#4 Tame Your Core Web Vitals

Core Web Vitals (CWV) are used by Google to measure the experience users receive from your site, including page loading, interactivity, and visual stability.

By scoring well across all CWV metrics, including Largest Contentful Paint (LCP), First Input Delay (FID, and Cumulative Layout Shift (CLS), as well as getting a jump start on Interaction to Next Paint (INP), which will be replacing FID in 2024, Google will put a premium on your user experience.

Ensuring each page has healthy CWV scores puts the user experience first, and your site will also benefit from higher organic Google search rankings, which, in turn, can mean more site traffic. To realize improved SEO value in time for BFCM, you must have good scores in place before October ends because a page will pass Google’s CWV assessment if it meets the recommended targets for each metric at the 75th percentile of page views over a 28-day period because Google collects and updates CWV data every 28 days.

A better user experience also impacts the business KPIs you care about, such as abandonment or bounce rates, conversions, and revenue.

• Prioritize user experience improvements that’ll also optimize your CWV scores

• Use a tool like Google’s PageSpeed Insights field data.

• Go beyond knowing your scores to identify why they’re underperforming.

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Tame Your Core Web Vitals #4

Are you always watching your Core Web Vitals, comparing them to your competitors? It’s easy to know what your CWV scores are, but not why they’re drifting. Only VitalScope for Core Web