“Comfort is always important in coastal-styled clothing, but even more so in the fall and winter lines,” says Shea-Lawson. “For the new Jarrett Bay Clothing Co. line, we imagined what one might wear on an evening stroll on the beach when the weather is crisp, but not cold. Or, what might be worn at a casual gathering on a docked Jarrett Bay boat. The styles are built for comfort and style and, as with all Jarrett Bay clothing, are impeccably made.” Designers like Shea-Lawson stay on top of new trends by attending tradeshows, monitoring Pinterest boards and simply “store-stalking,” or watching people in store to see what they’re wearing, what they’re looking at and what they’re talking about. Then, each brand puts their own unique spin on what coastal- inspired clothing means to them.
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“Some brands focus more on men’s lines than women’s and vice versa,” says Bacon. “Or some brands stay more aligned with the strictly traditional beachwear look of shorts, tees and cover-ups. Then, you have brands like Jarrett Bay that are reaching for a more upscale market while staying authentic to coastal life with styles that are effortlessly pulled together.”
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Bacon and Shea-Lawson note that with the rising tide of demand for “beachwear” or “boatwear,” there is room for numerous brands to succeed with customers.
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“Again, it goes back to choice,” says Bacon. “People in the Triangle are lucky. There are enough choices out there so that everyone gets to pick their beach vibe.” And, as coastal-wearing-clothes people implicitly understand, whether the clothes actually make it to the beach or not is beside the point. Taylor Downs is the retail sales manager for Jarrett Bay, which is sold online and at various retail locations throughout the South. In Raleigh, they are located at North Hills. Learn more at JarrettBay.com. ‘
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“Coastal-inspired clothes, whether it’s t-shirts, long-sleeved henleys or colorful flannels, are no longer being diminished as lower-end clothing,” says Shea-Lawson. She notes people are expecting more upscale, travel pieces that can transition seamlessly from daytime to dinner, while still maintaining a beach-inspired level of comfort. The new clothing hitting storefronts stands out as an authentic and well-designed addition to the resort wear typically found in beach- clothing type stores.
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