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Final Project: Creating a brand campaign
+ Skhy Designs Final Project: Creating a Brand Campaign The Butterfly Effect Fashion Styling for the Media Professor Wendy Bendoni Jennifer Luan Yesenia Tamayo Chelsea Wilson
The Collection L’effet Papillion { The Butterfly Effect } The name o f the collectio n is The Butterfly E ffect, and it is inspired by tradit ional gatherings of the F ren ch So cial Elite. The French Social Elite (t he bourgeo isie) is where they drin k dirt y m artinis and obsess over but terflies. The fashion garment s were designed to incorpo rate the shapes, conto urs, and colo rs found in butt erfly win gs as const ructio n and design guides. A lso represented is the story w ithin the garment s, w hich represents each stage of met am orphosis— fo rm chrysalis to a beautiful butterfly.
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STRENGTHS Experienced Talents Creative Design Concepts Fresh Ideas Trend Awareness Fresh Face Quality Fabric/Production Bachelor Degree Training High-End Couture OPPERTUNITIES Potential for Globalization Collaboration with Known Designers Potential for Brand Exposure & Growth Consumer Demand Online Presence
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WEAKNESSES Presence in limited market No brand recognition Couture Market Totally Unknown No real world experience Vertical Integration
THREATS Strong Existing Competition Increasing Number of New Designers Competitors Pricing Economic Instability Labor Demands
SWOT Analysis
Brand: Skhy Designs
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+ BRAND RECOGNITION Campaign’s ’
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+ Target customer profile: Cohort: Millennial Generation Th
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Tracking Influencers: What’s trending
MONIQUE LLUILLIER
LANVIN
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Grew up in the Philippines.
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Founded in 1889, by Jeanne Lanvin.
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Early experience with fashion took place alongside her mother.
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One of the oldest Parisian Fashion
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In order to pursue her dream, she moved to LA to devote all her time and passion into her craft. Her first bridal gown collection was introduced in 1996, & soon after became a well known international designer and brand. Her designs capture the essence of sophisticated luxury, by providing femininity, luxury, allure, and glamour that have made her renowned in the world of fashion.
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Houses. o
From Haute Couture (1909) to, Decoration (1920), Men’s Fashion
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(1926) and Perfumes in (1927). o
She drew inspiration from her only child, Marguerite. o
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The delicately glided figure on the
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spherical Arpège perfume bottle depicting Jeanne Lanvin and her daughter going to a ball has remained the symbol of this motherly love. It became the House logo in 1954. o
Since 1993, the House has focused on luxury ready-to-wear and accessories as well as perfumes.
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+ 4 day Social media campaign ’
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DAY 04: DECEMBER 5TH 2013
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+ AD Inspiration: Mood Board
+ Skhy Designs Ad Campaign Print and Video Advertisements
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Designer Suzanna Khachatryan
SKhy Designs For more information contact designer Suzanna Khachatryan at: Suzanna.Khachatryan@yahoo.com
Links to Social Media Sites: https://www.facebook.com/suzanna.khachatryan.12 http://suzannakhachatryan.tumblr.com/ https://twitter.com/LeffetPapillion
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Resources