TrendOne Marketing Trend Report_EN

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EXECUTIVE TRENDREPORT INDEX

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EDITION OCTOBER 2012 MOBILE

OUTDOOR & PROMOTION

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GOOGLE GLASS USED FOR FASHION DOCUMENTARY The fashion designer Diane von F端rstenberg has used Google Glass technology, which enables videos to be made from a person's own perspective, during her show at the New York Fashion Week, and made a documentary about the creative process in the fashion industry from the recordings made. The glasses were worn by the models, the label's own staff and Diane von F端rstenberg herself. One week later, the project appeared on the designer's Google+ page.

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INITIATOR:

Diane von F端rstenberg, USA

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