I’m sure you already know this, but for the average homeowner, the sale of their home is the single largest financial transaction of their lives. And emotionally, it can be a roller coaster of thoughts, memories, emotions, and concerns -- even more so in your case here as you navigate through your new home purchase.
For those reasons you should be represented by someone with the experience to navigate through the contingency sale process while marketing your home at the highest level for the very best results and overall experience.
With that in mind, here is some information about me and my team followed by what my marketing looks like.
Best, 949.294.2506
Top 1% of Individual REALTORS in the nation
Team Lead for Taylor Realty Group serving all of Southern California with offices in Corona, Huntington Beach, and Palm Springs
Meet Chris…
A true Californian through and through, realtor Chris Taylor was born and raised in South Orange County and has spent his life in Southern California from Huntington Beach to Palm Springs and just about everywhere in between. His lifelong experience in the region has given him unparalleled knowledge about its cities, communities, and neighborhoods from the coast to the desert, providing an invaluable advantage for his clientele.
Currently specializing in Contingency Sale Management, Chris began his career as a mortgage consultant in 2003. Due to his reputation and track record, he became the preferred outside lender for several new home builders, one of which -- D.R. Horton -- recruited Chris into sales in 2009 where he became “Rookie of the Year” in a crashing housing market. After several years in new home sales, he transitioned into residential real estate and now manages contingencies for KB Homes, Richmond American, and the very builder where he began — D.R. Horton. As a result of this experience, Chris can personally and professionally guide his clients through each stage of the contingency sale process including builder communication when the purchase is a new home.
Chris is a fourth-generation Southern Californian with a love for surfing, screenwriting, and the movies. Prior to real estate, he worked in front of and behind the camera in the entertainment industry, concluding as a talent agent with the prestigious William Morris Agency. Chris lives with his wife, Terry, their disabled grandson, David, for whom he is the primary caregiver and a menagerie of two dogs and three cats. He as also made real estate-related appearances on Fox 11 News, Good Day L.A., and Inside Edition.
Jennifer in Lake Hills Reserve
RECOGNITION
Chris is a dedicated professional. He cares about his clients and really gets to know their real estate needs. He has an excellent grasp of the market and strives to go the extra mile. He helps his clients understand the buying and selling process and is always available to answer questions.
Galicia in Laguna Niguel
Chris was amazing and very knowledgeable! From day 1 he was upfront and honest about what needed to get done in order to sell our home and within 6 days of being on the market it sold for asking price! He also helped us find our dream home. It took a little while to find but he was constantly updating us with new listings and it paid off in the end. We highly recommend Chris, he is as good as it gets with a Agent. We were very lucky to find him.
Justin in Ontario
Chris was a pleasure to get to know and work with. Chris invested plenty of personal time and effort to market our home. As a result, he was able to find the best qualified buyer in record time! Chris exceeded our expectations. We have already recommended Chris to our neighbors!
Kelly in Riverside
Chris was awesome to work with. As a first time home seller, I was grateful to have such an experienced and responsive agent to work with. He went above and beyond for us as we aimed to sell our house in the time frame we needed. His marketing for the home was fabulous and open houses were packed. We will be using him again on any future home sales or searches.
Aaron in Palm Springs
Chris is an awesome Realtor. He is fast to respond, answers all your questions and is quick to sell homes. He advocated for us and I could not be happier with the results of the time it took to sell our home and how much we received for it. He is trustworthy and honest, and that is difficult to find in the Realtor world. I highly recommend him for any of your realty needs.
Muhammad in Rancho Cucamonga
Very friendly, very professional. He sold our house in 48 hrs. He handled all the negotiations, and took care of all the negotiations for our new home as well. We highly recommend him.
Lori in Lake Mathews
I had the good fortune to have Chris Taylor help me sell a custom home. His knowledge of the area was very impressive. He was extremely supportive and understanding of my anxiety on this sale and was always available to answer questions. There are often very challenging issues with custom builds on acreage, but Chris helped me negotiate them and kept me at ease. He was the reason for the fast and fair sale. I would highly recommend him to anyone, buying or selling.
Kim in Eastvale
I was a first time home seller, and was not looking forward to all the steps I thought it entailed. The first day I met Chris, he was prepared, knowledgeable and very easy to talk to. He priced the house perfectly and he knew what little fixes needed to be done. He sold my house in 2 days, well over the asking price! I'm telling you, do not question him, he knows what he's doing. I will definitely be using him in the future and I will recommend him to everyone I know! Thanks Chris!!
Jen in Sherman Oaks
THE BEST - we have never had a more pleasurable experience. Very up front, honest, sets expectations appropriately! He has a GREAT team behind him, everyone was great to work with. He really has solid knowledge about Real Estate and the market. We have been through so many real estate agents and this is THE BEST!
Meet the Team
Tracie Albert
Operations Director
DRE# 01432850
With a high regard for the overall client experience, Tracie oversees the Operations for Taylor Realty Group. A licensed Real Estate Agent herself since 2004 with experience in Residential, Investment and Luxury Sales as well as Short Sales, REOs and House Flipping, Tracie possesses a comprehensive level of Real Estate-related expertise that is largely unsurpassed. As a key component to Taylor Residential Real Estate’s success, Tracie has access to a variety of tools and resources designed to foster the most rewarding experiences for clients with even the most complex goals at hand in addition to cutting edge marketing techniques and strategies and innovative resources.
Brenda Listana Administration
With over 5 years of experience and having worked for some of the biggest e-commerce companies in the world, Brenda has established herself as a strong Customer Support Representative. She takes great pride in her exceptional computer skills, organization, planning, and administrative abilities and her experience has taught her the importance of attention to detail, resilience, and flexibility. Brenda commits herself fully to any task and embraces the responsibility.
Anthony Zervas Lead Agent
DRE# 02047324
Valerie Alicajic
Marketing Director
Anthony Zervas views architecture with a genuine passion that he is eager to share with buyers who are seeking a home that ideally suits and even exceeds their personal and financial goals. With a broad spectrum of experience, know-how, determination, and dedication, Anthony has rapidly built a following of clients who appreciate his down-toearth approach and unyielding commitment to unparalleled service. An avid traveler and snowboarder, Anthony is a genuine family man and spends much of his free time with his wife, Mel, and their daughter, Avie. He is also an award-winning chef with experience with high-end restaurants, five-diamond hotels, and as a personal with celebrity clienteles.
Valerie’s passion for design began at an early age, culminating in earning her Bachelor of Arts degree with an emphasis in graphic design at California State University Long Beach, and most recently, a Multi-Media Certificate in Web Design from Golden West College. Today, Val spearheads our design strategies and executes creative concepts that ensure maximum exposure. By conceptualizing and designing projects from start to finish, she creates a cohesive message portrayed through color, art and photography, all while meeting intense deadlines.
Brooke Fetzer
Property Designer
DRE# 01432850
Brooke Fetzer, "The Property Stylist", is a Certified Feng Shui Practitioner with YEARS of experience in the art of Home Staging. With over 1500 homes to her credit, Brooke is detail-oriented and works seamlessly with Sellers to prepare their homes for sale with careful attention paid to the individual marketing needs of each home so they can stand out from the rest online.
MARKETING PLAN
MARKET TEASE
We have a database of literally THOUSANDS of people including buyers that could potentially be interested in your home. In addition to our Call Campaigns, we implement mass email blasts to top agents that have consistently represented buyers and/or sellers in your area informing them of what is coming soon. This has often generated high-priced sales without the hassle of showings from buyers that simply will pay more to avoid market competition.
HOME PREPARATION
Having walked your home together, I will make suggestions that I believe will lead to a higher possible sales price. Some of these suggestions come with a cost and here is one of the greatest tools I bring to the table… The TRG Concierge Program.
The hassle–free way to sell your home faster and for a higher price. TRG Concierge helps you maximize your home’s value with home improvement services like staging, flooring, painting and more. No upfront costs and no interest!!!
STAGING
We utilize the services of one of Southern California’s top professional staging consultants to create a warm and inviting environment that highlights the best architectural features and selling points of your home. Our staging consultants are Feng Shui-certified and well-versed in a broad spectrum of demographics. Understanding the target audience for potential buyers is a key to our success — and yours. When complete, professional staging will turn your home into a showplace that plays to the needs and desires of its prospective buyers.
REALTOR.com estimates that a staged home sells for no less than 3% more than a non-staged home.
PROFESSIONAL PHOTOGRAPHY
As the saying goes, a picture is worth a thousand words. Our team combines professional pictures to capture the attention of potential buyers while showcasing your home’s best attributes. We work with the best real estate photographers to create a comprehensive visual description of your home from all angles (ground and air) and times (day and twilight) as well as any and all the amenities or attributes your community has to offer, which is then shared via our website, print brochures, advertising, and social media.
REDFIN estimates that a professionally photographed home sells at least 5% more than one that isn’t.
Is there a difference?
You tell me…
Our photography (Simple Single Story)
Our photography
Our photography
Their photography
Their photography
Their photography
MATTERPORT TECHNOLOGY
Matterport is the latest in cutting edge technology that utilizes hi-tech cameras to create dynamic 3D visual tours of your home. This technology essentially provides an “always open house” by giving prospective Buyers the ability to virtually move through the entire home (top picture) and offers a total sense of how a home fits together with the “Dollhouse View” (bottom picture).
Matterport helps create an immediate, lasting emotional connection to a property because Buyers can experience it as if they were already there and easily share this experience with friends and family.
PROFESSIONAL VIDEOGRAPHY
While our marketing is largely considered unparalleled within the real estate community, it is our video that simply puts us on another level and is the perfect opportunity for me to blend my two greatest passions: movies and real estate. With the connections I’ve amassed over my years in the entertainment industry I have put together a crew of experienced filmmakers that utilize state-of-the-art equipment — stedicam gimbal systems, in-camera ramping techniques, animated effects, aerial shooting — and masterful editing to tell a story. Couple that with shallow-depth close-ups on key features and snippets of neighborhood hot spots and you have a production value far beyond the every day real estate video. My goal with this is to show off your home like it's the king of the block — the Star of the Movie.
REALTOR.com
VIRTUAL TOURS
Blending professional photography of your home with a pleasant musical accompaniment, our three-minute virtual tour will draw prospective buyers in and create an emotional connection that will last long after the video has ended. Since it comes in the form of a simple sharable link, it is quick to make its way around and add to the attention the home receives. This important marketing tool is will increase interest—and showings—of your home and will help achieve your goal of selling for the best price possible in the least amount of time.
REALTOR.com estimates that these Virtual Tours can add at least 1% to the sales price of a home.
PROPERTY FLYERS
SOCIAL MEDIA MARKETING
From Facebook to Instagram and beyond, social media is an exceptionally powerful way to expose your home to a virtually infinite number of potential buyers. Our Social Media Marketing Manager has an expert grasp on what has become the critical component of real estate marketing in this new age of advertising. She utilizes her expertise for targeted marketing via Facebook and Instagram as well as Google where she implements the target approach as well as Geofencing to optimize placement on Google for those searching for homes in your specific area. She also ensures that your property is marketed online 24/7 through more than 350 of the most popular search websites and emails are blasted to all local agents as well as those with historical activity in your neighborhood. Our internet and social media marketing campaigns are extremely successful, with homes we represent consistently ranked at or near the top in total views.
NBC News has estimated that a home that is marketed extensively on social media can sell for at least 6% more than one that isn’t.
PLAN OF ATTACK
While the social media campaigns we create are widespread and cast a large net extending from Los Angeles to Orange County — two areas where I have repeatedly captured buyers that have led to record-breaking sales — the specific plan of attack is directed with an intense focus on the Big 3 — Facebook, Google, Instagram — and is reverse-engineered from the date of our first open house:
2 Weeks Before To Open House
Postcard to Lake Hills - “Coming Soon” (no price mentioned)
Facebook, Instagram, and Lake Hills Viewer posts - Coming Soon tease
Social Media Targeted Marketing - Facebook, Google, Instagram
Google-specific Targeted Marketing / Geo-Fencing
Email Blast to top Corona/Riverside agents as well as agents active in Lake Hills
1 Week Before To Open House
Postcard to Lake Hills - “Open House” (no price mentioned)
Facebook, Instagram, and Lake Hills Viewer posts - Open House announcement
Social Media Targeted Marketing - Facebook, Google, Instagram
Google-specific Targeted Marketing / Geo-Fencing
Email Blast to above-referenced agents re: Open House date
3 Days Before Open House - Pricing Announcement
Circle prospect with Open House invite to all neighbors (price announced)
Facebook, Instagram, and Lake Hills Viewer posts - Open House announcement
Social Media Targeted Marketing - Facebook, Google, Instagram
Google-specific Targeted Marketing / Geo-Fencing
Email Blast to above-referenced agents re: Open House date and price
THE OPEN HOUSE
Holding an Open House is the best way to showcase everything your home has to offer inside and out which is what makes this plan so critically important and powerful. With your approval, we will restrict all initial showing requests until the first official Open House which we do heavy marketing campaigns to advertise. This allows us to create a buzz and build anticipation and excitement about your home coming to market in a market with such limited supply as we have been experiencing.
THE MARKET
MY PRICING STRATEGY
The price of your home is determined in several ways:
The market value of your home is not:
What you have in your home
What you need or want out of it
What it appraised for
What you your neighbor’s home sold for
What the Tax Assessor says it’s worth
How much it’s insured for
Based on what you owe on it
Based on what you spent to upgrade it
What Zillow or REDFIN claim it’s worth
The true market value of your home is what a Buyer is willing to pay for the property:
Based on today’s market
Based on today’s competition
Based on today’s financing
Based on today’s economic conditions
Based on the Buyer’s perception of the condition of the property
Based on the location
Based on normal marketing time
Properties that sell in today’s market: On a scale of 1-10 (“10” are the ones that are selling). How can your property be a “10”?
By improving the condition dramatically
By offering good terms
By improving the way the home shows
By adjusting the price
FINAL THOUGHTS
Scott --
I manage a lot of Contingency Sales -- many of which are referred by Builders like Beazer — and I know all the questions and concerns you have. In fact, I know the questions you haven’t even thought to ask yet as well as the concerns you’ll eventually have -I have the answers and the solutions. This is what I do.
I also know that regardless of the market we are in, this is something that must be handled with precision, professionalism, communication, and a toolbox of marketing covering every corner of the home-buying and home-selling landscape.
This is YOUR home. This is YOUR life. This is a BIG decision and I’d love the opportunity to help and guide you through all of this!
