DAY THREE:
Canal Street
Canvas Canvas is a New York City based digital agency dedicated to constant collaboration and thoughtful creation. They create exceptional multi-platform experiences for world-class companies such as Showtime Networks, NBC Universal, Smithsonian Channel, BBC, Worldwide, Marc Jacob, and Estee Lauder. Canvas was founded in 2005 as a web-based industry. They specialize in mobile web development, interaction, and user experience design, strategy, HTML5, web development and design (Canvas, Intro). Four examples of their work: 1. Smithsonian Channel: Canvas helped design an interactive game on their website designed to allow users to race against the clock to catch vicious serial killers. 2. Grand Central Terminal: Canvas designed an app for Grand Central Terminal. This app depicts the history of the landmark as well as what is happening now—train schedules, retail deals, and events. 3. Showtime Sports: Canvas redesigned their website to bring Showtime’s live events and studio shows to you, automatically adapting to any device. “In your face. Anywhere, anytime.” 4. Benefit Cosmetics: Canvas helped Benefit Cosmetics develop an app entertaining the very pink world of Benefit Cosmetics. “Fabulous on your phone.”
Prior to our appointment, when I was researching the company I became particularly excited with their web design and I could not wait for our meeting. Being able to meet with both Brain and John was wonderful. The specialized skills and attention to detail their company provides to its clients is unbelievable. When John was showing us examples of their work I could not take my eye of the screen. The gramercy Park Hotel’s newly designed website is marvelous and it makes me want to book a room there now! Being able to bring a hotel to life digitally, well that’s just awesome! Overall, canvas was one of my favorite companies to visit because they were completely different then the rest. The take away I got from this company was the way they can tell the full story of a brand through the design of a website. For example, the Marc Jacobs website they were working on depicts the story of the brand and their newest campaign. After seeing that, all the other luxury brand websites look rather boring with just the basic carousel of ad campaign pictures. Once they launch the newly designed website, all the other luxury brands will be rethinking their web design. I really enjoyed their presentation and learning about their company atmosphere. I wish I had a more graphic or digital design background that way I could work for them! Since I do not, I will just have to work for a company that needs their expertise! Therefore, I could see myself using my knowledge of Canvas’ existence to recommend my company use them.
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Canvas Digital Advertising Agency -
Marc Jacobs Website
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Rate My Professor
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Selective clients
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Everyone has a specialty