#1 Simplify Your Site

If your site takes too long to load, your visitors won’t have the patience or tenacity to make a purchase and instead will abandon for a competitor’s site.

During BFCM, the last thing you want is to break your site. So the question is how can you get the most out of your current digital experience?

App-y Holidays Pro Tip: Shopping on your app should be as effortless as shopping on your site. A welldesigned, easy-to-use app with frictionless features like 1-click checkout can increase revenue by 29%. So, monitor application turns, API calls, errors, and app crashes to provide an optimal app experience.

Look under the hood of your site for underperforming pages:

• Inventory all third-party tags and services on your site.

• Evaluate all long-running JavaScript functions and JavaScript errors.

• Remove tags not being used or non essential for BFCM.

• Implement a Content Security Policy (CSP) to prevent unauthorized tags slowing down your site or putting customers at risk.

• Review content caching at the Content Delivery Network (CDN) and on the browser to ensure your site’s rich content is optimized for speed and scalability.