Issuu on Google+

BeLight on the forefront of LED industry trends

By

05

vol.

2011

High retail price of LED-backlit TV may gradually decline in 2011 Penetration rate of LED TV to accelerate; 3D TV to enter the mainstream in 2011 Demand of tablet PCs to improve LED specification; LED shipment in 2011 to show aggressive growth

www.ledinside.com


Leadership

on

LEDLighting

(LED Tunnel Light)

20W~40W

01 Innovated and owns patents of 3 major dissipation methods as international intellectual properties Natural、Force flow and Liquid cooling system. 02 The first and only light-weight 350W high power LED projection light in the world – efficient to replace the traditional 1000W Mercury projection light. 03 Collaborates with world famous LED chip manufacturers: OSRAM & CREE. 04 Approved by UL, CE, CNS, C-Tick, PSE certifications. 05 Obtained ISO9001, ISO14001 for quality assurance. 06 Awarded the gold prize and the silver prize in the international invention fairs of Taipei. 07 Awarded "The Taiwan Best Brand " prize of the LED lamp manufacturing industry.

Headquarter & RD Center: No.22 Wucyuan 3rd Road Wugu Township Taipei County 24891 Taiwan Tel:+886-(0)2-22983728 vol.05, 2011 BeLight 01 Fax:+886-(0)2-22983702


vol.05, 2011 BeLight

03


CONTENTS BeLight on the forefront of LED industry trends

05

vol.

on the forefront of LED industry trends / Belight Vol.05 Cover Story

2011

By

6

          - Ivan Lin, LEDinside

10

  ! " # $%&''( - Ivan Lin, LEDinside

Feature

High retail price of LED-backlit TV may gradually decline in 2011 Penetration rate of LED TV to accelerate; 3D TV to enter the mainstream in 2011 Demand of tablet PCs to improve LED specification; LED shipment in 2011 to show aggressive growth

www.ledinside.com

ISSN 2074075-1

Advertiser's Index

14

) *%&'&+'12  2 * " 3 4   ) 

16

) *%&'&+%1 * " 6)78*  " 2 4 "'9:4  2+

Market Watch 20  )  ;6  * 2 *"" < *  %&''  4  2  4 = 6 $  21 24) '% 7>67 > ?    @ !   ( - Doris Yang, LEDinside 22 O G41;     )G ""  <PG      %&'' - "6 $O G4

IFC

Viribright

1

 > " +

2

 3J*" ? "M

3

Reed Expo

9

O+;4 J*  " 6 *M

28 A" 2  244 ; )   C3 $ 2  ) )        !(

12

" "$ ? " M K" "3$? "M

29 F  ) )  )

2    +  ) 

13

LEELEDS

30 ?  244 ; )  8  2$G";    #   J* ="  " K  

18 19

6 J*  Development Ltd. Instrument Systems

26

 ?  "

27

 K 3 ?  "

39

EnergyTrend

44

  @ "6 *M

45

 2   ? )

38 6  )@J;?$ M@  36 $A*" 6 + J* "  "  "   *4) *  6 

46

8 2   ? )

Technology

47

8   " * @ 

48

%&''2   

40    **"     =JKH JJ    * ))   games stadium

IBC

K @  3) !?(

42  * 

)" +    4) ='

OBC J*"$? "M

24 J 3)  +   %&'' - 6 $ 

Interview

32   *  "  +) 6 7      7 

34 ;   

=>4      *  4    **+  %&''Q% 35 G"H 6J# ;  ** "  "   KJ6G *  supplier 36  U $ K 3  "  F $;*   1  W "4)   %&''

- Ivan Lin, LEDinside

43 6 *     )   N  "  *      - Ivan Lin, LEDinside

Calendar 48 %&''?   2 04

BeLight vol.05, 2011


EDITORIAL 

 $6MM$;MM  

>2 

    Ivan Lin  4 X M"   $ ? :)  : @AA"#(   :$ /   ,/#& G!/(::%(%.H( ?%%.H"?"#("$%   

For a greener Earth @     $2  "                     *   +=[" * MO %&'% ** " $ )    *" " 2   "  "    4M O+4  2    )    +\     )   ") *        )     *  " M 

)     )     *  "    * 2)  2* )      +  3 M *4+)   *           + 2  "

  2  $ 4    + )M  $6MM$;MM$ 

      2* + ))   "

  3   ""

    "     )      )    

)"  $ 4  "*  2))     4 

)"  $4)"     )A*   2  3  *2  4+)    *"" 2   M

Electronic Version of Belight is Available at

+),../   /:. $ ; %"J 

 

 2"XLEDinsideM"

4 X M"

 



`'=c'j=9c%=kWPP!q( `kkW=%=99&%=Wk^k `kkW=%=99&%=Wkkk!O( `kW=!%'(WcP^=^kP&! ( `kW=9jj=kk%W=9cck! U (

  

> +>       O +K  Eleven Yuan #  U   !   " 

 6

!   #$  Doris Yang %& %   #

O

# ' $" 

#"+ 6

# ' $#$

  7 !6

   ( 

6  # ' $()   6  *    Angela Tong % "   #  > % " $ > 

*&" $ # 6

#$% , =)  c@$MWk$" P$ C MM$*$'&c$4

( K  7$'c@$6  M'&&W$P @  $ @   " $  $6 

$ <   N*1]]444M M"

=   <   N*1]]444M M"M 4

(:)>   <    @ ;  ? %&&^_%&'& $   +)  @ "6 *M     2M

N*1]]444M M"

vol.05, 2011 BeLight

05


Cover Story

LED measurement standards   

  "          2    )  6@ $qMM *   )   + "  3

4"   "  2  4  



"  *" "         M O  )) )   +? *  "   "  + "  ) %&&9 !?($ "   4       *4 = 2       M   ?H  4 * )  " 2 4  "     $ 

  %&'%$4  * = )  **  '&&O "  " *$)4+ 9jO$W&O$ c&O   *  2  %+ M 6@  4   "")   "M "2       +qMM*  )   +H 2*  *   $        " ))   " '$&&& * q$ 'c&]O %&'&$%cP]O  %&%&M

" *"  :     M

06

BeLight vol.05, 2011

8  qJ    3 2   )     * )  " "    'j:w%&: "  2 ++ $J4A       MJ$4   *  *   )  )     6@     + $    2               )       +       )  *  " M


Cover Story ""         **" $ )" P' $%&'&$  4   )'9

)"  4 ^PW *  " ! *)  )%&&^(4  Q  MK )  C 4     3 $  

  )  3  "  M 6  ;*   $ 44=3 4 ;"3     3 $   "     +  " 

)"   M ) * * 3 ? A **    K " M

    P      )          qM

â&#x20AC;˘ â&#x20AC;˘ â&#x20AC;˘

'MK=9^ %MK=k&!J* 'J +( PM?K!J* 'J +(

  ) ^]P&]%&'&$ K=k&   K=9^     +""* ) ;= "    labs for the SSL program. To perform the ?K$ ** 2+J7   "  !($  " +Jz 6;*  $  "    qz  ""*  " Program. ? > $ +2       )  M >   6 9W j'        *         " 2   =  ) +   *  )  " requirements 6 ) $P&&&>$c&&&>$j&&&>

>  6 9Wj%   *     A   " 2   =  ) +   *  )  " requirements >   6  9 W j P    "        )  A            = ) +   * )  " requirements > 6 9Wjj 6   6 ** "  " "  )   =) +  * )  "     >  6 9WjW   *    *        F ) +   * )  " requirements >69Wj9       F) +  * )  "     > 6 9Wjk       )        F) + * )  " requirements >   6  9W j ^            )   "          F ) +   * )  " requirements

 ) ["    "$ #* $ > $ 6       "

  4 )"       $ 4 *    +*" $  2  * 2 )  M vol.05, 2011 BeLight

07


Cover Story P  :*"  3  "

 $          } +}  2  $ + 3*  *= =    2 "  +M  "$ #* $ > $ 6       "

    +   3   " "       )   M ?  )" $                 ) M       +        "  *       4 3$  "   K?# !#* ($ 6K !4 ($K?! ($;?! * ($ ?!q($6K!KA"($;8!  +($  !@  "($ K>7 !7

 +($ K=G !    ($ ;!q>($ G??J@? ! ($ K?> !@  ($ K!4   (M        )"        ) A$ 6? 2 $   +$   6 M             " )+  *  " M?     + 2   $  * )  ")      +       ~ A " " +M @           2         +   z  * )  "2  A  * )M * * )     2 )+   4 * )  "M 1

2

3 4

'M ) 3 $  ) +   + of light are important %M >    3*" 4  3 M PM;*]  cM ) A  "

"  M

08

BeLight vol.05, 2011


LED Linear Light / 4W

LED Desk Lamp / Max 12W

T5 Fluorescents HE and HO types

LED Bulb / 7W

CCFL Bulb / 8W, 12W. 18W, 21W

Slim LED Down Light / 12W

LED PAR / 15W

LED MR16 / 5W

LED AR111 / 10W

Slim CCFL Down Light / 12W

Wellypower Optronics Corporation; part of AUO and BenQ groups, also a Taiwan IPO company; is one of the world top manufacturers of Cold Cathode Fluorescent Lamp (CCFL), Light Emitting Diode (LED), and Hot Cathode Fluorescent Lamp (HCFL) for TFT LCD backlight and lighting applications. With more than 15 years experiences of manufacturing, Wellypower has been known as reliable and responsible partner in this industry. Wellypower Optronics Corporation vol.05, 2011 BeLight 09 Address : No.20-1, Kwang-Fu N Rd., Hsin-Chu Industrial Park, Hsin-Chu Hsien, Taiwan (303) EMAIL: lighting@wellypower.com Telephone : 886-3-5977182


Cover Story Manufacturer Name

ENERGY STAR   Lighting (Selected)

10

BeLight vol.05, 2011

Brand

Model

Application

Cree LED Lighting Solutions

Cree LED Lighting Solutions

LR6-DR1000

Both

RAB Lighting, Inc.

RAB Lighting

ALED13/PC/ES

Residential

Cooper Lighting a Division of Cooper Industries

HALO

ML709840

Commercial

Cree LED Lighting Solutions

Cree LED Lighting Solutions

CR6-GU24-575L

Residential

enLux Lighting

enLux

DL6-TC/3500K120V

Both

Nora Lighting

Nora Lighting

NLEDC-5

Residential

Philips Solid-State Lighting Solutions, Inc.

Philips Color Kinetics

523-000050-14

Commercial

WAC Lighting

WAC

HHT-LED212

Residential

USA Illumination, LLC

USAI

3010-LSTD4-9020C1-30-50-NC

Both

Neo-Neon International Ltd

Neo-Neon

B0161

Residential

Finelite, Inc.

Reach

DL-R-VE-X-B-PS8W

Both

Lightolier

Calculite

C4X4L05DL30KC CDP

Commercial

Juno Lighting, Inc.

Indy

9-LED-1130B-CL2*

Commercial

Philips Solid-State Lighting Solutions, Inc.

Philips Color Kinetics

523-000050-10

Residential

Light Engine Ltd.

Optiled

2.018E+09

Commercial

USA Illumination, LLC

USAI

3020-LRTD4-9020C1-30-50-NC

Both

Gotham Architectural Lighting

Solia

4DR4-41K-S-MDDIF-CL

Commercial

Troy-CSL Lighting Inc.

CSL

EDL-NC-WW

Both

Kichler Lighting

Kichler Lighting

10325NI

Residential

Lithonia Lighting

Lithonia Lighting

DOM 8 LED 1200L

Both

Pathway Lighting Products, Inc.,

Pathway

4VLED200035K*

Commercial

Good Earth Lighting, Inc.,

Good Earth Lighting

G0518LD-BKSS-l

Residential

Evolution Lighting LLC

Catalina Lighting

17835

Residential

E-Conolight

Econolight

E-T6A1143WW

Both

Intermatic Incorporated

INTERMATIC

IR6-600WH

Both


Cover Story Product Type

Luminaire Efficacy (lumens/Watt)

Wattage

Light Output (lumens)

Rated Lifetime Power (hours) Factor

Color Temperature (kelvin)

Special Features

Date Qualified

Recessed downlights

83

12

1000

35000

0.97

2700

Dimmable

9/27/2010

Outdoor wallmounted porch lights

71.4

14.9

1064

35000

0.98

4000

Photo-Controls

9/16/2010

Recessed downlights

64

14

885

35000

0.95

4000

Dimmable

10/30/2009

Recessed downlights

64

9.1

585

35000

0.851

2700

Dimmable

5/5/2010

Recessed downlights

54

15

815

35000

0.95

3500

Dimmable

6/1/2010

Recessed downlights

54

11.7

632

35000

0.87

3000

Dimmable

12/15/2010

Under-cabinet shelf

53.1

12

632

35000

0.995

4000

1/29/2010

Surface-mounted with directional heads

51.2

13.9

712

35000

0.99

3000

9/29/2010

Recessed downlights

50.9

19.8

1008

35000

0.989

3000

Recessed downlights

50.4

12.56

633

25000

0.951

3500

Desk Lamps

49.5

7.5

371

35000

0.933

3500

Recessed downlights

49.4

8

395

35000

0.96

3000

Surface-mounted with directional heads

48.7

17.8

865

35000

0.99

3000

Cove

48.4

12

576

25000

0.99

3500

12/31/2009

Recessed downlights

48

12.4

600

35000

0.99

4000

5/24/2010

Recessed downlights

47.9

19.83

949.7

35000

0.989

3000

Dimmable

12/15/2010

Recessed downlights

47.7

12.1

576

35000

0.97

4000

Dimmable

12/10/2009

Recessed downlights

46.8

15.9

745.3

35000

0.99

3000

Dimmable

6/30/2010

Surface-mounted downlights

45.98

23

1076

35000

0.964

2700

Dimmable

12/3/2009

Recessed downlights

45.73

25.04

1145

35000

0.97

3500

Recessed downlights

45.7

35.6

1627

35000

0.99

3500

Dimmable

10/8/2010

Under-cabinet kitchen

45.24

7.5

338

25000

0.83

3000

Dimmable

12/30/2009

Surface-mounted with directional heads

45

6

270

25000

0.88

3000

5/10/2010

Recessed downlights

44.8

14

614

35000

0.96

3000

8/19/2010

Recessed downlights

44.8

14

614

35000

0.96

3000

Dimmable

12/6/2010

12/4/2009

Dimmable

12/14/2010 8/16/2010

Dimmable

10/1/2010

1/27/2010

Dimmable

11/18/2010

Source : U.S. Department of Energy (DOE)


Feature

#$QQ?)  /

LEDforum Taipei 2010 Day 1: LED vendors have an optimistic outlook towards the future

;   )*  6M$ MK #

#   "    *"32"* "    * j&&]'q       Jz    )   * "X'&q] M K 2 $*   2*7G4  'W&]4$   2  7G       )     **"  M    +       ))""+  "  $    *   * 2    4$  " 2   4"  MK 2 $ 4   " 2  $ "  6 2  4  A   M@   $4  "   ) 'Wk]4 ) ? ;  $ 4 4 4    ))""+    6?     + *   Lab.

) %&'&  4=+2   +   4 ?  " +   "?  M )  ) +"2  "*    *    M@"    )  " )  +$)   2 "" )  "   * 4 3    ) **

 M

H  $   ? ) *: 

Q* ?P R  :  R/

# #$ &?!: R/

  6 ) $ ;*     @4$      4           "      "   2*    )"*       "M7  3  ;*   H

A     "4 "%%&]OM  "*   qJ  2  +Pj&MH  ))" "+   '%&w'j&]OM 7       )JH 2*  *   $   "))     "'$&&& *   M 7          [""   " Â&#x20AC;  Â 2     2 *  " )Â&#x201A;    +* M?    ) $   "4 4+     M

# $  "   ) K 3  $ KJ6G$   G" ?   ? "M$ *    "2   +   *  " 2 +     $   2 "    KJ6 G " +  "

)"  " M Lee noted, LEDs for general lighting is an    "  $    6 !6*

 

  4   (  4  %& &^   %&'c     "cW:$46 )    *+  4 3+ "k^:     M     "    G"z    ">cWj  2   ") 3+

 "   $ +$42  $    $ ) 4 2 4"  " +  M  *"  2   2 + analysis, Lee illustrated that the design of the >cWj   +) 4) + * 2 A" 

)  + *  +M

?      )    "  "    "      +    3     $    +  2     K  " K"6

 +$ G" ;   $   " 2*    *+" +   2      )         *           K"     +"  "   "  ))     "   $   4  2 " 

)"  * "  $K"  * 2   3    ) 4 "    2  *  "  M *")"+$ K "  ** "   * 2  *  )    " $  "        )  "   [" "   "*  $  +      2MK"6

 +      zK"  Â&#x192;     )     *  * )  "     4   "              = 2     

)"  * " M

14

BeLight vol.05, 2011


Feature 742 $ ))  "          *    )"     * A 4)  ] "* * "  4 4 z    *        ""   +)"        "      +     *  "     *  2    M @     $   q   *     )   *    *  +$4"    " *          ) "     *     M  ) $ 4  

)"     ) "*          "* 4     4 M

T'(?U*P%=  $ ?R/

&V$?   )/R/

 M > 3  

$    K  $ ?   )"  "  Â&#x201E;"  " "  $   qG6 "  $     *" ) Â&#x20AC;  *     Â M 7 *    #*   3   "  + "*             $     "*     +    " "    * 2 *  "     $      [" "+M M> 3 

$ "     4+   " *  "   "  )  $     ;* " $ ?J *   ) * M7       "* +   2*  KJ6 G  * $    4 * 4   KJ6G 3  ) M

 6     ;    ) A" " J * M ? " M$ @

+ 7   $  "   promotion programs of LED street lights in 2 + "

+      3   M 3  6    3  )    A*$    ) %j&$&&&     4      %&&^M * C"    2 4 " cj&$&&&   %&'&      =  LED demonstration program in Guangdong. K 2 $   4  *   2 %&&" ) q$    '&& "   2 



"        4 2+* " M@ +$K M7   2        *         *")"  M @    "$ "  *     4 %9&&>=Wj&&>$

  " 2"       * $   4  * )?;Wj    4M

WX=$V ?=%XR=  $&        "    )        6     )   = ? "    +$  M 7  *       "*        " $     ) M 742 $ k&: ) " "    + "   $     4  "       ))""+    M 6  +$  *"3 "    4   )*"*M6   "    *  ))" $" "       " "*  2   +%JP    M   ) 4            ) <  $ "  )   "  "*  2 2 $   "    2+ *  "  *"3 z       * M

p %   ? (!%# ) ( :

Q

&W?R  =  $&!    R  R=!R

 M) @ $;    6J)JK J*  "  "  $     *" ) }?

2       K 3   2      2$ ;" ; C"          }M 7        " +    * 2   A "   ))" "+ ) $ 3      A "   ))" "+     k&:$ 4"         * 2 *  " M   $4  q1P " +$   4 "   +'&:w%&:M ?  $ * "     3  ) " =    " * C"   !;" ; C"  ( 4  4      9   2"  %&'PM7*    J H  J         "      +         2* $ J   "  + "2 '&&  * 4N J H M

# +  $ ?; K   ) J*  ="  " 2"   +  **"   2   ) ?  " +  "?  !??($  "   4 z   +   2* )   ++ M ) $  * )      " +   * 2M ?   $ "     ""  "    "      4   2       *   M K 2 $  "*      "*     4    *    "  ""    = * 2 "     M 4  3   *"  * $   " *") 2   4   this stage.

2010

Taipei

 *1]]   M M"]) ]%&'&] q]?]

vol.05, 2011 BeLight

15


Feature

* (H ?

LEDforum Taipei 2010 Day 2: LEDinside predicts CAGR of HB LED production          )   " +"2      *  **"  M ""    ) K MO  $  "   +)6     "$   + "    2 '%& K8 %&'&$  6 ) "   "Pj:) %&'&   %&'jM  +$  ) * )   +)  %&''=%&'j4  "  =* $ "   * "  +  2*   ) 6  $   " "   ) %&'j+K  +)" "  " +M )6   *       ""   6 4   addressed.

  $ 6 H  K    "   ) 6  7  > $      *" ) Â&#x20AC;  ""  )  6 + ;     @  2*  )    MÂ  7  "    6 +*     *       "$  *$ ? $6  #* $   *    "" ) +* +"   2  +M   "    "       *     *    + 2   4 j& k& * "    " )4  * 2    the hundreds of thousands of dollars depending    +*  "*) * C" M7  mentioned that Walmart installed an LED  *  "  ;=Pk   )Wj& O    $ 2 k%:  +"*  " "  M

 " ' ? ) *$ $

(:( : ?(&! /

( Y ? ) *: 

J  "  **"  $;  3 $   K  $ Â&#x201E;6 );*    $  4    "4   "* +z ))"    +  ))        A*  "M  3   3   "* +z 

2    +  

  + *" ["    " $    "    4 *2 M

  $  +  " 6MH  2  $     *")Â&#x20AC;6    )$           2 + 6  4  #* MÂ  7          "    $  #*    3    2*  4*  "  )    LED standards in hopes of promoting the * )  * 2 2    + 2   M

  U $   K 3    "    $ ;*   $    *" ) Â&#x20AC;2        ; 1 " + ; )  ") **"    "" MÂ  7 *      + )  $ ))" "+$  +$ "   3+    )    M 8 )   )  "*   "   "     * 2   $ * ")  " $  ""    * M

  +$       3+    2      $ 4"  "    +    "2  + ))" "+$  +) $ 2  2 )<  " "2+    4           "   *       +   3 4M  3       + %&'%$   4  * )    ]O "*   " 2         )    4   ~   "  M

16

BeLight vol.05, 2011

7 *     2     proposed a series of methods to stimulate   *         6@   "          ) " " *" M@ A*$"* ++   c #;4 ")  2   for using energy-saving light fixtures in the ))"    M  +$    # #*        that promotes LED-based lighting systems. #       ))" "+ A" %&&  * 4N" "2 ) %&%&M

U   "    "      )       66 6?  **" M O  * 2 )*  " $  "  4

     ) " +M


Feature ?  78  **"    $  "  "3  4    "    G$    $    3$ 6       78  **"   ""

 )  PP: )      "3  **"  $ %': )    **" $  +'W:)**" $ 4"       *  )   **" M

! $?"   

*//W$?# '?R/

 6 $ "  )=    8q      + %&'j$ 

)"   " )  4)4Pq$   $  3  *     A*"   " j&:$ +%&%&$    4     3 4 2 ^&:*   M     " + 2 "        " "$6  "      "    "  "  4    2  %j: )  +  2    %&%&M 6 *   3+   *   F    $     $       < 4          * "   4  ""    2 ) * M ) *  " 2*    $       "  $ =" $   " =   4    3+  )Â&#x201A;   M

 M M6M  $ 6   ) K" "3$ ? "M     *" ) Â&#x20AC;8       8      6 " **"  MÂ  7 *        *"    )  " "  **"      *  3   M742 $  $ ""   3 * $* ""      4  =* ) "

"  $ K?$    * $   2M M  "    4 "       +*      = *   *+ )  " " **"     "   **   +$ and that in future, elegant designs should be "  )  =  4*      *+ " "**" M

  ?<  

!$  ?*" 

""    "6 $O 24z   "  "  $ 2* )="3 G      4 Â&#x2021;   =C *z*   %&'& %&''M " 

 )%&'&$ " "*    ="3 *  "  2  "

 $ "    " $  * " $ 3+      $     panel supply, have been gradually improved    "  )"     * "  " M?  A*"   A* 2 4  4 ~"   *     $* C"   ** A +j&: %&''M

  6 $   "  "      $    "        4   4       *  " 3    

)"  z 2

 "'%M9 $   j9: M )   "*        ) =  )  *  " 4  " $ 4 4 78*  "  2  "kMW $  jk:M

?    ))  3$6   3   78     =   =  "3  **"  4" 

  "  $ ;   

 43+"  $""

  )   

 P&: )   3 M 742 $ 78  3    A*     **" $   ) $6 2     4 "   cP:+%&'cMK 2 $6 ) 78  *  "   2  4 " '9: 4  2+ M ?      $*  "  4      *")Â&#x20AC;74 ""    **      A 2+ \Â    "   4     + #   >M O $G;   K  $   6 $   G" ?  M ;    " $  6 ) $@4$;*   $  M =#  6 $ G" ;    Â&#x201E;     "   ) "  "    J* "  "    "    $?  " +   "?  $K #

# $;   $ *    6  *     $    M  2    $ 6   ;   )A  "  "  6 *  M "  *            4           2*       ""       **   M   " 1*  "  "      A *    $   Â&#x201E;    2       6 ; A*  $ *     $ "  = "  $ "*     4  *    4     $ C  2  $  3   "   "   "  $ government regulation stimulus, subsidy *    "   $    2     * "    $    establishment of various LED standards.

p

2010

Taipei

 *1]]   M M"]) ]%&'&] q]?]

?         *  )    "  $  >     

)"  z* )  "   "+     )4 4*"3

)"  z 2

    *4   *  "   2 $     "   *       ) 4   

)"  M >    

)"  ""

) %P=%c: 3   $  3 "    3      4 M?    ) 2

  3 )  2 *"3

)"  $"   3M'$ 

    3 M% * M

vol.05, 2011 BeLight

17


18

BeLight vol.05, 2011


We bring quality to light.

LED test & measurement solutions from the world leader Instrument Systems continues to set the benchmark in LED metrology. Whether testing individual LEDs (standard or high-power), LED modules, or OLEDs - the global LED industry relies on us to engineer superior measurement equipment for high-speed production testing and high-performance R&D and QC applications.

Our instruments provide accurate and reliable results as per CIE recommendations and methods: Ă&#x2019; Luminous flux [lm], luminous intensity [cd], and luminance [cd/m2] Ă&#x2019; Chromaticity coordinates x,y,z and uâ&#x20AC;&#x2122;vâ&#x20AC;&#x2122; Ă&#x2019; Color temperature and color rendering index Ă&#x2019; Dominant wavelength and spectral data Ă&#x2019; Spatial radiation pattern

   Instrument Systems Germany ¡ Phone: +49 89 45 49 43 0 ¡ info@instrumentsystems.com ¡ www.instrumentsystems.com


Market Watch

Demand of Tablet PCs to Improve LED Specification; LED Shipment in 2011 to Show Aggressive Growth  ";$**z    *  " $     ) ;6 $  

)"  2     2+ 22  2*  

") ;6 M $   " 2  

   @ "$ "   **"     )  ;6 * 2$  2     *""   "  +2 %&* " "*  ) M    $ *  44  3 A*  M?       * 4   'MP   %&'') Pk&  %&'&$ 

PMj   4   M

 )H  #: :=  ?   "  ) ) %&'&$ 2   ;6 

)"      *  2   2 ""   2*  

") ;6 M?    "* 4  ;$  ;6   +  2    " )"     3   *"$  *4 ) 6;q$ 4  "* 4   Â&#x2C6;4  ** $ " q8*   @  *+ ** M +$ 2 2   "" ) +"  4    *   +  "    4 Â&#x20AC;8 J"   +MÂ

@   $  " * $ 4"   4    2 +$          ;6 M 742 $ 2      )  "3       "   $  "$     *")"  )    "          3   M ?     )  *") "      $ ""    LEDinside, LED luminous intensity should be 2 %$c&&" *   ;6 $  "   2     *""   %&* "  M

?   $

      *   " 

"Â&#x20AC;A+MÂ K 2 $    )2       4  "

"  "

 $

     * )  " A       M@   $6  

)"   ?K$3 4 )  8"38 +   $       ;6$Â&#x20AC;;+3MÂ      3 )Â&#x20AC;;+3Â       )Â&#x20AC;8"3 +Â $  " " $      

"   "    )%&''MK 2 $;62  "   *+  ;6 ?    ) * $ 2 $%&=%k 4   *   +  4 3 2 %&'&$    "  

"  

     ;6! ;6  K " * %&''M 4       ;(M    "  8    +  )  @ "$  %&''?   6  "  " 4!6($ that LED shipment from those applied in Tablet 4  ) ;6 4   *   +    *  4    ;6 $4  

Pk&  %&'&M     3 $   "    )* 2" %&''M  @ " "   3 " 

   4$     4 4 ;6  *  %&'&4  

'j 

 M ) 4 4    *  4    '$P&&    ;6  *  %&''$  A*"       3 2* 2 " $ 

  %&''$  4   4 "PMj   3 ""*  " "   $4 4 ;6 * 4 "   ** A +  M 4"  +    *  j& 

 $4 P   4  M   4  

)"         +   4 $ #* $   > M @  $ XZ[AZAX[AZ\  =    4  

)"  $ +   transition to enter into this field of business. 120 Unit M     " $  *   * 2      *")"  $   "  100     4    "3  **+ "  )     ;6     3 industry. 80 60 40 20 0 2010E

2011F

2012F

2013F Non-iPad

(  ,=    ?" /[AZA

20

BeLight vol.05, 2011

iPad

!$  ?!   " 


Market Watch

R evi ew fo r 12 t h H K T D C H o ng Ko ng International Lighting Fair (Autumn Edition) '% Â&#x20AC;7>67 > ?      @ !    (Â 4 ) %9  P& )J"  $%&'&M  A   2  2   $4" "    $"=)  + $   $   $       ""    "*  M 2    

)"  )"*     **"   "   *  " 2* MKC   *    "  );* $K $J $6 $8  A$6  $"$ "  "  $  2  $ "MM O  

)"  $ "  K $      ;* $   4     A  M

*": . )

*"*$ ] *$ $    A  $   2 *+ )      2 +4 M?  * )Â&#x201A;        $* )  *"3

)"  $     2      4  4  *+   3  )*  "  4  2  +)*  $    *""  4N $6? "  *    "   needs.

%  &$  $ 

;* z   =  "!    (  4 " ]Â&#x201A;+  " M  +   "     =  "  ?6       A M $  "   " " 

*  '&& *  4      " ) P&=j& meters.

# $:*"  

J )C  

)"   4jO%WÂ&#x201E;%9   4 PW&Â&#x2030; M

] $ \^A_*"] ?     )     )A  $ A"*  )   3* $4" **     

)"        $   )  6   

)"  M    ) " "*    )        )A   6 $ "      2  

)"   **+       )A  design.       4+       "$   **

 )  **"    "  +   "  *" Â&#x201A;" M?  A*"   6  

)"  4   2  A    **" M $ 4"  )    A 

)"   **+ C    M

? 4   2     )   *  " *   *4  4 *4  **"   ) M  )  " + development, it is important to integrate  4  + +  4   + 2  "  M

"  W$?!   #$

vol.05, 2011 BeLight

21


Market Watch

WitsView: Penetration rate of LED TV to accelerate; 3D TV to enter the mainstream in 2011   ?!   " 

O 6  G    4  *+      "%&&W$  **        #*       2* "

     *      "   ** "  *3MO  *" )64  6 G     + "     $ 6 G   

22)   N "  "    *"  A   M "3 

 $4"  2     3  )   4$    4+=  P " +*+" "       *" M ""    O G4$    " 2   )   @ "$  *       )  G    

 'k:$   Pc  

 $   %&'&M742 $4  * 2 )  "  " $* " ) "3 

  G*  * C"   *   +   %&'' "*       %&'&$ 4"   A*"   )      M?       *     )G4*  + "cP: A  + $ ^c 

 M 22

BeLight vol.05, 2011

[AZZ*"   ! &` 

Application Panel

1Q11

2Q11

3Q11

4Q11

2011

Monitor

Total LED P/R

47,689 14,882 31.2%

49,080 23,582 48.0%

52,657 36,347 69.0%

49,279 34,546 70.1%

198,705 109,357 55.0%

NB+Net

Total LED P/R

67,132 65,503 97.6%

74,625 73,312 98.2%

80,679 79,474 98.5%

70,521 69,886 99.1%

292,957 288,175 98.4%

Total LED P/R

54,907 14,321 26.1%

56,842 21,397 37.6%

66,518 33,410 50.2%

63,615 35,111 55.2%

241,882 104,239 43.1%

TV

Unit:Kpcs


Market Watch

98.2%

97.6%

100%

99.1%

98.5%

80% 70.1%

69.0%

60% 48.0%

55.2%

50.2% 40%

31.2% 37.6%

Monitor

26.1%

20%

*"=P[AZZ

NB+Net TV

0% 1Q11

2Q11

3Q11

4Q11

2  $ "" ) 2* )G*     **+)  *  !;( %&''M8  O G4z    "$; **+* 4  %&''  3   )4 )"  1'M *  ;KK"*" +" 

  A* $   4 4+  '9:<%M2 ) 2   =;KK;    +  "* M742 $ )

 * )  **+     ") "*" +" M@ A*$ "   3   )*  " 4 4    A*" <    +$  ) ; **   +$ "$*  **      **  C       4 4 $4""  2   )"*" +MJ " ) G*      "   %Q''$     %7''$; **++   )   3  M PG     *   " +   "  "      *+ "  MO G4z * C" )  *     )PG4*  +  ) 'Mj: kMP: %&''$  

  * 4 3  *) %M9 

  %&'&  '^ 

  %&''M  2      2* )P " +$  N   $2   * )  " ) $43+"    %&''$  *  4 "k':M "   4)   "+ $;; 3+ )4PGz ) *          " 3 M?  ) "   ;; 4""

) %k:) PG 3 *   N   M

 *4 =))" "+ )  *  "    "2 *  2 )"3  4 4$    )   ""  z *  +"    * "  G      M    $G * P;  2  + "   M  ) )  A*"        A 2 %&''$      %; 4*  +""

) %&:) the total LED TV segment.  "; 2"  $jWP&  are no longer fit for their adoption in the TV 8qM@ >  3 4   +   2* $9&%& 4   *      )%; M?  $ 4  " 

"        "         ))""+$ 9&%&   * 2N    )    * * ! 

2       Â&#x160;  (M

Shutter Glasses-LCD Shutter Glasses-PDP

2%

Polarized Glasses Lenticular

17%

58% 23%

?    )  P "  $    ) *     *   + + "'9: %&''$    2 2 "       4 as the limited supply, even though  24  A*  " 4  *         ")      4      M    ) P " +     "   P  *+M742 $ "   "   P* )  "  "  "  )%]P" 2   " +    )  4 * * M $  3   ) "  P *+ +  + ""

 )  %:   %&''$ 4"4 +* )   4%W " M vol.05, 2011 BeLight

23


Market Watch <<*"!   [AZA,cZ[/g] ' ]&! $ China

Outlook of LED Industry Trend in 2011 !$  ?!   " 

USA

10%

Taiwan

10%

18%

Korea

12%

23%

Europe

27%

(  ,*" 

]    [AZA*"  &  ): a *":      b& 

%&'&4 )  ) + ) 

)"  M   +

)"  2 " + 3  "      %& &^$       4   revenues at an exponential rate due to the robust  )  = "3 M ""     $   2

 )  *"3  %&'& "Â&#x2039;'%Mk 4  

  4   )j9:M )  * )  "$>    * 2 $ * "  $ "    A"*    =           4  4     "      4  2      "  

 * 2  "  + **    2  4 )> z   +M 3  ) 4    %&''$ ="3  G        3         2  ) " )  the LED demand, and LEDinside estimates that there       ) )   4 M@   * *"2) 3  **+$

)"  2

     2 "*" + A*     %&'&M  ) $  )     %&''$   + 4 4   A* 2  4      **+    M   $ + 

)"  4"       +43* " 4"   * )     "*2  +M


V$ !   *"X]'=P#&H &"  [AZZ   "3 G*       + "'kMj: %&'&$4"4 4   4  

)"  A*" $ G  2   

)"   C *     4 )  " ="3   %&''$4" A*"   "   *     )="3 G) 'kMj: cP:M   )   2*    ) ="3  G   %&''$  +*     "  "*  2 2      ) "  +*<  $ +*4  3  4 )"   2*  

  4 "  M@ = G  4   $

)"   " 

  4    *  $  "   "3  )6K) '& ^M  "  +*"3 G      $ 6K    "3  )%&w%%$4"    4"  "3   ) +*M ) $

 

)"  " "2  "  " " 3        2 2 "  "3   ) "  +* "3 $ 4["   4     4          ) M @   $        4 *  " " $

)"   "" ) +  " 

 )   "3    2 "*"  *"  M6  +$ c%= "="3 G  %P&

 )   

  A*"   * '%&w'j&  %&''$   +"    " )"3  M?   A"  4 )  *  "  **"   Â&#x201A;  "   * ")G  66@"3 G       4 4  %&: %&''$"*  P&wc&: %&'&M     3 *     )="3 G       "+ %&''$ 

 =  = "3 **" 4    )2 **+M $ 2     4   )="3 G4  + 44 Â&#x2C6; %&'%M Â&#x2C6; $  3    42  2 + **" M

R[AZZ*"$ $: ' ?    : $      *" $ $ >  )  : '   :/

""    $ 2

 )   **"      Â&#x2039;'Mk  %&'&$  k':

 4   "*  %&&^$) 4"$  " "       * C"   )  " " * *   ""

 )   C  +M ?         3 $  * " ))  "  4           *     " $    "       "  z4     4 "M

$ =&) *"X'=P :  : ' :  :

4       *    "

  

    ""     $ 2    +"

  " 

 *    )   4   +    )"    " M #* $    *    2"

+  $"  "*  2*  "Â&#x20AC;"=; $Â   * 2    )     += 2    ** " M   " 4     ""    %&'&M ?  * "  $  #*   2    "  "      "=;    )  + ** " A"  ) )   $4"  " +       3 M " =;  *   4   +   A*    )%&'&$  "     "" ""  $  #*   2   A     + K "%&''M  "  +  [" )    4    4       +*" Â&#x2C6; "=;   terminated. Another notable energy-saving program is *   qMMF qMM2   "   q + ;    +   $ 2  "3  + )  *  "    "*+ 4        +   +   M 742 $    )   *  "    "  +  "* $    ) $  +)4*  "  " )M       %&'&$  +      *  more thorough standards for LED light bulbs, *        " "     "*  2    )      *  " M      2    "   + 

)"        *  "  )    $ * )*     +   standards. With the gradual establishment )       *")"   )     *  "     qMM$        += 2    " A*"   ) $   3 #* $  qMM +  *   "   C  3 )  M

Edge Type

2H09-2H10 Optical Film Diffuser Plate

LED PKG

5630 6046

2011 5630/5620 4014/7020

LGP

3.0~3.5t

2.0~2.5t

LCM

10mm

9mm

Reflector

Direct Type

2H10~1H11 LCD Panel Optical Film Diffuser Plate

LED PKG

32x32x1.65mm 32x28(sharp)

Diffuser

1.5t

LCM

20~25mm

Reflector

vol.05, 2011 BeLight

25


Overview

About LEDinside your LED products & services.

technology development, market tr $   "

Premier Audience Base 4  yers who hav  re and means t* rchase y *r " M

Flexible Ad Programs Whether y want t "r  rand eA* r  te tra["$w4care) +t compr ve plan

Site Traffic Pageviews Per Month

 w 

" # +%&&9  come

3,500,000 3,000,000 2,500,000

  P  g tes namely

2,000,000 1,500,000

J  $4  average of 3,200,000 page views and an average of 200,000 unique visitors each mon !'&Q%($y 4 v vendor

1,000,000 500,000 0 09Q1

09Q2

09Q3

09Q4

10Q1

10Q2

**+" M

rector / CEO / General Manager$'9:   eer$'P: ;K$'%: Analyst/Researcher$'': ; r"  g$'':

99:)   " re a  ove manager levMey ar ?"  ker  8%8n~  "r MW&:r  whom y work closest tM


2011 Market Intelligence Service LEDinside's Market Intelligence program offers extensive research reports on the LED industry, prices and market trends, which will help you gain insights into the rapidly changing LED industry. 2011 is a new and dynamic year for LED industry, and LEDinside offers 3 extensive and in-depth reports that covers the High Brightness LED Market (gold report), price and market trend (silver report) and customized reports.

Market Intelligence Service Silver

Gold

Customized report

Gold Member Service Worldwide LED Market Forecast and Summary 01. Worldwide LED Demand 02. Worldwide LED Supply Forecast 03. Cost Analysis Compare to Traditional Light Source 04. Price Forecast in White LED

Silver Member Service Quarterly Price Information

Real-time Market Update

- Netbook / Notebook Application - Mobile Backlight Application - Large-size Backlight(TV/Monitor)Application - Lighting(High Power)Application

- Show Reports - Product Applications - Technology Development - Others

Quarterly Market Trend - Lighting Market Overview and Forecast - Backlight Market Overview and Forecast

Customized Report The LED market is a rapidly moving industry, and to provide LED players with the most updated information, LEDinsideâ&#x20AC;&#x2122;s customized report provides the latest information on the upstream, midstream, LED chip price, and demand to reflect the market trend and technology.

Report on 2010 China's LED chip industry According to the latest statistics from LEDinside, there are more than 140 companies in China's LED industry with annual output value over 0.1 billion. From a market perspective, China's LED companies have following features: There is no absolute industry leader. In light of LEDinside's statistics, among companies with annual output over RMB 0.1 billion, there are more than 50 which produce displays and over 40 which mainly produce LED displays. LED lighting industry is developing fast. The year 2010 has witnessed the start of LED lighting market fermentation and a great demand increase in the market compared with 2009. vol.05, 2011 BeLight

Contact us at

account@ledinside.com | +886-2-77026888

Ann Chang ext. 665 | Joanne Wu ext. 972

27


Interview

Exclusive interview with Professor Shuji Nakamura, inventor of       !" #$  $   *" $ $ ) 

$: '  6 *    *    )      *        3 $ 3  A*    4    4    += ))" "+    2+    #* $ 4  "  *+      ))" "+    +) M742 $      #*   3 +*  2*  )    M ?  "*   $  >    3   * "   2<  ) $   * ")   C  )    

)"  M3  2     +$ " )  4 )   2   ) "  "   M

    ( Â&#x192; ': ?       >  $  $  $:  H*"   +  "  ) A$ 4   3    

2            " +M      ) *  *" )   +$  " +"  "  A" 2  244  ; )   C3 $ 2  )            !( $  2   +  ") 4"4   %&&W K

  " + ; $       2 ); M

 $&  &  ' & $     : )   Addressing future developments in the LED   3 $; )  3 A*       )  ** )   3*"       $   )    += 2  *       "2M     " "2 "  " * 2  [" "+ *$* 2  A " [" "+!** A +^&:($   "     +   "2    ) M Â&#x20AC;O   * 2       *" $)            $Â M     3+  ""    *   )                 "  ) 4  *M  "  "  ) 4  *      "    ) 4    "  )        4     + " *  $  + 3  "  2   2 "*   ) "    * "    )   M

28

BeLight vol.05, 2011

*"'$ $ )     $:  *  * 2"  3 $ "   3   ;6$    4 "3  4+* MO  " 

* 2         +[" "+$"3  A*"  "  M3   $ Â&#x20AC;?    +$4 2*2 )  "  * 4   "   3 MÂ  Â&#x2019;) * " "2 = *" ! ( 4 2* '^W%+"37 +3# M$ 4  )    "   *  4    +K  6*  '^9PMÂ&#x201C;     )      ))""+     %&&   ]4  )      *  " $   3  * "  2* $  "    %j&  ]4  ) + %&'jM ; )  3  "  +* )      K    *   )  6 )    $q 2  +)6) $  Barbara.

%( Â&#x192;':   C 3  4      K+ %%$ '^jc  $#* M7  8MM$KMM$  ;MM      " "      )   q 2  + ) 3 $ #*    '^99$ '^9^$ '^^c$  *"2+M7C " 6" ?        '^9^M ?  '^kk$  * +   q 2  +)@   2     " " M? '^k^$      ")      *=???      M? '^^P '^^j$2*  first group-III nitride-based blue/green LEDs. 7 2* )   *=???  =  2    ! ( '^^jM

The development of nitride based "  "  $ + ; )M 3 $ represents one of the most important "2         " " ) "  "        P& + M *")"+$   "2 + ) *= +* *    !(   2*  )  $   $   4   Â&#x160;  ! (      ! (    +["        *+ M  M 3   "2    *= +*  )  "      + *   4  K$ 4  "" 2* =  

   nitrogen ambient at temperatures above c&&Â&#x2030;6M  M 3    2* ?  )  " +   + 4"       )         "  Â&#x160;    2  "  M      "    2     2          )    3          2"  )    + ))"  =     $  *+ $ " $    A       ) 8 =+ * "  M     " "    "           M3 z  2        +["    +      *"   z      2 4  )     +" M ; )   3    "2 

 )4     ) 4 3$  "  1     K  4  !'^^W($ K K 4  !'^^9($ ? #"3MK  4 $ 8    3 ; !'^^k($ 8 C @  3 K 4 !%&&%($ K

 " + ; !%&&W($ 6"  34 !%&&9($ ;  ")  4 ) " " " )"   " !%&&k($     " +7 2+4 !%&&^(M74  "   ) qMM  "+ )      !(   %&&PM  " %&&&$       * )   ) K     q 2  +)6) $  8  M7    '&& *    *     c&& **   M; )  3     " "  )     Â&#x201E;  +6  M


Interview

GE â&#x20AC;&#x201C; at the forefront of innovation and industry transformation /ĹśĆ&#x161;Ä&#x17E;Ć&#x152;Ç&#x20AC;Ĺ?Ä&#x17E;Ç Ç Ĺ?Ć&#x161;Ĺ&#x161;dŽžŽÄ&#x201A;ĹŹĹ?<Ĺ?žƾĆ&#x152;Ä&#x201A;Í&#x2022;'Ä&#x17E;ĹśÄ&#x17E;Ć&#x152;Ä&#x201A;ĹŻDÄ&#x201A;ĹśÄ&#x201A;Ĺ?Ä&#x17E;Ć&#x152;ŽĨ>Í´Ć?Ĺ?Ä&#x201A;Ä&#x201A;Ć&#x161;'>Ĺ?Ĺ?Ĺ&#x161;Ć&#x;ĹśĹ?       +     4   "   4    4   +[" "+$   " +   24 3 > $  K  )F                * *" 2  4 ) 2*      +M

*"$ $: ' 'a:  $:  ?      )              * *   "    $ >      "  +        "*    "    3 $ "  6 "K 7!6K7(  $4"  ))   ))" "+     ) M 7 "$      3  4 3+   A  4 "  )Â&#x201A;      " $ "   "  "   M    *    

3+  "'&&:    =  $3A*"   3 *   ")    " %&wc&:+%&'jM

=:'T: ?H  #$ *"a % H*$ $?'  *"    :)&Â&#x201E;   $&  &  *")    $ /

=  : )  )     $  >     A *        z  "         +     4              +   3  *  "  F    "   ) "*"  )   "  * !6@ (M 6@ 4    "   P&+  $ 2   6@z )  *       )    "  "   $ 4 "       W&:     +$ "  z "  4  *  " 4 

 2    "   * )  "   +   M7 "$ 6@)" 4 3 ""*  "  *   been stagnant.      "   **      "   )     " + F 4  4  *  +    * )  "    + )     *  "      3 $> *  *  "     * 2 *  )        "  MK 2 $    4  * "    $"  z *  2 "   * "  +" "$   4         " ) " 4  *  " 2 4 * )  "  * 2M7    4 2   " +[" $)"3)  +4        4  Â&#x2021;     *   )   Mz ""  * "  +   $  *"+ 2       )       M 2 * "*   * )  " )    *  " $  "  "  A  2      *  * )  "    "   "  + ** "     + 2   ) =    M Â&#x201A; 2+ 4  +  ) )   *  " $     * " "$      bulbs lasts up to ten years or more.

  :     : $ $   4 *")"     ) +     )    *  "  2   +   *   

  4 $   >  A*    "    4         " ) "  M 7 )   *   

)         *"   )  *  " )  *  "  "2M@   $  " 

)  * )  " *")"       $ >        

)"   C ) "      +    ) *  " M

:$ ?    ))  *  " 4  *   * )  "$ 2            "=)  + +          ) Mz "    initiatives have made rapid progress both +  6 M"      z     2 *"   "3  2      ""      2   4  )  M "      )" z "    2    )   "   

2 2      2   "   2 2  *  "     2"   "   4    *   4 )  "* +M !G    *1]]444M"   M"] )    )   "  M(

R $ *"$ $ ))&       "         "* )      **+ "    6 $ >   3        +    *         2 "          + )  "*3 $   $     $  4  

)"  M 742 $  "*3 * "  + "* =  2$  4 " 

  +   4 $ *"  * 2 "= )  +    "  M

::    : X) $: Â&#x2026; ?  * $  3 * " 4+    )  

)"       M   4    + $    4  2  $             " "  )   +  *    $

 4 

    "  z     $ 2*   *  " $ 

)"   M  22  a paradigm shift in the mentality of all of z  ))$ )   3    **"           Mz  3   +     4  "  =    3   ** " + * 2       $     C *  " M

HÂ&#x201E;   :)   )  z   =    $ >  A*"     4 34  

   the future, and GE has to stay ahead of the   +   " " 

2   "     4  = "       $   3       4" 4            "  M 7 $ Â&#x2021;         ) 2 '&& + $ 43) 4    A " + )   )   )

2 Mz

vol.05, 2011 BeLight

29


Interview

Interview with Professor Bao Yuan Lv, Vice President, Marketing & Sales Department Manager at Jiangsu Nata Opto-Electronic Material Co., Ltd.

# (   : $ )      &



      24$ ; )   2 2      "   )  "* +H    *  " =KJ "!    "  "(     

)"   * " M KJ  "    ** 2        4 *    "*

 "  "   ) + K  J  " 6" G*  *    !KJ6G( " +$4" )   )   *+  Â&#x20AC;KJ "Â M

a & )   )) #(        >  :  :   $ )  :*": 

= : $)  #(     $ K > : $ ,

? %&'&$   +  2 + ) ="3 G$  +)"*3  A* KJ6G*  " "*" +  " +M*  " A*        *    $ "  **     KJ "M

'M+   ! " K K?  "(M %M; )"   !* 2   *  + )  "*

(M

" +$  **

 + 2  #   J* ="  "K  $   KJ " **  6 $ *"   *  "  )KJ "$   24 ; )  8  2$G";   $K 3 Â&#x201E; *  K  M

PM +  $     *  +   *  + "  ) 4 ")*  " M

; )  2       "  2* )KJ "  +$ 4  **+     %&''M

cM@ F) *  "    )   they pass the analysis.

?#(   ))   )    $&

jMÂ&#x2021; +   )   )  z F   "  "     +      )"   )*  "     +A" ")  KJ " $    " *  +) "      * " MA M

     "  %&&&$   J* ="  " K       + * )   

)"  )7;  +K J  "6*

 ! 3 4  KJ "( 6 M  "* +H  "   " )   C  q 2  +z  Â&#x20AC;   kWP ;   4 K  KJ; "  Â&#x201E;6  Â $   +$ * C"    6 z Â&#x20AC; kWP ;  MÂ  Â&#x2C6; ") 4 3 " $ * C"  " "" M  +   "6 z    *   ** )KJ ") 6 z   +$       3    ! "  4 $ >  #* ($ *$  q       2       3 M 30

BeLight vol.05, 2011


Interview

=  )  Â&#x201E;  )

MO Source Production Process Flow

Step1.

Step2.

Step3.

Step4.

Step5.

Synthesis

Purification

Analysis

Filling

Analysis after filling

;  +)KJ "  3+    +A" "<) *  +     $ "  2 )A+ A    $ 4  43    [""+)  *4) $ 2    ) M*  +2  "  )" " + 3M ) $2 "* "  " + " C  +  )   +KJ "

)"  M Â&#x2C6;  =  Â&#x201A;  " 

 * 2 $   "* +)   *  "   ) =*  + KJ  "     $ "    +  !K($  +  !K? ($  + 

!K($  + !($ A= KJ  "$ " 8 !"+"* +($K   !6;%K($ + "!KU ($ + " !U ($  +  +!K($  +  +!($"    " !66c($  "     !68 c($ "M$4 *  + " WwWMj!^^M^^^^:w^^M^^^^j:(  2MKJ "2 *  "       ) *" < "$    $   2 +)4KJ "

)"    4 M

())&#(  :& :$ [AZZ ; )  2 "    A  KJ " **+"   + *+ 2     M    $KJ "

)"    +"     *$ q     $ #* $ " 3  *$46"! 7 (  qMM$@6 qM>M$    #* M@    "    $KJ  " +*"+""

)  + * ) *  "  M   + 2 KJ  "   %&'&$ 

"  " A*  * $ )  A*    3    4  > M   "*" +)** A +P=j  ]+ <4  " 

A*  *   ) $ "* +  A* *  " "*" + P&  ]+ 4    A )4+ M

?     ) )  *  )  "* +$   4 "*   4  6 H     Development goal of promoting the expansion    " )   +     "     3          3 M ; )        4          " +$  )  )   **"   4 "  "   + 4 * $ 4"   +    **

     "     =      M ?      $   *    4   *   " * * +  42 2     2"*    future, and promote the healthy development of the industry.   )  2*    4 **"  $  "* +*  "  "  *     "   2*     "  "  $    * 2 "  +<"  +$   *  " 2  

2 2 *  "     M   

    "*  "  **   ;  6  K + !;6K($    *  "  ** 2 )  *  " < *  " **"  A*"   "  + P=j+ M

#(  <<P  Region

Company

Note

US

Rohm Hass

Major supplier for Korean makers

UK

SAFC Hitech

Formerly Epi Chem. Merged into the SAFC Group in 2007.

Europe

AKZONobel

China

Jiangsu Nata

Major supplier to China, Taiwan, Korea, and Japan

Korea

UP Chem

Scheduled to begin production by the end of 2011

Japan

Sumitomo

With Sumitomo, Shin-Etsu, and Ube. Majority of the supply remains in Japan for domestic use.

  4    +  "  ) *     %&''$; )   22     **+  4  3     M   +  4  

)"  z" 

A*  )*  " "*" +M  "  "   KJ6G  * * "         4   ) *    $      **+)KJ "  4  3 M    ) KJ ") >  "    4$"*   *  )  $  

)"    

       KJ "M742 $  ="3 G 3  "2  %&''$ ) 43+     "  < Â&#x2C6; K "]* %&''$ " 42)KJ "  **++"" M vol.05, 2011 BeLight

31


Interview Charles (Chuck) M. Swoboda, Cree Chairman & CEO

Grand Opening Ceremony Held for %* + +    %/ *    *  "  +4 ) 6 7        6M$  M    7   U 3 7= " ?   2* U  7  6 +$   ; 2 "M2   [" $ "  7  8 $7  K

"*; +"   +    4 +$qMM6        $N  "  +M6  !6 "3(KM4$6 6  Â&#x201E;6J$  2>+$6 A" 2G"=;   !G;(Â&#x201E;6)J*   J[" !6JJ($$K   "  )6 7 >   $ " +$6 G"=;   Â&#x201E;  K  ) 6  $N     *  "  +M

 *    ") 6  2  ) * *"2)  "2* $6 ["+   *  "** C"   4 7   2 %&&^M   22     )7     6M$ M$6 H  "*

)"      "M   3 6  )     "* +    *"*

)"    6 M 3      **  " )  ;*z 2  )   ; 2 "$ 7  K

"*;*z  2       26 ) 7  U 37= "?  2* U $ 7  6 "  "   6M$ M4 "*  *  *  "  C k  M6  +$ 

 3 4) " Â&#x160; $    " " * " ) *"3 M* C"  )      6 z   +"  A*  "**  " "*" + N    )   3    "6 z  *    +M Andrew Gately, U.S. Consulate General in Guangzhou

6      *     3  )  6 M 6  +$2 )) *+ 4 3  2   6 M 6  4 " 

   "      2     6 $         " 2*  "    *  "    =  + *  " M 6     "     " *  "   A*  "     C+    )

     7  M  *   ) 6  7     6M$ M   

4   6 z  2 Â&#x20AC;  6    26   44 Â&#x201D;Â Unveiling of the grand opening

6  +$ 4   "  "   )  "    "     4    4     "     "   "  $    +     " " 2* $     "    2  ""  3   )   + "  2  $  2    *  "  $     2* M  *  "  2   2     2    +$ 4 2*     +  *  * )4 "   " +M 6    )

     6     "     2 " 4    "        " "

2     "  "  M   6     q =  "* +      Q $  6         )       q "* +M 6    2       "

  6  4            3 2 )"4  "2 )  2*   6   3 M 32

BeLight vol.05, 2011

6  7          6M$  M           ) 6 z     ))        "    ) *   ) 4  "        M 6  4 " 

$       4+       * $  " + ) 4    Â&#x20AC;6  " $ 6   3Â  2*    +$ )  "   "*    4  " " 2  *  $  +        *    C +)   +$ " "   +2*  )   "  "        +            3   "       + "  2         "  6 MÂ

â&#x20AC;&#x153; One of the things we have The grand opening of Cree Huizhou Solid State  

 *   "  + 4     6  7          6M$  M      M 6   !6 "3( KM 4$ 6  6  Â&#x201E;6J$ *    M  A"   +$  1 Â&#x20AC;6  4      *  " 4  "= "  6 M K 4$ 4 N "         *  Â&#x201E;  7  M

passion for at Cree is, weâ&#x20AC;&#x2122;re always willing to tr y new ideas. Every new idea is a possibility at Cree.

â&#x20AC;?


Interview

            

?  Â&#x2C6;  $     ) 4   > ?   7   7  M) 4  *  +  7  K

"*;*z 2     "  "   6N) 6  " ) ?  +   +    26 ) 7  U 37= "?  2* U   6 M?   4 *  *  )6 7      6M$ M  * "    *  4 **" ) " +    M    $  K  )  3  6 6 $*  2  ) $ U   $* +K+ )7  K

"*;*z 2  $ *   *"M

J  2  ^ $ %&&^$ 6      *      4   7   K

"* 2  )   Â&#x160;  *) 4"*)"  + 7  $        $ 4     ** ) "   +7   K+ z   7    " 

   4 3) 6 6  $ 6 7     6M$ M)"  +     $  *     M )"  +  4  6 "*)"  + )   "M*  )   4)"  + "+A*  6 z "**  "  "*" +  **   "    )   3 <)   $ 4     6 z  *      +M   6  q = = ""* +$6      

  "* + q"* +M4*  $Â&#x20AC;O"  6  "* +4  "4  M6  2 +*   3 ) 6 $ "  +$   j&:)6 z  *+  4 3  2  7  MO4" 

  2   " +           =)= =  "  MÂ 7   6 z *        6 $ 6      *          2""       $ 4"  * 2   "*  " 4  "  2"   "  "   6 M

?   *    4="   " +$ energy saving and environmentally friendly *  "     4       )  2      * "M 6  4   " "2 " $   is finally entering into the general lighting   +M O  6 z    " +$ 4 2     "* +z  "* )"  + 7  4" *   * )  4="  " + "+   +M 7 )             ) $ 6  4 " 

  "   the green industry and to the development of   + 7      $     6 M  6 " 

  2*$ "  3        "   M  6   "** C"   *  7    **    4 " 3 M6   "     " P=j+ $  "* +4" 

 A*  *    7  M6 4" 

   )     " "*  "  6 $    22       " +  6  3     "     4     q$ 4    Â&#x201E;"*    7  )" +     "   2*     " +M Â&#x20AC;8"   3    " +  2   3 $   6 z       2   3 $Â   M 4   $ Â&#x20AC;O  "N     "        "Â&#x201E;  7  M *  )6 7       6M  M *       )    =        2  MÂ @  $ 4      Â&#x20AC;*    )"  +  6       6  3  2 +   "         6 $    "    4  3 6       *    3  )       *  " MÂ 7"3 4  7   2 +  2+2*     $   " )  " * "*   $6 $     *  **+" $4" 

 "      + 7   +2   

 6    "     2 " 4   "*  *"33 4=4M Â&#x20AC;6 6*$6 7 Â&#x20AC; 6 z 2*   +$ 444 3 3* "  "    4  2     $        $     *      6 $4 4*   +$ " )"$ and orderly development of the LED industry  6 4 C )) 4      *  $  )"          "   3 +  "       += 2      =  "     6 MÂ 

vol.05, 2011 BeLight

33


Interview

LGD President Young-Soo Kwon Estimates that Global LED Panels will be in Short Supply in 2011Q2 and LED Backlight Manufacturers Plan to Increase the Purchase from Forepi and Canyang Optoelectronics   "   244  $

=>4 $ *    )*  $*     3 ""*  ")= "3 G "     +Â&#x2C6;  * "" M? "   "  * " )="3 G $" *4  *    "    ) P6G$  )2 **+) *  4  +  " %&''Q'M;  43+    **+ %&''Q%$  ""      A    %&''QcM K 4$        "    **+ )  "3 *  "        )="3 G$ 4 "   * "   ) @ *  6     +6 + J* "  " M  3    *     + $ "   +  6 $ 3 2 +  6   +   *    "$   2  + ) 6 G *        " "  +M8  #*  

)"  ! +  *(      >   3  !

     *+( 4   " 4 *"" )="3 G  %&''M  4 *  " 4   * %&''Q'$  2  4 4 

"   + " $%&'&M? )  "+   )"     $  )2 **+)*   +  2 %&''Q'<)   $*  3 +    **+ %&''Q%M ;   

=>4 2    *  * " )="3 G$ +2  2"  * ")  *  " $ 4" 4     3   M ?    $  + P G 

)"  4

" 4*  " 4" * 2  )  A  *  "    M @  A*$ "*  4    *  " $  "* +z  P G 4  *   )        * )  "    2   C+     *+ ))" M 

=>4       ) P*   *  4" 

   <  ) $ "* +4 "   * " 2 ) "* ** "3  M>4    * 4   "*" + ) 6 +  J* "  " z 4+    )" +   %&'' F z  * "     + ""

 )  ** A + j&: ) 6 + z    *  "  $ 3  @ *   6 +  J* "  "    ** ) M 6 # $ z  2" *     *  )  * "  $     "* +z G *  A*"   " 9&    %&''$  *  ) ="3 G 4 ** A +c%   $""

 )  W&:)   shipment.

34

BeLight vol.05, 2011


Veeco's CEO John Peeler Highlights Approaches to Becoming the Leading MOCVD Equipment Supplier   9 6 ?    @ )     $# M; $6)A" 2J))" )G"?  ? "M!Q1G6J($ 



"  " A*  )G"H  *   "    N  **   * 4 )   +    )  "  M  " +  G"z %&'&KJ6Gq    *K      G"z ** "  "2   "* +z C"2 M K M ;     G"z  "    K M;               6 $}6   4" 

  3   3   G"H        A*  *  1     4  F 4 4   * 6   2 24$ "* +z C"2  1 "    "" M}   *       )  = 4  â&#x20AC;˘ ; 2KJ6G      * ) Â&#x201E;      *+"3       â&#x20AC;˘  **  "   "  8   *    "  "    KJ6G *  **  2   "" 1 - 7*    "   "2        "      "2  C" 2 $ K M ;  =824   KJ6G **     )4 ** " 1 "  "    4 

â&#x20AC;˘ â&#x20AC;˘ â&#x20AC;˘ â&#x20AC;˘ â&#x20AC;˘

G  "  H  *      * *   6   H     2*  * ] ;"   "1 G"? 

G"H  A*  ;

;"   "1G"? 

  2    *   A         K J 6 G  +   "2c"* ))" "+ improvement %&''Â&#x201E; Â&#x201E;Â&#x2013;Â&#x2039;kj   **  "    

)"   4  Â&#x201E;*KJ6G**"   A*   2  *        "   support 2  *  "  "     +* ""  3 4=4

#  M ; $ 6) A" 2 J))"  ) G"?  $ G"H %&'&KJ6G q    *K  "We see a tremendous opportunity to help    "   H)  H 2 "       "    "  )  $} "  K M ; M }G"      * 2 

* " 2) " + development on latest-generation metal   """2* *   !KJ6G( +  $ "     $   4  "   2"  ** M}

P Â&#x2020; = " Â&#x2021;T@^Â&#x2C6;Â&#x2030;     ,P R  : 

K M ;  $ }       "   " 

 ""   *")* )  ) "  "  "   =     $42    " 2   )   Â&#x2039;%j 4*   G"     H  *  *  **        "" )G"   "  M J2  $ 4 4   2    4     **  "        "  " 3 M}

vol.05, 2011 BeLight

35


Interview

%&''4 4 )    +M8   ) "3 G $ )      "   M 2  ;*   $ )  

)"     )  "*    )  U $  K 3   "  F $   4;*   4  *  ) *"  +M

Philips Lumileds : LEDs on 6 inch wafers in 2011 ^Â&#x160;< % &  *"?)&)  @ )$)"4  +* A+

)"  A*  KJ6G"*" +$K MU  2      3 "   M  )   2  **"     "   $    +  ) "*   A* "*" +

  "" "   " M3 ;*     A*$ "* +   *  

)"        M?   *  K+ $   Â&#x201A;       ) Â&#x201A;  * *  M ?    * A+$;*    3  2*WÂ 4) ) M6  +$ )" +   6)    "* ) *  "    =     )  WÂ  4)  *  43   

      "   M K M U   "        $ ;*        

)"  )=[" "+) WÂ 4) $      " 

        " +2   =[" "+M K 2 $K MU    ) WÂ 4) +;*       + +)^j:$   " +4" 

 * 2M72 4   " " 2 " ) %Â $PÂ  WÂ 4)     

)"     +   "   "*" +    " " M 4 "  )  PÂ   WÂ  4)  "   "   "*" + ) )4 4 " ) %Â  WÂ "  "  "*" +  )M    3   )  A* A+Â&#x2C6; %&''M     3      *  " )2  MJ    7G=  " +*  $;*      *  " 2   3      )%&''$  )  )"       $ 4"   6    * " "+ **"M     "    *  "                )  6]6 " 2  M742 $     6  7G  24 ]O$4"  A*"   "    ) M;*   z7G  " A @  M

*$ $&Z\A:.< K MU *      ["" );*   z4      4  4        'P&]O   ^&]O  *" 2+M  "* + 4 " 

    *  "    ))" "+ *  "  4  *     "    [" "+)  M

V$  &*"%)) [AZZ,%: ?#     *$ ? H  *$ $ 8  "  +**  "3 **"    "* +  +3   " 2   * $K MU 2 4 **     ) $*  ~  $    M7*     3   A*$ "* + * 2  k4   )   A  ) +

  lamp.  )  "3 **" $2 %&''4 + ) "3    M

 * **"  4   * )  +4  )  "         +)  [" "+M

36

BeLight vol.05, 2011


LEDinsideâ&#x20AC;&#x2122;s Perspectives  " "*  )WÂ " *  "       ) 'Â M  $ * 2   ;*      + 4    *  "   ) WÂ  4) $   4        " "+ "*    4)4M $   + + 2 + "*    Â&#x201A;   " +2 M ?  A*"    Â&#x2C6; ) 3    ) [" "+ industry may appear in the future. ?   

$  +2  WÂ 4) +)    "  " $       "*    2   " +  2  + )  MO  *    +       *"" )*  "     ) $4 

)"  42""     +"* $4" *  2   )  4 industry.

( Y ?! $# ' $"  a% ? ) *:  R*?    !$  ?!   " 

vol.05, 2011 BeLight

37


Interview   *      )"3  G4 " 

    %&''$>  * 3   "2 ))#  6 + z "*" +$ 3  *      %&'' " W&:M?    A  >  " $ " 

  $@J;?     **+) C G 2   6        **+ " )6  $6$7  $    M   )  " *"  + *

  )    " 3   **"  $ 6      #   6 +  J* "  " 4) + ** $44 =  @J;?4 **   M

% =  " :]: ? !R  =$ ())& )&     &

Chairman of FOREPI, Dr. Frank Chien, Expects Canyang Optoelectronics Co. to Become the Biggest LED Epi Wafer Plant in China "  )@J;?$@  3@ = 6 $ "     244         KJ6G * 4 +#  6 + J* "  " 6M " %j

    )%&'&MO +*O) 

)"   6 "   "*" + 4  2  *")" " "  "  $6 + J* "  "          +  )   *  " "*" +    "" ) 2 "    M7 "$6  "    +  )%&''$ "* +4A*   KJ6G"*" + j&

 $ @J;? *  "   )  = 2  *O) 

)"   6 M

6     

 6;$4   = ** ** $2 +*   =#*    "*      ;6  "3  **"        )4 * M 7  2  ) *  A*"  @  + K "%&''M   +$"3 *  "     ;6    A*"   ""

 )  'j: )     2

 %&''M8" ) "     ) "3   ;6 $ " 4*    2    %c & & " w %9& & "        +$2 +)4

)"  " " )    "     M

P R $ #   V  &  Â&#x201A;  )      )*  $6 *

 * "* +z  A     "M ) $"*  4  *  **  4 " $   ))  "  "  4  "  $   +  )   *  " M6  +$6 + J* "  " z"*  "qÂ&#x2039;^& $    +   " @J;?$$G$q  +J*  O M   @J;?z 2 "     "*    "3  3 $  ") "          M ) $@J;?   3   " *     M

]  '[AZZ J&(  &$)    /

  +43+  ) "3   G  **"  %&''$  2  

)"  4    4   %&''M742 $ *  ) * "  "          2  )   industry.

Others 10%

Vizio (ODM) 15% FOREPI (Chip) 40%

LGD (ODM) 15%

6 2       2

)@J;?  %&''4 "  +j&:  "@J;?  22  G"3    ;6 **" MO  " 

KJ6G *      *  "     )  )    )%&''$ #  6 + J* "  " 4"2K8 c&&   2

 M@   $       %&'%     "K8' M

 ) * )  +$*     ) * "  "  2 ++ $  4"  +))"   * )  "M742 $  " * "" ) WOOREE (Packaging) 4   $ "  **    $   5%   "   "  M @  A*$  * " ) %Â  **    " ) qP&=Pj PQ'& Unity Opto. (Packaging) 15% q%j=P& cQ'&M ) $  ) "    "* +z     4 "P&:w " : :=P]'$ $# ' ] :  #H  #: : Pj: %&''M

2011 38

BeLight vol.05, 2011


The Luminous Intensity of LEDs

Z/*: U Z= R: ,* [= *:  ,*: : \= *: R  &, 

"         +$ 2   " $)  "    " "  ))   "+jc&Â&#x2014;'&'%           +    " )']WkP 4N*    M

 A    ?

  )    "       N "M?    *  +   )     + )  $ 4  42    4 ""        +)

"  $      )        * "* M

*  :  ))  " 4   A          A 3  ""

  2  4"    ~ A  * M'&&&  $ " "     )     $   *      4     " )'&&& AM '&&&  $ *   2         $ *  "        ") +'&& AM

  +  + 3  C"  2     *      $  +3 4   AM "2       " ) j& &  A    *      3 "  4     This unit of invisible light in transit is the lumen. ~   "  A 4   * )'%&&& ))")   )   $ 

 )   M )"  +) 4  )    ~ A$ 1   ~ A@)  "      )  3 "  4     )      +?!"(   )    ) " )A  M  $          2 +@Â&#x2DC;?M? *   1 area to the same level of lux requires a greater ~ A)    "       +  number of lumens. "  *+   2 4"   N$ 3 ""

) 2 +  *      + Â&#x201A;   " M J ) "  ** A +  '&M9Wc [/)*: U  AM) " !   *    ) (    =?

 )   "M3 8q$   " 2     3     "  "         ) +"       *  6  ;4 !6(  

  ) q     $* "  + " " =         +$4 ~"2 *            " M     *     !(   

  )    ~ AM

8"  A ) "   Â&#x201A;  

  )      +$     * )" + 2  " 2 ) "    A 2"2 M  }) " }" 2+ }    " "   )"+ ="   "  ) 4+M}       

 $   + )    4 ) 4  * $ "   dimensional formula for the unit is not foot Â&#x2122; " $     ]  ) M   "  42      } A}"    )  } =" }!MM    ""    )"+ ="   "    4+(M  "   )  4+* 2             " $    A     "   ) " M "    ")4   2 =   4$   " ) Â&#x2DC;&MP&ck$  AÂ&#x2DC;&MP&ck% ) " Â&#x161;']'&M9Wc) " M Last but not least, the luminous intensity ))  +   

)"   )         +  

 %& "  M   6 ;4 !6(  

  )        +M 742 $        +     4   " ) M  + *3 $        +)   2  )  2 6 j&&&6M

R*?   

vol.05, 2011 BeLight

39


Technology

Asian Games Application Stories (!%#Â&#x2020; (*((**"    > % H: (:  *     "   "    )        4   4+ " " )=   7A   M JK J*  "  "  z JJ   4 "     * A   ) 2

M  4   *  " 2  +)" $   =3  *   ) )=  $) 3+  " +z q@J=3*       "    G4 M

   $) 2 '%  %9 $ ''$9&&   ) cj    "*  c% * M*  "  + 4  " 2 "

     + M2 4     * 2      )   " "    M 6  +$ " "       **"   )    M

            *  4            +     U   6

"   " +M? %&&^$U    +      *    JKz     J J2 ;       U C 46 +68MÂ&#x20AC;  "  * 2     4      )    "$Â  K M6 8 $  K   )   U  6

"   "  +  MM Â&#x20AC;   J*      6   6    4 3 *"   7A             ) 2   44    ) )        $4*  4 2 * )    **" MÂ

JJ ]  ]   4  4  4    *  ~   * 2 Â&#x201A;  "  )" )   " "   M") 4   ** 4  )   *   "   )  *+*A  " C  $         "" M  4  = 2"  + $Â&#x201A;  " "  "   4 34      )  2  *  "  +*   M  

 %&&$&&&   4     P$%&& ~   * C" M"2 Â&#x201A;"   [" "+   $ 2   *  4 A* MÂ&#x20AC;O2A*  )4    2 +* )  "   + "    K   +  4" "  3  4    +    +    "  + "  Â&#x201A;" $Â  #  6 $  K   )     # A  *+ " +  $  "* + 4"    ~ M JKz  JJ        )+ ) "*"    + "   4    ))" "+ ) *  kc]O ! +*"(     *    "   ) Pj&    24   )k&Â&#x2030; 'j&Â&#x2030;M   * "  +  )  " "  MÂ&#x20AC;O 2 + A"    JJ  * )    *  "  +$Â  >= "  6 $ K 3    "   ) JK J*  "  "      MM Â&#x20AC;K  ) 2       2

   24     2   " 4 44    $  $      4  4    2 " ) * )   MÂ

40

BeLight vol.05, 2011

K )2      " " A*  "  " Â&#x201A;" ) " "      z   ) *   "  "   M!; 6  1JK J* "  "    M(

U :R: :(!%#Â&#x201E;  *"  V ) *$  ) H$K     % H: LED lighting brings uniform illumination   U C  4 6 + 6  8     " !68(  " +)     )      6 MJ "     JK J*  "  "  z   J;  $       * 3 * ) 7A ;*   4       

2M   LED lamps provided an evenly illuminated environment for pedestrians and for drivers   * 3  M 7A        * " *      $    '9&$& & &      MJKz    ;   4 "  )   24        * )  "M O   24   )'9&Â&#x2030;    ~ A)''W  W&&&>  *  "  )Pj& 

* %9P '&&&$    

)  [" "+   "  expansive area.

 J;      *""+   )      **" M  )    )j&$&&&  3 )     $  +   2 +4   "   "    *   ["M Â&#x20AC;JK   A + *   *  *       C 2 $Â  >= 6 6 $K 3   "  )JK J* "  "    MÂ&#x20AC;O

    *  " )

)         *    ) 22**  "  4""        MJ     *  " 4 "* " +   +   )       )  )"     4  +" * $3 2   "  ))" 2    " )     **" MÂ  "  

" ) Â&#x20AC;'& 6  $ '&$&&&   * Â    6 $ " 2    

      4  M   $      * 2 " 2           Â&#x20AC;'&$&&&  *    '$&&&3Â  * C" M? * 2    "

+     )   **" M


Technology 6z  U=;4     8  4  "   +J; )   *  M  +)        +           +)  "     " 2  A*  "M O    +)   * $

) 4     "2 k&  "       A!6?($  "      2   2  +$")   ) +M

(!%#)( : Â&#x201E;H "!%H *" )   ::  $ $)  J   % H: Â&#x201E; ) $ :&/  ,(!%#) ( : 

( ( : *"   $ $P )    [AZA% H:

( ( : *"$  )  $ ) $ : /]&) $  )  : ? $ $ ?YX) *" $  :  )   /   ,( ( :         "  "    "  "  H !6( " *  $ Gold Sea Professional Equipment Ltd., to * 2 U=*4         *  "   )     %&'&M  U=*4     =      $4"*+2          = * )  " 4  A"*  +    +  $ "     )  " 2  A*  "M  4   3  6z " 

 4    6 $  ) )   4    3   4 M

Â&#x20AC;   ** )  +        6 $ 4 2        2 "$   2 =        "  $Â  U O >$ *    )   M Â&#x20AC;        )   2  6    + $ ?  *  *4   "  "  4    4 

  "   

 4 M    *  "   = =" $)   A"  " +$     + ))" "+$   "* + ))   2   M?   4+ * 4 3 4  $ 4 3) 4          *  ) MÂ  8    O   "  A $  G  "   ;       )      "   )  "  "  $ $ Â&#x20AC;  "  "     *       U=;4   8*4  4  " )       *   "   )    M@   " " $ U=*4   * 2 A"* + "    )  *  24  A*  "$ * 2 2  M8"        A +   + ))" $     $  ))   2   $         )  +Â&#x201A;  3   )   **" MÂ 6         

 3  **  "   

  4 $  "     ;  z    )    3$  )) 4 M8    4 ="  "    6 $6" 

    * "    * 2     4  ) $ ))"    )    $ +  A  2   %&&k8C J+*" M

  U= * 4           + ) ) "  $ *  " '&&  ]OXPj&$"2    +z     ))""+4   +    M ?    "    A"   "  "  " +$   )  ?   qG + $   "  4    "+     +=  6J% *  "  $ 3     * )"  )  )    )   + z      $ Â&#x20AC;7= "$   + 2 $     Â M     $  "  U=*4   =       '&&$&&&  Â&#x203A;2  'P&        " 2    Â&#x203A;   "" "    " +  "M

vol.05, 2011 BeLight

41


Technology

Super LED Manufactured by Diamond Islands Wafer-1 R*?   

  2       2   M 2       *" "  "  )   " * 4 4M742 $ "  4       "  "     * A+*      **  64) M     =    4 )Â&#x160;"   "%JP   $ )"    6$   * " !MM'&^]"%(  +  "     [" "+ )*    MO  $  " +* *  2 + *  M   4+44 M ?    2"* ) 2   $  "3 *A+     " "      *"+ 3"  !6(M      ""  ) "* temperature.  "      ))  4 * AM8N  $  " + "  *   " +   )"M8  *     +)  $  " *"  "   +M   "*  

 2 !qG( 4    +M "qG " A" * * )    ) Â&#x201A;  " $ "  4  4  "8   M    +*  )3  * 4  Mq )

 +$ 4)     2" "+M742 $ + " " +  " "*++

2   " +!6 Â&#x192;(M  " +    " " A  )     4) !?O(M?O       ) 3  *      future.

*$ !     *"  " 2   *          2"M         $ * "  $)   "   M 4   "   "2 +*  ))4 "*  !MM+4 * *   +   )+"(M?  ["           4  *+  ) + M? )" $ 

)"  !MM4  ( 3 N  +"*    4   ?;* Â&#x153; M

":=  $     "  "  $ * "  $   "  "  4 4  " "  " M * A+*  +KJ6G!K J  "6"G* *  (     )   ** !%JP( 6M**   Â&#x160;"  "!'W:(4  $"   +$   * A+   4 )" !MM "   +     )'&^]"%(MJ     $6     4 +2* *  !MM+6(M     =   * " )"   $6 )"    +))" M   *   ") +   "   Â&#x160;""  +*+$*   N+ "  )"    "  *+

   )"   4    ) M  *   " 4              * * ))" M? )" $4 "  !MM'(**" $    "  +  M  2     "   2 +        M       3  ) "  "  4  + * 2* *  M@ A*$ z   "  "2 +  W& )%JP< c )6M +$  *    ["  *= +* "  "  4    +!'W&&"%]G ($2 

 "  !'&'k] "P(" "  M 6   +$ " "  * 4      *  M 42

BeLight vol.05, 2011


Technology

Common problems in the use of LED luminous letters and corresponding solutions      ! "*  " (*   Â&#x160;     "M?   +      * )         4 )"    *)2 N    M    N *    "*      *"" +  "  + " video of the letters or signs. The uniquelydesigned LED luminous let ters surpass the    2    )

"  +M ? 

 " " 3  * )  ")  *           "  ** 2  +)**"  MK 4$ *4 = 2     )= * )    +  "   "" )     N M

K  

)"    2"  separating equipment as it is expensive.  ) $4  *  "+   

)"   4   "  *     *  4        )"      *  $    ""   "  *    +*"+ "" 

  " " "   "M  

)"   2 

"    " " * " M O   +    :[, 4 $ +     N " + `'   $  / * "$ $ +     ")   )*  "    " " " ) *        )"*    4   "  N 4)   +2 Â&#x2C6;    

 *  "+ "3 M  + z  $3 

2    )  N " "* M   :@,

6    4  4    4       " A*  M?  $ +   2 3 4 4      3  2  =  "  *     )"  ) 3  * " M   *  " )" 4   = " equipments are easily damaged in use.

(      742 $  4)   + "

   (, *   * "" M)4 *  )*  "  ) * *  M    )   +   *" *         ?) "    $    )   After being used for a period of time, the N   "  *     M 4   $  ""    "  4 * )      + N

   "+$ 2     )   ~"3 $  ""  +$ + ) M7 "$)  +   $   $  +$ N +     :Z,    * "  $ 3     "* +MK        (   X )/ 2  +  4    ) *    "    3  * = "

"  $        +$)= * )  *  " *  M * )    " 2  M +   

)"   "  "       742 $ * = "

"  A*   %&$&&&  $   

  )       :\,    +  A)   2  *")   +$ ** A + R

$    Â&#x2039;  being used for a period of time, leading to

  + ) M "   *   *  )     "    2  " " M ) 

)"    "    2 "  " ))  " +"" 4 * 4  ( , to end-users. LEDs are made into large luminous letters. The *    2   ) " )   â&#x20AC;˘      * =  "

"   4  ( , ) "     M ? $     $ 4       N    B u y q u a l i f i e d L ED s i n g l e l a m p u n i t f r o m   $ " ))  "4   "**  "

"      

)"  4"* 2  +*    2 M2  *+) N +3 4  )  + + " 2 "   for the unit, and assemble the modules. Never *=34 2  " M    M  + "*    *

    )             *   )" â&#x20AC;˘     "  "*  "  3 M?)   (,    ) "  "*    

"  +  +  $""3     "   4      6  *   * "   

 3  )   M    4   +   to isolate them from the air. )  4 *  

"      "     "       3  "  4       4   4  + +)

"  )   2  *" )" $ " * 4 $  *  M?)        $    4  +4 4 M  4    *M  +$  * )    3$  )      R*?     3 $C   4             "2 M vol.05, 2011 BeLight

43


Corp. About TrendForce Corporation TrendForce is a global provider of market intelligence, in-depth analysis, and consulting services. TrendForce Research Subsidiaries TrendForce consists of 4 major research divisions â&#x20AC;&#x201C; DRAMeXchange, WitsView, LEDinside, and EnergyTrend which cover research sectors including DRAM, NAND Flash, PC, LCD display, LED, and green energy.

Move at the speed of your thoughts

In the year of 2000, the company started to deliver market intelligence services under the name of DRAMeXchange.   "  "      2   $ = *  trading prices, market trends, capital spending and wafer "*" +   $ *" )K]~  +*  "     3 $    2 ;6  + )  M

Founded in the year 2004, WitsView, a subsidiary brand of TrendForce, is composed of a team of TFT-LCD industry experts.    ""2  2*   3   ) upstream components, mid stream panels, and downstream system integrators and retailers. www.WitsView.com

www.dramexchange.com

 $      +)  @ "$Â&#x201A;    "  )   ! =Â&#x160; (MK 2 $  also covers the technology development, market trend, and   " )  )   +   regional basis.

EnergyTrend, the latest research division of TrendForce, is dedicated to delivering market intelligence of environmental sustainable energy.   +      )  *Â&#x153; )     +   +* 2      +   $*  "  )  $ in-depth research analysis as well as industry interviews.

www.LEDinside.com EnergyTrend's research scope includes various green industries )     +$  +N   A2 M www.energytrend.com Â&#x17D;[AZA=     ) % $    /


y ,

,

Advertise on LEDinside.com Top Banner

Leaderboard

600 x 60

600 x 60 Rate : 9,900 USD / 3 Months Ra File Size: 20k or less Fi Loop Limit: 3 Lo Formats: GIF Fo Rotation Limit: 2 Ro

Rate : 8,500 USD / 3 Months File Size: 20k or less Loop Limit: 3 Formats: GIF Rotation Limit: 2

Middle Banner

Rectangle Banner

180 x 150

R Rate : 6,600 USD / 3 Months File Size: 15k or less Fi Lo Loop Limit: 3 Fo Formats: GIF Rotation Limit: 2 R

Rate :6,600 USD / 3 Months Ra File Size: 20k or less Fi Formats: GIF Fo Rotation Limit: 2

600 x 60

Bottom Banner

Logo banner Banner 150 x 75

R Rate : 8,500 USD / 12 Months File Size: 15k or less Fi Ve Vertical Loop Rotation Fo Formats: GIF R Rotation Limit: 18 logos

Display Advertising Rates & Specs

Rate : 5,500 USD / 3 Months File Size: 20k or less Loop Limit: 3 Formats: GIF Rotation Limit: 2

600 x 60

Newsletter Banner AD:

Banner Types

Location

Rotation Limit

3 months USD $

Leaderboard

every page

2

$ 9,900

Top Banner

homepage

2

$ 8,500

Rectangle

homepage

2

$ 6,600

Middle Banner

homepage

2

$ 6,600

Bottom Banner

homepage

2

$ 5,500

Logo Banner

homepage

18

Banner Types

Location

1x

Leaderboard

Newsletter

USD $1,100

Rectangle

Newsletter

USD $800

$ 8,500 (12 months)

LEDinside.com also provides customized packages designed for further exposure. Please contact us for details.

Contact Taipei +886-2-7702-6888 Angus Hsu ext.690

Ann Chang ext.665

US +1-415-742-8633

service@ledinside.com

www.Ledinside.com


BeLight

Media Kit 2011

Reach LED buyers at 50+ global LED events a year

BeLight is a quarterly magazine designed for up, mid,and downstream manufacturers of the LED industry. Distributed at all global major LED-related trade shows, BeLight enables LED buyers to become familiar with your products and services. This year, BeLight will be available at more than 50 global LED events throughout the world. Below are some of the major events that we have partnered with. One-year Logo Banner + BeLight 1/2page AD (at least One 1/2 page) Logo Banner

1/2 Page AD

Discount

Total Price

12 months

1

10%

USD $ 9,450

12 months

2

15%

USD $ 10,650

12 months

3

20%

USD $ 11,600

12 months

4

25%

USD $ 12,380

Tentative distribution locations: (30,000 copies each volume) Vol. 5 Vol. 4

Event Name

Location

Dates

LED/OLED Lighting Technology Expo: Lighting Japan

Tokyo, Japan

Jan. 19-21, 2011

SPIE Photonics West

CA, United States

Jan. 22-27, 2011

SEMICON Korea 2011

Seoul, Korea

Jan. 26-28, 2011

LED China 2011

Guangzhou, China

Mar. 01-04, 2011

Lighting Fair 2011

Tokyo, Japan

Mar. 8-11, 2011

Electronica & Productronica China 2011

Shanghai, China

Mar. 15-17, 2011

Taiwan International Lighting Show (TILS)

Taipei, Taiwan

Mar. 18-21, 2011

Vol. 6 Event Name

Location

Dates

Light 2011

Warsaw, Poland

Mar. 23-25, 2011

Hong Kong International Lighting Fair (Spring Edition)

Hong Kong, China

Apr. 13-16, 2011

European LED Lighting Summit 2011

London, United Kingdom

Apr. 27-28, 2011

LEDforum China 2011

Shenzhen, China

May 2011

ESC Silicon Valley 2011

California, United States

May 2-5, 2011

Lightfair International 2011

PA, United States

May 17-19, 2011

Guangzhou International Lighting Exhibition (GILE)

Guangzhou, China

Jun. 8-11, 2011

Advertisement Rates (per issue):

AD

21.9X28.2(CM)

AD

21.9X28.2(CM)

AD

21.9X28.2(CM)

AD 21.9X28.2(CM)

AD 21.9X14.1(CM)

Back Cover USD$7,500

ÄĄÄĄ

Inside Front Cover USD$4,000

Inside Back Cover USD$4,000

Inside Full Page USD$3,000

1/2 Page USD$2,000

  " * 14   " * Â&#x2039;'$%&&<?     " * qÂ&#x2039;k&< **     " M G  1N*1]]   M M"] ÂŁ]8   " * ;+ @ ÂŁ&^&'M* 6 " 1  2"X  ) "M"


BeLight on the forefront of LED industry trends

By

05

vol.

2011

  " * ;++ @    " * ;+ @  ;@?Jq7?;K@JKq?J1

Ms. Angela Tong @A1`kkW=%=99&%=Wk^k 1   X  ) "M" 

03

ght g iig Lig BeLight

01

vol.

BeLight

2009

vol.

2010

By

BeLight Liigh g on o n the he e fo forefront orefront refront of LLED ED ind industry indus stryy trends trrends nd d

04

vol.

2010

By

LED Street Light just around the corner? 6SHFLDO5HSRUW Analysis on LED Packaging Technology Development Status : Lighting Class LED

&RYHU6WRU\ LED Street Light Coverage Insights on LED Street Light Manufacturers 4 Trillion RMB Stimulation Project Shines China's LED Street Light

/('$SSOLFDWLRQV&RYHUDJH Ultrathin and Power-saving LCD TV with LED Backlight Product Photo:TESS

LED Mini-projector Explores More Possibilities for Consumer Market

LED light bulbs to dominate the lighting market

/('.QRZOHGJH

Cover Story Ban on incandescent light bulbs creates immense business potential

How to utilize Low-Temperature LED Illumination?

Feature Energy industry to become the main battleground DOE promotes LED lighting projects

Column The LED-backlit LCD TV will lead to a reshuffle in china market LED prices dipped slightly in 1Q10

Interview Veeco: Outlook for the MOCVD market Everlight: One-stop solution for the LED market

Rising adoption of LED architectural lighting worldwide Shanghai Expoâ&#x20AC;&#x2122;s Architectural LED Lighting

Taking a Closer Look at LED Architectural Lighting China to become an LED production stronghold, with government subsidy policies

Technology

www.ledinside.com

SAVOSIL: Sustain lumen efficiency RGB LED in Architectural Lighting

www.ledinside.com

www.ledinside.com

BeLight

!4 J +(

q!O 4(

4 issues

'$%&&¤

qk&¤

High retail price of LED-backlit TV may gradually decline in 2011 Penetration rate of LED TV to accelerate; 3D TV to enter the mainstream in 2011 Demand of tablet PCs to improve LED specification; LED shipment in 2011 to show aggressive Growth

www.ledinside.com

¤* "  "     ** "

Billing Information

6* + :

A": (Required if the company is in Taiwan)

Contact Information Name: Address: Email: Phone:

Payment Information Card Type:

VISA

MasterCard

Cardholderâ&#x20AC;&#x2122;s Name: Card Number: Expiration Date: (mm/yy)

Authorization Code : (last 3 digits on the back of your card)

Total Amount : (USD/NTD)

Authorized Signature:


2011 International LED Events Location

Event Name

Dates

Exhibitors

Visitors

The Arc Show 2011

London, United Kingdom

January 12-13

120

3,350

LED/OLED Lighting Technology Expo: Lighting Japan

Tokyo, Japan

January 19-21

500

30,000

SPIE Photonics West

CA, United States

January 22-27

1,142

18,327

SEMICON Korea 2011

Seoul, Korea

January 26-28

500

30,000

LED Expo 11 Mumbai India

Mumbai, India

February 12-14

150

18,000

LED China 2011

Guangzhou, China

March 1-4

1,300

60,000

Lighting Fair 2011

Tokyo, Japan

March 8-11

160

100,000

Electronica & Productronica China 2011

Shanghai, China

March 15-17

---

---

Taiwan International Lighting Show (TILS)

Taipei, Taiwan

March 18-21

170

11,681

Light 2011

Warsaw, Poland

March 23-25

---

---

Expo Light 2011

Shanghai, China

March 29 - April 1

60

80,000

RLF2011

Guangzhou, China

March 30 - April 1

115

12,000

4th Lighttech Fair

Istanbul, Turkey

March 31 - April 3

191

23,118

Hong Kong International Lighting Fair (Spring Edition)

Hong Kong, China

April 13-16

381

22,000

2011 Beijing International LED Exhibition

Beijing, China

April 26-28

280

13,000

European LED Lighting Summit 2011

London, United Kingdom

April 27-28

---

---

China LED Expo

Beijing, China

April 27-30

---

---

ESC Silicon Valley 2011

CA, United States

May 2-5

350

10,000

Green Lighting Shanghai Expo and Forum 2011

Shanghai, China

May 11-13

650

4,665

Lightfair International 2011

PA, United States

May 17-19

500

19,000

Guangzhou International Lighting Exhibition (GILE)

Guangzhou, China

June 8-11

1,882

71,801

Photonics Festival in Taiwan

Taipei, Taiwan

June 14-16

439

39,328

Intâ&#x20AC;&#x2122;l LED Expo & FPD Korea 2011

Seoul, South Korea

June 21-24

350

27,000

LOPE-C 2011

Frankfurt, Germany

June 28-30

50

600

Shanghai International Lighting Expo 2011& LED Shanghai 2011

Shanghai, China

July 6-9

---

---

EuroLED

Coventry, United Kingdom

June 8-9

---

---

SEMICON West 2011

CA, United States

July 12-14

683

20,000

Qingdao International Building Energy-saving Fair 2011

Qingdao, China

July 21-24

500

40,000

The LED Show

NV, United States

July 26-27

---

---

China International Optoelectronic Expo 2011

Shenzhen, China

September 6-9

2,000

80,000

China Tianjin Lighting Expo

Tianjin, China

September 8-10

---

---

Lighting & Display Korea

Daegu, Korea

September 28-30

---

---

CEATEC Japan 2011

Tokyo, Japan

October 4-8

590

150,302

Hong Kong International Lighting Fair (Autumn Edition)

Hong Kong, China

October 27-30

---

---

LEDforum 2011

Taipei, Taiwan

November 1-2

---

800

LED Forum Moscow (Interlight)

Moscow, Russia

November 9-10

---

---

Green Device 2011

Japan

November

2,580

43,599

LED Next Stage 2012

Tokyo, Japan

March 6-9, 2012

---

---

Light+Building 2012

Frankfurt, Germany

April 15-20, 2012

2,177

180,000

Electronica 2012

Munich, Germany

November13-16, 2012

2,797

72,970

For listing consideration, contact : angelatong@trendforce.com

Compiled by LEDinside


vol.05, 2011 BeLight

49


50

BeLight vol.05, 2011


LEDinside- Belight vol.05<Development Roadmap of Global LED Testing Standards>