EXECUTIVE EXECUTIVE SONY ERICSSON SPECIAL RETAIL TRENDREPORT_OKTOBER TRENDREPORT EDITION OCTOBER 2011
INDEX
FURTHER INNOVATIONS
SPONSORING PRIVATE PARTIES WITH PAART The Hamburg-based start-up PAART is currently providing a service that makes it possible to have private parties sponsored by large companies. In turn, the sponsors get the chance to create a great brand experience for the party guests throughout the night at a comparatively reasonable price. What's more, the sponsors will continue to profit after the party as people will discuss the event in the platform's community and on Facebook. The pay-TV broadcaster Sky and the brewery Astra are among the first companies to sponsor parties via PAART.
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SOURCE:
http://www.paart.de
INITIATOR:
PAART GmbH, Germany
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