The sale of one’s home is the single largest financial transaction of their life and emotionally, it can be a roller coaster of thoughts, memories, emotions, and concerns.
This is YOUR home and if you ever made the decision to sell, you should be represented by the very best for the very best results and the very best overall experience.
My wife and I have lived in Lake Hills Reserve since 2008, I know every street in our 1,311 home community, I’ve been the Top Producing Agent up here every year since 2012, and over that time I’ve had many record sales and currently hold the records for 3 of the top 5 highest sales ever in Lake Hills.
With that in mind, here is some information about my marketing plan followed by a little about me and my team.
I’ve been in real estate since 2003 and simply put, I’m passionate about helping people which is why I get so much joy out of doing what I do.
I’d really love to sit down and discuss how I can help when the time is right for you guys…
949.294.2506
Best,
The following is a glimpse of what I do…
All photographs contained in this presentation were taken in Lake Hills
MARKETING PLAN
MARKET TEASE
We have a database of literally THOUSANDS of people including buyers that have been interested in Lake Hills whom we reach out to and that could potentially be interested in your home. In addition, we implement mass email blasts to the top agents in Corona / Riverside as well as postcard mailings to Lake Hills itself informing them of what is coming soon. This has often generated high-priced sales without the hassle of showings from buyers that simply will pay more to avoid market competition.
HOME PREPARATION
Having walked your home together, I will make suggestions that I believe will lead to a higher possible sales price. Some of these suggestions come with a cost and here is one of the greatest tools I bring to the table… The TRG Concierge Program.
The hassle–free way to sell your home faster and for a higher price. TRG Concierge helps you maximize your home’s value with home improvement services like staging, flooring, painting and more. No upfront costs and no interest!!!
THE VALUE OF TRG CONCIERGE
$385K Expected Sale Price Without TRG Concierge
$500K Sale Price After TRG Concierge
COMPLETED SERVICES
• Interior/Exterior Paint
• Various repairs throughout
• New flooring downstairs
• New carpet upstairs
• Full Kitchen Remodel
• Recessed lighting throughout
• Bathroom Vanities
• New Bathroom Fixtures
• Deep Cleaning
• Landscape clean-up
In October of 2020, a longtime Lake Hills client reached out to me regarding the sale of their mother’s home in Fontana. The home was in poor shape and in dire need of help. Based on its condition, the home would likely sell in the high $300s, but I believed with some renovations we would get into the mid to higher $400s. Despite my clients having no funds for this, they were able to qualify due to the equity in the home. And with a sold price of $500K, are they glad they did!!!
$21K
Total Project Cost
STAGING
We utilize the services of one of Southern California’s top professional staging consultants to create a warm and inviting environment that highlights the best architectural features and selling points of your home; and more often than not, utilizing YOUR furnishings to do so! Our Staging Consultant is Feng Shui-certified — important in Lake Hills — and well-versed in a broad spectrum of demographics. Understanding the target audience for potential buyers is a key to our success — and yours. When complete, professional staging will turn your home into a showplace that plays to the needs and desires of its prospective buyers. REALTOR.com estimates that a staged home sells for no less than 3% more than a non-staged home.
PROFESSIONAL PHOTOGRAPHY
As the saying goes, a picture is worth a thousand words. Our team combines professional pictures to capture the attention of potential buyers while showcasing your home’s best attributes. We work with the best real estate photographers to create a comprehensive visual description of your home from all angles (ground and air) and times (day and twilight) as well as all the amenities Lake Hills and Lake Hills Reserve has to offer, which is then shared via our website, print brochures, advertising, and social media.
REDFIN estimates that a professionally photographed home sells at least 5% more than one that isn’t.
Is there a difference?
Our photography - Lake Hills Reserve home
Our photography - Lake Hills Reserve home
Our photography - Lake Hills Reserve home
Their photography - Lake Hills home
Their photography - Lake Hills home
Their photography - Lake Hills Reserve home
MATTERPORT TECHNOLOGY
Matterport is the latest in cutting edge technology that utilizes hi-tech cameras to create dynamic 3D visual tours of your home. This technology essentially provides an “always open house” by giving prospective Buyers the ability to virtually move through the entire home (top picture) and offers a total sense of how a home fits together with the “Dollhouse View” (bottom picture).
Matterport helps create an immediate, lasting emotional connection to a property because Buyers can experience it as if they were already there and easily share this experience with friends and family.
PROFESSIONAL VIDEOGRAPHY
While our marketing is largely considered unparalleled within the real estate community, it is our video that simply puts us on another level and is the perfect opportunity for me to blend my two greatest passions: movies and real estate. With the connections I’ve amassed over my years in the entertainment industry I have put together a crew of experienced filmmakers that utilize state-of-the-art equipment — stedicam gimbal systems, in-camera ramping techniques, animated effects, aerial shooting — and masterful editing to tell a story. Couple that with shallow-depth close-ups on key features and snippets of Lake Hills to encapsulate what our community has to offer and you have a production value far beyond the everyday real estate video. My goal with this is to show off your home like it's the King of the Lake Hills — the Star of the Movie!!
REALTOR.com
VIRTUAL TOURS
Blending professional photography of your home with a pleasant musical accompaniment, our three-minute virtual tour will draw prospective buyers in and create an emotional connection that will last long after the video has ended. Since it comes in the form of a simple sharable link, it is quick to make its way around and add to the attention the home receives. This important marketing tool is will increase interest—and showings—of your home and will help achieve your goal of selling for the best price possible in the least amount of time.
REALTOR.com estimates that these Virtual Tours can add at least 1% to the sales price of a home.
SOCIAL MEDIA MARKETING
From Facebook to Instagram and beyond, social media is an exceptionally powerful way to expose your home to a virtually infinite number of potential buyers. Our Social Media Marketing Manager has an expert grasp on what has become the critical component of real estate marketing in this new age of advertising. She utilizes her expertise for targeted marketing via Facebook and Instagram as well as Google where she implements the target approach as well as Geofencing to optimize placement on Google for those searching for homes in the Riverside area as well as Lake Hills specifically. She also ensures that ensures your property is marketed online 24/7 through more than 350 of the most popular search websites and emails are blasted to all agents in the Corona / Riverside area as well as those with historical activity in Lake Hills. Our internet and social media marketing campaigns are extremely successful, with homes we represent consistently ranked at or near the top in total views.
NBC News has estimated that a home that is marketed extensively on social media can sell for at least 6% more than one that isn’t.
PLAN OF ATTACK
While the social media campaigns we create are widespread and cast a large net extending from Los Angeles to Orange County — two areas where I have repeatedly captured buyers that have led to record-breaking sales — the specific plan of attack is directed with an intense focus on the Big 3 — Facebook, Google, Instagram — and is reverse-engineered from the date of our first open house:
2 Weeks Before To Open House
Postcard to Lake Hills - “Coming Soon” (no price mentioned)
Facebook, Instagram, and Lake Hills Viewer posts - Coming Soon tease
Social Media Targeted Marketing - Facebook, Google, Instagram
Google-specific Targeted Marketing / Geo-Fencing
Email Blast to top Corona/Riverside agents as well as agents active in Lake Hills
1 Week Before To Open House
Postcard to Lake Hills - “Open House” (no price mentioned)
Facebook, Instagram, and Lake Hills Viewer posts - Open House announcement
Social Media Targeted Marketing - Facebook, Google, Instagram
Google-specific Targeted Marketing / Geo-Fencing
Email Blast to above-referenced agents re: Open House date
3 Days Before Open House - Pricing Announcement
Circle prospect with Open House invite to all neighbors (price announced)
Facebook, Instagram, and Lake Hills Viewer posts - Open House announcement
Social Media Targeted Marketing - Facebook, Google, Instagram
Google-specific Targeted Marketing / Geo-Fencing
Email Blast to above-referenced agents re: Open House date and price
THE STRATEGIC OPEN HOUSE
Holding an Open House is the best way to showcase everything your home has to offer inside and out which is what makes this plan so critically important and powerful. With your approval, we will restrict all initial showing requests until the first official Open House which we do heavy marketing campaigns to advertise. This allows us to create a buzz and build anticipation and excitement about your home coming to market in a market with such limited supply as we have been experiencing. This Open House is always held by me personally as buyers and agents feel an increased level of comfort when I answer questions not only as the Area Specialist in Lake Hills but also as a homeowner who watched his home be built from the ground up in 2008.
And Then Finally
OFFERS!!!
We also have THAT process outlined from review to acceptance and from opening escrow to close!
National Association of REALTORS (NAR)
California Association of REALTORS (CAR)
Orange County Association of REALTORS (OCAR)
#1 Producing Agent in both Lake Hills & Lake Hills Reserve since 2012 (Data compiled from the MLS as of 1/9/24)
Luxury Home Sales Designated
Contingency Sale Specialist
Certified New Home Co-Broker
Certified Divorce Expert
Top 1.5% of Individual REALTORS in the nation
Team Lead for Taylor Realty Group with offices in Corona, Huntington Beach, and Palm Springs
Meet Chris…
A true Californian through and through, realtor Chris Taylor was born and raised in South Orange County and has resided with his family in Lake Hills Reserve since 2008. His lifelong experience in the region and many years living in L.H.R. has given him unparalleled knowledge about Lake Hills which provides an invaluable advantage for his clientele here on the hill and one he cites as a very big reason for achieving record-setting sales again and again. (3 of the 5 highest sales in Lake Hills HISTORY were represented by Chris).
Over his career, which began in 2003, Chris has enjoyed time as a realtor, new home sales agent, and mortgage consultant, providing him with a thorough understanding of every facet of the real estate business. As a result, he can personally guide his clients through each stage of the buying or selling process. Chris knows that communication and integrity are key to a successful transaction, and he is dedicated to always being available to his clients while offering professionalism, commitment and attentiveness that never fail to exceed expectations.
Chris is a fourth-generation Southern Californian with a love for surfing, screenwriting, and the movies. Prior to real estate, he worked in front of and behind the camera in the entertainment industry, concluding as a talent agent with the prestigious William Morris Agency. Chris lives with his wife, Terry, their disabled grandson, David, for whom he is the primary caregiver, and a menagerie of two dogs and three cats. He is also a Real Estate commentator with appearances on on Fox 11 News, Good Day L.A., and Inside Edition.
Jennifer in Lake Hills Reserve
RECOGNITION
Chris is a dedicated professional. He cares about his clients and really gets to know their real estate needs. He has an excellent grasp of the market in our area and strives to go the extra mile. He helps his clients understand the buying and selling process and is always available to answer questions.
Galicia in Lake Hills
Chris was amazing and very knowledgeable about where we live! From day 1 he was upfront and honest about what needed to get done in order to sell our home and within 6 days of being on the market it sold for asking price! He also helped us find our dream home. It took a little while to find but he was constantly updating us with new listings and it paid off in the end. We highly recommend Chris, he is as good as it gets with a Agent. We were very lucky to find him.
Justin in Lake Hills
Chris was a pleasure to get to know and work with. Chris invested plenty of personal time and effort to market our home. As a result, he was able to find the best-qualified buyer in record time! Chris exceeded our expectations. We have already recommended Chris to our neighbors!
Kelly in Lake Hills Reserve
Chris was awesome to work with. As a first-time home seller, I was grateful to have such an experienced and responsive agent to work with. He went above and beyond for us as we aimed to sell our house in the time frame we needed. His marketing for the home was fabulous and open houses were packed. We will be using him again on any future home sales or searches.
Aaron in Lake Hills Reserve
Chris is an awesome Realtor. He is fast to respond, answers all your questions, and is quick to sell homes. He advocated for us and I could not be happier with the results of the time it took to sell our home and how much we received for it. He is trustworthy and honest, and that is difficult to find in the Realtor world. I highly recommend him for any of your realty needs.
Muhammad in Lake Hills Reserve
Very friendly, very professional. He sold our house in 48 hrs. He handled all the negotiations, and took care of all the negotiations for our new home as well. We highly recommend him.
Lori in Lake Mathews
I had the good fortune to have Chris Taylor help me sell a custom home. His knowledge of the area was very impressive. He was extremely supportive and understanding of my anxiety on this sale and was always available to answer questions. There are often very challenging issues with custom builds on acreage, but Chris helped me negotiate them and kept me at ease. He was the reason for the fast and fair sale. I would highly recommend him to anyone, buying or selling.
Kim in Lake Hills Reserve
I was a first-time home seller and was not looking forward to all the steps I thought it entailed. The first day I met Chris, he was prepared, knowledgeable and very easy to talk to. He priced the house perfectly and he knew what little fixes needed to be done. He sold my house in 2 days, well over the asking price! I'm telling you, do not question him, he knows what he's doing. I will definitely be using him in the future and I will recommend him to everyone I know! Thanks, Chris!!
Jen in Lake Hills
THE BEST - we have never had a more pleasurable experience. Very upfront, honest, and sets expectations appropriately! He has a GREAT team behind him, everyone was great to work with. He really has solid knowledge about Real Estate and the market. We have been through so many real estate agents and this is THE BEST!
Tracie Albert
Operations Director
DRE# 01432850
Brenda Listana Administration
Meet the Team
With a high regard for the overall client experience, Tracie oversees all Operations for Taylor Realty Group. A licensed Real Estate Agent herself since 2004, Tracie possesses a comprehensive level of Real Estate-related expertise that is largely unsurpassed. As a key component to our success, Tracie has access to a variety of tools and resources designed to foster the most rewarding experiences for clients with even the most complex goals at hand.
With over 5 years of experience working for some of the biggest e-commerce companies in the world, Brenda has established herself as a strong Customer Support Representative. She takes great pride in her exceptional computer skills, organization, planning, and administrative abilities and her experience has taught her the importance of attention to detail, resilience, and flexibility. Brenda commits herself fully to any task and embraces the responsibility.
Anthony Zervas Agent
DRE# 02047324
Anthony views architecture with a genuine passion that he is eager to share with buyers who are seeking a home that ideally suits and even exceeds their personal and financial goals. With a broad spectrum of experience, know-how, determination, and dedication, Anthony has built a following of clients who appreciate his down-to-earth approach and unyielding commitment to unparalleled service. An avid traveler, snowboarder, and award-winning chef, Anthony is a genuine family man and spends his free time with his wife, Mel, and their daughter, Avie.
Mayra Nicolas Agent
DRE# 01822773
Valerie Alicajic
Marketing Director
Brooke Fetzer
Property Designer
DRE# 01432850
An expert in customer service and fluent in Spanish, Mayra is the type of person who could walk into a party of strangers and leave with countless new friends. Helping clients define their needs and meet their goals is always of paramount importance to Mayra and she views her clients not as that traditional business relationship, but as a friendship. Mayra also enjoys reading, spending time outdoors, and quality time with her husband Tino and her kids Michael (A Navy Veteran), Matthew, Melissa, Eduardo, and Danny.
Valerie’s passion for design began at an early age, culminating in earning her Bachelor of Arts degree with an emphasis in graphic design at California State University Long Beach. Today, Val spearheads our design strategies and executes creative concepts that ensure maximum exposure leading to consistent record-breaking sales prices for our clients.
Brooke Fetzer, "The Property Stylist", is a Certified Feng Shui Practitioner with YEARS of experience in the art of Home Staging. With over 1500 homes to her credit, Brooke is detail-oriented and works seamlessly with Sellers to prepare their homes for sale with careful attention paid to the individual marketing needs of each home so they can stand out from the rest online.
For years, the highest recorded sale in the HISTORY of Lake Hills had been $1.35M. While dozens had tried, no one had ever reached the $1.4M threshold, but we were the first when 15672 Glendon Creek Court was sold for a whopping $1.416M!!
Here is the property video for a glimpse of how we did it with this home: https://tinyurl.com/glendon14
ANOTHER RECORD
For years, the highest recorded Single-Story sale in the HISTORY of Lake Hills was $1.05M, but we were honored to represent 15801 S. Cliff Court which we sold for a whopping $1.4M!! And we did so OFF-MARKET with only ONE SHOWING and NO OPEN HOUSES!!!
This home was vacant at the time of sale and we had the home fully staged to create an even greater impact. Check out the Virtual Tour to see these pictures: https://www.tourfactory.com/3068111
