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We are Hawkers. Our fight for quality eyewear at a fair price has just begun. You can’t control us. We move fast. We are infinite. #JoinTheRevolution


ABOUT HAWKERS

OUR BRAND

About Hawkers Hawkers is a Spanish company born on the internet 3 years ago, with the objective of revolutionizing the sunglasses industry with a simple proposal: high quality sunglasses at a fair price. In just 3 years Hawkers has become one of the most significant brands among the youth all over the world, which has taken them to a revenue of 100 million Euros in more than 50 countries, with a digital strategy that has revolutionized social media. Hawkers has won the first prize at the Eficacia Awards, has Facebook’s recognition as the company with the best performance in EMEA, has been selected by Google for their program for high potential Spanish companies and has been a case study for Twitter for developing the crowdfunding campaign with most backers in Spain’s history. The company’s sunglasses are now being worn by celebrities such as Paula Echevarría, Steve Aoki, Lewis Hamilton, Andrés Velencoso, Ricky Rubio o Luis Suárez and has collaborated with highly prestigious international brands such as Lakers, PlayStation, Ford, BBVA, Samsung, Pacha and Mercedes-Benz. “We are Hawkers. Our fight for quality eyewear at a fair price has just begun. We move fast. We are infinite. #Jointherevolution.”

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VICTORY

H=8 INFINITE

DIGITAL

HAWKERS

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Hawkers One

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The Hawkers One X collection features unrivaled quality frame, crafted by hand with custom celluloid acetate, delivering brilliant colors and patterns and extra durability. Thanks to our polarized lenses, produced by prestigious German manufacturers, all our sunglasses provide superior glare reduction and 100% UV protection.

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Hawkers Fusion

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Just like the sun rising over the ocean, the polarized lens merges with the frame of the vibrant new Hawkers Fusion Collection to create one of the undisputed Summer 2015 must-haves.

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Hawkers Classic

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The Hawkers Classic X collection features unrivaled quality frame, crafted by hand with custom celluloid acetate, delivering brilliant colors and patterns and extra durability. Thanks to our polarized lenses, produced by prestigious German manufacturers, all our sunglasses provide superior glare reduction and 100% UV protection.

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Hawkers Warwick

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WE ARE HOLLYWOOD! Hawkers presents Warwick: not simply rounded! These trendy sunglasses are designed thinking of our most demanding clients. The frame with its geometric and linear structure provides a new style with a retro modern touch that turns it into a fashion must-have.

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LAX

Hawkers LAX

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LAX

Hawkers is taking off with its redesign of aviator sunglasses. With their classic, timeless design, these sunglasses feature a stainless steel frame that gives you a totally distinctive look. The lenses of our new Hawkers LAX sunglasses are made from nylon, a flexible material offering high optical quality and high impact-resistance.

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Hawkers Kids

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BIG ATTITUDE! LITTLE SIZE! Bold, rebellious, cool and trendy like you. Hawkers captures all its essence in its new collection of sunglasses for kids. Style has no age. Fresh, comfortable and youthful; all these words can be used to describe the Hawkers sunglasses designed for children.

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PACKAGING

All Hawkers Co. sunglasses come in a branded hard recycled cardboard box with embossed UV logo print, and are accompanied by a High Quality Cleaning and Storage microfiber pouch and a set of cool Stickers you can put on your laptop or anywhere you like, and spread the #HawkersRevolution.

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COLLABORATIONS

COLLABORATIONS


COLLABORATIONS

HAWKERS x PULL & BEAR Pull&Bear, the young fashion brand belonging to Inditex Group, and Hawkers, the start up that revolutionized the sunglasses industry,, join forces to commercialize the 15 best models of the most exclusive collection of Hawkers which from now are available in a selection of stores of Pull&Bear worldwide.

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COLLABORATIONS

HAWKERS x DOPE Hawkers Co. teamed up with Los Angeles based streetwear brand Dope for a set of high-end limited edition sunglasses.

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COLLABORATIONS

HAWKERS AND EL GANSO REVEAL THEIR ITALIAN AFFAIR Hawkers and El Ganso have come together to create a politically incorrect collection of sunglasses: El Ganso by Hawkers. Through this union, the two fashion brands have produced four new, Italian-made sunglass models which combine the different personalities of the two companies: passion for rebellious fashion, obsession for quality and attention to detail.

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COLLABORATIONS

HAWKERS x ANDRÉS VELENCOSO The international model and actor is our ambassador and has worked closely with our design team to achieve a premium quality and fashionable style through the Hawkers Classic Collection.

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COLLABORATIONS

HAWKERS x PAULA ECHEVARRIA She is the most popular and followed Spanish blogger and also one of the top 30 in the world. She has been involved in creating 3 colorful and vibrant styles for Summer.

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COLLABORATIONS

HAWKERS x DIESEL 3 styles designed in close collaboration with Diesel was the result of our first foray into the shoe industry.

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COLLABORATIONS

HAWKERS x 123KLAN The internationally renowned French Graffiti crew breathes street culture. We teamed up with them to release a very exclusive and fresh edition.

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COLLABORATIONS

COLLABORATIONS

HAWKERS x WHERE IS THE LIMIT?

HAWKERS x PAYPAL

WITL is a very successful brand with an attitude. This limited set of sunnies recalls steep hills, never-ending roads and crazy guys pushing their limits.

There’s natural and strategic alliance between Hawkers Co. and this undisputed market leader. We are both Digital Creatures and our Limited Edition made things physical.

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COLLABORATIONS

HAWKERS x BBVA BBVA, one of the world’s largest financial institutions thougt of us as the perfect companion to carry out their strategy to become the world’s first digital global bank. We both embarked on the Blue Hawkers Project together with thousands of University Students from over 31 countries.

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COLLABORATIONS

COLLABORATIONS

HAWKERS x FACEBOOK

HAWKERS x SMART

The by far most popular and important World’s Social Network entrusted Hawkers with the design of their official sunglasses. We liked the challenge... and they loved the outcome.

The car that revolutionized urban transportation, demanded a revolutionary young brand to promote their new generation of Smart Fortwo and Forfour.

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COLLABORATIONS

HAWKERS x MERCEDES-BENZ FW We made it into the catwalk hand in hand with Mercedes Benz. Our limited edition sunglasses for the Madrid Fashion Week shined like a bolt of lighting.

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COLLABORATIONS

HAWKERS x FORD KA Ford wanted to do a very special collaboration and chose Hawkers to create an exclusive and unique design for Ford Ka. We became the first company to auction a car on Twitter.

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COLLABORATIONS

HAWKERS x FORD ECOSPORT Ford chose Hawkers again to introduce their new model under the motto “Live Young, Ride Free”. In an unprecedented action they gave up amongst the ambassadors of the project Hawkers Campus 60 Ford EcoSport powered by Hawkers to enjoy during the summer.

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COLLABORATIONS

HAWKERS x ALEX RINS Hawkers bets on young talent in the world of sports. Alex Rins, official Moto2 motorcycle racer and future promise to be the MotoGP World champion, signs with Hawkers to launch his limited edition sunglasses. We are sure it will be a Hawkers-style season.

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COLLABORATIONS

HAWKERS x L.A. LAKERS Being a Corporate Partner of the Los Angeles Lakers, the all-time most valuable NBA franchise, speaks by itself. We designed a limited edition collection and became the official sunglasses of the yellow and purple team. Let the showtime begin!

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COLLABORATIONS

HAWKERS x LUIS SUÁREZ A very exclusive limited edition was created for FC Barcelona’s World Class forward Luis Suárez. Passionate players are the ones who will change the game.

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COLLABORATIONS

HAWKERS x PACHA “What happens in Ibiza stayed in Ibiza... until now…” Hawkers transports you to Pacha with these special edition sunglasses based on the spirit of the island, the beautiful and relaxing beaches, the sunsets and nightlife in Pacha Ibiza.

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COLLABORATIONS

HAWKERS x HARD ROCK HOTEL IBIZA Fashion and music are very close friends. We love fashion as much as we love music, and we can say out loud our friendship with Hard Rock Rocks.

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COLLABORATIONS

COLLABORATIONS

HAWKERS x PLAYSTATION

HAWKERS x GUITAR HERO LIVE

Hawkers joined the world of video games by the hand of the biggest console reference company in this field: PlayStation.

We have always wanted to be loud, and Guitar Hero has been the best partner to do so.

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COLLABORATIONS

HAWKERS x UNCHARTED 4 Hawkers joined Uncharted to launch an exclusive limited edition model with a sophisticated interior print that evokes the most dangerous jungle. Perfect for any adventure.

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COLLABORATIONS

HAWKERS x ARAMON On one hand, we introduced Hawkers into the world of snow and ski mountaineering. On the other hand, Aramon, rejuvenated his image & reinforced his digital presence by allying with a young and dynamic brand as well as reinforcing his digital presence.

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COLLABORATIONS

HAWKERS x AIR EUROPA In order to organize an event as surprising as the mile-high presentation of a new sunglasses model, Hawkers needed a partner sharing its values and dynamic attitude. Hawkers unveiled its new sunglasses range at an altitude of over 10,000 meters, aboard one of the Air Europa’s Airbus 330 aircraft, which took off from Adolfo Suårez Madrid-Barajas airport headed for Rome. In-flight services included WiFi via satellite, allowing the event to be streamed to social networks in real time. During the flight, thanks to passenger participation, followers of both brands on Twitter were able to turn the hashtag #HawkersxAirEuropa into a Trending Topic by tweeting it live and reaching 31M impressions.

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COLLABORATIONS

COLLABORATIONS

HAWKERS x LOTTO LEGENDA

HAWKERS x RICKY RUBIO

From the essence of Hawkers and Lotto Leggenda comes a new retro style eyewear collection. A collection inspired by the urban models of the Italian brand’s trainers and its sporting soul. Hawkers x Lotto. The legend continues!

Designed by the NBA star, Ricky Rubio, these sunglasses are perfect for a day at the basketball court and day-to-day.

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COLLABORATIONS

HAWKERS x STEVE AOKI The American DJ Steve Aoki heads up the latest ground-breaking collection of the Spanish company Hawkers, a special edition called “Neon”. It’s a new product line designed for the summer, which was been presented with a revolutionary video inspired by pop-art artist Andy Warhol in which we can see the electro house king eating one of his famous cakes.

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CELEBRITIES

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CELEBRITIES

Andrés Velencoso Model

Paula Echevarría Actress and Fashion Blogge

Melissa Satta Showgirl and Model

Mariano Di Vaio Model

The Yeti Yeti

Usher Artist

Jorge Lorenzo MotoGp Rider

Yonny Hernández MotoGp Rider

Fonsi Nieto Moto Rider and Dj

Alex Rins Moto2 Rider

Saul Ñiguez Football Player

Nyjah Huston Skateboarder

Brooklyn Beckham Model and Influencer

Steve Aoki Dj and producer

Madds Dj

Danny Ávila Dj

Nicky Romero Dj and producer

Fernando Verdasco Tennis Player

Kobe Bryant Basketball Player

Rudy Fernández Basketball Player

Ricky Rubio Basketball Player

Jonathan Do Santos Football player

Dani Álves Football Player

Luis Suarez Football Player

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MARKETPLACES

Marketplaces

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MARKETPLACES


EVENTS

Events FESTIVALS 2015 Summer Story Los Alamos Beach Festival Arenal Sound Festival Summer Fun Laredo David Guetta - Listen Tour 2015 Purobeach Marbella Arona Summer Festival Dreambeach Medusa Sun Beach Festival FIB Low Festival Size Matters Cream Mallorca BH Mallorca

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SPOTS

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SPOTS

Amen Spot with Andrés Velencoso

Summer Collection 2015 Shot in USA

Hawkers Warwick

Ebay 2016 Shot in USA

Hawkers X Alex Rins

We are Hollywood

Hawkers X Bentley

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ADVERTISING

Instagram Campaign

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ADVERTISING

We were honored by Instagram to be one of the few companies selected to become the first ones to advertise on the network and highlight some pictures through their recently launched Sponsored Ads.

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SOCIAL MEDIA

Social Media

OUR SOCIAL MEDIA

We are born-digital. Internet is our birthplace and our playground. We have Social in our DNA. We move fast and grow rapidly, but let the data speak for itself: More than 5 Million fans and followers in less than 3 years place us in a privileged 3rd position worldwide.

5M 500K 200K

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+ 4.500.000 UNITS

WORLD’S SECOND SUNGLASS BRAND WITH MORE FANS IN FACEBOOK

HIGH RECURRENT REVENUE AND CUSTOMER LOYALTY

WORLD’S LARGEST HIGH-TECH CORPORATIONS RECOGNITION ALPHA TESTERS & BETA TESTERS

FACEBOOK PERFORMANCE AWARD

FIRST BRAND WITH DEDICATED “STORE-WITHIN-A-STORE” AT INDITEX

FIRST SPANISH BRAND AT NBA

MARKETING BEYOND LIMITS

REPEAT CUSTOMER RATE

More than

25%

HAWKERS RESHAPES TRENDS LANDSCAPE HAWKERS

SPAIN

SUNGLASSES

THE BEST SELLING SHOPIFY PRODUCT IN 2014

OAKLEY

MÉXICO

MARKETING BEYOND LIMITS

MARKETING BEYOND LIMITS


THE YOUNGEST COMPANY EVER TO BE FEATURED ON THE COVER OF FORBES SPAIN


O M NI A


O M NI A


FA IRFA X


FA IRFA X


RO W


RO W


H YD E


H YD E


HIG H FA S H I O N


H IGH FASHI ON


H IGH FASHI ON


H IGH FASHI ON


LI FES TY LE


WARWICK CLASSIC


VENM


VENM HYBRID ONE


VENM HYBRID ONE


VENM HYBRID WARWICK


VENM HYBRID WARWICK


VENM ONE


VENM WARWICK


S PO RT


HAWKERSCO.COM

Hawkers apresenta colecção de Verão com 30 novos modelos  

A marca de óculos espanhola Hawkers viajou até Lisboa para apresentar os seus novos modelos de óculos de Sol para o Verão de 2017.

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