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SPOTIFY PLAYLIST AS INVITATION The music streaming service "Spotify" has invited guests to an art exhibition in Stockholm via a link that leads to a playlist whose title tracks created a personalized invitation. The links are sent by an email that only contains a short greeting and the Spotify link. New features from the streaming service make it possible for every guest to be targeted with a song bearing their own name. The exhibition deals with sounds that the experimental musician Hans Berg was inspired to create by the works of art on display.
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SOURCE:
http://www.youtube.com
INITIATOR:
DDB Stockholm, Sweden
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