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ELECTRUM BY

t c e j o r P l a n i F s n io t a l e R c bli u P n o i Fash ms a i l l i W By Emily


about ELECTRUM e · lec · trum /I’lektrəm/

noun 1. a natural alloy of gold with at least 20% silver, used for jewellery 2. a deliciously bold jewellery

created by jeffrey campbell for badass girls all over the world


the competition COMPETITION LISTED ONLINE AT JEFFREYCAMPBELL.COM AS WELL AS NYLON MAGAZINE AND NYLONMAG.COM Now everyone will get their chance to be a part of the new Jeffrey Campbell jewelry collection: ELECTRUM. Think you have what it takes to create a fabulous limited addition shoe for the launch party of Jeffrey Campbell’s fresh, new jewelry collection? Here are the details: Design your signature Lita shoe based on the new jewelry line. The collection is inspired by the galaxy and full of mixed metals, spikes, agate, geodes and gemstones and we’re looking for a limited edition Lita to celebrate the jewelry launch. If you’ve got what it takes, Instagram your design (photos, sketches or digital design) and tag @JEFFREYCAMPBELL using the hashtag #ELECTRUMCOMPETITION by January 1st, 2014. What’s in it for you? The winner of the ELECTRUM Lita design competition will win a VIP invitation to the Los Angeles launch party, a post performance hangout with Lana Del Rey, the entire ELECTRUM collection and your design will be given away to each attendee at the event which includes the who’s who of Hollywood. Enter now for your chance to be a part of a Jeffrey Campbell jewelry revolution.


ELECTRUM BY

Since 2010, Jeffrey Campbell has built a shoe empire with the introduction of his most famous platform shoe: the Lita bootie. Nearly 200,000 pairs have been sold in a vast 164 colors and prints, not to mention the success of the brands other highly coveted, ultra stylish shoes. From our celebrity fans like Jessica Alba and Miley Cyrus to our “JC Girls”, everyone is a fan of the brand. The Lita has also reached social media fame with 47,000 Instagram mentions, features in The Sartorialist, Street Peeper, Fashion Toast, Sea of Shoes and the creation of the blog, Who Stole My Litas! Jeffrey Campbell has established itself as a cutting edge brand full of life, color and fun fashionable shoes with attitude. Now, three years later, Jeffrey Campbell is ready to spread its unique, bold designs and dive head on into the world of jewelry. The inspiration for the line first stemmed from the colors of the galaxy: blues, pinks and purples intertwined to create a visual cosmic blast. With outer space as our muse; natural, raw materials like mixed metals, geodes and gemstones were used to create the collection and from there Electrum was born. We’ve stripped away the unnecessary elements to reveal a collection composed of two simply beautiful things: rocks and metal. Make way for a tantalizing new jewelry line. For the girl that thrives off turning heads and loves a little shock-factor in her daily life. If you like to make waves with your Lita booties, Electrum jewelry will definitely have the same show stopping effect. Join the fun and feed the youthful, in-your-face-fashion side of you. We believe that bigger is better at Jeffrey Campbell with stones and spikes dominating our colorful, new, out-of-this-world collection. Electrum will be launched May 2014 and can be purchased at Nordstrom department stores or online at e-tailer, NastyGal.com. Live wild and run free with Electrum by Jeffrey Campbell. CONTACT ElectrumPR@JeffreyCampbell.com +1 206 992 9702 JeffreyCampbell.com/Electrum  


ELECTRUM BY

LIVE WILD. RUN FREE.


PRESENTS THE URBAN JEWELRY LINE…

•  Media  partner   •  Advert  page  (can  be  same  as   defining  image)   •  ADD  IMAGE   BY

ELECTRUM

E. E R F N LL E U R B . P D M L I CA Y E R LIVE W F F #JE L R I G #J C FOR FURTHER DETAILS AND STORE LOCATIONS VISIT JEFFREYCAMPBELL.COM/ELECTRUM


ELECTRUM BY

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THE LAUNCH PARTY –  ION JW Marriott Downtown Los Angeles, March 10th, 2014 @ 8pm –  Open air pool deck –  NYLON sponsored private event 250 people –  Live Lana Del Rey performance –  “Rock-tail” waitresses is black bikinis, JC Litas and covered in Electrum jewelry –  Goody bag includes: signed Lana Del Rey album, competition winning limited edition ELECTRUM Lita shoe, discount on entire collection


the invitation FRONT

BACK

LIVE WILD. RUN FREE. JEFFREYCAMPBELL.COM/ELECTRUMLAUNCH

INSIDE AND YOU’RE INVITED TO THE JEWELRY LAUNCH PARTY OF THE YEAR

PRESENTS

ELECTRUM BY

HAPPENING ON MAY 10TH, 2013 8:00PM AT ION ROOFTOP JW MARRIOTT LOS ANGELES, CA WITH A LIVE PERFORMANCE BY

CELLOPHANE FILM CENTER


Public Relations Final Project