sugar Ray Leonard’s Secluded LA Mansion Hits the Market for $46.5 Million
FORBES | JUNE 2021
One Of Los Angeles’ Most Pedigreed Estates Lists For $85 Million
ARCHITECTURAL DIGEST | MAY 2021
Inside A $28.5M Hollywood Hills Farmhouse Mansion
ARCHITECTURAL DIGEST | MAY 2021
These Personal Homes of Interior Designers Are for Sale
DIRT.COM | APRIL 2021
Tamara Ecclestone Makes Her L.A. Return, Picks Splashy Beverly Hills Transitional Mansion
MANSION GLOBAL | MARCH 2021
Shaq Takes Another Shot at Selling Spruced-up Florida Megamansion
WALL STREET JOURNAL | MARCH 2021
Pamela Anderson wants $14.9 Milion for Malibu Beach House
FORBES | FEBRUARY 2021
Designer Travis Grimm Talks 2021 Design Trends and his Newest Listing in Hidden Hills
ARCH DIGEST | FEBRUARY 2021
Bobby Flay Taps Designers to Add Outdoor Kitchen to Home He Bought From Them
DIRT | FEBRUARY 2021
‘Punky Brewster’ Star Soleil Moon Frye Seeks $6 Million for Boho Farmhouse
FORBES | FEBRUARY 2021
Real Estate’s Tomer Fridman Talks GameStop, 2021
About The Fridman Group
Compass
CAREER HIGHLIGHTS
Representing clients from the Flats of Beverly Hills to the shores of Malibu, The Fridman Group has garnered a distinguished track record of success.
$6B+ $1.2B
Career Sales Volume Current Local and International Listings
$800M+ Sales Volume in 1 Year
FEATURED SOLD LISTINGS
About The Fridman Group Compass
141 S CAROLWOOD DR Holmby Hills $115,000,000 THE FRIDMAN GROUP SOLD LISTINGS 10721 STRADELLA COURT Bel Air $65,000,000 800 STRADELLA RD Bel Air $47,500,000 1966 CARLA RIDGE Trousdale Estates $46,000,000 1 ELECTRA COURT Mount Olympus $35,000,000 805 NIMES PLACE Bel Air $32,000,000 44 BEVERLY PARK CIRCLE Beverly Hills $29,500,000 9601 OAK PASS RD Beverly Hills $27,950,000 1677 N DOHENY DR The Bird Streets $25,950,000 HIDDEN RIDGE ROAD Hidden Hills $22,750,000 24895 LONG VALLEY ROAD Hidden Hills $19,750,000 9127 THRASHER AVE The Bird Streets $17,495,000 9212 NIGHTINGALE DR The Bird Streets $15,500,000 1003 ELDEN WAY Beverly Hills $14,995,000 1520 CARLA RIDGE Trousdale Estates $19,750,000 25354 PRADO
The Estates at The Oaks, Calabasas $34,000,000 1471 FOREST KNOLL DR Hollywood Hills $26,500,000 1484 CARLA RIDGE Trousdale Estates $23,500,000 1357 LAUREL WAY Beverly Hills $18,000,000 10733 STRADELLA ROAD Bel Air $17,500,000 1638 CASALE DR Pacific Palisades $21,950,000 642 ST CLOUD Bel Air $75,000,000 10 BEVERLY PARK Beverly Hills $26,450,000 30 BEVERLY PARK Beverly Hills $80,000,000 1790 CARLA RIDGE Trousdale Estates $16,999,999 49 BEVERLY PARK Beverly Park $70,000,000 5505 HOBACK
Hidden Hills $15,500,000 301 COPA
Bel Air $27,995,000 57 BEVERLY PARK Beverly Hills $29,500,000 33812 PACIFIC COAST HIGHWAY Malibu $89,750,000 1 W CENTURY DR Century City $17,900,000 5521 PARADISE VALLEY Hidden Hills $27,500,000
DE LA FELICIDAD
GLEN
DE ORO
FEATURED SOLD LISTINGS
About The Fridman Group Compass
THE FRIDMAN GROUP SOLD LISTINGS 375 TROUSDALE PLACE Trousdale Estates $10,150,000 1003 ELDEN WAY Beverly Hills $13,825,000 23582 PARK SOUTH ST Calabasas $10,750,000 25919 DARK CREEK RD Calabasas $10,750,000 1241 LOMA VISTA DR Trousdale Estates $10,750,000 25210 JIM BRIDGER RD Hidden Hills $10,550,000 6005 ANNIE OAKLEY RD Hidden Hills $8,990,000 25201 PRADO DEL GRANDIOSO Hidden Hills $8,499,000 25305 PRADO DE LOS SUENOS The Estates at The Oaks $8,999,000 1432 TANAGER WAY Bird Streets $8,000,000 5555 DIXON TRAIL Hidden Hills $8,000,000 1731 RISING GLEN Los Angeles $7,995,000 1233 WOODLAND GROVE CT Westlake Village $8,750,000 1039 WALLACE RIDGE Trousdale Estates $7,599,000 25344 PRADO DE LA FELICIDAD Trousdale Estates $7,450,000 2785 LADBROOK WAY Trousdale Estates $6,550,000 2750 QUEENS GARDEN COURT Lake Sherwood $6,450,000 1414 DONHILL DR Lake Sherwood $6,350,000 5900 CLEAR VALLEY RD Hidden Hills $6,350,000 23738 LONG VALLEY RD Hidden Hills $5,995,000 2600 HUTTON DR Bevery Hills $10,750,000 1241 LOMA VISTA Trousdale Estates $10,750,000 385 TROUSDALE PLACE Trousdale Estates $10,900,000 2341 GLOAMING WAY Bevery Hills $11,500,000 9230 ROBIN DR The Bird Streets $12,250,000 530 KINGS ROAD Newport Beach $7,100,000 4421 HASKELL AVE Encino $7,900,000 25211 JIM BRIDGER ROAD Hidden Hills $12,850,000 1041 HILLCREST ROAD Beverly Hills $12,995,000
The
At
Calabasas $13,475,000 64 BEVERLY PARK TERRACE Beverly Hills $13,500,000 10208 CENTURY WOODS Beverly Hills $9,995,000
HIDDEN
Hidden Hills $14,595,000 5727
RD Hidden Hills $14,495,000 687
Pacific Palisades $14,790,000 23445 MALIBU
RD Malibu $14,900,000
25315 PRADO DE LOS SUENOS
Estates
The Oaks,
24200
RIDGE ROAD
JED SMITH
AMALFI DR
COLONY
EXCLUSIVE LISTINGS
Compass
THE FRIDMAN GROUP EXCLUSIVE LISTINGS 133
Hills $65,000,000 638
$42,500,000 1460
Hills $37,500,000
$65,000,000 1859
$68,000,000
$19,900,000
S MAPLETON DR Holmby
SIENA WAY Bel Air
LAUREL WAY Beverly
10250 SUNSET BLVD Holmby Hills
BEL AIR ROAD Bel Air
1729 ANGELO DR Beverly Hills
$6,995,000
$29,995,000
$36,950,000
$12,995,000
$10,250,000
$22,800,000
$14,990,000
$21,900,000
$16,800,000
$7,300,000
$6,995,000 24930
$5,300,000 443
$4,495,000
24862 ELDORADO MEADOW ROAD Beverly Hills
1035 STRADELLA ROAD Bel Air
626 SIENA WAY Bel Air
2406 LA MESA DRIVE Santa Monica
1125 SAN YSIDRO Beverly Hills
1041 LAUREL WAY Beverly Hills
996 VISTA RIDGE LANE North Ranch Country Club
1064 LAKEVIEW CANYON Westlake Village $10,250,000 1317 DELRESTO DRIVE Beverly Hills
607 CAMDEN DRIVE Beverly Hills
600 CLINTON PLACE Beverly Hills $13,499,000 9200 WILSHIRE BLVD UNIT 503E Beverly Hills
3035 LAKE GELN DR Beverly Hills
ELDORADO MEADOW RD Beverly Hills
EUCLID ST Santa Monica
POSITIONING
THE BRANDING PROCESS
In collaboration with the Compass Creative Studio, we bring the story of luxury properties to life through distinct brand identities that position them to effectively resonate with the target market.
CASE STUDY
We work collaboratively with all stakeholders to fully understand not only the functional aspects of the property, but also the underlying aspirational qualities and opportunity that make it a one-of-akind offering.
BRAND IDENTITY
Once positioning is established, we develop a distinct point of view and unique brand identity which conveys the essence of the property and resonates with the target audience.
THIS WILL INCLUDE:
• Brand Positioning
• Narrative and Messaging
• Logo
• Typography
• Art Direction
9601 Oak Pass Road, Beverly Hills
For the internationally recognized Oak Pass House in Beverly Hills, designed by Noah Walker, AIA, we created a brand that was minimal and sophisticated, much like the property’s architectural aesthetic, and gave a nod to its “upside down” program in the logo design. Oak Pass House branding was implemented throughout all property collateral for seamlessness and consistency across all campaign touch points.
Compass
MARKETING
Each property’s customized marketing campaign starts with a common framework that’s proven to deliver.
Photography & Videography
Copywriting and Property Descriptions
Finalize Marketing Deliverables Schedule
Print Collateral Production
Print and Digital Campaign Strategy
PR Strategy Development
Development of Buyer Profiles
Launch as a Compass Coming Soon
Installation of Signage
Initial Media Placements
Deploy Email Marketing Campaign
Launch Print & Digital Ad Campaign
Launch Social Media Campaign
Broker’s Open
Distribution of Collateral
Property, Team & Compass
Website & Syndication
Compass
LAUNCH PRELAUNCH Marketing
ONGOING
Print and Digital Campaign
Paid Social Media Campaign
Ongoing Press Opportunities
Promotion on Internal Compass Agent Channels
Promotion on Compass-Owned Media Channels
Marketing Updates
Compass
MARKETING
From branding and staging to close, our marketing teams take a thorough, curated, and multipronged approach to craft luxury property campaigns developed for your homes target audience.
75+
SERVICES
Luxury Strategy
Design
Art Direction
Copywriting
Property Branding
Project Management
Media Planning
Digital Strategy
Creative Production
Public Relations
Social Media
Target & Market Analysis
Marketing & Design
Employees in Southern California
$1B+
Southern California
Luxury Property Volume
Marketed in 2019
Compass HOLLYWOOD HILLS OFFERED AT $32,000,000 6 BED 9 BATH 11,184 SQ FT SALLY FORSTER JONES TOMER FRIDMAN TYRONNE MCKILLEN 1471FORESTKNOLL.COM INFO@1471FORESTKNOLL.COM DRE 00558939 DRE 01750717 DRE 01915539 1471 FOREST KNOLL DRIVE A MASTERWORK HOME BY VIEW POINT COLLECTION T HEVIEWPOINTCOLLECTION.COM
ADVERTISING
Our advertising tactics effectively reach key luxury sectors and audiences through targeted editorial, digital, and experiental campagins
SPORTS & ENTERTAINMENT
• Annual takeover of The Hollywood Reporter Oscars Issue
• L.A. Lakers All-Access experience
• Newport Beach Film Festival title sponsor
FINANCE & BUSINESS
• LA Business Journal ‘Wealthiest Angelenos’ issue
• Wall Street Journal agent showcase
• Financial Times listing banner ads
LUXURY LIFESTLYE
• Angeleno insert
• Rodeo Car Show VIP sponsorship
• Architectural Digest 100th issue inserts
• Wealthiest Century City outdoor & digital takeover
10M Average Southern California Print Impressions
Per Quarter
3.6M Average Southern California Digital Impressions Per Quarter
EVENTS
From exclusive cocktail previews for top brokers and clients, to innovative brand partnership experiences, a seasoned in-house team excels in bringing properties to life and activating their best attributes with sophisticated events that create extraordinary moments.
Compass
Marketing
Tomer Fridman 310.919.1038 tomer.fridman@compass.com DRE 01750717 9454 Wilshire Blvd Beverly Hills CA 90212 310.919.1038 compass.com Compass is a licensed real estate broker (01991628) in the State of California and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdraw without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate. Exact dimensions can be obtained by retaining the services of an architect or engineer. This is not intended to solicit property already listed.
