December 2025
Add full colour, long-lasting branding to your products with precision and style. Discover how inside.
WHAT’S INSIDE:
Summer Essentials Edition 5 out now
2026 Price Update
Go anywhere with the Austin Travel Bag
Introducing
Digital Print
Latest innovation in branding from TRENDS, delivering full colour, high gloss branding lasting impact.
Why choose Prism Digital Print?
Personalise it: Add names or numbers to make every item unique. Stand out in colour: Enjoy full colour prints with a premium gloss finish
Built to last: Durable prints resist scratches and fading while keeping colours bright.
Prism Digital Print is ideal for TRENDS notebooks, portfolios, and most hard surface products.
Ready to share!
Promote Prism Digital Print to your customers with the full suite of marketing assets available to download from the TRENDS Media Centre.
For more details, reach out to your Account Manager today.
Explore Prism Digital Print
Using UV technology, Prism Digital Print applies UV inks directly onto film which laminated, and applied to your product for a smooth, high-quality result that stands
branding for a is then cured, stands out.
Bring orders to life with
Personalisation
We’ve added more ways to personalise branding across our product range, delivering a more bespoke experience for your customers. Adding details like names, initials or other variable data help any item feel thoughtful, creating a stronger connection between brands and the people they reach.
Personalisation is now available through the following processes:
• DigiFlex Transfer
• Prism Digital Print
• Digital Label
• Foil Printing
Personalisation is also supported on select products through:
• Laser Engraving
• Direct Digital
• Sublimation Print
• Resin Coated Finish
• Digital Packaging Print
• Digital Print
Because each item is customised individually, a personalisation surcharge applies in addition to standard branding costs. This covers the extra setup and processing needed to ensure every piece is finished with consistency and accuracy.
With more personalisation options now available, this is the perfect opportunity to highlight the flexibility and added value it brings to your customers.
Something great is coming your way
Register your interest for our new sample packs
We’re excited to announce that expressions of interest are now open for our new range of branded sample packs, designed for you to experience our quality products and branding solutions first-hand.
These will be available to purchase in the new year from our Distributor Resources section of the website.
Available Sample Packs
1. Impact Aware (under $30)
This pack includes a selection of products from our Impact Aware collection. Impact Aware products are lower-impact alternatives to standard promotional items, providing a responsible choice without compromising on quality or value.
2. Kitting (under $30)
A more corporate-style set including a notebook, pen, drink bottle, and coffee mug, showcasing a variety of branding methods. This pack is great for demonstrating practical gifting solutions for onboarding, events, and other promotions.
3. BRANDCRAFT (under $25)
Featuring our popular BRANDCRAFT wooden models, this pack offers creativity and hands-on engagement, perfect for unique and memorable brand moments.
Express your interest
Complete our short form below to express your interest in these sample packs.
VIEW HERE
PRICING UPDATE REMINDER: 2026
Making it more rewarding to do business with us
As a reminder, after a recent pricing review, we will be introducing updates to deliver more value. These pricing changes will take effect from 1 January 2026.
What’s changing?
We are sharpening pricing on over 200 products from our core range, helping you stay competitive on everyday favourites such as the Nomad Vacuum Bottle range, Panama Pen, Sonnet Cotton Tote Bag, Hydra Sports Umbrella range, and TRENDSWEAR apparel.
Pricing will be updated on our website and effective for orders placed from January 1, 2026.
Back orders and orders placed before 1 January 2026 will have current pricing applied.
API data services and product data files will automatically be updated on 1 January 2026 to reflect the new pricing.
This update is part of our ongoing commitment to deliver more value to your business through our quality products, competitive pricing and reliable service.
An updated price list is now available. If you have any questions, please don’t hesitate to contact your Account Manager for more information.
Eight principles for trustworthy environmental and sustainability claims
ACCC’s guide to making trustworthy environmental claims identifies eight principles to apply to avoid green washing. We will be highlighting a different principle each month - this month, we are covering Principle 3. Don’t hide or omit important information
Here’s how to get it right: 3
• Don’t leave out important details. Omitting details that provide important context can lead consumers to believe a product is more environmentally friendly than it really is.
• Avoid vague claims. Words like eco-friendly, green, or sustainable need context. Give specifics so customers can understand the impact.
• Make details easy to find. Don’t bury limitations in footnotes or small print. If it matters, it should be visible.
• Keep claims current. Things change over time, such as product formulations or certifications. Make sure your claims reflect the latest info. You can’t expect consumers to make informed decisions if you leave out the parts that matter. That means being upfront about what your product or service does. If key information is hidden, if fine print is buried or if conditions are not mentioned, you may be misleading without meaning to.
Why this matters
Transparency isn’t just about compliance with Consumer Law, it’s about trust. Distributors who communicate openly help customers make informed choices and support genuine sustainability. Clear, honest communication makes your customers trust you and makes your sustainability efforts count.
Principle 3 In Action at TRENDS
At TRENDS®, transparency isn’t optional, it’s built into how we work. We ensure all claims are accurate, transparent, and provide documentation for all the environmental claims we make.
If you have any questions, please reach out to your Account Manager for more information.
NEW ITEMS OUT NOW!
NEW ITEMS OUT NOW!
PRODUCT SPOTLIGHT!
117805 - Austin Travel Bag
YOUR GO ANYWHERE COMPANION
The Austin Travel Bag is great for taking your brand into the wild. Perfect for commuting, weekend trips, or city adventures, it keeps essentials safe and easily accessible. The sleek heather finish and adjustable strap make it a versatile companion for any outing.
Smart storage
Built from durable 300D polyester, the Austin Travel Bag features a range of storage solutions within a compact frame. With a 3L capacity and comfortable shoulder strap, it’s designed to carry what you need without weighing you down.
Make it yours
The Austin Travel Bag has a range of decoration methods available, including personalisation, providing a flexible canvas for creating impactful branding
SUMMER ESSENTIALS
EDITION 5
Make brands sizzle with our great collection of summer essentials.
View Brochure
CHINESE NEW YEAR
Year of the Horse
With the Chinese New Year fast approaching on the 17th of February, we wish to remind you that factories in China will be temporarily closed from the end of January through to the end of February.
This annual shutdown is a customary practice, and while it may impact the lead time of indent orders and airfreight requests, we’ve proactively taken measures to mitigate any potential delays. We have extended our listed lead times on the website to allow for necessary adjustments during this period of closure.
Please contact your Account Manager if you have any questions regarding any indent orders placed.
CHRISTMAS CLOSE DOWN DATES
With the busy festive season underway, we would like to thank you for your ongoing support throughout the year.
Please take note of our Christmas close down dates. If you have any questions regarding the close down dates, please reach out to your Account Manager.
Last Day 2025: Friday 19th December
First Day 2026: Monday 5th January
Final Dispatch Dates
Australia & New Zealand
The last dispatch date for pre-Christmas delivery to all AU and NZ locations is Thursday 18TH December.
Note: Please refer to website for information on lead times for individual branding processes.
UPCOMING EVENTS
DECEMBER
Close down dates:
• Factory close down - 19th December
• Factory re-opens - 5th January
FEBRUARY
• Chinese New Year - 17th February
MARCH
APPA New Zealand Roadshow
• Auckland—Wednesday 11 March
APPA Australian Roadshow
• Melbourne—Monday 23 March
• Sydney—Wednesday 25 March
• Brisbane—Friday 27 March
• Perth—Tuesday 31 March
Remember to follow us on socials for product updates