TRENDYGOLF - THE GUIDE SPRING/SUMMER 15

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T H E

G U I D E

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T H I S

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On T rend

50 is the NEW 40

Discover TrendySpor ts

DISCOVER THE LOOKS that will MAKE you STAND OUT THIS SPRING

WE CATCH UP WITH ‘ROOKIE’ - JESPER PARNEVIK

WE BRING YOU MORE than just GOLF…

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T H E T R E N DYG O L F G U I D E

Y O U R S P R I N G

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G U I D E

S U M M E R

• I N T RO D U C I N G K J U S • The most talked about brand in golf

• 50 IS THE NEW 40 • We c a t c h u p w i t h ‘ r o o k i e ’ - J e s p e r P a r n e v i k

SPRING / SUMMER 2015

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H I G H L I G H T S • ON TREND • We h i g h l i g h t t h e l o o k s t h a t w i l l make you stand out this spring

• BRAND FOCUS • Peak Perfor mance – Swedis h style

• WOMEN’S FOCUS • The fashion trend every woman should be embracing

• WIN WIN • Massive prize to be won on us

• STREAMSONG • Golf in Florida, just different

• D I S C O V E R T R E N D Y S P O RT S • We b r i n g y o u m o r e t h a n j u s t g o l f …

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L O C A T I O N

If resort golf is hit or miss (and it can be), the stunning S t r e a m s o n g Re s o r t i n B o w l i n g G r e e n , F l o r i d a i s a f a i r w a y - s p l i t t i n g, h i g h - f i v i n g 3 5 0 - y a r d d r i v e . B u i l t o n t h e s i t e o f a f o r m e r p h o s p h a t e m i n e , t h e p r o p e r t y ’s s t u n n i n g l i n k s c o u r s e s – Re d a n d B l u e – u n f o l d o v e r 16,000 acres of bluffs, footbridges and bunkers. The uncompromising views are punctuated by an awardwinning steel and glass clubhouse and 216-room hotel.

W i t h i t s r a w, i n d u s t r i a l f o o t p r i n t , S t r e a m s o n g i s modern golf at its best – the ideal place to showcase our favourite spring and summer gear from the most innovative golf apparel brands in the world. And to help enhance the experience, we brought along G o P r o a n d d r o n e t e c h n o l o g y, s o e v e r y s t y l i s h m o m e n t is captured in exacting detail.

T R E N DYG O L F. C O M

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S H O P T H E G U I D E : T R E N D Y G O L F. C O M / G U I D E

P O LO :

SHORTS :

SHOES :

HUGO BOSS PAULE 8 NIGHT WATCH

HUGO BOSS L I E M 1 - W S H O RT G R A N I TA

N E BU LO N I R H I N O B RO G U E WHITE

P ro d u c t I D : # 1 6 0 3 3

Product ID: #1 5 6 4 0

Product ID: #5 4 5 3

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SPRING / SUMMER 2015

NEW FOR SPRING 2015 Introducing Kjus

Norwegian World Champion skier Lasse Kjus was known for his technical expertise inside a giant slalom course. So it’s of little sur prise that his namesake apparel line boasts one of the most technologically driven collections in the game. Kjus is second-to-none in construction (sturdy double seams are standard), custom fabrications (like their ultra lightweight, moisture wicking Shelter Polo), and minimal, Scandinavian styling. Perfect for the player looking for perfor mance-driven gear in an understated package.

KJUS AVAILABLE AT

A S W O R N B Y T R E N DYG O L F A M B A S S A D O R J A M E S D R I S C O L L .

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T H E T R E N DYG O L F G U I D E

50

IS THE NEW

SPRING / SUMMER 2015

40 !

The week before Jesper’s Champions Tour debut we were lucky enough to catch up with the original golf fashion icon.

1) HAPPY 50TH BIRTHDAY TO YOU! HOW OLD DO YOU REALLY FEEL?

JP: I feel about 25. I think I tur ned 25 and then just grew older in the

mirror somehow. But I still think I’m about there.

8) IF YOU COULD PLAY IN ONE MORE MAJOR WHICH WOULD IT BE, AND WHY ?

JP: It would of course be the British Open – I had three-four very

close finishes there! I would love to win that one…finally.

2) WHAT ARE YOUR GOALS FOR THIS YEAR?

JP: Right now, i’m just really looking forward to getting out there

and playing regularly; hanging out with some of the guys that i have played with in the past at ryder cups and on tour.

3) HOW WOULD YOU DESCRIBE SPORTLUX?

JP: SportLux is cool. It’s trendy and

sophisticated. It’s one of those lines that you can easily wear on the course and then head to a restaurant or night club and look really good.

4) ARE YOU LOOKING FORWARD TO ANY TOURNAMENTS THIS YEAR?

JP: Since it’s my first year on the Champions Tour – at all these events – I don’t really know what to expect. I haven’t finalised my schedule yet. Each week I’ll be the Rookie out there. So, I’m looking forward to playing each event for the first time and getting to play alongside so many guys I used to play with.

9) WHICH PLAYERS CURRENTLY ON THE CHAMPIONS TOUR WILL YOU BE HANGING WITH THE MOST ?

JP: I mean that’s going to be one of the most

fun parts of joining the Champions Tour – seeing all the guys that I played Ryder Cups and Majors with – anyone from Fred Funk, Tom Layman, Freddie Couples, Miguel Jimenez….so many of them. It’s going to be a lot of fun.

10)

A

LOT

OF

CELEBRITIES

LIVE

IN

WHO

GOLFERS

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JUPITER.

IS BBQ

A

REGULAR GUEST

TO

P A R N E V I C K TOWERS ?

JP: I would say one that you wouldn’t think is actually a drummer in Iron Maiden – Nicko McBrain – he is a great guy and he loves my PUMA clothes….

5) MOST MEMORABLE GOLFING ACHIEVEMENT ?

JP: I would say it’s probably Ryder Cup

– it’s so different from a regular PGA TOUR event – you don’t nor mally see guys hi-fiving, celebrating shots in that way – jumping, screaming….

The crowd is much more hyped – it’s just a lot of fun.

6) IS THERE A SHOT THAT YOU WOULD LIKE TO RETAKE, AND WHY ?

WAS IT THE MOMENT, THE THOUGHT PROCESS, MAYBE THE CLUB ?, OR A BAD YARDAGE FROM YOUR CADDIE !

11) WHICH GUYS ON THE PGA TOUR DO YOU ADMIRE FOR STYLE ? DO YOU THINK GOLF HAS LOST INDIVIDUAL PERSONALITY ?

JP: I think Rickie is doing what I did when I played on the PGA TOUR

as a youngster. He’s stylish and he really puts some character and colour into the game – which I think it’s very important. It’s more rare to see that these days – so Rickie is doing a great job keeping that up.

JP: Actually no. I’m happy with my past. Even the 5-irons I missed.

12) FLIPPED BRIM CAP OR FEDORA? 7) WHAT IS YOUR FAVOURITE OUTFIT YOU HAVE EVER WORN ON TOUR?

JP: I’ve had so many good ones over the years – I’ve had a few that I

have wor n that I felt really good so it helped me play better….I know if you dress well you’re going to play well. What is it that PUMA says – Look Better. Feel Better. Play Better. It’s so true.

J P : T h i n k I ’ m g o i n g t o g o w i t h t h e f l i p p e d b r i m . M i g h t eve n h ave

t o b r i n g b a c k t h e o l d f l i p p e d c a p t h a t i t s e e m s t h at eve r yo n e i s w e a r i n g n o w. B u t , I h ave t o p o i n t o u t t h a t I w a s t h e f i r s t o n e t o w e a r i t . E ve n t h o u g h a l l t h e h i p - h o p g u y s t h i n k t h ey i nve n t e d t h at style – I did it first!

T R E N DYG O L F. C O M

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S H O P T H E G U I D E : T R E N D Y G O L F. C O M / G U I D E

S T Y L E D TO YO U R TO E S. Fo o twear pl ay s a c r uc i al ro l e i n yo u r g o l f g a m e.

N o t o n l y do go l f s h o es n eed to b e c o m fo r ta bl e an d k ee p yo u dr y, th ey n eed to h ave g reat tr ac ti o n . B ut fro m a fas h i o n s ta n d p o i n t, g o l f s h o es are o n e o f th e few ac c es s o r i es i n th e g a m e yo u c an us e to per s o n al i ze yo u r s ty l e. G et th e bes t o f bo th wo rl ds w i th th e n ew G / F O R E r a n g e o f go l f s h o es, featur i n g a un i q u e s o l e a n d r u n w ay wo r thy des i gn . Pai red h ere wi th th e “ L B D ” o f go l f dres s es, th es e s pi k e l es s s ho es p rove th at we do n’t n eed to s ac r i fi c e c o m fo r t fo r f a s h i o n .

J. L I N D E B E RG W O M E N S CORNELIA DRESS BLACK

G / F O R E L A D I E S L E F T G L OV E O N Y X PAT E N T

G/FORE LADIES CAP TOE SHOE SNOW

Product ID: #15478

Product ID: #15304

Product ID: #16170

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SPRING / SUMMER 2015

GO GRAPHIC O u r f avo u r i t e s p r i n g p i e c e s a re p at t e r n s – bold, statement-making patter ns like digital c a m o u f l a g e f ro m Wo l s ey a n d g e o m e t r i c d e s i g n s f ro m H u g o B o s s & J. L i n d e b e rg.

Pa i re d w i t h s o l i d s t a p l e s, t h ey ’re t h e e a s i e s t w a y t o m a k e a n i m p a c t o n t h e f i r s t t e e.

HUGO BOSS PA D DY P RO 2 N I G H T WATC H

WO L S E Y C A M O P R I N T P O LO B L AC K

J. L I N D E B E RG A DA M G E O JAC QUA R D B L AC K

P ro d u c t I D : # 1 6 0 1 9

P ro d u c t I D : # 1 6 0 1 1

P ro d u c t I D : # 1 5 9 4 9

T R E N DYG O L F. C O M

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S H O P T H E G U I D E : T R E N D Y G O L F. C O M / G U I D E

WOLSEY :

2 6 0 Y E A R S O F E X P E RT I S E After a sleek and moder n first collection, we were more than eager to see what the Wolsey designers created this season.

S t ay i n g t r u e t o i t s t e ch n i c a l a e s t h e t i c a n d c o n t e m p o r a r y b r a n d i n g, Wo l s ey t a k e s i t s l a t e s t c o l l e c t i o n t o t h e n e x t

l e ve l by i n t ro d u c i n g t h e m o s t p o p u l a r f a s h i o n t re n d s o f t h e s e a s o n . S h o w c a s i n g i t s c l e a n a n d s u b t l e d e s i g n s wh i l e i n c o r p o r a t i n g d i p dye, p h o t o g r a p h i c a n d c a m o p r i n t s, Wo l s ey ’s S p r i n g / S u m m e r 1 5 c o l l e c t i o n i s l i k e n o o t h e r.

P O LO :

PA N T S :

WO L S E Y D I P DY E P O LO M AG E N TA

WO L S E Y S T R E TC H T E C H C H I N O TOTA L E C L I P S E

P ro d u c t I D : # 1 5 1 7 8

P ro d u c t I D : # 1 5 1 8 2

T R E N DYG O L F. C O M

S H O P T H E G U I D E : T R E N D Y G O L F. C O M / G U I D E

PEAK PERFORMANCE:

M AG I C : H O U R A lw ays f u n c ti o n a l ; a lw ays stylish. Peak Perfor mance® aims to create innovative g a r m en ts fo c u si n g o n th e golfer’s needs. T he Swedish brand continues to combine i ts h er i ta g e w i th a d va n ced technolog y, ensuring the perfect blend of comfort, p er for mance, protection and aesthetics.

T h e r a n g e ’s t e ch n i c a l f a b r i c s a re p e r f e c t fo r s p r i n g s h o w e r s a n d t h e h e a t o f s u m m e r. U s i n g ex t e n s i ve d e s i g n e x p e r i e n c e a n d p ro d u c t k n o w l e d g e f ro m d e c a d e s o f k e e p i n g s k i e r s w a r m a n d d r y – w i t h o u t a f f e c t i n g p e r fo r m a n c e l eve l s – t h e i nve n t i ve b r a n d ’s S S 1 5 a p p a re l g i ve s g o l f e r s t h e c o n f i d e n c e t o b e t h e m s e l ve s o n t h e f a i r w a y s.

T h i s yea r ’s n ew c o n c e p t is the slim-line Hero range, with a slimmer contemporar y f i t, u n c o m p ro m i si n g d etailing in technically advanced fabrics, and a tight colour p a l ette wh i ch a f fo rds the wearer a stylish, professional appearance.

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SPRING / SUMMER 2015

W I N A S P R I N G WA R D RO B E M A K E OV E R - T G S T Y L E !

W O RT H £ 7 5 0 O N E L U C K Y R E A D E R W I L L H AV E T H E C H A N C E T O S H O P T H E V E RY L A T E S T S P R I N G / S U M M E R C O L L E C T I O N O N T R E N D Y G O L F. C O M S I M P LY E N T E R YO U R D E TA I L S O N

W W W. T R E N D Y G O L F. C O M / C O M P E T I T I O N / T H E G U I D E E N T R I E S C L O S E - 3 1 S T M AY 2 0 1 5

T R E N DYG O L F. C O M

S H O P T H E G U I D E : T R E N D Y G O L F. C O M / G U I D E

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I N T RO D U C I N G :

T R E N DYS P O RT S. C O M Fo r m a ny o f o u r c u s t o m e r s, g o l f i s j u s t o n e e l e m e n t o f a n a d ve n t u ro u s l i f e s t y l e. T h a t ’s w hy we ’ve ex p a n d e d our assortment this spring to include a c t i ve w e a r, s p o r t s we a r a n d a c c e s s o r i e s t h a t g o b eyo n d t h e f a i r w ay s. Fro m t h e g y m , t o s k i i n g, t o yo g a , t o t e n n i s, Tre n dy s p o r t s i s a o n e - s t o p, s t y l i s h E - s h o p fo r a l l yo u r s p o r t i n g n e e d s.

ST YL E D

GREY AREA

TO

PE R FO R M

We love Swedish personal trainer and fitness blogger Faya Grey’s fun, laid-back approach to style. (Check it out over at FitnessOnToast.com) So we had her join us in Florida to try out the latest women’s gear from TRENDYSPORTS.

T R E N DYG O L F LT D THE OLD FLOUR MILL QUEEN STREET E M S WO RT H HAMPSHIRE PO10 7BT UNITED KINGDOM

TELEPHONE +44 (0) 845 680 6479 EMAIL I N F O @ T R E N D Y G O L F. C O M